Fraser Valley Mountain Bikers Association

What Fraser Valley Mountain Bikers Association does

Fraser Valley Mountain Bikers Association (FVMBA) is a registered British Columbia non-profit society founded on March 29, 2004, and headquartered in Chilliwack, BC. The organization advocates for, maintains, and protects more than 500 km of multi-use recreational trail networks across five regions in the Fraser Valley — Maple Ridge (Thornhill, Woodlot), Mission (Bear Mountain, Red Mountain, Heritage), Abbotsford (Ledgeview, Sumas), Chilliwack (Vedder), and Hope — through formal stewardship agreements with the City of Maple Ridge, City of Abbotsford, and City of Mission. It serves mountain bikers, hikers, trail runners, equestrians, dog walkers, and families, with a primary focus on riders of all skill levels. The organization is governed by an elected 11-member volunteer Board of Directors and operates with a small paid staff (Operations Manager, Trails Operations Coordinator, seasonal and year-round trail crew), with the bulk of trail work delivered by volunteers.

FVMBA's core offerings include a trail maintenance and stewardship service, an annual membership program (Individual, Family up to 2 adults + 2 children, and Hiker/Runner tiers) sold through the Member365 platform, organized social rides and events (Social Series, Trim the Trails Challenge, Girls Ride Club), a Trail Steward Training Program, and a Trail Crew Employment function funded by Canada Summer Jobs, CPRA Green Jobs Initiative, and Stó:lō SASET. Capital infrastructure projects include the $1.1 million Cozens Ranch Open Space community bike park opened May 30, 2026, and the Thornhill trail network (approximately 25 km) formalized under a 2022 landmark multi-user agreement.

The business model is a diversified non-profit funding stack combining membership fees, tiered corporate sponsorships (Social Ride $250+, Ridge $1,500, Adopt-a-Trail $3,000+, Alpine $2,500, Summit $6,000+), government and foundation grants (notably CAD $87,166 from Pacific Economic Development Canada in 2025 and CAD $75,000 from the City of Abbotsford for trail study), bike raffles (targeting CAD $20,000 per raffle such as the 2026 Specialized Levo), PayPal donations, Stripe-based apparel sales, and earned media. Technology infrastructure is light and off-the-shelf: Member365, Smartwaiver, Trailforks, RaffleNexus, Google Forms, and standard payment processors — there is no proprietary AI, ML, or platform technology. The organization is member-controlled, privately funded, and operates as a community-led, event-driven enterprise with no parent company, subsidiaries, or equity capital structure.

Name

Fraser Valley Mountain Bikers Association

Legal name

Fraser Valley Mountain Bikers Association

Website

https://fvmba.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Fraser Valley Mountain Bikers Association is a British Columbia non-profit society that maintains over 500 km of multi-use trails across the Fraser Valley. It serves mountain bikers, hikers, runners, equestrians, and families through volunteer-driven stewardship, membership programs, social events, and municipal partnerships.

Ownership category

akta.pro rank

Product category

Trail Maintenance & Recreation Services

NAICS

Nature Parks and Other Similar Institutions (712190), Environment, Conservation and Wildlife Organizations (813312), Civic and Social Organizations (813410)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF)

Keywords

• Trail maintenance services
• Nonprofit trail advocacy
• Mountain bike associations
• Volunteer trail stewardship
• Recreational trail networks

Headquarters

HQ city

Chilliwack

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees from individual, family, youth, and hiker/runner memberships that provide access to social rides, trail days, and event participation
2. Corporate Sponsorships: Tiered sponsorship levels (Summit $6,000+, Alpine $2,500, Adopt-a-Trail $3,000+, Ridge $1,500, Social Ride $250+) providing brand visibility and community engagement opportunities
3. Raffle Fundraising: Bike raffles with prize packages valued at over $6,000 to $10,999.99, with ticket sales at $10 (1 ticket), $20 (3 tickets), or $50 (10 tickets)
4. Merchandise Sales: Sale of FVMBA branded merchandise including socks, apparel, and gear through their website
5. Government and Foundation Grants: Funding from programs including Canada Summer Jobs, CPRA Green Jobs Initiative, Stó:lō Aboriginal Skills & Employment Training (SASET), and trail study funding from municipalities ($75,000 from City of Abbotsford)
6. Donations: Direct donations accepted via PayPal to support trail maintenance and organizational operations

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

FVMBA is a non-profit society that advocates for, maintains, and protects over 500 km of multi-use recreational trail networks across the Fraser Valley (Maple Ridge, Mission, Abbotsford, Chilliwack, Hope) through formal agreements with municipal land managers and a volunteer-driven trail crew. Its core offerings include trail construction and maintenance services, an annual membership program, organized social rides and youth programs, trail steward training, and a corporate sponsorship program that funds trail operations, events, and administrative costs.

Product overview

The Fraser Valley Mountain Bikers Association operates as a non-profit trail advocacy and maintenance organization rather than a traditional product company. Its core offering is the maintenance and stewardship of over 500 km of multi-use mountain bike trails across the Fraser Valley region. The organization delivers its mission through interconnected services: a Membership Program providing trail access and insurance; Trail Crew Employment maintaining trails year-round; Social Rides and the Girls Ride Club creating community engagement; the Trail Steward Training Program developing volunteer capacity; Bike Raffles and Sponsorship Programs generating funding; and specialized networks like Thornhill (25km) and Heritage Trails with winter grooming capabilities. The Trim the Trails Challenge harnesses volunteer effort for vegetation management.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Program Annual membership program for individuals, families (up to 2 adults + 2 children), youth, and hikers/runners, providing trail access, voting rights at the AGM, participation in social rides and trail days, member discounts from local businesses, and event insurance coverage.
• Trail Maintenance Services Year-round and seasonal trail maintenance services covering 500+ km of multi-use trails across Maple Ridge, Mission, Abbotsford, Chilliwack, and Hope, including trail construction, erosion repair, bridge building, vegetation trimming, and winter trail grooming.
• Social Rides

Quantifiable outcome

• 500+ km of multi-use trails maintained under formal agreements
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

17 partnerships are on record, tiered summit, alpine, core and community.

• AugustonsummitGTM or Marketing PartnerSummit-level sponsor providing support for FVMBA events and trail maintenance. Auguston is a real estate developer in Abbotsford.
• Diverse PropertiessummitGTM or Marketing PartnerSummit-level sponsor and developer involved in McKee Peak area development discussions regarding trail preservation.
• Morningstar HomessummitGTM or Marketing PartnerSummit-level sponsor providing support for social rides and BBQ events, including sponsorship of Sumas social ride.
• Innovative FitnessalpineGTM or Marketing PartnerAlpine sponsor with locations in Abbotsford and Walnut Grove. Provides fitness package prizes for raffles, sponsors trail days and social rides with food/refreshments.
• Cranky's Bike ShopcoreChannel Partner/ Reseller/ DistributorCorporate member and bike shop partner providing retail support for the mountain biking community.
• Vedder Mountain Bike Co. (VMBC)coreGTM or Marketing PartnerLocal bike shop that leads social rides at Vedder Mountain and provides swag for events.
• North Side Trail BuilderscoreStrategic or Co-development PartnerVolunteer trail building organization that works on Woodlot trails including Bloggy trail network.
• City of Maple RidgecoreStrategic or Co-development PartnerMunicipal partner with formal trail agreement at Thornhill. Land manager for Thornhill trail network with ongoing maintenance contract.
• City of AbbotsfordcoreStrategic or Co-development PartnerMunicipal partner for Ledgeview trails and McKee Peak development negotiations. Allocated $75,000 for trail study.
• City of MissioncoreStrategic or Co-development PartnerFirst major municipal partnership with annual maintenance contract for Heritage Trails. Lowest elevation trail network.
• Chilliwack Park SocietycoreStrategic or Co-development PartnerCommunity partner organization supporting trail access and recreational development in Chilliwack area.
• Stó:lō Aboriginal Skills & Employment Training (SASET)coreStrategic or Co-development PartnerIndigenous skills and employment training program providing funding for summer trail crew positions through Student Employment Placement (SEP) program.
• Tourism AbbotsfordcommunityGTM or Marketing PartnerCommunity partner promoting outdoor recreation tourism in Abbotsford area.
• Tourism ChilliwackcommunityGTM or Marketing PartnerCommunity partner promoting outdoor recreation tourism in Chilliwack area.
• Tourism MissioncommunityGTM or Marketing PartnerCommunity partner promoting outdoor recreation tourism in Mission area.
• Life Cycles AbbotsfordcommunityGTM or Marketing PartnerLocal bike shop (Specialized retailer) sponsoring trail days and bike raffles.
• Mountain RavenscommunityGTM or Marketing PartnerLocal sponsor providing support for Woodlot social rides.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• PeopleForBikes (formerly IMBA): U.S.-based national mountain biking advocacy organization (absorbed IMBA). Provides trail-building standards, grants (similar to Fox Factory Trail Trust grants FVMBA has received), and policy advocacy at a national scale.
• Trans Canada Trail: National cross-Canada trail organization with related trail stewardship, fundraising, and advocacy functions. Broader geographic mandate but overlapping nonprofit trail-promotion activities.

Direct peers

• Squamish Off-Road Cycling Association (SORCA): BC-based mountain bike association maintaining trail networks around Squamish. Closely comparable model of volunteer trail building, municipal partnerships, and membership-funded operations.
• Whistler Off-Road Cycling Association (WORCA): Mountain bike association in Whistler, BC running trail maintenance, events, and membership programs. Directly comparable scope and structure to FVMBA.
• Mountain Bike BC: Provincial mountain biking advocacy and membership body in BC. Acts as an umbrella coordinating body for regional associations including FVMBA — directly comparable mission.
• North Shore Mountain Biking Association (NSMBA): Volunteer-driven non-profit that builds and maintains mountain bike trails on Vancouver's North Shore. Directly comparable to FVMBA in mission, member-based structure, and reliance on formal land-manager agreements.
• Pemberton Off-Road Cycling Association (PORCA): Smaller BC mountain bike association operating on the same volunteer/membership model, comparable to FVMBA's regional chapter footprint.

Regional players

• Cowichan Trail Stewardship Society: BC-based volunteer trail stewardship organization operating in the Cowichan Valley on Vancouver Island. Same regional/peer scale as FVMBA but on a different island geography.
• Comox Valley Cycling Coalition: BC-based regional cycling/mountain bike advocacy and trail maintenance organization. Comparable scope and structure but serving the Comox Valley on Vancouver Island.

Others

• Outdoor Recreation Council of BC: BC-wide umbrella body coordinating outdoor recreation user groups. FVMBA is a stakeholder/partner of this council; comparable in advocacy and policy representation but at a different (umbrella) tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fvmba
• YouTubeyoutube.com/playlist?list=PLttskdb7WWc4r5WpVsYtuNiWFlSbnceUJ
• Facebookfacebook.com/fvmba
• Instagraminstagram.com/fvmba
• LinkedInlinkedin.com/company/fvmba

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fraser Valley Mountain Bikers Association