What CLOUD Haircare does

CLOUD Haircare, LLC is a privately-held, Miami, Florida-based consumer haircare company founded in 2023 by Carolyn Aronson and Jeff Aronson, who previously created and scaled the It's a 10 Haircare professional brand. The company develops, markets, and distributes a portfolio of 12 vegan, gluten-free, paraben-free, SLS/SLES-free, and Leaping Bunny–certified cruelty-free haircare products across three collections: Volumizing (anchored by marshmallow root extract), Nourishing (anchored by Noni Oil), and Glow (anchored by ginseng extract). All SKUs are sold at a uniform $9.99 price point and packaged in over 90% post-consumer recycled plastic.

The business runs a dual-channel go-to-market: direct-to-consumer e-commerce via a Shopify storefront (cloudhaircare.com) layered with a Club Cloud loyalty program and a Subscribe & Save (10% recurring discount) subscription option, alongside broad physical retail distribution across mass-market and specialty partners — Walmart nationwide, CVS (2,700 stores), H-E-B (150), Giant Eagle (150), Amazon, and an upcoming Sally Beauty launch in April 2026. The underlying product technology is formulation-based (weightless emulsion/delivery systems using botanical actives), supported by standard e-commerce stack (Shopify, Google Analytics, GA Advertising for remarketing and audience reporting) with no proprietary AI/ML assets.

The company is founder-controlled, self-funded from prior It's a 10 Haircare proceeds (no institutional funding disclosed), ships only within the Continental U.S., and competes in the affordable-luxury haircare niche against both mass and prestige incumbents.

Name

CLOUD Haircare

Legal name

Cloud Haircare, LLC

Website

https://CloudHaircare.com

Company type

Private

Founded year

2023

Operating status

Operating

Short description

CLOUD Haircare is a privately-held, Miami-based vegan haircare brand founded in 2023 by the founders of It's a 10 Haircare, selling 12 weightless, clean-beauty products at $9.99 across mass and specialty U.S. retailers.

Ownership category

akta.pro rank

Product category

Haircare Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Shampoo & Scalp Cleansers (CRABABAA)

akta.pro secondary industries

Conditioners & Hair Masks (CRABABAB), Styling Products (Gels, Sprays, Mousses, Creams) (CRABABAC), Treatments & Scalp Care (Serums, Oils, Anti-dandruff, Growth) (CRABABAE)

Keywords

• Vegan haircare products
• Clean beauty shampoo
• Weightless hair conditioner
• Natural hair styling products
• Cruelty-free hair treatments

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Direct Product Sales - E-commerce: Revenue generated through direct-to-consumer online sales via cloudhaircare.com. Products sold at $9.99 price point with optional Subscribe & Save 10% subscription discount for recurring orders.
2. Retail Distribution Sales: Revenue generated through retail distribution partnerships with major retailers including CVS (2,700 locations), H-E-B (150 stores), Giant Eagle (150 stores), Walmart (nationwide), Amazon, and Sally Beauty (upcoming April 2026). Products positioned in sub-$10 affordable luxury segment.
3. Club Cloud Loyalty Program: Rewards program where members earn points for every dollar spent on qualifying purchases. Points can be redeemed for rewards and tier-based benefits including free gifts with purchase. Drives customer retention and repeat purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

CLOUD Haircare manufactures and sells vegan, gluten-free, paraben-free, SLS/SLES-free haircare products including shampoos, conditioners, leave-in treatments, styling products, and serums, priced uniformly at $9.99 and sold via DTC e-commerce and major US retailers (CVS, Walmart, Amazon, H-E-B, Giant Eagle, Sally Beauty). The portfolio is organized into three formula collections: Volumizing (marshmallow root extract), Nourishing (Noni Oil), and Glow (ginseng extract), all built around a weightless formulation approach that delivers nourishment without buildup.

Product overview

CLOUD Haircare is an affordable luxury haircare brand founded by the team behind It's a 10 Haircare, founded by Carolyn Aronson and Jeff Aronson. The brand offers a portfolio of vegan, gluten-free, paraben-free, SLS/SLES-free formulations made with 100% natural extracts in packaging from over 90% post-consumer recycled plastic. Their product portfolio spans three collections: the Glow Collection (Cloud Glow Shampoo, Cloud Glow Conditioner, Cloud Glow Texture Crème, Cloud Glow Texture Spray) powered by ginseng extract for natural shine; the Volumizing Collection (Cloud Volume Shampoo, Cloud Lightweight Rinse, Cloud Volumizing Leave-In, Cloud Volumizing Styling Spray) featuring marshmallow root extract for volume without weight; and the Nourishing Collection (Cloud Weightless Nourishing Shampoo, Cloud Weightless Nourishing Conditioner, Cloud Weightless Nourishing Leave-in Detangler, Cloud Weightless Glossing Serum) featuring Noni Oil for deep nourishment. All products are Leaping Bunny Certified cruelty-free, positioned in the sub-$10 affordable luxury segment, and designed to be weightless and nourishing for all hair types.

Differentiator

Problem solved

Functional benefit

Products and services

• Cloud Glow Shampoo A shine-boosting, lightweight shampoo that gently cleanses while leaving hair soft and more radiant; powered by ginseng extract (the Ginseng Effect) and removes buildup while preserving moisture for glossy, refreshed hair. Targeted at consumers seeking clean, vegan shine haircare in the sub-$10 segment.
• Cloud Glow Conditioner A nourishing, weightless conditioner that detangles and boosts shine without weighing strands down; formulated with coconut oil, jojoba oil, and shea butter to soften and ease manageability. Targeted at consumers seeking clean, vegan shine haircare in the sub-$10 segment.
• Cloud Glow Texture Crème A lightweight styling crème that adds soft texture, flexible definition, and a healthy glow without stiffness or buildup, designed for air-drying or finishing styled hair. Targeted at consumers seeking clean vegan styling haircare in the sub-$10 segment.
• Cloud Glow Texture Spray A lightweight texture spray that adds movement, definition, and shine with a soft touchable finish; powered by ginseng extract and Bubble Gum Chamomile fragrance, delivering buildable texture without stiffness. Targeted at consumers seeking clean vegan shine styling in the sub-$10 segment.
• Cloud Weightless Nourishing Shampoo A weightless nourishing shampoo that cleanses without buildup or heavy residue; infused with Noni Oil for natural amino acids and vitamins that support a radiant scalp and shiny hair. Targeted at consumers with hair prone to weighing down or seeking hydration without heaviness.
• Cloud Weightless Nourishing Conditioner A light-as-air conditioner that delivers deep nourishment; infused with Noni Oil to enhance elasticity, reduce breakage, and boost shine without weight. Targeted at consumers seeking daily conditioning that hydrates without weighing hair down.
• Cloud Weightless Nourishing Leave-in Detangler An instant-detangling, long-lasting-frizz-control leave-in treatment; Noni Oil-infused for moisture that softens strands, reduces breakage, and provides humidity protection while staying light enough to leave in. Targeted at consumers wanting lightweight, leave-in protection for daily use.
• Cloud Weightless Glossing Serum A silicone-free shine and frizz-control serum infused with Noni Oil that locks out humidity and coats strands with shine and silky slip; improves manageability and elasticity with a Coastal Honeysuckle fragrance. Targeted at consumers wanting finishing shine and humidity protection without silicone or residue.
• Cloud Volume Shampoo A lightweight, color-safe volumizing shampoo that adds volume and thickness without heaviness or buildup; infused with marshmallow root extract for gentle natural cleansing that lifts residues. Targeted at consumers with fine, thin, or limp hair needing volume.
• Cloud Lightweight Rinse A weightless conditioning rinse that hydrates, nourishes, adds volume and bounce, and helps eliminate tangles; marshmallow root extract formula leaves hair soft, shiny, and glamorous. Targeted at consumers wanting conditioning with volume and no residue.
• Cloud Volumizing Leave-In A lightweight volumizing leave-in treatment that maximizes volume without heaviness; marshmallow root extract provides natural conditioning, frizz control, detangling, and shine without buildup or residue, in a subtle citrus, soft floral, and sandalwood fragrance. Targeted at consumers wanting maximum volume and lightweight daily conditioning.
• Cloud Volumizing Styling Spray An all-in-one volumizing shine and finishing spray with medium hold that is never sticky or crunchy; marshmallow root extract provides lift and conditioning without buildup for daily styling use. Targeted at consumers wanting versatile finishing styling without residue.

Quantifiable outcome

• Hair feels hydrated, looks smooth, and has runway-ready volume without stiffness or buildup
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• It's a 10 HaircarecoreOthersIt's a 10 Haircare is Cloud Haircare's sister brand, founded by the same team - Carolyn Aronson and Jeff Aronson. Carolyn Aronson created It's a 10 Haircare, which is described as one of the only female-owned professional haircare brands in the world. Jeff Aronson served as the marketing mastermind behind It's a 10 Haircare. The partnership represents shared founding team expertise and brand-building experience transferred to the Cloud Haircare venture.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Maui Moisture: Vegan, sulfate-free haircare brand owned by Vogue International with strong presence at Walmart, Target, and drugstores at affordable price points. Direct competitor on the naturals/value shelf.
• Mielle Organics: Vegan, natural-ingredient haircare brand targeting mass-market consumers with affordable pricing and broad retail distribution including Walmart, Target, and Sally Beauty. Closely comparable GTM, price tier, and clean-beauty positioning.
• SheaMoisture: Mass-market natural haircare brand with overlapping vegan/cruelty-free positioning and similar sub-$20 price points across shampoo, conditioner, and styling. Direct competitor on the same mass and grocery shelves Cloud now occupies.
• Carol's Daughter: Founded by Lisa Price and now owned by L'Oréal, Carol's Daughter sells natural-ingredient haircare at mass and beauty specialty channels at affordable price points. Directly competes with Cloud on shelf positioning and target demographic.
• The Honest Company (Hair Care): Jessica Alba-founded clean-ingredient brand with a haircare line sold at mass and specialty retailers at affordable price points. Comparable clean-beauty, vegan/cruelty-free positioning and similar sub-$15 price architecture.
• OGX: Mass-market haircare brand focused on salon-inspired, ingredient-led formulations (often botanical) priced in the sub-$15 range with broad drugstore and grocery distribution. Direct competitor to Cloud on the value-haircare shelf.
• It's a 10 Haircare: Sister brand founded by the same couple (Carolyn and Jeff Aronson) in the haircare category. It's a 10 pioneered the affordable professional haircare positioning that Cloud is now extending into mass and specialty retail with a clean-ingredient formulation.

Broad incumbents

• Dove Hair Care: Unilever mass-market haircare brand with deep penetration at Walmart, CVS, grocery, and drugstores. Competes on the same sub-$10 value tier with a much broader portfolio and brand equity.
• Pantene: P&G-owned mass-market haircare giant with nationwide Walmart, CVS, and grocery distribution. Competes with Cloud for the same sub-$10 shelf space but offers a much broader portfolio and significantly larger marketing budget.
• L'Oréal Elvive: L'Oréal's mass-market haircare line with extensive Walmart, CVS, and grocery distribution across shampoo, conditioner, treatments, and styling. Direct competitor on the value-tier shelf with significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/cloudhaircare
• TikToktiktok.com/@cloudhaircare

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CLOUD Haircare