House on the Rock Church

Name

House on the Rock Church

Legal name

House On The Rock

Website

https://houseontherock.org.ng

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Lekki

HQ country

Nigeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sermon MP3 Downloads: Sale of recorded Sunday and special service sermons as MP3 digital downloads. Products are priced at NGN 200 per download and sold through the church's WooCommerce-powered online store. The shop contains 106 products spanning sermons from 2024-2026.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

House on the Rock Church is a Christian religious organization that conducts weekly worship services (in-person on Sundays and online on Wednesdays) at The Rock Cathedral in Lekki, Lagos. It sells digital audio recordings (MP3) of sermons via a WooCommerce-based online store at NGN 200 per download, and hosts the annual TAPE (The African Praise Experience) gospel music event featuring prominent African gospel ministers.

Product overview

House on the Rock Church offers a digital-first ministry portfolio centered on spiritual content delivery and live worship experiences. The core product is the MP3 Store, a WooCommerce-based digital marketplace selling sermon recordings (106 products as of the data) at NGN200 each. Supporting this is TAPE (The African Praise Experience), an annual flagship gospel music event featuring multiple gospel ministers. The church also operates in-person Sunday services at The Rock Cathedral in Lekki, Lagos, and virtual Wednesday online services. The product ecosystem is unified through the houseontherock.org.ng website, which serves as the central hub for content access, giving/donations via Squadco payment integration, and event information.

Differentiator

Problem solved

Functional benefit

Brands

• The African Praise Experience (TAPE): Annual African gospel music gathering hosted by Paul Adefarasin
• The Experience

Products and services

• MP3 Store (Sermon MP3 Downloads) Online WooCommerce-based shop selling digital audio recordings (MP3) of sermons delivered by Pastor Paul Adefarasin and other ministers at House on the Rock. Products are digital downloads priced at NGN 200.00 per sermon, intended for individual congregants seeking on-demand spiritual content.
• TAPE (The African Praise Experience) Annual premier gospel music gathering hosted by House on the Rock's Founder and Metropolitan Paul Adefarasin, celebrating Africa's heart for God through a one-night praise, worship, and spiritual encounter event featuring multiple gospel ministers for gospel music lovers, worshippers, and believers from across the continent.
• Sunday Worship Services

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TAPE Ministers (Paul Adefarasin, IB Quake, Sonnie Badu, Emma OMG, Prinx Emmanuel, Beejay Sax, Kaestrings, Mr M & Revelation, Sunmisola Agbebi, Tolu Odukoya, Bidemi Olaoba, Mercy Chinwo, Frank Edwards, Onos Ariyo, Moses Bliss, Blessing Lopez, Nathaniel Bassey)flagshipOthers · 1 January 2026TAPE (The African Praise Experience) is the church's flagship annual gospel music event that brings together prominent gospel ministers from across Africa. Featured ministers include worship leaders and artists who participate in the one-night celebration of African praise and worship.

Scale indicators4 records

Direct peers

• Living Faith Church (Winners' Chapel): One of Nigeria's largest Pentecostal denominations, founded by David Oyedepo, headquartered near Lagos with global campuses. Directly comparable as a Nigerian megachurch with sermons distributed digitally and a founder-led identity.
• Daystar Christian Centre: Nigerian megachurch founded by Sam Adeyemi, based in Lagos with extensive digital content (sermons, online services), book releases, and youth-focused programs. Closely comparable profile to House on the Rock in scale, denomination, and digital ministry strategy.
• Christ Embassy: Globally distributed Nigerian-originated church founded by Chris Oyakhilome, known for aggressive digital/media distribution, online services, and Healing Streams broadcast events. Strong peer for digital sermon and event IP.
• Commonwealth of Zion Assembly (COZA): Abuja/Lagos-based Nigerian megachurch with a strong online and social media presence, contemporary worship format, and founder-led brand. Comparable to House on the Rock on denomination, demographic, and content distribution.
• Dunamis International Gospel Centre: Abuja-headquartered Nigerian megachurch led by Paul Eneche with a strong online sermon library and social media reach. Comparable peer in operating model, weekly digital content cadence, and Pentecostal positioning.
• Synagogue Church of All Nations (SCOAN): Lagos-based megachurch with a global online audience and content broadcast via Emmanuel TV. Closely comparable in worship service delivery, founder-led brand, and content-to-global-reach strategy.

Regional players

• Elevation Church: Steven Furtick's US-based megachurch known for sermon-driven digital content, podcasting, and contemporary worship. Comparable as a peer in digital-first sermon distribution and megachurch brand-building, though primarily serves a different geography.

Broad incumbents

• The Salvation Army: Established global Christian non-profit with structured worship services, digital content distribution, and broad community programs. Comparable as a faith-based organization with similar community/education mission and digital outreach.
• Hillsong Church: Global megachurch brand with multiple campuses, integrated music labels, and digital content production. Comparable in scale of operations, worship-music IP, and global online distribution, though based outside Africa.
• The Redeemed Christian Church of God (RCCG): The largest Pentecostal denomination in Nigeria with parishes worldwide. Larger and broader than House on the Rock, but overlapping in worship service format, digital content, and youth-oriented programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HouseOnTheRock
• YouTubeyoutube.com/channel/UCd4-AvCEhlL_aDK1Dn6uzMd0
• Facebookfacebook.com/houseontherock
• InstagramInstagram.com/theexperiencelagos
• LinkedInlinkedin.com/company/house-on-the-rock

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House on the Rock Church