Bhumika Realty

What Bhumika Realty does

Bhumika Realty is the real estate and hospitality vertical of Bhumika Group, a privately held diversified conglomerate founded in 1961 by the Poddar family. The company develops premium commercial, luxury residential, mixed-use, and hospitality properties concentrated in North India, with a delivered flagship asset (Urban Square Mall in Udaipur, recognized as Rajasthan's Largest Mall) and a recently launched RERA-approved mixed-use project (The Icon, Faridabad) carrying a planned Rs 7 billion investment and Rs 15 billion projected sales realisation. Its portfolio spans plotted developments, retail mall operations (fashion, F&B, entertainment tenants), hospitality assets including banquet venues and hotel partnerships (Lemon Tree Hotels), and integrated townships across Delhi-NCR (Faridabad, Gurugram, Sonipat, Meerut, Vrindavan) and Rajasthan.

The business operates three core revenue streams: real estate development sales (one-time/perpetual license model for residential and retail units), retail mall operations (transaction-based leasing), and hospitality asset management (managed services for banquet and hotel venues). Distribution is primarily direct enterprise field sales targeting high-net-worth individuals, investors, and retail tenants, supplemented by brand ambassador partnerships (Rohit Sharma, Ritika Sajdeh) and industry event presence. Smart home integration and energy-efficient systems (solar, insulation, efficient appliances) are standard in new developments. The company is RERA/HRERA-compliant with all plotted colonies registered, and operates under a vertically segmented approach addressing premium residential buyers, retail and commercial tenants, real estate investors, and infrastructure-linked/transit-oriented developments.

Bhumika Realty raised Rs 170 crore in debt funding from Aditya Birla Sun Life AMC and BGO in January 2026 to finance The Icon, achieving full financial closure within three weeks of launch. The company is currently led by CEO Amit Parsuramka (appointed June 2026, previously at Tata Realty and Lodha Group), under the broader Bhumika Group umbrella alongside Kaushalya Logistics (cement logistics, listed on NSE) and Bhumika Highstreet (e-commerce). The Bhumika Group reports aggregate turnover of Rs 4,000+ crore across its three verticals with 450+ workforce managing 100+ locations in India.

Name

Bhumika Realty

Legal name

Bhumika Realty Pvt. Ltd.

Website

https://bhumikagroup.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

251–500 employees

Short description

Bhumika Realty is the real estate vertical of Bhumika Group, developing premium mixed-use, residential, retail, and hospitality projects across Delhi-NCR and Rajasthan for high-net-worth buyers, retail tenants, and real estate investors.

Ownership category

akta.pro rank

Product category

Real Estate Development

NAICS

Land Subdivision (2372), New Housing For-Sale Builders (236117), Nonresidential Building Construction (2362)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), General Bldg Contractors - Nonresidential Bldgs (1540), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Retail & Mixed-Use Commercial Construction (IMAFACAB)

akta.pro secondary industry

Real Estate Development Asset Management (Project/Construction-to-Stabilization) (BPAJAMAL)

Keywords

• Mixed-use real estate development
• Luxury residential projects
• Commercial retail leasing
• Hospitality asset management
• Integrated township development

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Development Sales: Revenue from sale of residential units, commercial spaces, and mixed-use developments including premium retail outlets, luxury residences, and hospitality spaces
2. Retail Mall Operations: Revenue from retail leasing at shopping complexes including tenant rent from fashion, F&B, entertainment brands, and anchor tenants
3. Hospitality Asset Management: Revenue from hospitality operations including hotel partnerships and event venues such as The Banquet at Urban Square Mall

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Bhumika Realty develops premium commercial, residential, hospitality, and mixed-use real estate projects across Delhi-NCR and Rajasthan. The portfolio includes delivered assets such as Urban Square Mall (Rajasthan's Largest Mall in Udaipur) and ongoing developments such as The Icon, a RERA-approved mixed-use project in Faridabad featuring luxury retail, 3 BHK residences, and hospitality spaces. The company also develops transit-oriented commercial properties at DMRC metro stations and integrated townships in emerging growth corridors.

Product overview

Bhumika Realty operates as the real estate and hospitality vertical of Bhumika Group, offering a diversified portfolio of property development services. The portfolio consists of delivered projects (Urban Square Mall in Udaipur) and ongoing developments (The Icon, Faridabad). The company specializes in premium retail spaces, luxury residential offerings including 3 BHK residences, hospitality assets including banquet spaces and hotels, and integrated townships. The product ecosystem is unified under the Bhumika Realty brand, with The Icon serving as the flagship mixed-use development featuring retail, residential, and hospitality components within a single project.

Differentiator

Problem solved

Functional benefit

Brands

• The Icon: Faridabad's first RERA-approved mixed-use development on Main Delhi-Mathura Road, featuring premium retail, luxury residences, and hospitality.
• Urban Square Mall

Products and services

• The Icon, Faridabad RERA-approved mixed-use development on Main Delhi-Mathura Road in Faridabad, offering luxury retail outlets, hypermarket, family entertainment centre, multiplex, 3 BHK + Study residences, grand clubhouse with swimming pool, fine dining, cafes, and smart hospitality and banquet spaces. Targeted at premium residential buyers, retail tenants, F&B operators, and real estate investors in Delhi-NCR.
• Urban Square Mall Flagship delivered retail project in Udaipur, Rajasthan, recognized as Rajasthan's Largest Mall, featuring retail, entertainment, and hospitality offerings including Keys Lite by Lemon Tree Hotels and 'The Banquet' event venue (5,000 sq. ft.). Targeted at retail tenants, F&B operators, entertainment brands, hospitality operators, and shoppers in Rajasthan.

Quantifiable outcome

• 72% absorption rate of new plotted development launches in Faridabad as of 2024
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Oberoi Realty: Listed premium real estate developer focused on luxury residences, office complexes and mixed-use developments in Mumbai — broad incumbent with comparable luxury/mixed-use positioning and curated tenant brand identity.
• Godrej Properties: Pan-India listed developer of premium residential, plotted developments, and mixed-use projects with strong institutional backing — broad incumbent competing in Delhi-NCR plotted and luxury residential categories.
• DLF Limited: India's largest listed real estate developer with pan-India operations in luxury residential, commercial, retail, and townships — broad incumbent providing benchmark for Delhi-NCR plotted and luxury residential segments.

Direct peers

• Brigade Group: Indian listed developer of mixed-use developments, residential projects, retail/office complexes and hospitality; comparable for asset-light growth across residential, retail and hospitality verticals.
• Ansal API: Heritage Delhi-NCR developer of integrated townships, plotted colonies, commercial complexes and hospitality projects — directly comparable on legacy positioning and Delhi-NCR plotted-development focus.
• Phoenix Mills Limited: Mumbai-based retail-led mixed-use developer operating marquee malls and office complexes across India — directly comparable on retail mall-led development, curated tenant mix, and mixed-use integrated project model.
• Vatika Group: Gurugram-based developer of plotted developments, luxury residences, commercial complexes and mixed-use projects across Delhi-NCR — closely comparable on regional focus and integrated township product.
• Eldeco Group: North India focused real estate developer with integrated townships, plotted developments, and residential projects across Delhi-NCR, Lucknow and Uttarakhand — directly comparable on geography and product mix.
• Prestige Group: Pan-India developer of mixed-use townships, integrated retail, hospitality and luxury residential projects; comparable for diversified product mix and multi-vertical real estate expansion model.
• Omaxe Limited: Indian listed real estate developer with comparable mix of integrated townships, commercial complexes, and retail malls across tier-1/tier-2 cities including Delhi-NCR — directly competes with Bhumika in plotted developments and retail-led mixed-use projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bhumikarealtyofficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bhumika Realty