William J. Clinton Presidential Library and Museum

What William J. Clinton Presidential Library and Museum does

The William J. Clinton Presidential Library and Museum is a federal archival institution administered by the National Archives and Records Administration (NARA) and located in Little Rock, Arkansas, at 1200 President Clinton Avenue on a 28-acre campus within the Clinton Presidential Center and Park. Dedicated in November 2004 and designed by architect James S. Polshek, the 153,779 sq. ft. facility preserves and provides public access to the official documents, audiovisual materials, and gifts of the 42nd U.S. President's administration (1993–2001), while operating as a museum and educational venue. Its core offerings span physical museum exhibits (including replicas of the Oval Office and Cabinet Room), the Digital Library online archival platform, K-12 student and teacher programs, fellowships for graduate students and early-career academics ($1,000–$5,000 stipends), citizenship test preparation classes, lifelong learner programming, and a public events calendar. The museum collection exceeds 100,000 objects tracked through TMS collections management software, and the research archive provides 2,328 finding aids covering FOIA, systematically processed, and mandatory declassification review collections.

The institution is funded through federal appropriations and does not generate commercial revenue. Ancillary commercial-adjacent activity flows through Clinton Foundation-operated assets within the same complex (the Clinton Museum Store, 42 restaurant, and facility rentals) and through modest ticket-based admission ($7–$12 per visitor, with free categories for children, active-duty military, and school groups). Distribution is predominantly in-person visitation supplemented by virtual programming for students, lifelong learners, and citizenship applicants. Strategic partners include NARA (administrative), the Clinton Foundation and University of Arkansas Clinton School of Public Service (co-located strategic partners), the George & Barbara Bush Foundation and LBJ Foundation (Civil Dialogues), and the Citizenship Project of the New York Historical Society (curriculum). The facility became the first federal building to achieve LEED Platinum certification in 2009.

The customer base is highly diversified across general public visitors, K-12 schools, lifelong learners/seniors, academic researchers, K-12 teachers (professional development), and citizenship applicants, with no single anchor customer or contract dependency. The institution's competitive position is anchored by its statutory mandate as one of 15 NARA presidential libraries, its unique and non-replicable archival corpus, and the durable brand equity of the Clinton presidency, producing a defensible but inherently non-commercial operating model.

Name

William J. Clinton Presidential Library and Museum

Legal name

William J. Clinton Presidential Library and Museum

Website

https://clintonlibrary.gov

Company type

Public

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

The William J. Clinton Presidential Library and Museum is a federally administered NARA facility in Little Rock, Arkansas, preserving the 42nd President's official records and 100,000+ museum objects while serving the public through exhibits, educational programs, and archival research access.

Ownership category

akta.pro rank

Product category

Presidential Library and Museum Services

NAICS

Libraries and Archives (519210), Museums (712110), Museums (71211), Museums, Historical Sites, and Similar Institutions (712), Museums, Historical Sites, and Similar Institutions (7121)

akta.pro primary industry

National Archives, Records & Information Governance (BPAIAAAG)

akta.pro secondary industries

Academic & Research Library Operations (College/University Libraries) (EDAEAGAB), Archives, Special Collections & Preservation Operations (Rare Materials, Conservation) (EDAEAGAJ), Libraries, Archives & Special Collections (BPAGAHAF)

Keywords

• Presidential library services
• Archival research access
• Museum exhibits
• Civic education programs
• Historical preservation

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Museum Admission Fees: Revenue from ticket sales for museum admission. Adults $12, Youth (6-17) $7, Seniors/College Students/Veterans $10. Children 0-5, Active Duty Military, and school groups with reservations receive free admission.
2. Group Tours and Discounted Admission: Groups of 20 or more receive discounted admission of $10/person. Guided group tours available with reservation. Additional revenue from group tour services.
3. Facility Rentals: The Clinton Presidential Center and Library facilities are available for rental events. Separate contact number provided for facility rentals/catering services.
4. Student Fellowship Program: Student fellowships ($1,000 fall/spring, $3,000 summer) and research fellowships ($1,250-$5,000) provide stipends funded through partnerships with Clinton Foundation and fiscal sponsors. Application fees not mentioned.
5. Clinton Museum Store: Museum store operated by Clinton Foundation selling memorabilia and items related to the museum and Clinton presidency

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

The William J. Clinton Presidential Library and Museum is a federal presidential library and museum administered by the National Archives and Records Administration (NARA). It preserves official Clinton Administration documents, artifacts, and audiovisual materials, and provides public access through museum exhibits (including replicas of the Oval Office and Cabinet Room), archival research facilities, educational programs for K-12 students and teachers, fellowship programs for researchers, citizenship preparation classes, and community events.

Product overview

The William J. Clinton Presidential Library and Museum is a presidential library and museum administered by the National Archives and Records Administration (NARA). It offers a unified portfolio of public-facing services centered around archival preservation, museum exhibits, and educational programming. The core offerings include the physical museum with permanent and rotating exhibits (including replicas of the Oval Office and Cabinet Room), the Digital Library for online archival access, Student Programs and Teacher Workshops for K-12 education, Fellowship Programs for academic research, Citizenship Classes for test preparation, Lifelong Learners Programs for seniors, the America 250 commemorative initiative, Lesson Plans and Activities for classroom use, a Public Events Program featuring lectures and archival programs, and Archival Finding Aids for research access. The institution also maintains over 2,328 searchable finding aids for its presidential records collections.

Differentiator

Problem solved

Functional benefit

Products and services

• Clinton Presidential Library and Museum The main museum facility featuring permanent and temporary exhibits, including replicas of the Oval Office and Cabinet Room, galleries with documents, photographs, videos, and interactive stations documenting the Clinton Administration (1993-2001), open to the public for visitation.
• Digital Library Online digital archive platform providing remote access to digitized presidential records, photographs, audiovisual materials, and documents from the Clinton Administration for researchers and the public.
• Student Programs Educational experiences for Pre-K through 12th grade students including the Mini-Presidential Tour, Student Presidential Tour, and Advise the President programs, offered both in-person and virtually with curriculum alignment to civics, U.S. History, Arkansas History, and World History standards.
• Teacher Workshops Free professional development workshops for K-12 educators including the Arkansas Civic Education Institute (ACEI) offering ADE-approved credit hours, plus programs on 'What is a Presidential Library?' and 'President Clinton and Arkansas'.
• Research Fellowship Program Fellowships for graduate students and early career academics in humanities and social sciences, with four fellowships awarded per calendar year providing stipends ranging from $1,250 to $5,000 USD to support research using Clinton presidential archives.
• Student Fellowship Program Fellowship opportunities for undergraduate and graduate students in archival, museum, and education tracks, offering stipends of $1,000 (Fall/Spring) and $3,000 (Summer) to offset travel and related expenses.
• Citizenship Classes Free virtual citizenship test preparation course consisting of one 90-minute session per week for six weeks, using curriculum developed by the Citizenship Project of the New York Historical Society, designed for individuals preparing for the U.S. naturalization examination.
• Lifelong Learners Programs Educational programs for seniors and lifelong learners including virtual tours, Road Scholar group programs, and workshops covering topics such as President Clinton and Arkansas and the history of Presidential Libraries. Free for groups of 10 or more.
• America 250 Program
• Public Events Program Cultural and educational public events including the Ask an Archivist/Converse with a Curator monthly programs, Kumpuris Distinguished Lectures, Harmonizing in Arkansas music series, author conversations, and Civil Dialogues town halls.
• Facility Rentals Rental of Clinton Presidential Center and Library facilities for corporate events, weddings, and private functions, with separate contact for catering services.
• Archival Finding Aids Descriptive guides to archival collections including FOIA collections, systematically processed collections, and mandatory declassification review collections, with over 2,328 finding aids available for research access.

Quantifiable outcome

• Over 1 million visitors served since opening in November 2004
• +3 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Zaxby's (Kimco Family Partners)minorGTM or Marketing Partner · 4 July 2026Zaxby's provided free museum admission on July 4, 2026 for the America250 and Independence Day celebration, sponsored by Kimco Family Partners.
• Clinton FoundationcoreStrategic or Co-development PartnerThe Clinton Foundation maintains its Little Rock office within the Clinton Presidential Center and Park complex. The foundation partners with the National Archives on LEED certification process and overall funding for the Clinton Presidential Library. The foundation also operates the Clinton Museum Store, 42 bar and restaurant, and facilities rental services at the center.
• University of Arkansas Clinton School of Public ServicecoreStrategic or Co-development PartnerThe Clinton School of Public Service is co-located within the Clinton Presidential Center and Park, sharing the complex with the Clinton Presidential Library and Clinton Foundation. Academic partnership provides educational programming and research opportunities.
• National Archives and Records Administration (NARA)coreOthersNARA administers the Clinton Presidential Library as one of 15 Presidential Libraries. The library preserves and processes official Presidential records, audiovisual materials, and gifts of the Clinton Administration in perpetuity.
• Citizenship Project (New York Historical Society)minorStrategic or Co-development PartnerThe Citizenship Project, an initiative of the New York Historical Society, developed the curriculum used for free citizenship test preparation classes offered by the Clinton Presidential Library.
• Little Rock Central High School National Historic SiteminorStrategic or Co-development PartnerPartnered with the Clinton Presidential Center for the Lost Stories of Desegregation program highlighting the North Little Rock Six and New Orleans Four school desegregation efforts.
• George & Barbara Bush Foundation and LBJ FoundationminorStrategic or Co-development PartnerJoint initiative called Civil Dialogues with George & Barbara Bush Foundation and LBJ Foundation to facilitate dialogue on important national issues. Each foundation contributes to programming and hosting.
• Winthrop Rockefeller Institute and Central Arkansas Library SystemminorGTM or Marketing PartnerPartnership for the release of the Arkansas Civic Health Index report and expert panel discussion on civic engagement in Arkansas.
• Butler Center for Arkansas StudiesminorStrategic or Co-development PartnerResearchers can access gubernatorial records related to the environment at the Bill Clinton State Government Project of the Butler Center for Arkansas Studies, a department of the Central Arkansas Library System.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Lyndon B. Johnson Presidential Library: NARA Presidential Library and explicit strategic partner (via Civil Dialogues initiative). Shares the same federal administration, archival mission, and educational programming model, making it a direct operational peer.
• George H.W. Bush Presidential Library and Museum: Another of the 15 NARA-administered Presidential Libraries, offering an almost identical operating model (museum + archives + education + NARA federal administration), making it the most directly comparable peer for visitation, programming, and funding dynamics.
• Jimmy Carter Presidential Library and Museum: NARA Presidential Library operating under the same federal framework with comparable museum/archives/education portfolio; useful peer for benchmarking attendance and programming outcomes.
• John F. Kennedy Presidential Library and Museum: NARA Presidential Library and museum operated as a federal-private hybrid (foundation-supported). Comparable in mission and audience, with similar programming around civic education and archival access.
• Ronald Reagan Presidential Library: NARA Presidential Library with museum exhibits, archival collections, and education programming comparable in scale and structure to the Clinton Library; serves as a strong benchmark for visitor economics and programming.

Broad incumbents

• Abraham Lincoln Presidential Library and Museum: State-administered presidential museum (not NARA) with similar museum + archival + education scope but a different funding and governance model; useful for understanding alternative presidential museum operating structures.
• Library of Congress: National library providing analogous archival stewardship, research access, finding aids, and educational programming at vastly larger scale; relevant peer for digital library platform design and research services benchmarking.
• Smithsonian National Museum of American History: Federally-operated flagship museum that shares NARA-adjacent federal administration, civic/presidential exhibits, and educational programming audiences; broader in scope but overlapping on presidential and American history content.

Regional players

• National WWII Museum: Major New Orleans-based history museum with comparable scale (large physical footprint, 100,000+ artifact collection, educational programming, facility rentals) but a different thematic focus; useful peer for tourism economics in the U.S. South.

Others

• George & Barbara Bush Foundation: Strategic partner via the Civil Dialogues initiative and operator of the Bush Presidential Library; functions as a peer support/foundation organization with analogous fundraising and programming roles for a presidential library system.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WJCLibrary42
• YouTubeyoutube.com/user/clintonlibrary42
• Facebookfacebook.com/WJCLibrary
• Instagraminstagram.com/wjclibrary42

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about William J. Clinton Presidential Library and Museum