Manasum Senior Living

What Manasum Senior Living does

Manasum Senior Living LLP is a Bengaluru-based, privately-held developer and operator of luxury senior living communities in India, founded in 2015. The company operates eight purpose-built communities across six cities — Bengaluru (Avighna, Banyan, Riva), Mysuru (Govardana), Tirupati (Mayura Temple Town), Goa (Ikigai), Ahmedabad/GIFT City (Atharva via jointly-controlled subsidiary United Yogi LLP), and Chennai (The Madras Pavilion) — comprising roughly 2,500 units with a stated target of 10,000 units by 2028. Its core technology is physical rather than digital: senior-centric architectural features (grab rails, anti-skid flooring, wheelchair-friendly doors, emergency alarm bells, 24x7 power backup), 24/7 paramedical staff and ambulance service, and a structured "active ageing" program spanning physical, social, emotional, intellectual, occupational, and health wellness.

The business model is dual-track: customers can purchase a unit outright (one-time license, studios through 4 BHK duplex penthouses) or pay monthly rent that bundles maintenance, housekeeping, meals, and concierge. Go-to-market is direct-to-consumer via a Bengaluru corporate sales team, on-site project offices, WhatsApp/phone/email intake, and website-driven content marketing. The primary customer segment is financially independent Indian seniors aged 50+; a secondary segment targets NRIs and PIOs seeking luxury retirement housing in India.

Manasum is in a capital-intensive growth phase: it has announced a planned ₹150-200 crore raise (around March 2026) and an IPO targeted for 2028, both aimed at funding geographic and unit-count expansion. India senior living remains an under-supplied market — the organized sector reportedly holds only ~22,000 units against demand of roughly 400,000 — and is projected to grow from $4.47B in 2026 to $14.14B by 2031, providing a structural tailwind for the company's expansion plan.

Name

Manasum Senior Living

Legal name

Manasum Senior Living LLP

Website

https://manasum.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Manasum Senior Living is a Bengaluru-based developer and operator of luxury senior living communities in India, running eight projects across six cities and serving active 50+ seniors and NRI retirees through unit sales and recurring monthly service fees.

Ownership category

akta.pro rank

Product category

Senior Living and Retirement Housing

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Other Residential Care Facilities (623990)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro industry

PRIMARYHLADAAAC

Luxury/Resort-Style Independent Living Communities

Healthcare & Life Sciences/Elder Care & Long-Term Care/Independent Living Communities

SECONDARYHLADAAAD

Active Adult (55+) Independent Living Communities

Healthcare & Life Sciences/Elder Care & Long-Term Care/Independent Living Communities

Keywords

• Senior living communities
• Retirement housing
• Elder care services
• Luxury senior residences
• Active aging communities

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Unit Sales: Residents can buy a unit in the senior living community. The company offers various types of accommodations including one-bedroom, two-bedroom apartments, premium villas, and duplex penthouses.
2. Monthly Rent and Maintenance: Residents can opt for monthly rent payments. The monthly fee typically includes maintenance, housekeeping, meal plans, and concierge services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Manasum Senior Living develops and operates luxury senior living communities across India, offering purpose-built residential units (apartments, villas, and duplex penthouses) for adults aged 50 and above. The communities bundle accommodation with healthcare support (24/7 ambulance and paramedical staff), housekeeping, meal plans, concierge services, and curated wellness and social engagement programs designed to promote active, independent retirement living.

Product overview

Manasum Senior Living operates a portfolio of 8 distinct luxury senior living communities across India, including Avighna, Banyan, and Riva in Bangalore, Govardana in Mysore, Mayura TempleTown in Tirupati, Atharva in GIFT City, Ikigai in Goa, and The Madras Pavilion in Chennai. The company was founded in 2015 with a mission to promote active aging, build community, and increase life expectancy for seniors. Their target demographic includes financially independent, lifestyle-oriented individuals aged 50+ seeking community, engagement, and purpose. Each property offers essential services including healthcare assistance, 24/7 paramedical staff and ambulance service, housekeeping, food & beverage, concierge, and community engagement programs. The company plans to reach 10,000+ families by end of 2030 and aims to go public around 2028, with plans to expand from approximately 2,500 units to 5,000 units by FY27.

Differentiator

Problem solved

Functional benefit

Products and services

• Manasum Avighna

Quantifiable outcome

• Currently operating approximately 2,500 units across 8 projects
• +1 more outcomes

Named customers7 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• United Yogi LLPcoreStrategic or Co-development PartnerUnited Yogi LLP is associated with Manasum Atharva project located in GIFT City, Gandhinagar, Gujarat. United Yogi LLP serves as the project developer/partner for this active senior living ecosystem within India's first global financial hub.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Primus Senior Living: Indian senior living operator offering active, independent living communities with healthcare and wellness programs targeting affluent 50+ seniors — comparable product offering and customer segment.
• Antara Senior Living: Max Group's senior living arm operating luxury active senior living communities in India with residential, healthcare, and wellness services — directly comparable to Manasum's offering, pricing tier, and target demographic.
• Columbia Pacific Communities: Operates Serene Senior Living communities in India with a portfolio of multiple properties, offering assisted and independent senior living with healthcare — directly competitive in product, geography, and demographic.
• Tulip Infratech: Pune-based developer with senior living projects targeting similar affluent 50+ demographics in India, offering comparable independent living with healthcare and wellness services.
• Ashiana Housing (Ashiana Nirmay): Established Indian real estate developer with a dedicated senior living vertical (Ashiana Nirmay) operating active senior communities across multiple cities. Direct competitor in the same premium independent-living segment.
• Vardaan Senior Living: India-based operator of premium senior living communities with integrated healthcare and lifestyle amenities, directly comparable in scope, segment, and Indian market focus.
• Suncity Projects (Senior Living): Indian developer with senior living projects in Gurgaon targeting similar affluent demographic with resort-style amenities and assisted services — directly comparable in business model.

Emerging players

• Brigade Group: Large South Indian real estate developer with emerging senior living initiatives. Has the land bank and capital to enter organized senior living at scale, representing a potential future threat to Manasum's Bengaluru stronghold.

Broad incumbents

• Max India (parent of Antara): Parent conglomerate of Antara Senior Living and broader healthcare/insurance businesses. Larger established player with deep resources and proven senior living execution — represents the scaled competitor Manasum aspires to match.
• Godrej Properties: Major pan-India developer whose Godrej Royale Woods hosts Manasum Banyan as a project. As an incumbent developer, Godrej has the scale and brand to enter or partner into senior living more aggressively, shaping the competitive landscape.

Market position

Strengths5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/manasum_living
• YouTubeyoutube.com/@manasumseniorliving?si=pZvXAJ2jdxXZ3U2s
• Facebookfacebook.com/manasumseniorliving
• LinkedInlinkedin.com/company/manasum-senior-living
• Instagraminstagram.com/manasum.living

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manasum Senior Living