Meraki Sport & Entertainment

What Meraki Sport & Entertainment does

Meraki Sport & Entertainment is a Mumbai-based, privately held sport marketing and consulting firm founded in September 2015, operating as a full-stack agency for brands, athletes, teams, and sports properties in India. The company delivers integrated services across six verticals: Sponsorship Services (strategy, acquisition, activation), Rights/IP Management (commercialization, licensing, merchandising), Experiences & Events (event conceptualization and brand activations), Digital Services (social media management, performance marketing, data analytics, Web 3.0), Content Production (a dedicated studio for sports storytelling, live broadcast, and post-production), and Talent Representation (exclusive commercial representation of athletes including para-sports). It also operates a Sports CSR Advisory practice described as India's first research-backed service in the segment.

The firm's underlying technology stack is primarily a digital content creation and publishing platform with social media management tooling and data analysis/insights capabilities; proprietary assets include what the company claims is India's first brand alignment tool for teams, properties, and athletes, and a pioneering mass-participative cycling IP. The business model is professional services-based — fees generated through sponsorship consulting retainers, licensing/royalty arrangements on rights managed, project-based event and activation contracts, and talent representation commissions. Pricing is not publicly disclosed and engagements are structured on project, retainer, and custom bases tailored to enterprise clients including consumer brands (Milo, Thums Up, adidas, Bingo, Max Life Insurance, Muthoot Group) and sports properties (KKR, Mumbai City FC, SRH, Lucknow Super Giants, Rajasthan Royals, East Bengal FC).

Meraki operates exclusively in India with a stated portfolio of 60+ consumer brands and 10+ teams/properties, led by co-founders Ajit Ravindran (Managing Director, ex-ESPN STAR and Procam International), Namrata Parekh (Director, also CEO of East Bengal FC), and Toshan Patil (Director). The board includes independent director Kiran Khalap (co-founder of chlorophyll brand consultancy), Grand Slam tennis champion Rohan Bopanna, and senior business leader Vivek Bansal. The firm is founder-controlled with no disclosed external institutional funding.

Name

Meraki Sport & Entertainment

Legal name

Meraki Sport & Entertainment

Website

https://merakisportandentertainment.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Meraki Sport & Entertainment is a Mumbai-based sport marketing and consulting firm serving consumer brands, athletes, sports teams, and properties in India across sponsorship, rights management, events, digital, content, talent representation, and CSR advisory.

Ownership category

akta.pro rank

Product category

Sports Marketing Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Promoters of Performing Arts, Sports, and Similar Events (7113)

akta.pro primary industry

Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK)

akta.pro secondary industries

Athlete & Talent Representation (Agents, Managers) (MPAKAKAA), Athlete Marketing, Endorsement & Sponsorship Representation (MPAKAMAC), Athlete Licensing, Merchandising & IP Representation (MPAKAMAH), Sports Licensing, Merchandising & Retail Programs Management (MPAKAKAH), Sports Event Promotion & Tournament Operations (MPAKAKAC)

Keywords

• Sport marketing consulting
• Sponsorship management
• Athlete representation
• Sports rights commercialization
• Brand activation services

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Sponsorship Consulting Services: Works with brands to help them leverage sport and connect with their stakeholders through sponsorship strategy, acquisition, and activation services.
2. Rights/IP Management and Commercialization: Manages, markets and commercializes rights and marks for teams, properties and athletes to drive revenue and enhance salience. Includes licensing and merchandising services.
3. Talent Representation: Exclusively represents sporting talent including sponsorship deals, commercial rights management, and athlete career development services. First company in India to commercially represent para-athletes.
4. Events and Experiences: Conceptualizes and delivers sports events and brand activations including sport events, brand activations, and team/league operations.
5. Digital and Content Services: Social media management, performance marketing, insighting, data analysis, creative and campaign content production, live broadcast, TVCs, and post-production services.
6. Sports CSR Advisory: India's first sports CSR advisory service providing opportunity analysis, cause marketing, and programme impact assessment.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Meraki Sport & Entertainment is an Indian sport marketing and consulting firm that delivers integrated services to brands, athletes, teams, and sports properties. Its core offerings include sponsorship consulting, rights and intellectual property management, event conceptualization and delivery, digital and social media content services, talent representation, and sports CSR advisory. The firm connects consumer brands with sport assets through proprietary tools and on-ground activation expertise.

Product overview

Meraki Sport and Entertainment is a sport marketing and consulting firm that offers an integrated suite of services rather than a single software product. The core offerings include Sponsorship Services (marketing strategy, acquisition, and activation), Rights/IP Management (commercialization of sports rights), Experiences & Events (event delivery and brand activations), Digital Services (social media management and data analytics), Content Production (creative and campaign work), Talent Representation (exclusive athlete representation), and Sports CSR Advisory. The company also holds intellectual property including a Mass-Participative Cycling Revolution initiative and India's first brand alignment tool for teams, properties, and athletes. These services are offered as professional consulting and marketing services to brands, athletes, teams, and sports properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Sponsorship Services Strategic sponsorship consulting service that helps brands leverage sport to connect with their stakeholders, covering sport marketing strategy, sponsorship acquisition, and sponsorship activation. Targets enterprise consumer brands across beverages, sportswear, snacks, finance, and food sectors.
• Rights / IP Management & Commercialization Management, marketing, and commercialization of sports rights and intellectual property marks for teams, properties, and athletes to drive revenue and enhance brand salience. Includes licensing and merchandising services. Targets Indian sports teams, leagues, federations, and athletes.
• Experiences & Events End-to-end conceptualization and delivery of sports events and brand activations, including sport events management, brand activations, and team/league operations. Targets consumer brands, IPL franchises (KKR, SRH, LSG, Mumbai City FC, Rajasthan Royals), and sports federations.
• Digital Services Publishing of customized, platform-specific content across social media channels, backed by tools for data analysis and insights. Includes social media management, performance marketing, insighting and data analysis, and Web 3.0 services. Targets consumer brands and sports properties.
• Content Production Dedicated content studio focused on sports storytelling for fan, consumer, and community engagement, offering creative and campaign work, content production, live broadcast, TVCs, and post-production services. Targets consumer brands and sports properties.
• Talent Representation Exclusive representation of India's exceptional sporting talent, including athletes across cricket, tennis, motorsports, gymnastics, table tennis, para-sports, shooting, archery, swimming, athletics, and breaking. Meraki was the first company in India to commercially represent para-athletes. Includes sponsorship deal negotiation, commercial rights management, and athlete career development.
• Sports CSR Advisory

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• DNA Entertainment Networks: Indian sports management and marketing agency representing cricketers and managing sports properties with sponsorship sales and athlete representation services.
• Sporty Solutionz: Indian sports marketing and management firm providing sponsorship consulting, athlete management, and event services to brands and sports properties in India.
• Percept Limited: Indian integrated marketing and entertainment group with sports marketing, events, and brand activation divisions serving brands and sports properties across India.
• Cornerstone Sport & Entertainment: Indian sports marketing and athlete management agency co-founded by Ajit Ravindran (Meraki's co-founder) in 2008. Operates in the same sponsorship consulting, rights management, and athlete representation space in India.
• ITW Universe: Indian sports and entertainment marketing firm offering sponsorship activation, event management, and digital content services across cricket and other sports properties.

Broad incumbents

• IMG (TKO Group): Global sports and entertainment agency under TKO Group Holdings, providing athlete representation, event management, sponsorship sales, and rights commercialization — a broad incumbent operating across cricket, football, and Olympic sports.
• Wasserman: Global sports marketing, athlete representation, and consulting agency offering sponsorship strategy, talent management, and brand consulting services to brands and rights holders worldwide.
• Endeavor (WME): Global talent representation and sports marketing group encompassing WME and IMG, representing athletes and managing sports rights globally — competing for the same premium Indian endorsement and property deals.
• Octagon: Global sports marketing agency and part of IPG, offering sponsorship consulting, athlete/endorser management, and event services to brands and rights holders — including in India through cricket and emerging sports.

Emerging players

• Two Circles: Sports-focused digital and marketing agency working with rights holders and brands on data-driven fan engagement, sponsorship analytics, and digital content — overlapping with Meraki's digital and data analytics services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/merakiconnect

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meraki Sport & Entertainment