Haya Karima

What Haya Karima does

Haya Karima Foundation (مؤسسة حياة كريمة) is an Egyptian non-profit foundation established on October 22, 2019 under Ministry of Solidarity registration No. 902 of 2019, created to serve as the official umbrella organization for the presidential Haya Karima (Decent Life) initiative launched by President Abdel Fattah El-Sisi. The foundation coordinates volunteer-led poverty alleviation across all 27 Egyptian governorates, addressing extreme poverty, food insecurity, healthcare access, educational deprivation, unemployment, and inadequate housing in rural villages, informal urban settlements, and unsafe slum areas.

Its core offerings span six verticals — food assistance (food boxes, Ramadan boxes, iftar meals, meat distribution), healthcare (medical convoys, surgeries, assistive devices, treatment funding), education (school supplies, digital education labs in 300 schools, high-school revision materials including accessible versions for visually impaired students), economic empowerment (vocational training, microenterprise, craft workshops, sewing machines, tricycles), humanitarian relief (urgent cases, Gaza relief via 762 trucks through Palestinian Red Crescent), and housing/engineering (Dignified Housing project targeting 80,000+ homes). Named programs include Technology Ambassadors (IC3SPARK certification), Craft Secrets (سر الصنعة) with Azza Fahmy Foundation, Sugar Houses (سكر البيوت), STARS university entrepreneurship, and Electronic Marketing Training.

The technology backbone is a digital donation platform accepting payments via Fawry, Paymob, bank transfers, e-wallets (Meeza, Aman, Insta, Mega), and credit cards, complemented by an Islamic zaka calculator, a beneficiary database for targeting aid, and an educational content management system. Distribution combines 11 retail donation points at major malls, 25+ meat distribution outlets, generosity kitchens across regions, and mobile medical/development convoys. The foundation operates the largest volunteer network in Egyptian civil society (45,000 volunteers) and partners with 20+ government ministries, 23 civil society organizations, UNFPA, Vodafone Egypt, Misr Al-Kheir, Rotary Clubs, Egyptian universities, and major Egyptian banks.

The business model is donation-based: revenue is generated entirely through individual, corporate, and international donations channeled through online platforms, mobile, e-wallets, bank accounts, and physical points of sale. Donations range from EGP 20 (free bread share) to EGP 2,500,000 (advanced medical equipment), with tiered food boxes, medical shares, education packs, winter warmth bundles, and housing sponsorship options. Beneficiaries reported include 46M+ economic empowerment recipients, 32.5M+ social empowerment recipients, 3M+ humanitarian intervention recipients, 2.8M+ direct service recipients, 170,000+ medical sector recipients, and 88,000+ food security recipients. Leadership includes Nabila Makram as President of the Technical Secretariat of the National Alliance for Civil Development Work.

Name

Haya Karima

Legal name

مؤسسة حياة كريمة (Haya Karima Foundation)

Website

https://hayakarima.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Short description

Haya Karima Foundation is an Egyptian non-profit (est. 2019) coordinating the presidential Decent Life initiative. It operates the country's largest volunteer network (45,000) across 27 governorates, delivering food assistance, healthcare, education, economic empowerment, and housing programs to millions of underserved families through donations, ministry partnerships, and physical and digital distribution channels.

Ownership category

akta.pro rank

Product category

Charitable Services and Humanitarian Aid

NAICS

Grantmaking and Giving Services (81321), Voluntary Health Organizations (813212), Civic and Social Organizations (813410)

SIC

Services-Social Services (8300)

akta.pro primary industry

Rural Livelihoods & Economic Empowerment (BPAGABAA)

Keywords

• Poverty alleviation
• Charitable donations
• Humanitarian aid
• Rural development
• Community development

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Donations and Charitable Contributions: The foundation generates revenue entirely through donations from individuals, corporations, and international donors. Donation categories include food assistance, medical support, education, economic empowerment, social empowerment, engineering/housing support, and seasonal campaigns (Ramadan boxes, winter warmth).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Haya Karima Foundation is a non-profit umbrella organization coordinating volunteer-driven poverty alleviation and rural development across Egypt. It collects and distributes charitable donations across twelve program categories covering food assistance, healthcare, education, economic empowerment, social empowerment, engineering/housing, international humanitarian relief, and urgent humanitarian cases. Operations span all 27 Egyptian governorates through 45,000 active volunteers, mobile medical convoys, generosity kitchens, meat distribution outlets, and physical donation points at major retail locations.

Product overview

Haya Karima Foundation operates as a comprehensive charitable and development organization offering multiple interconnected programs rather than a unified product platform. The core offerings include food assistance (food boxes, Ramadan boxes, iftar meals, meat distribution), healthcare services (medical convoys, assistive devices, treatment support), education support (school supplies, digital education labs, high school revision materials for students with visual impairments), economic empowerment (vocational training, business support, craft workshops), humanitarian relief (urgent cases, international aid for Gaza), social empowerment programs (awareness campaigns, volunteer programs), and housing support (roof construction, water/electricity connections, dignified housing project). Key named initiatives include the Technology Ambassadors Program (IC3SPARK certification), Craft Secrets Initiative (traditional crafts training), Sugar Houses (sweet making for women), STARS Program (university entrepreneurship), and the Digital Education initiative. The foundation also operates Generosity Kitchens and Meat Sales Outlets across Egyptian governorates, with donation options ranging from specific items like meat, clothing, blankets to larger project sponsorship.

Differentiator

Problem solved

Functional benefit

Products and services

• Food Boxes (كراتين طعام)

Quantifiable outcome

• 46 million+ economic empowerment beneficiaries
• +6 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

19 partnerships are on record, tiered core, major and minor.

• 20+ Egyptian Ministries and Government AuthoritiescoreStrategic or Co-development Partner · 1 January 2019Formal partnerships with over 20 ministries and government bodies to coordinate development efforts under the Decent Life initiative. Includes Ministry of Social Solidarity, Ministry of Local Development, Ministry of Health, Ministry of Education, Ministry of Communications, Ministry of Youth and Sports, Ministry of Culture, and others for integrated rural development.
• 23 Civil Society OrganizationscoreStrategic or Co-development PartnerPartnership with 23 civil society organizations for collaborative implementation of development projects across Egypt's underserved communities.
• United Nations Population Fund (UNFPA)coreStrategic or Co-development PartnerPartnership with UNFPA for gender-based violence prevention project across 8 governorates in Egypt. The foundation serves as implementing entity with UNFPA as donor and technical partner.
• Magdi Yacoub Foundation for the Heart (مؤسسة مجدي يعقوب العالمية للقلب)majorStrategic or Co-development PartnerStrategic cooperation protocol signed to support heart disease treatment projects and improve health services for underserved populations.
• Azza Fahmy Foundation (مؤسسة عزة فهمي)majorStrategic or Co-development PartnerPartnership to launch new phase of 'Ser El-Sanaa' (Craft Secret) program for empowering women and training them in copper jewelry making.
• National Alliance for Civilizational Work (التحالف الوطني للعمل الأهلي التنموي)coreStrategic or Co-development PartnerFounding member and active participant in the National Alliance for Civilizational Work, coordinating with Ambassador Nabila Makram and alliance members for volunteer and development initiatives.
• Palestinian Red Crescent SocietymajorImplementation/ SI/ Consulting PartnerCoordination for distribution of humanitarian aid inside Gaza, with foundation escorting trucks to Rafah crossing and handing over to Palestinian Red Crescent.
• Ministry of Youth and SportscoreStrategic or Co-development PartnerPartnership for You Are Life initiative (أنت الحياة) launched August 2022, including medical convoys, awareness sessions, craft workshops, and literacy classes.
• General Authority for Literacy Al-Omar (الهئية العامة لمحو الأمية)majorStrategic or Co-development PartnerPartner in You Are Life initiative providing literacy classes for underserved communities.
• Addict Combat and Treatment Fund (صندوق مكافةحة وعلاج الإدمان)minorStrategic or Co-development PartnerPartner in You Are Life awareness initiative addressing addiction prevention.
• National Council for Childhood and Motherhood (المجلس القومى للطفولة والأمومة)majorStrategic or Co-development PartnerPartner in You Are Life initiative for childhood and mother welfare programs.
• Egyptian UniversitiesmajorStrategic or Co-development PartnerPartnerships with Egyptian universities including Nile University, New Egypt University, Ain Shams University, Arab Academy for Science Technology and Maritime Transport, and Borg El-Arab Technological University for development programs.
• 100 Million Health Initiative (100 مليون صحة)majorStrategic or Co-development PartnerCollaboration on breast cancer early detection campaign (حكاية وردة) with the Presidential initiative supporting women's health.
• Misr Al-Kheir Foundation (مؤسسة مصر الخير)coreStrategic or Co-development PartnerPartner in You Are Life initiative and other development projects across Egypt.
• Vodafone EgyptmajorGTM or Marketing PartnerCorporate partner and supporter of Haya Karima initiatives, listed among success partners on official website.
• Rotary Clubs of EgyptmajorStrategic or Co-development PartnerPartnership with Rotary clubs across Egypt for digital trucks initiative (Tech on the Road) bringing digital skills to villages in collaboration with Ministry of Communications.
• Ministry of Communications and Information TechnologycoreStrategic or Co-development PartnerPartnership for Technology Ambassadors program (سفراء التكنولوجيا) providing free digital skills training and IC3SPARK international certification for Phase 1 Haya Karima villages.
• Ministry of EducationcoreStrategic or Co-development PartnerPartnership for digital education initiative equipping school computer labs with devices and internet connectivity in Egyptian villages.
• General Petroleum CompanymajorStrategic or Co-development PartnerPartnership for healthcare facility development including renovation of Seifat Health Unit in Hurghada, Red Sea governorate.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• UNFPA Egypt: United Nations sexual and reproductive health agency. Currently partners with Haya Karima as donor and technical partner on the gender-based violence prevention project across 8 governorates — comparable international donor/program partner with overlapping health-and-women target segments.
• Mercy Corps: Global humanitarian and development organization with significant MENA operations. Comparable in its integrated emergency-relief-plus-economic-empowerment model and would be a natural peer if Haya Karima expands its Gaza and regional humanitarian work into a sustained international footprint.
• UNICEF Egypt: UN children's agency operating major programs in Egypt on child poverty, education and protection. Comparable large-scale donor and implementing-partner role in the Egyptian development ecosystem, and a potential institutional partner given Haya Karima's education and women-empowerment programs.

Direct peers

• Egyptian Food Bank: Egyptian non-profit focused on food security and nutrition through food collection, Ramadan iftar programs, and food box distribution. Directly comparable to Haya Karima's food assistance pillar (food boxes, Ramadan boxes, Iftar for Fasting, Dignified Bite) and competes for the same food-security donor wallet.
• Resala Charity Organization: Large Egyptian NGO operating community development, education, healthcare convoys and orphan sponsorship programs nationwide. Closely comparable volunteer-based operating model, multi-vertical program structure, and Egyptian grassroots footprint to Haya Karima.
• Caritas Egypt: Egyptian arm of the international Caritas federation, providing social services, refugee support, healthcare and education. Comparable multi-vertical social service model and Egyptian footprint, though with a more faith-based and refugee-focused lens.
• Orman Charity Society: One of Egypt's oldest and largest charitable organizations, providing direct assistance (food, medical, education, housing) to low-income Egyptians. Comparable nationwide reach, integrated service model and donor base to Haya Karima.
• Misr Al-Kheir Foundation: One of Egypt's largest charitable foundations, operating across poverty alleviation, healthcare, education and economic empowerment. Explicitly listed as a partner of Haya Karima in the 'You Are Life' initiative, making it the closest direct peer in scope, geography and target donor base.
• Magdi Yacoub Heart Foundation: Egyptian foundation focused on cardiac care for underserved populations. Listed as a formal strategic partner of Haya Karima and operates in the same medical-convoy / treatment-funding vertical as Haya Karima's Health Services program, serving similar medically underserved beneficiaries.

Emerging players

• Azza Fahmy Foundation: Egyptian foundation running the 'Craft Secret' women-empowerment program in traditional crafts. Direct partner with Haya Karima and a peer in the economic-empowerment-of-women vertical, though narrower in scope (crafts only) than Haya Karima's full economic-empowerment stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hayakarimaegypt
• Facebookfacebook.com/hayakarimaofficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Haya Karima