Girl Scouts of the Colonial Coast

What Girl Scouts of the Colonial Coast does

Girl Scouts of the Colonial Coast (GSCCC) is a 501(c)(3) nonprofit local council of Girl Scouts of the USA, headquartered at 912 Cedar Road, Chesapeake, Virginia, with a secondary service office in Barco, North Carolina. The council delivers the Girl Scout Leadership Experience — a girl-led, research-backed curriculum spanning STEM, outdoor adventure, life skills, entrepreneurship, and civics — to nearly 7,000 girls in grades K-12 and supports more than 4,000 trained adult volunteers across southeastern Virginia and northeastern North Carolina. Programming is delivered through troop-based networks, school and faith-organization partnerships, community troops, individually registered membership (Juliettes), and a portfolio of council events, badge and journey programs, and highest awards (Bronze, Silver, Gold).

The council operates an infrastructure footprint of five camp properties — Camp Skimino (90 acres near Williamsburg), Camp Darden (105 acres in Courtland), Camp Apasus (Norfolk), Camp Burke's Mill Pond (37 acres near Gloucester), and The Outback (7-acre nature area in Chesapeake) — plus the A Place for Girls headquarters, which houses a retail shop and the SmartFlower solar tracking installation dedicated in October 2023. The retail operation was extended in 2024 through a Supermix Studio integration enabling on-demand customization of branded apparel and accessories. A network of more than 75 approved program partners (Virginia Aquarium, Virginia Zoo, Chrysler Museum, Colonial Williamsburg, Nauticus, Norfolk Botanical Garden, Code Ninjas, and others) extends program delivery across the four-pillar framework.

Revenue is diversified across six streams: Girl Scout Cookie sales (the largest girl-led entrepreneurial program in the U.S.), annual membership dues set by GSUSA, retail merchandise sales at the Chesapeake shop and GSUSA online store, donations and fundraising (including the Daisy Circle monthly giving program, lifetime membership, legacy giving, and event fundraisers), camp and program fees, and property/facility rentals. Leadership comprises CEO Tracy Keller and a volunteer Board of Directors chaired by Lu Ann Klevecz, with board members drawn from senior roles at NASA Langley, Norfolk State University, Hampton University, Riverside Health, TowneBank, Williams Mullen, BDO, Forvis Mazars, and Ferguson Enterprises. The council has earned Candid/GuideStar's Platinum Seal of Transparency and Top Workplace in Hampton Roads recognition in 2021, 2022, and 2024.

Name

Girl Scouts of the Colonial Coast

Legal name

Girl Scout Council of the Colonial Coast

Website

https://gsccc.org

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Girl Scouts of the Colonial Coast is a 501(c)(3) nonprofit council of Girl Scouts of the USA that delivers girl-led leadership, STEM, outdoor, and entrepreneurship programming to nearly 7,000 girls in grades K-12 across southeastern Virginia and northeastern North Carolina, supported by 4,000+ volunteers and five camp properties.

Ownership category

akta.pro rank

Product category

Youth Development Services

NAICS

Educational Services (61), Child and Youth Services (62411), Sports and Recreation Instruction (611620), Rooming and Boarding Houses, Dormitories, and Workers' Camps (72131)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

akta.pro secondary industries

Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO), STEM & Science Camps (Biology, Chemistry, Space, Lab Science) (EDAMALAC), Group Camping & Scout Camps (THAGAOAI)

Keywords

• Youth leadership programs
• Girl scout membership
• Badge programs
• Summer camp programs
• Cookie fundraising

Headquarters

HQ city

Chesapeake

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Girl Scout Cookie Sales Program: The iconic cookie program where girls ages 5-17 develop entrepreneurial skills by selling cookies. Revenue supports troop activities and council operations. Cookie varieties include Trefoil shortbread cookies and seasonal flavors.
2. Membership Dues: Annual membership fees for Girl Scouts (youth) and adult volunteers. GSUSA membership combined with local council registration.
3. Retail Shop Sales: The council operates a retail shop at A Place for Girls in Chesapeake selling uniforms, insignia, patches, apparel, and merchandise. Also available via online ordering through the council and GSUSA shop. Discount Wednesdays promotions drive sales.
4. Donations and Fundraising: Individual donations, corporate sponsorships, lifetime memberships, legacy giving, Daisy Circle monthly giving program, stock transfers, magazine sponsorships, and event fundraisers (Cookie Classic Run, Badge Bash, Famous Formers). Donations support STEM programs, financial assistance, camperships, property maintenance, community troops, college scholarships, and travel scholarships.
5. Property and Facility Rentals: GSCCC properties including camps (Camp Skimino, Camp Darden, Camp Apasus, Camp Burke's Mill Pond), A Place for Girls, The Outback, and The Lodge are available for rental to troops and outside groups, generating rental income.
6. Camp and Program Fees: Fees for summer camp sessions, facility rentals, special programs, trips, and travel adventures. Patch programs available for purchase at $4.00 each.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels14 records

Core offering

Girl Scouts of the Colonial Coast delivers the Girl Scout Leadership Experience to nearly 7,000 girls in grades K-12 across southeastern Virginia and northeastern North Carolina. Its core offering is age-tiered youth programming (Daisies through Ambassadors) including badges, journeys, highest awards (Bronze, Silver, Gold), residential and day camps, the iconic cookie entrepreneurship program, and council-run events. The council supplements programming with a retail shop, custom merchandise studio, facility rentals, and a network of over 75 approved community program partners.

Product overview

Girl Scouts of the Colonial Coast operates as a regional council of Girl Scouts of the USA, providing the Girl Scout Leadership Experience to nearly 7,000 girls across southeastern Virginia and northeastern North Carolina. The organization offers a comprehensive portfolio including age-appropriate membership programs (Daisies K-1, Brownies 2-3, Juniors 4-5, Cadettes 6-8, Seniors 9-10, Ambassadors 11-12), badge and journey programs, highest awards (Bronze, Silver, Gold), five camp facilities, a retail shop with in-person and online purchasing options, council events, and volunteer resources. The organization also partners with community organizations for programming across STEM, life skills, outdoor, and entrepreneurship pillars. Key programs include the Girl Scout Shop with Supermix Studio integration for custom merchandise, patch programs for local exploration, and various award and recognition pathways.

Differentiator

Problem solved

Functional benefit

Products and services

• Girl Scout Membership
• Badge and Journey Programs
• Camp Programs
• Girl Scout Cookie Program
• Girl Scout Shop
• Supermix Studio
• Patch Programs
• Council Events

Quantifiable outcome

• Nearly 7,000 girls served annually
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• U.S. Department of EnergycoreStrategic or Co-development Partner · 2 October 2023The Department of Energy provided grant funding for Daisy the SmartFlower installation and educational curriculum development. The grant supported materials for teaching girls about solar energy, sustainability, and STEM through the SmartFlower program.
• Blocker FoundationcoreStrategic or Co-development PartnerThe Blocker Foundation provided grant funding that made possible the Daisy the SmartFlower installation and associated educational programs at A Place for Girls.
• Dominion EnergycoreStrategic or Co-development PartnerSponsored Daisy the SmartFlower as part of the sustainability initiative at A Place for Girls. Dominion Energy's sponsorship supports the council's commitment to environmental stewardship and clean energy education.
• Senator Mark R. WarnerminorStrategic or Co-development PartnerSupported the Department of Energy grant funding for the SmartFlower project with Senator Timothy M. Kaine.
• Senator Timothy M. KaineminorStrategic or Co-development PartnerSupported the Department of Energy grant funding for the SmartFlower project with Senator Mark R. Warner.
• America250coreStrategic or Co-development PartnerNational partnership between Girl Scouts of the USA and America250, the bipartisan organization leading the U.S. Semiquincentennial (250th anniversary) celebrations. GSCCC participates with special events, activities, and a fun patch series for girls.
• Virginia Girl Scout Legislative CoalitioncoreStrategic or Co-development PartnerCoalition of seven Virginia Girl Scout Councils advocating with one voice to improve girls' lives through relationships with state legislators, members of Congress, and state agencies.
• VOTE411minorStrategic or Co-development PartnerGirl Scouts partnered with VOTE411 to provide voter registration and election information resources to Girl Scouts and their families.
• Program Partners (Event, Resource, Service)coreStrategic or Co-development PartnerOver 75 program partners approved by GSCCC to offer events and activities that fit within the Girl Scout Leadership Experience. Partners fit under four pillars: Life Skills, STEM, Outdoor, and Entrepreneurship. Examples include Virginia Aquarium, Virginia Zoo, Chrysler Museum of Art, Colonial Williamsburg, Code Ninjas, Elizabeth River Project, Nauticus Foundation, Norfolk Botanical Garden, and Virginia Air and Space Center.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Others

• American Camp Association: Industry association for organized camps that sets accreditation standards adopted by GSCCC's five camp properties. Not a competitor but an ecosystem enabler whose accreditation, training programs, and benchmarking shape how GSCCC operates its camp business.

Direct peers

• Girl Scouts of North Carolina Coastal Pines: Adjacent Girl Scout council covering central and eastern North Carolina, overlapping GSCCC's NC service area. Direct sister council under the same national brand, badge system, and product portfolio with comparable revenue mix and volunteer-driven delivery.
• Boys & Girls Clubs of America: Boys & Girls Clubs of America is a national youth-development nonprofit providing after-school and summer programming, leadership curricula, and club-based delivery through local affiliates. Competes for the same youth enrichment hours and family memberships in Hampton Roads.
• 4-H: Cooperative Extension system youth-development organization offering badge-like project work, leadership programming, and camp experiences delivered through school and community partnerships. Directly competes with GSCCC for after-school youth programming time in southeastern Virginia.
• YMCA of South Hampton Roads: Local YMCA serving the same southeastern Virginia geography as GSCCC. Operates comparable youth programming, summer camps, swimming/outdoor instruction, and family memberships, competing for youth enrichment share and donor support in Hampton Roads.
• Boy Scouts of America (Scouting America): National youth character-development organization with parallel troop-based delivery model, badge/rank advancement system, volunteer-led structure, council-level geographic organization, and outdoor camp properties. Direct competitor for parent volunteer and youth time in the same territory.
• Camp Fire: National youth-development nonprofit originally founded as Camp Fire Girls, offering similar badge/progress programming, outdoor camp, and youth leadership. Closest historical analogue to Girl Scouts and a direct competitor in inclusive co-ed youth programming.
• Girl Scouts of Virginia Skyline: Adjacent Girl Scout council serving western and central Virginia. Operates under identical GSUSA curriculum, badge system, and cookie program; sister council that overlaps in programming model and faces the same regional volunteer and enrollment dynamics.

Broad incumbents

• Girl Scouts of the USA: National parent organization of GSCCC and 110 other councils. Operates the same Girl Scout Leadership Experience, badge programs, and cookie program but at the national/federal scale, setting curriculum, brand standards, and overall strategy that GSCCC executes locally.

Emerging players

• Junior Achievement: National youth organization delivering entrepreneurship, financial literacy, and work-readiness education, overlapping directly with GSCCC's cookie-based entrepreneurship and life-skills pillars. Competes for school partnerships and educator mindshare in the same region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/gsccc
• YouTubeyoutube.com/c/gsccc
• Facebookfacebook.com/girlscoutscolonialcoast
• LinkedInlinkedin.com/company/girl-scout-council-of-colonial-coast
• Instagraminstagram.com/girlscoutscolonialcoast
• Pinterestpinterest.com/girlscoutsgsccc

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Girl Scouts of the Colonial Coast