Media Mogul

What Media Mogul does

Media Mogul & Co LLC (operating as Mogul & Co) is a privately held Delaware-formed media intelligence company headquartered in Chicago with additional offices in New York City and Los Angeles. The firm positions itself as "The Media Intelligence Company," combining full-service agency capabilities (media planning and buying across search, social, CTV, radio, out-of-home, and influencer) with proprietary predictive technology. Client engagement is consultative and enterprise-oriented, targeting organizations in retail, tourism, healthcare, higher education, non-profit, telecommunications, and senior living.

The company's core technology is the Media Intelligence Platform (MIP), a trade-secret-protected platform organized into four modules: Predictive Signals (integrating weather, market, consumer, and competitive intelligence), Audience Strategy (segment discovery, lookalike expansion, retargeting, suppression), Channel Execution (search automation, social buying, programmatic display, CTV/streaming), and Revenue Optimization (bid management, budget allocation, ROAS monitoring, attribution). The Predictive Intelligence (PI) layer applies historical, market, consumer, and campaign data to forecast media performance and business outcomes before spend is committed, and supports causal attribution beyond surface-level metrics. The platform is complemented by agency service lines in Strategic Intelligence consulting, Influencer Marketing, Creative production, and Public Relations.

Revenue is generated through professional service fees on planning work (Director+ at $125/hour, Account Manager/Lead at $80/hour), transaction-based media deliverables billed on CPM/CPC/CPL/CPA models, and likely media spend markup on full-service engagements. Documented customer outcomes include $6.6M in revenue and $40 revenue per dollar spent for NC State University, $47M in loan acceptances for a banking client, 8M new travelers and 85M video views for LA Tourism, 169% lead volume growth for Mercury Broadband, and 357% membership growth for YMCA Metro Chicago. The company holds SOC 2 Type I certification, HIPAA compliance, and documented adherence to GDPR, UK GDPR, CCPA, LGPD, PIPEDA, and PDPA. No funding rounds, ownership structure, headcount, or revenue figures are disclosed.

Name

Media Mogul

Legal name

Media Mogul & Co LLC

Website

https://mediamogul.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Media Mogul & Co is a privately held media intelligence company combining proprietary Predictive Intelligence technology with full-service agency capabilities to forecast and optimize advertising outcomes for enterprise, government, and institutional clients across U.S. verticals.

Ownership category

akta.pro rank

Product category

Media Buying Services

NAICS

Media Buying Agencies (54183), Advertising Agencies (541810), Media Representatives (54184)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

akta.pro secondary industries

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA), Influencer Marketing Agencies (BPAFAHAA)

Keywords

• Media buying services
• Programmatic advertising
• Media intelligence platform
• Predictive analytics advertising
• Omnichannel media planning

Headquarters

HQ city

Carmel

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Media Planning & Buying Services: Full-service media buying agency providing omnichannel advertising across search, social, CTV, radio, billboards, and influencer campaigns. Revenue is generated through media spend management plus professional service fees.
2. Planning Fees: Strategy and media planning services when no media execution occurs. Charged at hourly FTE rates: Director+ at $125/hour and Account Manager/Lead at $80/hour.
3. Media Deliverables: Deliverables sold on various pricing models including CPM (cost per thousand impressions), CPC (cost per click), CPL (cost per lead), and CPA (cost per acquisition) basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Media Mogul & Co is a media buying agency that delivers omnichannel advertising services (search, social, CTV, radio, billboards, influencer) combined with proprietary Predictive Intelligence via its Media Intelligence Platform (MIP). The company provides media planning, buying, optimization, analytics, and reporting for enterprise clients, forecasting media performance and business outcomes before spend begins. Agency services include Strategic Intelligence, Influencer Marketing, Creative, and Public Relations, all powered by the Predictive Intelligence capability.

Product overview

Media Mogul & Co operates as 'The Media Intelligence Company,' offering a unified platform-plus-services model built around its proprietary Media Intelligence Platform (MIP). The MIP delivers Predictive Intelligence (PI) — a forecasting methodology that uses historical, market, consumer, and campaign data to predict media performance before spend begins. The platform is organized into four functional modules: Predictive Signals (weather, market, consumer, competitive data), Audience Strategy (segment discovery, lookalike expansion, retargeting), Channel Execution (search automation, social buying, programmatic display, CTV/streaming), and Revenue Optimization (bid management, budget allocation, ROAS monitoring, attribution). These are complemented by agency services including Media Planning & Buying, Strategic Intelligence (data science consulting), Influencer Marketing, Creative production, and Public Relations — all powered by the Predictive Intelligence capability.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Intelligence Platform (MIP)

Quantifiable outcome

• 41% increase in advertising awareness
• +8 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Partnerships

One partnership is on record.

• Kiki Fang (Travel Influencer)minorGTM or Marketing PartnerPartnership with China's top travel social influencer Kiki Fang (6.5 million followers on Douyin) for LA tourism Golden Week campaign. Campaign achieved 85M video views, 5M likes, 6,870+ room nights booked, and 21% year-over-year growth.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PMG: Independent digital media agency operating its own proprietary data and tech platform (Alli) to plan and buy across search, social, retail media, and programmatic. Highly comparable as a media agency that pairs enterprise buying with proprietary technology.
• Horizon Media: Large US-based independent media agency with data and analytics capabilities, serving enterprise clients across verticals. Comparable as an independent, full-service media buying agency with proprietary technology investments.
• Mediahub: MullenLowe Group's media agency, focused on data-driven, omnichannel media planning and buying across digital and traditional channels. Comparable as a full-service media buying agency with analytics emphasis.
• Hearts & Science: Omnicom-owned media agency built around data, analytics, and audience-centered media planning and buying. Comparable as a data-and-intelligence-led media agency serving enterprise advertisers.
• Tinuiti: Largest independent performance marketing agency in the US, offering paid search, paid social, programmatic, and Amazon advertising with proprietary technology and analytics. Directly comparable as a tech-enabled, full-funnel media buying agency competing for the same enterprise clients.

Broad incumbents

• GroupM: World's largest media investment group (WPP), operating Wavemaker, Mindshare, EssenceMediacom, and GroupM Nexus. Comparable as a parent entity offering media planning and buying at scale, but spans a far broader portfolio than Mogul's specialized intelligence focus.
• WPP: Largest global advertising holding company, operating GroupM, Ogilvy, VMLY&R, and Hogarth. Comparable as a broad incumbent in media buying and data-driven marketing, but operates at a vastly larger scale across a much wider portfolio.
• Dentsu: Global advertising network operating Dentsu Media, Merkle, and Carat with deep investments in martech, data, and analytics. Comparable as a broad incumbent with predictive/AI capabilities embedded across media and customer experience services.
• Publicis Groupe: Global advertising holding company with major media agencies (Starcom, Zenith, Digitas) and significant investment in AI/data (Publicis Sapient, Epsilon). Comparable as a broad incumbent offering media buying and predictive capabilities, but at enterprise scale across a wider portfolio.
• Stagwell: Global marketing services network assembled through acquisitions, including Assembly, Anomaly, and multiple media and digital agencies. Comparable as a broader network competing for enterprise media spend, though more diversified than Mogul.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/media-mogul-agency

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media Mogul