Arab Union for International Exhibitions and Conferences

Name

Arab Union for International Exhibitions and Conferences

Legal name

Arab Union for International Exhibitions & Conferences

Website

https://auiec.net

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Trade Association / Exhibition Industry Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Web Search Portals and All Other Information Services (519290)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industries

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA), Office, School & Business Supplies Marketplaces (CRAFABAM)

Keywords

• Exhibition industry association
• Trade exhibition platform
• Conference directory services
• Exhibition venue database
• Event marketing services

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: AUIEC operates with membership structure where organizations join the union to gain access to industry representation, networking opportunities, and platform services.
2. Platform Services: Digital marketing and promotional services for exhibitions, event listings, and analytics services provided through the Arab Exhibitions Platform.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

AUIEC operates an online digital platform (Arab Exhibitions Platform / Exponet) providing comprehensive searchable information about trade exhibitions, conferences, exhibition venues, and service providers across Arab countries. The platform includes interactive tools such as live chat, virtual meeting rooms, and product showcases, along with digital marketing services, SEO, social media advertising, and analytics reporting. AUIEC also provides industry representation, advocacy, and a quarterly newsletter for the Arab exhibition and conference industry.

Product overview

The Arab Union for International Exhibitions and Conferences (AUIEC) operates the Arab Exhibitions Platform as its core digital product—a comprehensive online platform designed to serve the Arab exhibition and conference industry. The platform consists of interconnected databases for exhibitions, conferences, venues, and service providers, supported by interactive tools including live chat, virtual meeting rooms, and product showcases. AUIEC also provides a quarterly newsletter service and digital marketing support for Arab exhibitions. The organization was founded in 1995 under the auspices of the Arab League.

Differentiator

Problem solved

Functional benefit

Brands

• Arab Exhibitions Platform: An online platform designed to provide comprehensive information about trade exhibitions held in Arab countries, offering services such as event promotion and visitor information about upcoming events across various sectors.

Products and services

• Arab Exhibitions Platform (Exponet)

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• Arab Economic Unity CouncilflagshipOthers · 3 December 1997Formal recognition and approval of AUIEC membership on December 3, 1997 under Decision No. 1070/D/66, establishing AUIEC as a Specialized Arab Federation operating under the Arab Economic Unity Council.
• UFI (Global Association of the Exhibition Industry)coreStrategic or Co-development PartnerAUIEC is a member of UFI, the Global Association of the Exhibition Industry, providing international linkage and recognition for Arab exhibitions.
• SAFF (Specialized Arab Federations Portal)coreStrategic or Co-development PartnerMember of the Specialized Arab Federations Portal, a platform connecting Arab industry-specific federations under the Arab Economic Unity Council.
• IMC (International Mice Consortium)coreStrategic or Co-development PartnerMember of the International Mice Consortium, an international body for the meetings and events industry.
• Arab LeagueflagshipOthersAUIEC was established under the auspices of the Arab League in 1995, representing the Arab exhibition and conference industry under the league's patronage.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• UFI (Global Association of the Exhibition Industry): Global industry association for exhibitions; AUIEC is a member of UFI, and UFI operates the international umbrella under which AUIEC represents Arab exhibitions — directly comparable mission, broader geographic scope.
• Informa Markets: One of the world's largest exhibition organizers operating major trade shows (including Gulfood) in the Arab world; comparable exhibitor/audience ecosystem and overlapping venue footprint, though as a for-profit organizer rather than association.
• International Association of Exhibitions and Events (IAEE): US-based industry association for the exhibitions and events industry; comparable trade-body function (membership, advocacy, education) with overlapping stakeholder base of exhibition organizers and venues.
• Reed Exhibitions (RX): Global exhibition organizer running flagship trade shows in the Middle East; overlaps with AUIEC in serving exhibition-industry stakeholders across the same regional venues.

Direct peers

• Society of Independent Show Organizers (SISO): Global trade association of independent exhibition organizers providing networking, advocacy, and intelligence — closely mirrors AUIEC's role for the Arab exhibition industry in terms of services and member type.
• 10times: Online global directory and platform for trade shows, conferences, and exhibitions; directly comparable to AUIEC's Exponet in providing searchable exhibition/conference databases for exhibitors and visitors.
• IMEX Group: Organizer of the IMEX trade shows for the global meetings and events industry; AUIEC is a member of the IMC alongside IMEX-relevant bodies, and IMEX addresses a comparable audience of MICE professionals.

Emerging players

• Eventbrite: Global self-service event-discovery and ticketing platform; comparable in providing a searchable directory of events and digital tools to organizers, although targeting a different (mass) segment.

Regional players

• Messe Frankfurt Middle East: German trade-fair group's Middle East subsidiary operating exhibitions such as Automechanika Dubai; comparable in curating exhibition content and serving exhibitors/visitors in the Arab world.
• dmg events: DMG events organizes large-scale exhibitions and conferences across the Middle East, Africa and South Asia, directly overlapping with AUIEC's geographic focus and serving the same Arab exhibition venues and audiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/auiec2
• Facebookfacebook.com/AUIEC.OFFICIAL
• LinkedInlinkedin.com/company/auiecpage

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arab Union for International Exhibitions and Conferences