Honey and Barry Memorial Arena

What Honey and Barry Memorial Arena does

Honey and Barry Memorial Arena (HBMA) is a newly opened, twin-pad ice arena located at 18 Marc-Santi Blvd. in Maple, Ontario, directly connected to the Vaughan Jewish Community Campus and the Schwartz/Reisman Centre. The facility features two NHL-specification ice surfaces of 200 by 85 feet (with 400-seat and 150-seat spectator rinks, respectively) plus a small 42-by-15-foot training pad designed for goaltender development, skill work, and player rehabilitation. It opened in July 2025 and is operated by Nustadia Recreation Inc. under a community-based ownership and funding arrangement with UJA Federation of Greater Toronto.

The arena's product surface spans structured learn-to-skate and hockey-skating-skills programs (Preschool, Learn to Skate, Hockey Skating Skills, Learn to Figure Skate, Power Skating), summer hockey camps (Hyman Hockey Camp with NHL player Zach Hyman and the Brantford Bulldogs, plus the in-house HBMA Hockey Camp), drop-in public skating through the City of Vaughan, and a full-service pro shop operated in partnership with Gary Roberts Performance. Facility rentals are a parallel revenue stream, with tiered hourly ice rates of $230 (non-prime), $300 (semi-prime), and $400 (prime-time), a separate training pad rental ($45-$55/hour standalone, 20% discount as an add-on), and an Arena Lounge ($225/hour standalone or $180/hour with ice) and Meeting Room ($45/hour) for events. Programming registration is handled through FinnlyConnect, while ice rentals are also bookable via CatchCorner.

The business model is community-led and usage-based: diversified across youth program fees, hourly facility rentals, seasonal camps, and partnership-driven ancillary services (pro shop, Gary Roberts Performance training). The customer base spans GTA Jewish community members connected to the Vaughan campus, youth hockey families in Vaughan and Richmond Hill, organized hockey teams and leagues seeking ice time, and private event organizers. Strategic anchor partnerships (Gary Roberts Performance, Hyman Hockey Camp, Brantford Bulldogs, UJA Federation) provide brand credibility and baseline demand, while the facility's specifications position it to capture unmet demand for high-quality ice in the York Region market.

Name

Honey and Barry Memorial Arena

Legal name

Honey and Barry Memorial Arena

Website

https://honeybarryarena.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Honey and Barry Memorial Arena is a newly opened (July 2025) twin-pad NHL-spec ice facility in Maple, Ontario, connected to the Vaughan Jewish Community Campus. It offers skating programs, hockey camps, and tiered ice and event rentals to youth hockey families, organized teams, and the broader GTA Jewish and Vaughan/Richmond Hill communities.

Ownership category

akta.pro rank

Product category

Ice Arena & Recreational Facilities

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ice Rinks & Winter Sports Facilities (MPAKAEAG)

akta.pro secondary industries

Arenas & Indoor Sports Centers (MPAKAEAB), Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

Keywords

• Ice arena rentals
• Hockey training programs
• Learn to skate
• Youth hockey camps
• Ice facility management

Headquarters

HQ city

Maple

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ice Rentals: Hourly rental of North and South rink ice surfaces at tiered rates (Non-Prime, Semi-Prime, Prime-Time). Revenue varies by time slot with Prime-Time commanding highest rates.
2. Training Pad Rentals: Independent rental or add-on to existing ice time bookings at discounted rates for specialized skills training.
3. Meeting Room and Lounge Rentals: Hourly rental of Arena Lounge and Meeting Room spaces. Discounted rates available when booked with ice time.
4. Hockey Camps: Summer hockey camps including Hyman Hockey Camp and HBMA Hockey Camp for children ages 6-11, with daily ice time and off-ice activities.
5. Learn to Skate Programs: Progression-based skating programs including Preschool, Learn to Skate, Hockey Skating Skills, Figure Skating, and Power Skating. Session-based registration.
6. Pro Shop: Partnership with Gary Roberts Performance offering skate sharpening, blade replacements, equipment repairs, and retail products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Honey and Barry Memorial Arena (HBMA) is a twin-pad NHL-specification ice arena in Maple, Ontario, offering hourly ice rentals on two 200x85 ft rinks plus a 42x15 ft training pad, structured skating programs (Learn to Skate, Preschool, Hockey Skating Skills, Figure Skating, Power Skating), youth hockey camps (Hyman Hockey Camp, HBMA Hockey Camp), meeting room and lounge rentals, birthday parties, and a full-service Pro Shop operated in partnership with Gary Roberts Performance.

Product overview

Honey and Barry Memorial Arena (HBMA) is a twin-pad ice arena offering a comprehensive portfolio of skating and hockey programs and facility rentals. The core offerings include structured skating programs (Learn to Skate, Preschool Skating, Hockey Skating Skills, Learn to Figure Skate, and Power Skating), youth camps (Hyman Hockey Camp and HBMA Hockey Camp), and drop-in public skating. Facility services include ice rentals on two NHL-specification rinks, a specialized Training Pad for skills development, meeting room and lounge rentals, birthday party hosting, and a full-service Pro Shop with skate services. Gary Roberts Performance serves as the anchor tenant providing elite training programs. Programs are primarily delivered through the FinnlyConnect registration platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Learn to Skate Program A 6-level progression-based color-coded program guiding skaters from first steps to confident striding and gliding, with low student/teacher ratios and skill-based grouping for youth and adults.
• Preschool Skating Program Game-based skating program for children ages 3-6 with Preschool 1 (25-minute sessions) and Preschool 2 (50-minute sessions for independent skaters). 5:1 teacher-to-student ratio.
• Hockey Skating Skills Program Technical skating program for organized hockey and ringette players from recreational to AAA level. Covers edgework, turns, pivots, weight transfer, stops/starts, acceleration, and mohawks. 50-minute sessions, 9-week program, 8:1 ratio, ages 4-15.
• Learn to Figure Skate Program Progressive figure skating program for skaters who have passed Learn to Skate Level 6, focusing on balance, coordination, edgework, and fundamental skating techniques.
• Power Skating Program Program featuring 50% edge-work training for balance, control, and power, combined with 50% hockey-focused skills including acceleration, transitions, and stride efficiency.
• Hyman Hockey Camp One-week summer hockey camp led by NHL star Zach Hyman and the Brantford Bulldogs for children ages 6-11, offering 3 hours of daily ice time and off-ice activities. Application-based registration; access provided regardless of financial circumstances.
• HBMA Hockey Camp Summer hockey camp for children ages 6-11 emphasizing participation, play, and skill development in skating, stickhandling, passing, and shooting, with off-ice sports and activities.
• Drop-In Programs Flexible recreational skating programs including Public Skate and Learn to Skate sessions offered through City of Vaughan on weekday evenings and weekends.
• Ice Rentals State-of-the-art NHL-specification ice surface rentals (200x85 feet) on two rinks for games, tournaments, and practices. Tiered Non-Prime ($230/hr), Semi-Prime ($300/hr), and Prime-Time ($400/hr) rates.
• Arena Lounge Rental Second-floor viewing area between North and South Rinks with projector, 2 TVs, folding tables/chairs, and wet bar. $225/hour standalone or $180/hour when booked with ice time.
• Meeting Room Rental Private meeting space with high-speed Wi-Fi, display monitor, and dry erase board, seating 12. $45 per hour.
• Birthday Parties Children's birthday party hosting services featuring ice rink access and arena event spaces.
• Pro Shop Full-service in-arena pro shop offering blades, sticks, laces, tape, skate sharpening, blade replacements, and minor equipment repairs. Operated in partnership with Gary Roberts Performance. Open daily 7:00 AM - 11:00 PM.

Quantifiable outcome

• 250+ parking spaces for visitor convenience

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Gary Roberts PerformancecoreStrategic or Co-development Partner · 1 January 2025Anchor tenant partnership with elite sports and executive training company led by Gary Roberts and Adrian Vilaca. GRP offers year-round executive fitness training, comprehensive nutrition and lifestyle programs, and a world-class rehabilitation facility to the public.
• Hyman Hockey CampcoreStrategic or Co-development Partner · 1 January 2025Partnership with NHL star Zach Hyman to host annual summer hockey camp starting August 2025. The Hyman family and Brantford Bulldogs organization oversee on-ice instruction. Provides youth access to world-class program regardless of financial circumstances.
• Tween Girls' Hockey LeagueminorStrategic or Co-development PartnerNon-competitive girls hockey program for ages 7-17, led by all-female coaches and leaders-in-training. HBMA serves as host venue for this skills, confidence, and connection-building program.
• Nustadia Recreation Inc.coreImplementation/ SI/ Consulting PartnerParent company operating and managing the facility. General Manager Craig Edney has been an NRI employee for over 15 years. NRI manages multiple recreation facilities across the GTA.
• UJA Federation of Greater TorontocoreStrategic or Co-development PartnerUJA Federation funded and developed the Honey and Barry Memorial Arena as part of the Vaughan Jewish Community Campus expansion. The arena serves as a gateway for Jewish families to connect with community programming.
• Brantford BulldogsminorStrategic or Co-development PartnerOHL hockey organization partnering with Hyman Hockey Camp for on-ice staffing and instruction oversight at HBMA.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• The Ice House: Multi-rink private ice sports facility in Hackensack, NJ offering hockey leagues, learn-to-skate, figure skating, rentals, and pro shop services. Comparable scale and program mix to HBMA.
• Skylands Ice World: Independent multi-rink ice facility in New Jersey operating learn-to-skate, hockey programs, public skating, and rentals. Similar mid-sized multi-rink community operator.
• Nustadia Recreation Inc. HBMA's operating partner and management company. NRI runs multiple ice rinks, pools, fields, and recreation facilities across the GTA — effectively a sibling set of properties using the same operational playbook, pricing tiers, and integrations.
• Kettler Capitals Iceplex: Public ice facility in Arlington, VA, tied to the NHL's Washington Capitals — featuring twin NHL-spec rinks, public skating, Learn to Play Hockey, and rentals. Highly comparable NHL-affiliated model.
• Iceland Skating Rink: Long-standing independent multi-rink ice facility in Madison Heights, Michigan offering learn-to-skate, hockey leagues, and rentals. Comparable community-centered ice facility model.
• Canlan Ice Sports Corp: Canlan operates a network of multi-rink ice sports facilities across Canada and the U.S. with ice rentals, hockey leagues, learn-to-skate, and tournaments — the same combination of revenue streams HBMA runs. Canlan Ice Sports York is a direct geographic competitor in the GTA.
• Sharks Ice: Multi-rink public ice facility complex in San Jose tied to the NHL's San Jose Sharks, offering Learn to Skate, hockey programs, and rentals. NHL-anchor partnership model parallels Hyman and Gary Roberts partnerships at HBMA.
• The Rinks: Anaheim Ducks-operated network of ice sports facilities in Southern California delivering learn-to-skate, hockey development, and rentals. Comparable NHL-affiliated multi-rink operating model.
• Glacier Ice Arena: Private multi-rink ice facility in Rhode Island offering NHL-spec ice, hockey leagues, lessons, and rentals. Comparable to HBMA at the regional single-operator scale.

Regional players

• Mattamy Athletic Centre: Former Maple Leafs practice facility in downtown Toronto now operating as a multi-sport venue with public ice access. Comparable in scale and proximity to GTA hockey market, though broader in programming and urban in geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/honeybarryarena

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honey and Barry Memorial Arena