IMedia Asia

What IMedia Asia does

iMedia Asia Sdn Bhd is a Malaysia-based digital-first 360-degree media company operating as a subsidiary of Catcha Digital Bhd, a publicly listed entity on Bursa Malaysia. The company is headquartered in Damansara Utama, Petaling Jaya, and employs 51-100 staff. iMedia Asia delivers integrated media solutions to "modern brands" across multiple channels, serving business clients in FMCG, telecommunications, and property development verticals through a B2B sales-led motion with dedicated Senior Account Managers.

Name

IMedia Asia

Legal name

iMedia Asia Sdn Bhd

Website

https://imediaasia.co

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

iMedia Asia is a Malaysian digital media subsidiary of Catcha Digital Bhd, offering integrated 360-degree media solutions — digital publishing, influencer marketing, DOOH, performance marketing, events, and video production — to modern brands across FMCG, telco, and property sectors.

Ownership category

akta.pro rank

Product category

Digital Media Advertising Services

NAICS

Advertising Agencies (541810), Advertising Material Distribution Services (54187), Broadcasting and Content Providers (516)

SIC

Services-Advertising Agencies (7311), Miscellaneous Publishing (2741)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industry

Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)

Keywords

• Digital media solutions
• Influencer marketing
• Content production
• Digital out-of-home
• Performance marketing

Headquarters

HQ city

Petaling Jaya

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Digital Publishing and Social Media Services: Malaysia's leading local-language platforms delivering content marketing that connects with real audiences. Revenue generated from digital advertising and content marketing services.
2. Influencer Marketing (KOL Solutions): KOL solutions built around business goals — from awareness to conversion, always results-first. Revenue from managing influencer campaigns and relationships.
3. Digital-Out-of-Home Media: Strategic network of high-impact digital screens across Klang Valley and Penang's key hotspots. Revenue from DOOH advertising space sales.
4. Performance Marketing and CRM: Full-funnel digital campaigns powered by data, automation, and personalised customer engagement tools. Revenue from campaign management and marketing technology services.
5. Experiential Consumer Events: From intimate brand moments to large-scale expos — immersive experiences that leave lasting impact. Revenue from event management and experiential marketing services.
6. Content and Video Production: Social-first content and videos crafted to capture attention and fuel engagement. Revenue from creative production services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

IMedia Asia is a digital-first 360° media company that delivers integrated digital media solutions for modern brands across Malaysia. Its offerings span digital publishing via a portfolio of local-language content platforms, influencer (KOL) marketing through ITTIFY, digital-out-of-home (DOOH) advertising across Klang Valley and Penang, performance marketing with CRM and automation, experiential consumer events, and social-first content and video production through iCanvas and FrameMotion.

Product overview

iMedia Asia is a digital-first 360-degree integrated media solutions company operating as part of Catcha Digital. The company offers a unified platform of services including digital publishing and social media through its portfolio of local-language Malaysian content platforms (BeautifulNara, WeirdKaya, TechNave, Goody!, The Reporter, Moretify, Careta, auto123, Mekanika, Automachi), influencer marketing via ITTIFY, digital-out-of-home media (OOH Solution) across Klang Valley and Penang, performance marketing with CRM and data automation capabilities, experiential consumer events through Tastefully Expo, Health & Beauty Expo, and PCF, and content and video production through iCanvas and FrameMotion. The portfolio also includes supplementary brands such as OhMedia, Goody25, LokLokWords, ezlokal, KSLagi, iStadia, Nexible, and Layan Bawah Bintang.

Differentiator

Problem solved

Functional benefit

Brands

• iCanvas: Creative content production team under iMedia Asia Group specializing in social media content creation
• OOH Solution
• ITTIFY

Products and services

• Integrated 360° Digital Media Solutions Integrated 360° media solutions package for modern brands in Malaysia combining digital publishing, influencer marketing, social media management, performance marketing, DOOH, and experiential events under one provider.
• ITTIFY Influencer Marketing (KOL Solutions) Influencer marketing agency providing KOL solutions built around business goals from awareness to conversion, delivering results-first campaign management for brand clients.
• OOH Solution (Digital-Out-of-Home Advertising) Digital-out-of-home advertising service operating a strategic network of high-impact digital screens across Klang Valley and Penang's key hotspots for brand campaigns.
• Experiential Consumer Events (Tastefully Expo / Health & Beauty Expo / PCF) Experiential marketing services covering intimate brand moments through to large-scale expos, including the Tastefully Expo, Health & Beauty Expo, and Pop Culture Festival (PCF) event brands.
• iCanvas Content and Video Production Creative content and video production service producing social-first content and videos designed to capture attention and fuel engagement for brand campaigns.
• FrameMotion Video Production Studio Video production studio within the iMedia Asia portfolio delivering video content services for brand clients.
• Performance Marketing and CRM Services Full-funnel digital performance marketing services powered by data, automation, and personalised customer engagement (CRM) tools to drive campaign conversions for brands.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Others

• Catcha Digital Berhad: Parent company and strategic shareholder — while not a market peer, Catcha Digital's portfolio of media brands shares operational and strategic overlap with iMedia and is the controlling entity relevant for valuation context.

Broad incumbents

• Astro Malaysia Holdings: Malaysia's largest integrated media company spanning TV, digital, and on-demand — broader incumbent offering overlapping with iMedia's DOOH, digital content, and advertising capabilities.
• Star Media Group: Malaysian legacy media group with digital publishing, advertising sales, and event businesses — comparable in offering breadth (publishing + ad sales) but more established and incumbent relative to iMedia's digital-first focus.

Direct peers

• Dentsu Malaysia: Global advertising network's Malaysian operations offering integrated advertising, media, creative, and CXM services — competes head-to-head with iMedia for the same FMCG, telco, and property clients.
• Mindshare Malaysia: WPP-owned integrated media agency operating in Malaysia with overlapping digital media buying, performance, and content capabilities targeting the same brand advertisers as iMedia Asia.
• Wavemaker Malaysia: GroupM media agency focused on content, media planning, and performance — a direct peer for iMedia's performance marketing, digital publishing, and influencer-driven campaign work in Malaysia.
• GroupM Malaysia: WPP's media investment group in Malaysia covering Mindshare, MediaCom, Wavemaker, and Essence — directly competes with iMedia across media planning, buying, and integrated digital campaigns.
• Publicis Groupe Malaysia: Global communications group's Malaysian operations (Publicis, Leo Burnett, Starcom, Digitas) — directly comparable integrated advertising and digital media competitor serving similar modern-brand clients.

Emerging players

• Tech in Asia: Regional digital publisher covering tech and startup news with audience reach and content-marketing services — comparable to iMedia's portfolio of niche digital publishing brands (e.g., TechNave) at regional scale.
• Gushcloud International: Asia-Pacific influencer marketing agency operating across Malaysia and SEA — directly comparable to iMedia's ITTIFY for KOL/influencer campaign execution and creator management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/iMediaAsia
• LinkedInlinkedin.com/company/31089309

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMedia Asia