The Diana Award

What The Diana Award does

The Diana Award is a UK-registered charity (number 1117288 / SC041916) founded in 1999 in memory of Diana, Princess of Wales, headquartered in London with UK-wide programme delivery and selected operations in Africa. The organization exists to empower young people aged 14-25 to make positive social change and operates five interconnected core programmes: the Award and Development programme (recognition of young social action leaders, including the Legacy Award for exceptional recipients); the Anti-Bullying Programme (peer-to-peer ambassador training delivered through UK primary and secondary schools); the Mentoring Programme (12-week career skills development for young people at risk of becoming NEET, available in Birmingham, Leeds, and London); the Young Changemakers Programme (mental health advocacy for young people with Black and Black mixed-race heritage, delivered with UK Youth and Centre for Mental Health); and the Inspire Series (career opportunity initiatives including RiseUp with ServiceNow and SXSW London activations).

The organization runs no proprietary technology products. Its technical footprint consists of standard web properties (diana-award.org.uk and AntibullyingPro.com), social media channels, and digital resource libraries for teachers, parents, and ambassadors. Programme delivery is staff-led, combining in-school training, mentoring cohorts, residential programmes, and online webinars.

The Diana Award is funded entirely through charitable income with no equity financing. Revenue streams comprise corporate partnerships (Nationwide Building Society, KPMG, WeWork, Salesforce Foundation, ServiceNow, Workday, PwC, HSBC, Sky Cares, Gilead), trust and foundation grants (The National Lottery Community Fund, Henry Smith Foundation, People's Postcode Lottery, Spirit of 2012, AGFUND), individual donations, payroll giving, and fundraising events. All programmes are delivered free of charge to schools, students, and young people. The organization is governed by a Board of Trustees, holds the Safeguarding Fundamentals Quality Mark, and employs 11-50 staff organized under a CEO, Deputy CEO, and functional directors.

Name

The Diana Award

Legal name

The Diana Award

Website

https://diana-award.org.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

The Diana Award is a UK-registered charity founded in 1999 in memory of Diana, Princess of Wales, empowering young people aged 14-25 through mentoring, anti-bullying training, social action recognition, and career skills programmes delivered free of charge across UK schools and selected African markets.

Ownership category

akta.pro rank

Product category

Youth Development Charity Services

NAICS

Child and Youth Services (62411), Child and Youth Services (624110), Grantmaking Foundations (813211)

SIC

Services-Social Services (8300)

akta.pro primary industry

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)

akta.pro secondary industries

Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK), Scholarship & Fellowship Foundations and Trusts (EDADAHAC)

Keywords

• Youth development programmes
• Anti-bullying education
• School mentoring services
• Youth social action
• Charity youth recognition

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Corporate Partnerships: The organization generates revenue through corporate partnerships including sponsorship of core programmes and events, employee engagement and volunteering programmes, pro-bono services, and payroll giving. Partners include Nationwide Building Society, WeWork, KPMG, and others.
2. Donations and Fundraising: Individual donations, fundraising events, charity of the year partnerships, and regular giving through payroll giving (deducted directly from gross pay). Downloadable fundraising guide available for supporters.
3. Trust and Foundation Grants: Funding from charitable trusts and foundations including The National Lottery Community Fund, Henry Smith Foundation, People`s Postcode Lottery, and others for specific programme delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Diana Award is a UK-registered charity that delivers free youth development programmes to young people aged 9-25, including award recognition for social action, peer-led anti-bullying training in schools, 12-week career mentoring for at-risk youth, the Young Changemakers mental health programme, and the Inspire Series of opportunity initiatives. All programmes are provided at no cost to schools and young people, funded by corporate partnerships, trust and foundation grants, and individual donations.

Product overview

The Diana Award operates as a multi-programme charity focused on empowering young people to make positive change. The organisation offers five interconnected core programmes: the Award and Development programme (recognising young people for social action), the Anti-Bullying Programme (providing ambassador training to schools), the Mentoring Programme (career skills development for at-risk youth), the Young Changemakers programme (mental health advocacy for Black and Black mixed-race youth), and the Inspire Series (career opportunity initiatives including ServiceNow RiseUp and SXSW partnerships). Supporting these are sub-programmes such as Anti-Bullying Ambassador Training, the Social Action Accelerator, and the AGFund Development Programme for African recipients. The Youth Voice Charter framework ensures youth participation principles underpin all activities.

Differentiator

Problem solved

Functional benefit

Brands

• Anti-Bullying Pro: Online support centre and resources platform for anti-bullying initiatives, providing advice for young people experiencing bullying and resources for teachers and parents
• The Award
• Legacy Award
• AGFUND Development Programme
• RiseUp with ServiceNow
• Inspire Series
• Young Advisors
• Young Changemakers

Products and services

• Award and Development Recognises and awards outstanding young people (with a Legacy Award tier for exceptional previous recipients) for selflessly creating and sustaining positive social change in memory of Diana, Princess of Wales. Includes an AGFUND Development Programme supporting African recipients. Free to nominate; funded by corporate partners and donors.
• Anti-Bullying Programme Engages young people, parents and teachers to change the attitudes, behaviour and culture of bullying by building skills and confidence through peer-to-peer Anti-Bullying Ambassador training available to Primary and Secondary schools across the UK. Provided at no cost to schools.
• Anti-Bullying Ambassador Training Training programme that equips students and staff with tools to tackle bullying behaviour and create safer, kinder school communities. Includes year-long follow-on support and resources for trained ambassadors. Free to UK primary and secondary schools.
• Mentoring Programme Supports young people aged 14-18 (including those at risk of becoming NEET) to develop career skills through twelve-week group mentoring, Social Action Accelerator extension, and Career Lounges delivered with corporate volunteers. Free to schools and students; available in Birmingham, Leeds, and London.
• Social Action Accelerator Extended five-month support programme for young people who have completed the twelve-week Mentoring Programme, providing additional guidance and resources for youth-led social action projects.
• Online Careers Fair Annual careers skills development event delivered in collaboration with volunteering partners, available free to all young people aged 11-18 across the UK, providing knowledge and skills to support career ambitions.
• Young Changemakers Programme supporting young people aged 16-25 with Black and Black mixed-race heritage to channel lived experiences into tackling racial injustices in mental health services through social action projects in Leeds, Luton, Birmingham, Manchester, and London. Developed in collaboration with UK Youth and Centre for Mental Health; funded by People's Postcode Lottery.
• Inspire Series (including RiseUp with ServiceNow) Series of initiatives designed to create meaningful opportunities for young people to explore, experience and achieve. Includes RiseUp with ServiceNow (10-week technology skills programme in Nigeria, Kenya and South Africa), the Libra Concordia Project NYC Summit, and the SXSW London youth partnership.
• AGFUND Development Programme Six-month pilot programme delivered in partnership with AGFUND that supports Diana Award Recipients across Africa to strengthen, sustain and scale their social action work.

Quantifiable outcome

• 49,000 young people recognised with a Diana Award for creating positive social change
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• UK YouthcoreStrategic or Co-development PartnerCollaboration on Young Changemakers Programme addressing mental health inequalities experienced by young people from racialised communities. UK Youth provides local youth organisations to recruit, onboard, and support young Changemakers in Leeds, Luton, Birmingham, Manchester, and London.
• Centre for Mental HealthcoreStrategic or Co-development PartnerCollaboration on Young Changemakers Programme. Centre for Mental Health contributes expertise on mental health issues affecting young Black and Black mixed-race heritage communities and supports policy influencing work.
• Nationwide Building SocietycoreStrategic or Co-development PartnerPartnership to train Anti-Bullying Ambassadors. From 2020-23, trained more than 10,000 Anti-Bullying Ambassadors across 767 primary schools in the UK. Continues to unlock potential, create opportunities, and inspire change.
• ServiceNowcoreStrategic or Co-development PartnerRiseUp with ServiceNow Programme - a 10-week full-time intensive programme equipping young people aged 18-30 with skills needed to enter the ServiceNow technology space. Available to young people in Nigeria, Kenya, and South Africa.
• WeWorkcoreStrategic or Co-development PartnerVolunteering partner for Mentoring Programme. Provides workplace venues for Career Lounges, giving young people in the 12-week mentoring programme insight into the world of work and specific employment sectors.
• KPMGcoreStrategic or Co-development PartnerVolunteering partner for Mentoring Programme. Professional volunteer mentors from KPMG deliver career skills development and provide young people with insight into the world of work.
• Salesforce FoundationcoreStrategic or Co-development PartnerVolunteering partner for Mentoring Programme. Provides professional volunteer mentors and supports Online Careers Fair project.
• SXSW LondonflagshipStrategic or Co-development PartnerMulti-year partnership making The Diana Award the official charity partner of SXSW London. Creates opportunities to elevate and inspire young people including donated festival passes across The Diana Award network. HRH The Prince of Wales met young people at SXSW London for 'Rewiring Power' panel discussion.
• PwCminorStrategic or Co-development PartnerCorporate partner supporting The Diana Award programmes through employee engagement and volunteering.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dianaaward
• YouTubeyoutube.com/user/dianaaward
• Facebookfacebook.com/thedianaaward
• Instagraminstagram.com/dianaaward
• LinkedInlinkedin.com/company/the-diana-award

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Diana Award