Man Enough
Man Enough is a content studio and community movement founded by Justin Baldoni that produces a Webby-nominated podcast, a published book, editorial articles, and a community platform focused on redefining traditional masculinity for a primarily consumer audience.
- Company typePrivate
- Founded-
- HeadquartersBeverly Hills, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Man Enough does
Man Enough is a content studio and community movement founded by filmmaker and author Justin Baldoni, focused on redefining traditional masculinity. Core programming centers on The Man Enough Podcast — currently in Season 2, Webby-nominated, and ranked in the top 1% of podcasts on Spotify — along with the published book "Man Enough: Undefining My Masculinity," an editorial "Read" section on the company website, and a recurring community/newsletter platform. Co-hosts include author and journalist Liz Plank and Jamey Heath, CEO of Wayfarer Studios, with Wayfarer Studios LLC serving as the parent entity. The company is domiciled as a California LLC with offices at 417 S. Beverly Dr., Beverly Hills and 7961 W 3rd St, Los Angeles.
The business operates as a direct-to-consumer media property with three monetization streams: podcast advertising across distributed episodes, one-time book licensing/sales, and recurring community and newsletter subscriptions. Distribution is multi-platform, spanning Apple Podcasts, Spotify, and YouTube, with the brand positioning itself to men seeking healthier masculinity and people of all identities, and secondarily to thought leaders and change-makers.
The technical stack is conventional for a digital media property: standard podcast hosting, a website/content management system for editorial, and social media distribution. There is no evidence of a proprietary technology platform, machine learning capability, or differentiated data infrastructure. Operating scale appears small — no headcount, funding, or revenue figures are disclosed in the source material.
Man Enough firmographics
Firmographics- Name
- Man Enough
- Legal name
- Man Enough LLC
- Website
- https://manenough.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Man Enough is a content studio and community movement founded by Justin Baldoni that produces a Webby-nominated podcast, a published book, editorial articles, and a community platform focused on redefining traditional masculinity for a primarily consumer audience.
- Ownership category
- akta.pro rank
Man Enough industry classification
Industry- Product category
- Podcast Media & Publishing
- NAICS
- Other Sound Recording Industries (512290), Record Production and Distribution (512250)
- SIC
- Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Creator Tools & Monetization Platforms (Podcasts/Audio) (MPAIADAG)
- akta.pro secondary industries
- Audio Production & Podcasting (BPAFAIAE), Audio Learning Content (Podcasts, Audiobooks, Listening Programs) (EDAGALAM)
Keywords
Where Man Enough is headquartered
LocationHeadquarters
- HQ city
- Beverly Hills
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Man Enough business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Podcast Content Distribution: The Man Enough Podcast is distributed for free through Apple Podcasts, Spotify, and YouTube, generating engagement and brand awareness that supports broader organizational goals.
- Book Sales: The company publishes books including 'Man Enough: Undefining My Masculinity' by Justin Baldoni, generating revenue through book sales.
- Community and Newsletter: Community building through newsletter subscriptions creates engagement and audience relationships that can support monetization through future partnerships and sponsorships.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Man Enough product offering
Product offeringCore offering
Man Enough is a content studio and community movement that creates and distributes editorial content focused on redefining masculinity and inviting healthier conversations about manhood. Its primary offerings are The Man Enough Podcast (a weekly audio and video podcast distributed on Apple Podcasts, Spotify, and YouTube), the published book "Man Enough: Undefining My Masculinity" by Justin Baldoni, an editorial article hub covering fatherhood, relationships, mental health, and gender roles, and a participatory community platform for thought leaders and change-makers.
Product overview
Man Enough is a content studio and community movement focused on undefining traditional masculinity. The core offerings include The Man Enough Podcast (a Webby-nominated audio/video series currently in Season 2), the book 'Man Enough: Undefining My Masculinity' by Justin Baldoni, editorial articles through the Read section, and a Community platform. The podcast, hosted by Justin Baldoni, Liz Plank, and Jamey Heath, serves as the primary content vehicle exploring topics like relationships, mental health, fatherhood, and gender roles. The book provides a deeper exploration of the movement's mission, while the Read section offers supplementary articles and the Community platform enables direct engagement among members.
Differentiator
Problem solved
Functional benefit
Products and services
- The Man Enough Podcast The Man Enough Podcast is a weekly audio and video podcast exploring what it means to be a man today and how rigid gender roles have affected all people. Hosted by filmmaker/actor/author Justin Baldoni, author/journalist Liz Plank, and Wayfarer Studios CEO Jamey Heath, the Webby-nominated podcast is in its second season and is in the top 1% of most followed and shared podcasts on Spotify. It is distributed globally through Apple Podcasts, Spotify, and YouTube with new episodes released every Monday, and is targeted at men, women, and people of all genders interested in evolving their understanding of masculinity and its impacts.
- Man Enough: Undefining My Masculinity Man Enough: Undefining My Masculinity is a book by founder Justin Baldoni that explores what it means to be man enough in the modern world, reframing traditional masculinity and building a movement around healthy manhood and greater equity for all. The book is sold to general consumers through standard retail channels including Amazon and physical/digital bookstores and is positioned as a companion product to the Man Enough podcast and community.
Quantifiable outcome
- Top 1% of most followed and shared podcasts on Spotify
- +1 more outcomes
Companies that use Man Enough
Customer profileSegments3 records
Ideal customer profiles2 records
Man Enough technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Man Enough partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Wayfarer StudioscoreWayfarer Studios is the parent company and strategic partner of Man Enough. CEO Jamey Heath leads Wayfarer Studios and co-hosts the Man Enough Podcast. The studio provides production resources and strategic direction for the Man Enough movement and content.
- Justin BaldonicoreFilmmaker, actor, and author Justin Baldoni is the founder and primary host of Man Enough. He authored the book 'Man Enough: Undefining My Masculinity' and drives the core mission and vision of the movement.
- Liz PlankcoreAuthor and journalist Liz Plank serves as co-host of the Man Enough Podcast, bringing journalistic expertise and perspective to discussions on masculinity.
- Jamey HeathcoreCEO of Wayfarer Studios and award-winning music producer Jamey Heath co-hosts the Man Enough Podcast, contributing entertainment industry expertise and strategic leadership.
- Apple PodcastsminorApple Podcasts serves as a primary distribution platform for the Man Enough Podcast, making content available to iOS users worldwide.
- SpotifyminorSpotify serves as a primary distribution and hosting platform for the Man Enough Podcast, with the show ranked in the top 1% of most followed and shared podcasts on the platform.
- YouTubeminorYouTube serves as the video podcast distribution platform for Man Enough content through the WeAreManEnough channel.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Man Enough competitors and assessment
Company assessmentDirect peers
- The School of Greatness (Lewis Howes): The School of Greatness is a top-ranked podcast and personal-growth media brand hosted by former athlete Lewis Howes, covering men's development, mindset, and relationships. It directly competes for the same audience as Man Enough's podcast and shares the influencer-host-led content model.
- The Art of Manliness: The Art of Manliness is a long-running podcast, website, and content brand focused on modern masculinity, men's development, and personal growth—directly comparable to Man Enough in audience, format, and editorial mission. Both blend media products (podcast, articles, books) around the same cultural conversation.
- Fatherly: Fatherly is a digital media brand and community targeting fathers, covering masculinity, parenting, relationships, and personal growth. It overlaps significantly with Man Enough's audience and editorial pillars (fatherhood, relationships, mental health).
- SoulPancake: SoulPancake is a content studio and brand founded by actor Rainn Wilson, producing uplifting media around humanity, empathy, and personal growth. It mirrors Man Enough's celebrity-led content-studio structure, values-driven editorial mission, and cross-platform digital distribution.
- Good Men Project: Good Men Project is an online magazine and community exploring modern masculinity, gender equality, and men's personal development. Its mix of editorial content, community platform, and movement-oriented mission closely parallels Man Enough's content studio and community model.
Broad incumbents
- Wondery: Wondery is one of the largest independent podcast studios, producing and distributing premium narrative and interview podcasts. It operates at much greater scale and breadth than Man Enough but shares the same core business model of podcast production and platform distribution.
- Pushkin Industries: Pushkin Industries is a podcast production company co-founded by Malcolm Gladwell and Jacob Weisberg, producing high-profile interview and storytelling podcasts. Comparable to Man Enough as a premium podcast studio but operating at significantly broader scale and with multiple hit shows.
Emerging players
- Therapy for Black Men Podcast: Therapy for Black Men is a podcast and community focused on men's mental health, vulnerability, and personal growth. It overlaps with Man Enough's editorial mission around men's emotional well-being and community-building, though focused on a more specific demographic.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Man Enough social profiles
Digital presenceMan Enough financial estimates
Financial estimateRevenue estimate
Valuation estimate
Man Enough leadership team
Management profileNumber of profiles
Profiles3 records
Man Enough funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Man Enough M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Man Enough
What does Man Enough do?
Man Enough is a content studio and community movement that creates and distributes editorial content focused on redefining masculinity and inviting healthier conversations about manhood. Its primary offerings are The Man Enough Podcast (a weekly audio and video podcast distributed on Apple Podcasts, Spotify, and YouTube), the published book "Man Enough: Undefining My Masculinity" by Justin Baldoni, an editorial article hub covering fatherhood, relationships, mental health, and gender roles, and a participatory community platform for thought leaders and change-makers.
Is Man Enough a public or private company?
Man Enough is a private company. It is classified as corporate owned and is currently operating.
When was Man Enough founded?
Man Enough was founded in -1.
Where is Man Enough based?
Man Enough is headquartered in Beverly Hills, United States, in the North America region.
How does Man Enough make money?
Three revenue lines are on record. Podcast Content Distribution is the primary driver. The others are book Sales and community and Newsletter.
Who are Man Enough's main competitors?
Direct peers on record are The School of Greatness (Lewis Howes), The Art of Manliness, Fatherly, SoulPancake and Good Men Project. Broad incumbents are Wondery and Pushkin Industries. Therapy for Black Men Podcast is listed as an emerging player.
Does Man Enough have an API?
No public API is recorded for Man Enough.
What industry is Man Enough in?
Man Enough's product category is Podcast Media & Publishing. Its primary akta.pro industry code is MPAIADAG, Creator Tools & Monetization Platforms (Podcasts/Audio), with a secondary code of BPAFAIAE, Audio Production & Podcasting. Its NAICS code is 512290 and its SIC code is 2731.