Extramuros
- Company typePrivate
- Founded2025
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Extramuros does
Extramuros is a US-based, privately held software company founded in 2025 and headquartered in San Francisco that sells an AI-powered inbound qualification platform to B2B marketing teams. The platform captures anonymous visitors across ads, website, LinkedIn, QR-coded event touchpoints, and campaigns into a single persistent qualification space, then engages each prospect through a branded conversational agent trained on the customer's content and ICP criteria. The agent qualifies visitors on fit, intent, and timing using marketing-defined rules, generates a knowledge card summarizing the conversation, and routes sales-ready opportunities into HubSpot or Salesforce with full context. Omnichannel persistence ensures returning visitors resume their prior sessions.
The core product architecture centers on an AI Qualification Engine supported by omnichannel capture, cross-channel persistence, interactive buyer evaluation tools, knowledge card output, and native CRM enrichment. It operates as a unified layer that the company positions against multiple point solutions, including lead-capture forms, chatbots, lead-scoring tools, CRM data entry, and attribution software. The company markets four named horizontal use cases: Growth-Stage SaaS, B2B Consulting Firms, GTM and Lead Gen Agencies, and Complex Products / Industrial Sales (including aeronautics and manufacturing).
Extramuros monetizes through a tiered monthly subscription plus a usage-based conversion fee of $3 per converted lead after the first 50 free conversions. Pricing spans Extra Start ($99/org/month) for early teams, Extra Growth ($299/org/month) for scaling inbound, Extra Scale ($599/org/month) for VP Marketing-level accounts with HubSpot integration and custom domains, and Extra Business (custom) with Salesforce and HubSpot integrations, custom calendar booking, and unlimited languages. Distribution combines a self-service web onboarding motion for lower tiers with enterprise field sales for the Business tier, supported by a digital marketing presence, paid LinkedIn and display advertising, and direct demo booking via Google Calendar.
Extramuros firmographics
Firmographics- Name
- Extramuros
- Website
- https://extramuros.ai
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Extramuros industry classification
Industry- Product category
- Sales Automation / AI Inbound Conversion
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
- akta.pro secondary industry
- B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA)
Keywords
Where Extramuros is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Extramuros business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Revenue: Monthly subscription plans (Extra Start $99/org/month, Extra Growth $299/org/month, Extra Scale $599/org/month, Extra Business Custom) with tiered features including unlimited conversations, identified contacts, active campaigns, and supported languages
- Conversion-Based Fees: Usage-based conversion fee of $3 per converted lead after the first 50 free leads on the Extra Start plan
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Extra Start: $99/org/month for B2B founders and early teams validating inbound qualification |
| Subscription | Monthly | Extra Growth: $299/org/month for marketing teams increasing pipeline from growing inbound traffic |
| Subscription | Monthly | Extra Scale: $599/org/month for VP Marketing teams measured on growing pipeline targets |
| Subscription | Monthly | Extra Business: Custom pricing for high-volume B2B organizations expanding across buying groups |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels4 records
Extramuros product offering
Product offeringCore offering
Extramuros provides an AI-powered inbound qualification and conversion platform that captures anonymous visitors across ads, website, LinkedIn, and campaigns into a persistent qualification space. The platform engages prospects through conversational AI, qualifies them on fit, intent, and timing using Marketing-defined rules, and routes only sales-ready opportunities to CRM (Salesforce or HubSpot) enriched with full conversation context. Offered through four tiered subscription plans (Extra Start, Extra Growth, Extra Scale, Extra Business) targeting B2B marketing teams measured on pipeline growth.
Product overview
Extramuros is a single unified AI-powered inbound qualification platform. The core product provides omnichannel visitor capture, interactive buyer qualification tools, AI-driven conversation, and CRM routing capabilities. Offered through four pricing tiers (EXTRA START, EXTRA GROWTH, EXTRA SCALE, EXTRA BUSINESS) that differentiate on contact volume, active campaigns, supported languages, storage, and integration depth (CRM and calendar integrations unlock at higher tiers).
Differentiator
Problem solved
Functional benefit
Products and services
- Extramuros AI Buyer Conversion Platform AI-powered inbound qualification and conversion platform that turns anonymous website visitors into qualified pipeline opportunities. Provides a persistent, omnichannel qualification space where buyers explore fit, assess ROI, and self-qualify before Sales engages. Captures visitors across ads, website, LinkedIn, and campaigns; engages them through AI-driven conversational qualification; assesses fit, intent, and timing using Marketing-defined rules; generates knowledge cards with full context; and routes qualified opportunities to Salesforce or HubSpot CRM. Designed for B2B marketing teams including growth-stage SaaS, consulting firms, GTM/lead gen agencies, and complex industrial sales organizations.
Quantifiable outcome
- 4x capture rate compared to standard chatbots or contact forms
Companies that use Extramuros
Customer profileSegments4 records
Ideal customer profiles4 records
Extramuros technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature7 records
Extramuros partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- HubSpotcoreHubSpot CRM integration is available on Extra Scale and Extra Business tiers, enabling qualified opportunities to be routed directly into HubSpot with enriched context and conversation history
- SalesforcecoreSalesforce CRM integration is available on the Extra Business tier, enabling qualified opportunities to be routed directly into Salesforce with enriched context and conversation history
Recent moves6 records
Expansion highlights5 records
Extramuros competitors and assessment
Company assessmentDirect peers
- Qualified: AI-powered pipeline generation platform focused on converting website visitors into qualified pipeline for B2B sales teams. Directly comparable to Extramuros in target customer (B2B marketing/sales), use case (inbound qualification), and category (AI conversational qualification).
- Drift: Conversational marketing and sales platform using AI chatbots to qualify and convert inbound B2B visitors. Comparable in product category, target audience (B2B marketing teams), and buyer engagement model, now part of Salesloft.
- 6sense: AI-driven revenue intelligence and intent data platform that identifies and qualifies in-market buyers for B2B sales teams. Comparable in serving pipeline-focused B2B marketing organizations, though anchored upstream in intent data rather than conversational qualification.
- Conversica: AI sales assistant platform that engages, qualifies, and nurtures inbound leads via two-way conversations. Directly comparable in AI-driven lead qualification, B2B target market, and routing of sales-ready opportunities to human reps.
- Chili Piper: Inbound scheduling and lead routing platform that qualifies prospects and books meetings directly into rep calendars. Comparable in instant-meeting booking, lead qualification, and CRM routing workflows for B2B sales teams.
Emerging players
- Artisan: AI BDR platform (Ava) that automates outbound and inbound lead engagement for B2B sales teams. Comparable as an emerging AI SDR vendor targeting pipeline generation, with overlapping buyer persona and use cases.
- Default: AI-powered inbound lead qualification and routing platform for B2B SaaS companies. Directly comparable in product category (inbound qualification, routing, qualification logic) and target customer (SaaS marketing/sales teams).
Broad incumbents
- HubSpot: All-in-one CRM and marketing platform with built-in chatbots, lead capture forms, and AI features. Comparable as a broad incumbent offering overlapping inbound qualification, lead capture, and CRM routing as part of a wider marketing/CRM suite.
- Salesforce: Enterprise CRM platform with Einstein AI, Pardot (Account Engagement), and conversational tools for inbound lead qualification and routing. Comparable as a broad incumbent in B2B pipeline generation with overlapping AI-driven qualification capabilities.
- ZoomInfo Chat: Conversational chat and intent-based lead qualification product within the ZoomInfo go-to-market platform. Comparable in combining B2B visitor identification, qualification, and sales routing, backed by a broader B2B data incumbent.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Extramuros social profiles
Digital presenceExtramuros financial estimates
Financial estimateRevenue estimate
Valuation estimate
Extramuros leadership team
Management profileNumber of profiles
Extramuros funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Extramuros M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Extramuros
What does Extramuros do?
Extramuros provides an AI-powered inbound qualification and conversion platform that captures anonymous visitors across ads, website, LinkedIn, and campaigns into a persistent qualification space. The platform engages prospects through conversational AI, qualifies them on fit, intent, and timing using Marketing-defined rules, and routes only sales-ready opportunities to CRM (Salesforce or HubSpot) enriched with full conversation context. Offered through four tiered subscription plans (Extra Start, Extra Growth, Extra Scale, Extra Business) targeting B2B marketing teams measured on pipeline growth.
Is Extramuros a public or private company?
Extramuros is a private company. It is classified as unknown and is currently operating.
When was Extramuros founded?
Extramuros was founded in 2025. It employs 1 to 10 people.
Where is Extramuros based?
Extramuros is headquartered in San Francisco, United States, in the North America region.
How does Extramuros make money?
Two revenue lines are on record. Subscription Revenue is the primary driver. The others are conversion-Based Fees.
Who are Extramuros's main competitors?
Direct peers on record are Qualified, Drift, 6sense, Conversica and Chili Piper. Emerging players are Artisan and Default. Broad incumbents are HubSpot, Salesforce and ZoomInfo Chat.
Does Extramuros have an API?
No public API is recorded for Extramuros.
What industry is Extramuros in?
Extramuros's product category is Sales Automation / AI Inbound Conversion. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies, with a secondary code of BPAAADAA, B2B Appointment Setting & SDR/BDR Outsourcing. Its NAICS code is 541511 and its SIC code is 7371.