Vietnam Tourism

What Vietnam Tourism does

Vietnam Tourism is the official digital platform of the Viet Nam National Authority of Tourism (VNAT), Vietnam's government state entity responsible for national tourism promotion. The platform at vietnam.travel serves international leisure travelers across all major source markets, providing destination information, visa guidance, and travel planning resources covering Vietnam's three main regions (Northern, Central, and Southern). The organization operates without traditional commercial sales channels; no products or services are sold directly through the website, and revenue is derived from government allocation rather than market transactions.

The core technology comprises a digital tourism platform delivering multimedia content, 360-degree virtual tours of UNESCO World Heritage Sites (Hue, Ha Long Bay, Hoi An, Phong Nha, My Son), an integrated e-visa application portal supporting 90-day visas for all nationalities across 41 border gates, and multilingual content delivery in English and Japanese. Sub-products include Virtual Vietnam Tours, Vietnam Now (contemporary editorial content), #MyVietnam (user-generated content from local perspectives), comprehensive destination guides, and downloadable travel resources. The architecture is a content and information platform rather than a transactional booking system.

Go-to-market is event-driven, anchored on major international festivals including the Da Nang International Fireworks Festival (DIFF), Hue Festival, and Visit Vietnam Year campaigns. Distribution leverages direct social media presence across Instagram, Facebook, YouTube, Pinterest, and TikTok combined with earned media partnerships spanning Tripadvisor, The New York Times, Time Out, Condé Nast Traveler, Lonely Planet, Travel + Leisure, Michelin Guide, Netflix, and CNN. The revenue model is classified as licensing/royalties with government allocation as the primary funding source, and customer segmentation is horizontal, targeting international leisure travelers broadly across use cases spanning leisure, cultural, adventure, wellness, culinary, heritage, beach, golf, and MICE tourism.

Name

Vietnam Tourism

Legal name

Viet Nam National Authority of Tourism

Website

https://vietnam.travel

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Vietnam Tourism is the official government tourism promotion portal for Vietnam, operated by the Viet Nam National Authority of Tourism. It serves international leisure travelers with destination information, visa guidance, 360-degree virtual tours, and itinerary planning resources across Vietnam's three regions.

Ownership category

akta.pro rank

Product category

Tourism Promotion Services

NAICS

Convention and Visitors Bureaus (561591), Historical Sites (71212)

SIC

Foreign Governments (8888)

akta.pro primary industry

Tours, Activities & Experiences Booking Platforms (BPAMAIAJ)

akta.pro secondary industries

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD), Historic Sites, Heritage Landmarks & Archaeological Sites (THAJACAC)

Keywords

• Destination marketing
• Tourism promotion
• Travel information
• Destination guides
• Virtual tours

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Tourism Promotion Services: Government-funded tourism marketing organization that promotes Vietnam as a travel destination. Revenue is derived from government allocation and potentially tourism-related service fees.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Vietnam Tourism operates the official government tourism portal (vietnam.travel) for Vietnam, providing international travelers with destination information, visa guidance, itinerary planning tools, 360-degree virtual tours of UNESCO Heritage Sites, event calendars, and editorial content covering Vietnam's Northern, Central, and Southern regions. The platform is run by the Viet Nam National Authority of Tourism (VNAT) and functions as a destination marketing and travel information service rather than a transactional booking system.

Product overview

Vietnam Tourism operates as the official government tourism promotion portal for Vietnam, offering a unified digital platform that serves as the primary gateway for international travelers. The core product is the official website (vietnam.travel), which integrates several sub-products including Virtual Vietnam Tours (360-degree interactive destination experiences), Vietnam Now (contemporary travel editorial content), #MyVietnam (local perspective stories), and comprehensive Destination Guides covering all major Vietnamese regions and cities. The platform functions as a content and information service rather than a transactional travel booking system, providing practical travel planning resources such as visa requirements, itineraries, and festival/event information.

Differentiator

Problem solved

Functional benefit

Products and services

• Vietnam Tourism Official Website The official tourism portal for Vietnam providing destination information, travel guides, itinerary planning tools, visa requirements, and travel offers for international visitors.
• Virtual Vietnam Tours Interactive 360-degree virtual tours of Vietnam's UNESCO Heritage Sites and major attractions including Hue, Ha Long Bay, Hoi An, Hanoi, Phong Nha, My Son, Da Nang, Ho Chi Minh City, Nha Trang, and Da Lat.
• Vietnam Now Editorial content showcasing contemporary Vietnam experiences covering food, culture, cities, beaches, and nature attractions through curated stories and local perspectives.
• #MyVietnam User-generated content initiative featuring personal stories and travel experiences from Vietnamese locals, allowing travelers to see Vietnam through residents' eyes.
• Destination Guides Comprehensive travel guides covering Vietnam's three main regions (Northern, Central, and Southern Vietnam) with information on cities, provinces, and tourist destinations including Ha Noi, Ha Long, Da Nang, Hoi An, Hue, Nha Trang, Ho Chi Minh City, and Phu Quoc.
• Vietnam Travel Resources Downloadable content including travel recipes from Vietnam, Zoom virtual backgrounds featuring Vietnamese destinations, coloring pages with Vietnamese themes, and mobile wallpapers.

Quantifiable outcome

• Multiple World Travel Awards including Asia's Leading Destination (6 times), World's Leading Heritage Destination 2023, Asia's Best Golf Destination (7 consecutive years)

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered major, moderate and core.

• TripadvisormajorGTM or Marketing PartnerTripadvisor features Vietnam Tourism content and destination highlights, amplifying Vietnam's visibility to millions of international travelers searching for travel destinations.
• The New York TimesmajorGTM or Marketing PartnerThe New York Times publishes travel features on Vietnam as a growing tourism powerhouse in Southeast Asia, reaching sophisticated American and international readers.
• Time OutmoderateGTM or Marketing PartnerTime Out features Vietnam in its curated lists of world's most beautiful places, targeting urban-minded travelers.
• Condé Nast TravelermajorGTM or Marketing PartnerCondé Nast Traveler publishes destination features on Vietnam and recognized Phu Quoc among world's top destinations, reaching luxury travel audience.
• Lonely PlanetmajorGTM or Marketing PartnerLonely Planet spotlights Vietnam's natural landscapes and designated Da Nang as Asia's second-best summer destination, leveraging its authority in budget and adventure travel.
• Travel + LeisuremajorGTM or Marketing PartnerTravel + Leisure ranks Vietnam among top 5 best countries for solo travel and recognizes Hoi An as a top hidden gem destination.
• World Travel AwardscoreStrategic or Co-development PartnerVietnam participates in World Travel Awards where it has been recognized as Asia's Leading Destination (6 times), World's Leading Heritage Destination (2023), and Asia's Best Spa Destination.
• World Golf AwardscoreStrategic or Co-development PartnerVietnam participates in World Golf Awards where it has been crowned Asia's Best Golf Destination for 7 consecutive years and Hanoi named World's Best Golf City Destination.
• CNNGTM or Marketing PartnerCNN features Vietnam's travel attractions including spotlighting Son Doong Cave on 60 Minutes and covering Vietnamese cuisine like banh mi among world's best sandwiches.
• NetflixmajorGTM or Marketing PartnerNetflix's 'A Tourist's Guide to Love' showcases Vietnam's beauty to global streaming audiences, providing exposure to millions of subscribers.
• Michelin GuidecoreStrategic or Co-development PartnerMichelin Guide launched in Vietnam covering Hanoi, Ho Chi Minh City, and Da Nang, elevating Vietnam's culinary tourism profile internationally.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Japan National Tourism Organization (JNTO): Japan's official DMO operating a multilingual content platform, virtual tours, and cultural-heritage positioning. Comparable as an Asia-Pacific government tourism authority with strong UNESCO heritage and culinary-tourism assets.
• Hong Kong Tourism Board (HKTB): Statutory government tourism body promoting Hong Kong as an Asia destination via digital content, events (e.g., dragon boat, arts festivals), and cultural positioning. Comparable structure as a sub-national government DMO with a content-rich digital platform.
• Tourism Authority of Thailand (TAT): Thailand's national tourism authority with similar mandate to promote inbound travel, operate digital destination platforms, run visa facilitation, and execute global marketing campaigns. Directly comparable as a Southeast Asian government DMO competing for the same source markets.
• Philippine Department of Tourism: Philippines' national tourism authority with comparable mandate, digital platform model, and focus on beach, diving, and cultural tourism. Comparable as a Southeast Asian government DMO.
• Singapore Tourism Board (STB): Singapore's statutory board under the Ministry of Trade and Industry promoting inbound tourism via digital content, MICE campaigns, and visa facilitation. Comparable as a government DMO with a content-led digital platform and a global brand mandate.
• Indonesia Tourism (Wonderful Indonesia): Indonesia's Ministry of Tourism-led DMO with similar functions: national destination portal, visa-free promotion, and global marketing campaigns. Directly comparable as a Southeast Asian DMO competing for heritage, beach, and cultural tourism.
• Tourism Malaysia: Malaysia's national tourism promotion body operating multilingual digital platforms and global marketing campaigns with similar focus on cultural, beach, and eco-tourism segments. Comparable as an ASEAN DMO with similar scale and reach.
• Korea Tourism Organization (KTO): South Korea's national tourism promotion body running a multilingual destination portal, K-pop and cultural-tourism campaigns, and Visa facilitation programs. Comparable in mandate, structure, and content-driven promotional model.

Emerging players

• Tourism New Zealand: New Zealand's national tourism authority with similar content-driven digital platform and 100% Pure brand campaign. Comparable as a heritage/nature-focused DMO using strong visual content marketing and global media partnerships, though targeting a different source market mix.

Broad incumbents

• Visit Dubai (Department of Tourism and Commerce Marketing): Dubai's DMO with a significantly larger marketing budget, luxury-tourism positioning, and global content platform. Comparable in function but operates at a much higher budget intensity and with a different premium-luxury positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/vietnamtourismboard
• Facebookfacebook.com/VietnamTourismBoard
• Instagraminstagram.com/vietnamtourismboard
• Pinterestpinterest.com/vietnamtourismboard
• TikToktiktok.com/@vietnamtourismboard?lang=en
• Xx.com/vietnamrt
• LinkedInlinkedin.com/company/vietnam-tourism-advisory-board

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vietnam Tourism