What Roxy at Work does

Roxy at Work is a women's safety and work footwear brand owned and operated by Warson Group, Inc., headquartered in St. Louis, Missouri. The brand launched as a workplace-focused extension of the Roxy women's active-lifestyle brand (in existence since 1990), targeting female workers in service, retail, warehouse, light industrial, electronics, and healthcare settings who require certified protective footwear but find traditional safety shoes aesthetically unsuitable. The product line consists of eight distinct footwear SKUs spanning casual high-tops, casual work shoes, slip-resistant soft-toe shoes, and work boots, plus a companion work sock. The line is priced between $79.99 and $129.99 MSRP, with composite-toe, slip-resistant, electrical-hazard, static-dissipative (SD10), and metal-free variants certified to ASTM F2413 and ASTM F3445 standards.

Underlying product technology includes proprietary Slip-Resistant Outsole (SRO) geometry with defined heels and wider tread, XTR composite toe caps (metal-free, lighter than steel), electrical hazard insulation via non-conductive shock-absorbing soles, dual-resistor static dissipative technology, and removable memory foam footbeds. The portfolio is engineered specifically for women's foot geometry, including extra-wide toe boxes.

The business operates a hybrid go-to-market model combining direct-to-consumer e-commerce through a BigCommerce storefront (roxyatwork.com) with free shipping and 30-day returns across the contiguous U.S., and a wholesale channel through an authorized retail dealer network spanning at least 14 states (specialty safety shoe retailers, uniform stores, and department stores such as Boot World, Beck's Shoes, Industrial Footwear, and Lenny's Shoes). Marketing is executed through SEO, email promotions (e.g., the PROTECT 10%-off code), and lifestyle content on the e-commerce platform. Revenue is generated via one-time unit purchases, with no subscription, enterprise, or recurring contracting model disclosed.

Name

Roxy at Work

Legal name

Warson Group, Inc.

Website

https://roxyatwork.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Roxy at Work is a women's safety footwear brand under Warson Group, Inc., selling ASTM-certified slip-resistant, composite-toe, and electrical-hazard work shoes via its roxyatwork.com e-commerce site and an authorized U.S. dealer network.

Ownership category

akta.pro rank

Product category

Women's Work Safety Footwear

NAICS

Footwear Manufacturing (31621), Shoe Retailers (45821)

SIC

Footwear, (No Rubber) (3140), Retail-Shoe Stores (5661)

akta.pro primary industry

Work, Safety & Occupational Footwear (CRAAACAE)

akta.pro secondary industries

Work, Safety & Protective Footwear Manufacturing (Steel-Toe/ESD/Slip-Resistant) (IMAOAIAD), Work, Safety & Occupational Footwear Retail (CRAAADAD), Boot Manufacturing (Work/Fashion/Western/Combat) (IMAOAIAF)

Keywords

• Women's safety footwear
• Work boots
• Slip resistant shoes
• Composite toe footwear
• Occupational footwear

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: The company sells directly to consumers through its BigCommerce-powered e-commerce website, offering free shipping and returns to drive online purchases.
2. Wholesale to Authorized Retailers: Roxy at Work distributes through a network of authorized retail dealers including specialty safety shoe stores, uniform retailers, and department stores across the United States.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Roxy at Work designs and sells women's safety and work footwear, offering a portfolio of composite toe work boots, casual work shoes, slip-resistant soft-toe shoes, and high-tops built with safety features such as ASTM F2413-rated composite toe protection, slip-resistant SRO outsoles, electrical hazard shielding, and static dissipative (SD10) soles. The line is sized, styled, and engineered specifically for women and is sold through the company's own e-commerce site and authorized U.S. retail dealers.

Product overview

Roxy at Work is a women's work and safety footwear brand that offers a unified portfolio of stylish, protective shoes designed for working women. The product line consists of eight distinct footwear styles across four style categories: Casual Work High Top (Rae Work RX90203), Casual Work Shoe (Bayshore Work RX90402, Minnow Work RX90101, Rae Work RX90201), Slip Resistant Soft-Toe (Bayshore Work RX90402), and Work Boot (Work It Safety RX90502, Jeyna Work RX90601, Karmel Work RX90301). The shoes are designed with varying safety features including composite toe protection (ASTM F2413), slip-resistant SRO outsoles, electrical hazard protection, and static dissipative (SD10) options. The portfolio also includes a companion accessory (Roxy At Work Sock). All products share a beach-inspired aesthetic and are specifically engineered for women's fit with features like extra-wide toes and memory foam cushioning.

Differentiator

Problem solved

Functional benefit

Products and services

• Work It Safety - RX90502 A sand lace-up work boot made of premium suede leather with a moc toe, micromesh lining, memory foam footbed, slip-resistant SRO rubber outsole with lugs, composite toe protection, and electrical hazard protection; designed for women in demanding work environments.
• Jeyna Work - RX90601 A black work bootie with action leather upper, elastic knit collar, moisture-wicking nylon mesh lining, removable cushion footbed with sponge rubber foam heel, composite toe, electrical hazard protection, and durable rubber slip-resistant lugs.
• Bayshore Work - RX90402 A black soft-toe casual slip-resistant work shoe with canvas upper, durable slip-resistant rubber outsoles meeting ASTM F3445 standard, electrical hazard protection, and removable memory foam footbed for all-day comfort.
• Minnow Work - RX90101 A black casual composite toe work shoe with nylon mesh upper, XTR composite toes for metal-free protection, extra wide toes, slip-resistant outsoles, electrical hazard protection, and memory foam cushion insoles.
• Rae Work High-Top - RX90203 A black casual work high-top shoe with microfiber/PU upper, easy slip-on breathable mesh upper, slip-resistant soles, and cushion support for comfort throughout the work day.
• Rae Work ESD - RX90201 A black ESD composite toe work shoe with breathable mesh upper, SD10 dual resistor static dissipative technology, XTR composite toe, extra wide toes, and slip-resistant SRO soles for metal-free workplace protection.
• Karmel Work - RX90301 A black lace-up work boot with electrical hazard protection, composite toe, slip-resistant soles, cushioned insoles, and flexible support designed specifically for women in demanding work environments.
• Roxy At Work Sock A one-size-fits-all women's work sock designed to complement the Roxy at Work footwear collection.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Scale indicators2 records

Expansion highlights4 records

Emerging players

• Ariat: Ariat offers women's work boots with safety toe options, increasingly targeting the same female worker demographic; an emerging player in the women's safety footwear category.
• Dr. Martens: Dr. Martens has expanded into work footwear with women's safety styles, leveraging its fashion-forward brand to compete in the style-meets-safety niche.
• Baffin: Baffin produces work and safety footwear including women's styles with a focus on thermal and slip-resistant protection; an emerging player partially overlapping with Roxy at Work's use cases.

Direct peers

• Nautilus Safety Footwear: Nautilus specializes in safety footwear with women's specific styles and ASTM-rated protection; competes directly in the same restaurant, warehouse, and light industrial channels.
• Skechers Work: Skechers' work line includes dedicated women's safety footwear with slip-resistant and electrical hazard protection; directly competes with Roxy at Work in the same target customer segment and through similar specialty retail and DTC channels.
• KEEN Utility: KEEN Utility offers women's safety toe footwear with proprietary outsole technology; competes in the same premium women's work boot niche with similar style-meets-safety positioning.
• Reebok Work: Reebok Work produces women's safety and industrial footwear with composite toe and slip-resistant options; competes head-to-head with Roxy at Work in restaurant, healthcare, and light industrial segments.

Broad incumbents

• Timberland PRO: Timberland PRO is a major work footwear line within VF Corporation, offering women's safety boots with established industrial and retail distribution; a broad incumbent with overlapping women's safety footwear offering.
• Caterpillar (CAT) Footwear: CAT Footwear produces work boots including styles marketed to women, leveraging the Cat brand heritage; a broad incumbent in work footwear with growing women's assortment.
• Wolverine Boots: Wolverine markets work boots including women's safety styles within its portfolio; a broad incumbent serving overlapping work and safety footwear customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/roxy-at-work

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roxy at Work