Surat Jewellery Manufacturers' Association

What Surat Jewellery Manufacturers' Association does

Surat Jewellery Manufacturers' Association (SJMA) is a non-profit trade association founded in 2016 and registered under the Trust Act (Mumbai) 1950, Section-29 and the Society Registration Act 1860, Section-21. Headquartered in Surat, Gujarat, SJMA represents 150+ jewellery manufacturing companies producing gold, platinum, silver, and studded jewellery. The association operates as a collective industry voice, organizing trade exhibitions (ROOTZ), buyer-seller meets, knowledge seminars, skill development programs, CSR activities, and international collaborations under the "Make in Surat" positioning initiative.

SJMA's product portfolio includes the SJMA 365 Global Connect digital sourcing platform that connects international buyers with verified Surat manufacturers featuring VoV Star Ratings and coordinated factory visits; the VoV (Values of Vishwakarma) Mark certification framework with three tiers (Certified, Advanced, Excellence) aligned with BIS, NABL, ZED, RJC, and ISO 27001 standards; the SJMA Training Institute offering structured vocational courses in jewellery CAD design, manual design, wax setting, filing-assembling, polishing, and micro setting; and ROOTZ, an annual gems and jewellery manufacturers' show.

The association's revenue model is primarily subscription-based through annual membership fees from jewellery manufacturing companies, supplemented by training institute course fees and trade exhibition revenue. Membership requires application with business documentation (PAN, GSTIN, IEC) and references from existing members. SJMA is a Supporting Member of the Responsible Jewellery Council and maintains partnerships with government standards bodies (BIS, NABL) and certification frameworks (ZED, ISO 27001), while leveraging Surat's infrastructure ecosystem including Surat Diamond Bourse and Gujarat Hira Bourse.

Name

Surat Jewellery Manufacturers' Association

Legal name

Surat Jewellery Manufacturers' Association

Website

https://sjma.in

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

10,001+ employees

Short description

Surat Jewellery Manufacturers' Association (SJMA) is a non-profit trade consortium founded in 2016, representing 150+ jewellery manufacturers in Surat, India. It provides advocacy, quality certification (VoV Mark), digital sourcing (SJMA 365 Global Connect), vocational training, and trade exhibitions.

Ownership category

akta.pro rank

Product category

Jewellery Industry Trade Association

NAICS

Business Associations (813910), Jewelry and Silverware Manufacturing (339910)

SIC

Services-Membership Organizations (8600), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Made-to-Order Gemstone Sourcing & Custom Cutting Coordination (CRAKAHAF)

akta.pro secondary industries

Colored Gemstone Cutting & Polishing (Lapidary) (CRAKAJAB), Social Compliance & Labor Standards Certification (SMETA/SA8000) (AFALAMAM), Supply Chain, Inventory & S&OP Operations Improvement (EDABAKAJ)

Keywords

• Trade association
• Jewellery manufacturing
• Industry certification
• Vocational training
• B2B sourcing platform

Headquarters

HQ city

Surat

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: SJMA generates revenue through annual membership fees from jewellery manufacturing companies. Membership applications include processing fees and require various business information, statutory registrations, and references.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Surat Jewellery Manufacturers' Association (SJMA) is a non-profit trade consortium representing 150+ jewellery manufacturing companies in Surat, India. It delivers industry advocacy, collective representation, the VoV (Values of Vishwakarma) certification framework, the SJMA 365 Global Connect digital sourcing platform, the SJMA Training Institute for skill development, and the annual ROOTZ trade exhibition. Its mission is to connect, empower, and promote the Surat jewellery manufacturing ecosystem domestically and globally.

Product overview

Surat Jewellery Manufacturers' Association (SJMA) operates as a consortium organization with multiple interconnected offerings rather than a single unified product. The core association represents 150+ jewellery manufacturing companies. SJMA 365 Global Connect serves as the digital sourcing platform connecting international buyers with manufacturers. VoV Mark is the certification framework providing quality, compliance, and star ratings for member companies. The SJMA Training Institute offers vocational courses in jewellery design and manufacturing (CAD, manual design, wax setting, filing-assembling, polishing, micro setting). ROOTZ is the annual trade exhibition. These offerings work together to support the complete jewellery manufacturing ecosystem from training to certification to market access.

Differentiator

Problem solved

Functional benefit

Brands

• VoV Mark (Values of Vishwakarma): A certification framework governed by SJMA to strengthen transparency, quality, ethical sourcing, traceability, and responsible manufacturing across India's jewellery manufacturing ecosystem.
• VoV Star Rating
• SJMA Training Institute
• SJMA 365 Global Connect

Products and services

• SJMA Membership

Quantifiable outcome

• 150+ jewellery manufacturing companies represented

Named customers20 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Responsible Jewellery Council (RJC)coreOthersSJMA is a Supporting Member of the Responsible Jewellery Council (RJC), which promotes ethical sourcing and responsible jewellery practices throughout the industry. RJC is referenced in the VoV Mark Rating Matrix as a global benchmark parameter for evaluating jewellery manufacturers.
• ZED (Zero Effect Zero Defect)coreOthersZED is included in the VoV Mark Rating Matrix as a global benchmark parameter. It supports sustainable manufacturing and operational excellence standards for jewellery manufacturers. SJMA supports members' readiness for ZED certification.
• Bureau of Indian Standards (BIS)coreOthersBIS is part of the VoV Mark Rating Matrix, encouraging purity assurance and compliance standards. SJMA supports member readiness for BIS hallmarking as part of its quality certification framework.
• NABL (National Accreditation Board for Testing and Calibration Laboratories)coreOthersNABL ensures trusted testing and certification accuracy within the VoV Mark certification framework. SJMA aligns its certification parameters with NABL protocols for laboratory testing.
• ISO 27001supportingTechnology or IntegrationISO 27001 supports secure digital systems and data protection frameworks, referenced in the VoV Mark Rating Matrix as part of the certification parameters for manufacturers.
• Gujarat Hira BoursecoreOthersWorld-class infrastructure supporting Surat's positioning as an international jewellery hub, along with Surat Diamond Bourse, part of the ecosystem that makes Surat globally competitive.
• Surat Diamond BoursecoreOthersMajor infrastructure development positioning Surat as a true international jewellery hub, complementing SJMA's efforts to promote Surat's jewellery manufacturing sector.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Others

• Gemological Institute of America (GIA): Leading global gemological research and education organisation, providing diamond and gemstone grading reports as well as jewellery industry training. Comparable to SJMA's Training Institute and quality certification activities (VoV Mark) in the adjacent space of jewellery education and standards.
• International Gemological Institute (IGI): Global gemological laboratory providing diamond, gemstone, and jewellery grading reports, as well as education programmes. Comparable to SJMA's certification and training activities as an industry-aligned grading and education provider.

Broad incumbents

• World Federation of Diamond Bourses (WFDB): International federation of diamond bourses worldwide, promoting ethical standards and trade coordination. Comparable to SJMA as an industry association structure operating in the gem and jewellery space, but at the global diamond bourse level.
• Bharat Diamond Bourse: India's largest diamond bourse, based in Mumbai, serving as a hub for diamond trading, grading, and export. Comparable as a large, established trade infrastructure body for the Indian gem and jewellery industry, though focused on diamonds rather than jewellery manufacturing.

Direct peers

• Responsible Jewellery Council (RJC): Global standards-setting organisation for the jewellery supply chain, covering ethical sourcing, human rights, and ESG. Directly comparable to SJMA's certification ambition (VoV Mark) and is itself a supporting partner of SJMA.
• Gem & Jewellery Export Promotion Council (GJEPC): Apex national trade body for India's gem and jewellery industry, recognized by the Ministry of Commerce. Operates as a membership-based industry association promoting exports, organising trade shows, and representing the sector to government — directly comparable to SJMA's trade association role but at the national level.
• All India Gem and Jewellery Domestic Council (GJF): National trade body representing the domestic gem and jewellery industry in India, focused on retailers and domestic market growth. Comparable to SJMA as a membership-based industry association serving the Indian jewellery ecosystem with advocacy and events.
• India Bullion and Jewellers Association (IBJA): India's largest association of bullion dealers and jewellers, operating as a trade body representing bullion, gems, and jewellery trade interests. Directly comparable to SJMA in its function as a membership-based industry advocacy organisation for the jewellery value chain.

Regional players

• Surat Diamond Bourse: World's largest diamond bourse, located in Surat, providing diamond trading infrastructure. Operates in the same Surat jewellery ecosystem and is referenced as a core infrastructure partner by SJMA, but its focus is diamond trading rather than jewellery manufacturing trade association activities.
• The Jewellers Association Jaipur: Regional jewellery trade association based in Jaipur, India's other major gem and jewellery manufacturing hub. Directly comparable to SJMA in role and structure as a regional jewellery manufacturers' trade body, but serving a different geographic cluster (Rajasthan rather than Gujarat).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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