North American Invasive Species Management Association

What North American Invasive Species Management Association does

The North American Invasive Species Management Association (NAISMA) is a 501(c)(3) nonprofit professional association founded in 1994 and headquartered in Monona, Wisconsin. It supports invasive species management professionals across the United States, Canada, and Mexico through training, certification programs, mapping standards, public awareness campaigns, and federal policy advocacy. Its core programs include the Weed Free Products certification (34 signatories across 25 U.S. states and 1 Canadian province), the NAISMA Academy online learning platform, the PlayCleanGo tri-national awareness campaign, the annual conference, and the Government Relations advocacy program. Operationally, NAISMA runs a lean team of 1–10 staff and is governed by a member-elected board.

NAISMA monetizes through a tiered individual and organizational membership program ($40–$250 annually, with discounted bundles of 5–30 memberships), annual conference registration ($274–$824 non-member), NAISMA Academy paid courses, e-commerce merchandise sales through the NAISMA Shop, tax-deductible donations, and federal grants such as U.S. Fish and Wildlife Service funding for model legislation work. Its go-to-market is community-led, driven by networking, training, conferences, webinars, and awareness weeks like National Invasive Species Awareness Week. Customer segments span federal, state, county, and municipal agencies, academic researchers, land managers, agricultural producers, and executive-level organizational members.

The technology surface is modest: an online learning platform (NAISMA Academy), a searchable Weed Free Products database, a mapping-standards framework, and a member portal. Registered trademarks (PlayCleanGo, Buckthorn Blaster, Mark It Blue) and a 30+ year content library form the core intangible assets. No AI/ML, API, or third-party integrations are disclosed, and revenue is not publicly reported.

Name

North American Invasive Species Management Association

Legal name

North American Invasive Species Management Association

Website

https://naisma.org

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

NAISMA is a 501(c)(3) nonprofit professional association, founded in 1994, that trains, certifies, and advocates for invasive species management professionals across the U.S., Canada, and Mexico through standards, training, and awareness programs.

Ownership category

akta.pro rank

Product category

Environmental Management Professional Association Services

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Environmental Permitting & Impact Assessment (EIA/NEPA) (BPAIAMAK)

akta.pro secondary industry

Solid Waste & Recycling Services Administration (BPAIACAH)

Keywords

• Invasive species management
• Professional association services
• Weed free certification
• Ecological training programs
• Pest management standards

Headquarters

HQ city

Monona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Annual membership fees at multiple tiers ranging from $40 to $250 for individual plans, with discounted multi-membership packages for organizations. Provides access to networking, webinars, educational content, conference discounts, and member-only resources.
2. Conference Registration: Annual conference generates revenue through registration fees. Full conference registration $524, one-day $274, student $370, and all-access bundle $824 (includes conference, awards banquet, field experience, and one-year membership).
3. NAISMA Shop: E-commerce sales of merchandise including the Buckthorn Blaster Deluxe Kit, Mark It Blue landscape dye, and members-only merchandise. Products support invasive species management practices.
4. Donations: Tax-deductible donations accepted from members and supporters to fund NAISMA's mission of empowering invasive species management in North America.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

NAISMA is a professional association that provides connection, tools, training, certification, and advocacy for invasive species management professionals across North America. Its offerings include the NAISMA Academy online learning platform, the Weed Free Products voluntary certification program, the trademarked PlayCleanGo public awareness campaign, an annual conference, government relations advocacy, and branded merchandise. The organization bridges U.S., Canadian, and Mexican practitioners and policymakers through standards, networking, and tri-national coordination.

Product overview

NAISMA offers a comprehensive portfolio of programs, services, and educational resources for invasive species management. The core offerings include NAISMA Academy (an online learning platform with self-paced courses and certificates), the Weed Free Products certification program (certifying agricultural and land management materials), and the PlayCleanGo awareness campaign. Additional services include annual conferences, webinars, government relations advocacy, membership programs with tiered benefits, and an online shop selling field equipment. The organization coordinates the National Invasive Species Awareness Week and provides resources including job listings, fact sheets, and ID guides. The structure is a platform-plus-programs model where NAISMA Academy serves as the educational hub, supported by certification, advocacy, and outreach programs that engage professionals across North America.

Differentiator

Problem solved

Functional benefit

Brands

• PlayCleanGo: Stop Invasive Species In Your Tracks® campaign - a trademarked awareness campaign to prevent the spread of invasive species through outdoor recreation activities.

Products and services

• NAISMA Academy Online learning platform offering self-paced short courses and certificate programs for invasive species management professionals, including the Forest Pest and Pathogen Short Course, Certified Weed Free Products Inspector Certification Course, Classical Weed Biological Control 101, Foundations of Invasive Species Management Certificate, Mapping Standards Short Course, and Terrestrial Invasive Plant Management Certificate.
• Weed Free Products Certification Program Voluntary certification program certifying forage, hay, gravel, mulch, and compost products as free of invasive species. Currently has 34 signatories across 25 U.S. states and one Canadian province.
• PlayCleanGo Awareness Campaign Stop Invasive Species In Your Tracks awareness campaign providing outreach resources and education to prevent the spread of invasive species through recreation and travel activities, coordinated with Invasives Canada and Mexico's National Commission for the Knowledge and Use of Biodiversity.
• NAISMA Annual Conference Annual professional conference bringing together invasive species management professionals, researchers, educators, and policymakers from across North America, featuring keynote presentations, workshops, field experiences, and networking opportunities.
• Know Your Invasives Campaign Monthly educational campaign featuring species identification guides and prevention tips for invasive species that threaten ecosystems, economies, and communities across North America.
• NAISMA Membership Program Individual and organizational membership program with tiered plans (Legacy & Learning $40/year, Advocate $50/year, Professional $100/year, Executive $250/year) offering virtual networking, webinar access, conference discounts, and eligibility to serve on NAISMA Board/Committees, with bulk discounts for 5+ memberships.
• Government Relations Program Advocacy program providing Congressional testimony, policy analysis, and support for legislation addressing invasive species management, including the Farm Bill and the National Wildlife Refuge System Invasive Species Strike Team Act.
• NAISMA Shop Online store selling merchandise, educational materials, and field equipment including the Buckthorn Blaster Deluxe Kit, Mark It Blue landscape dye, and other tools for invasive species management professionals.
• National Invasive Species Awareness Week (NISAW) Annual awareness week bringing together policymakers, agencies, researchers, industry leaders, and resource managers to address invasive species threats.
• Weed Free Products Database Searchable database of certified Weed Free Products suppliers and certified operations across participating states and provinces.
• Biocontrol Program Program supporting classical weed biological control through standards development, resource sharing, and coordination with federal partners including the U.S. Forest Service.
• Model Weed Free Products Act and Implementing Regulations Model legal framework developed in partnership with the National Sea Grant Law Center at the University of Mississippi School of Law and funded by the U.S. Fish and Wildlife Service, designed to help states address inconsistencies in invasive species laws and strengthen or establish Weed Free Products certification programs.

Quantifiable outcome

• 34 signatories from 25 U.S. states and 1 Canadian province participate in the voluntary Weed Free Products certification program
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• National Sea Grant Law Center at the University of Mississippi School of LawcoreStrategic or Co-development Partner · 15 June 2026NAISMA partnered with the National Sea Grant Law Center to develop a Model Weed Free Products Act and implementing regulations designed to help states address inconsistencies in invasive species laws and strengthen certification programs.
• U.S. Fish and Wildlife ServicecoreStrategic or Co-development PartnerFederal agency providing funding for the development of the Model Weed Free Products Act and implementing regulations, supporting NAISMA's mission to prevent invasive species spread through agricultural and land management materials.
• Invasives CanadacoreStrategic or Co-development PartnerCanadian partner in the tri-national PlayCleanGo Five-Year Program Plan, coordinating invasive species prevention efforts across North America with shared vision and seven strategic goals.
• Mexico's National Commission for Knowledge and Use of Biodiversity (CONABIO)coreStrategic or Co-development PartnerMexican partner in the tri-national PlayCleanGo Five-Year Program Plan, contributing to the coordinated strategy to expand invasive species prevention across North America.
• Visit LoudounminorGTM or Marketing PartnerTourism organization leading the Scrape for the Grape campaign in Loudoun County, Virginia to protect vineyards from spotted lanternfly through community volunteer events.
• Loudoun Invasive Removal Alliance (LIRA)minorStrategic or Co-development PartnerLocal coalition coordinating invasive species removal efforts in Loudoun County, Virginia including the Scrape for the Grape campaign against spotted lanternfly.
• Loudoun County, VirginiaminorStrategic or Co-development PartnerCounty government partnering in the Scrape for the Grape campaign to protect local vineyards and agricultural resources from invasive species.
• Virginia Cooperative Extension of Loudoun CountyminorStrategic or Co-development PartnerUniversity extension service participating in the Scrape for the Grape campaign to provide technical guidance and community outreach for invasive species management.
• Loudoun Wineries & Winegrowers AssociationminorStrategic or Co-development PartnerIndustry association representing Loudoun County vineyards participating in the Scrape for the Grape campaign to protect the regions wine industry from spotted lanternfly.
• Loudoun Wildlife ConservancyminorStrategic or Co-development PartnerConservation organization joining the Scrape for the Grape campaign in 2026 to strengthen outreach and volunteer engagement for invasive species awareness.
• U.S. House Committee on Natural ResourcescoreStrategic or Co-development PartnerCongressional committee that called on NAISMA to provide expert testimony on H.R. 4219 the National Wildlife Refuge System Invasive Species Strike Team Act, demonstrating NAISMA's role in federal policy development.
• Invasive Species Advisory Committee (ISAC)coreStrategic or Co-development PartnerFederal advisory committee including NAISMA affiliate Christy Martin who provided congressional testimony on invasive species strike team legislation.
• Pacific Regional Invasive Species and Climate Change Management Network (Pacific RISCC)minorStrategic or Co-development PartnerPartnership with Pacific RISCC to present a joint webinar on coconut rhinoceros beetle establishing in the Americas, demonstrating regional collaboration on invasive species threats.
• University of WyomingcoreStrategic or Co-development PartnerAcademic partner working with the Wyoming Weed and Pest Council to develop a comprehensive study on economic impacts of invasive weeds across Wyoming, analyzing 10 invasive plant species.
• Wyoming County Weed and Pest Districts (23 districts)coreChannel Partner/ Reseller/ DistributorNetwork of 23 county-level weed and pest districts across Wyoming partnering with WWPC and University of Wyoming on invasive species research and management.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National Association of Conservation Districts: National nonprofit association representing the 3,000+ U.S. conservation districts. Highly comparable membership association model serving local natural resource management professionals with overlapping invasive species priorities.
• California Invasive Species Council: State-level council focused on invasive plant management in California with a council/advocacy structure similar to NAISMA. Comparable member-driven model targeting land managers, agencies, and researchers.
• Invasives Canada: National-level invasive species coordination body in Canada and a direct partner in NAISMA's PlayCleanGo tri-national campaign. Closest national-level peer with overlapping mandate on cross-jurisdictional invasive species prevention.
• Southeast Exotic Pest Plant Council: Regional invasive plant council serving the southeastern U.S. with similar professional networking, conferences, and certification-style programming aligned to land management practitioners.
• Invasive Species Council of British Columbia: Canadian provincial council coordinating invasive species management, prevention, and education in British Columbia. Highly comparable to NAISMA as a regional invasive species coordination body with similar awareness campaigns and member-based structure.
• Society for Range Management: Professional association for rangeland managers with tiered membership, an annual meeting, certification programs, and policy engagement. Comparable association structure serving land management professionals where invasive species is a recurring topic.

Broad incumbents

• National Wildlife Federation: Major U.S. conservation advocacy organization with significant public-facing invasive species programming and policy influence. Comparable environmental advocacy and public awareness scope, though at much larger scale.
• The Wildlife Society: Established U.S. professional association for wildlife biologists and managers with tiered membership, annual conference, certifications, and policy advocacy. Comparable professional-association operating model with a broader taxonomic focus than NAISMA.
• The Nature Conservancy: Large global environmental nonprofit with active invasive species programs across North America. Comparable mission in invasive species prevention but operates at substantially greater scale with broader biodiversity focus.

Regional players

• Midwest Invasive Plant Network: Regional invasive plant management network covering the U.S. Midwest. Comparable in mission and member-based coordination, though geographically narrower than NAISMA's tri-national footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/naisma_org
• YouTubeyoutube.com/channel/UCIYqq_E_TUjUb2Zu_qA1_iw
• Facebookfacebook.com/NAISMAorg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about North American Invasive Species Management Association