Lean Marketing

What Lean Marketing does

Lean Marketing Group LLC is a private, bootstrapped marketing education and consulting company founded in 2016 by Allan Dib and headquartered in Sheridan, Wyoming. The company is built around two flagship intellectual property assets: 'The 1-Page Marketing Plan' (a #1 Amazon bestseller that distills marketing strategy into nine components on a single canvas) and the 'Lean Marketing' implementation framework. Together these have reportedly influenced over 1 million founder-led businesses globally and are taught at universities including the University of Washington, Bentley University, Cal Poly, and Arizona State University. The product portfolio spans high-touch done-with-you consulting (Accelerator Program), a $77/month video and document subscription (Marketing and Business Academy delivered via Circle), standalone SOP and framework purchases (Operating Systems), bestselling books in physical and digital formats, public speaking engagements, and free ecosystem resources including a community Hub, a business assessment quiz, and Marketing Clarity Calls.

The business operates on a hybrid sales-led and community-led go-to-market motion. Free content marketing assets (blog, podcast, newsletter, organic social, university curriculum) and free diagnostic tools feed top-of-funnel demand into consultation calls and the Hub community, which in turn convert into paid subscriptions and Accelerator engagements. Customers are primarily founder-led SMBs and growth-stage businesses seeking to build in-house marketing capabilities rather than outsource to agencies, with secondary reach into marketing managers and leaders. A globally distributed team of 11-50 employees across the United States, Germany, South Africa, Philippines, United Kingdom, and Canada delivers coaching, content, and operations. Revenue is generated through a mix of recurring subscriptions, high-ticket program fees (Accelerator pricing undisclosed, gated behind consultation), one-time book and SOP sales, and speaking fees, with no disclosed external funding or institutional investment.

Name

Lean Marketing

Legal name

Lean Marketing Group LLC

Website

https://leanmarketing.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Lean Marketing is a bootstrapped marketing education and consulting company that sells frameworks, books, coaching programs, and a subscription academy to founder-led SMBs and growth-stage businesses seeking to build in-house marketing capabilities.

Ownership category

akta.pro rank

Product category

Marketing Consulting and Education

NAICS

Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Brand & Portfolio Strategy Consulting (MPAAAFAB), Sales Leadership & Revenue Executive Coaching (EDABANAL)

Keywords

• Marketing consulting services
• Marketing strategy frameworks
• Business coaching programs
• Marketing education books
• In-house marketing training

Headquarters

HQ city

Sheridan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Accelerator Program: High-touch done-with-you marketing support program offering strategy, implementation guidance, coaching, and accountability. Includes access to SOPs, frameworks, and senior advisors.
2. Marketing and Business Academy (MBA) Subscription: Monthly subscription providing video content, document resources, and additional features. Auto-renews at $77/month after 7-day free trial.
3. Book Sales: Sales of 'The 1-Page Marketing Plan' and 'Lean Marketing' books in physical and digital formats. The 1-Page Marketing Plan is a #1 Amazon bestseller.
4. Operating Systems / Individual Frameworks: Individual growth frameworks and marketing SOPs available for purchase separately.
5. Speaking Engagements: Revenue from Allan Dib speaking at conferences and events.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Lean Marketing sells marketing frameworks, books, training, and done-with-you consulting designed to help businesses build and scale in-house marketing capabilities. Its flagship is the 1-Page Marketing Plan canvas and book (#1 Amazon bestseller), supported by the Accelerator coaching program, individual Operating Systems/SOPs, the Marketing and Business Academy monthly subscription, and speaking engagements by founder Allan Dib.

Product overview

Lean Marketing operates as a marketing education and consulting company built around two flagship frameworks: The 1-Page Marketing Plan (a #1 Amazon bestselling book and canvas that distills entire marketing strategies into nine components on one page, trusted by over 1 million businesses) and Lean Marketing (the implementation companion book). The product portfolio extends into paid programs including the Accelerator (a done-with-you consulting program with one-on-one coaching, group clinics, and SOPs for building in-house marketing), the Marketing and Business Academy (a $77/month subscription video course accessible via Circle), and Operating Systems (individual growth frameworks/SOPs for self-guided implementation). Free resources include the Lean Marketing Hub community portal, a business assessment quiz tool, and free marketing clarity calls. Allan Dib is the founder, and the company also offers speaking engagements.

Differentiator

Problem solved

Functional benefit

Products and services

• The 1-Page Marketing Plan (Book) The flagship #1 Amazon bestselling marketing book and canvas framework that condenses comprehensive marketing strategy onto a single page, covering nine components across prospect, lead, and customer stages. Sold in physical and digital formats to businesses and entrepreneurs globally.
• Lean Marketing (Book) The companion book to The 1-Page Marketing Plan, providing a streamlined path to marketing implementation focused on getting better results by doing less. Praised by experts including Mike Michalowicz, Gino Wickman, Chris Do, and Dan Martell. Sold in physical and digital formats.
• Accelerator Program A done-with-you, high-touch marketing coaching program providing full support from strategy to implementation, helping businesses build an in-house marketing department, hire and upskill teams, and develop repeatable SOPs. Includes group clinics, one-on-one coaching, and a 9-step marketing framework. Pricing requires a consultation call.
• Operating Systems Individual growth frameworks and SOPs (Standard Operating Procedures) that provide repeatable, tested marketing processes for business owners to implement independently. Available for purchase as standalone modules.
• Marketing and Business Academy (MBA) Subscription A subscription-based video content and document resource library offering full access to marketing academy content, with a 7-day free trial followed by $77 USD/month automatic renewal. Delivered via the Circle community platform.
• Speaking Engagements — Master Marketing with Allan Dib Public speaking engagements featuring Allan Dib covering marketing strategy, the 1-Page Marketing Plan framework, and Lean Marketing principles for conferences and corporate events.

Quantifiable outcome

• 2-3X revenue growth for numerous small businesses
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AdSkills: AdSkills is an online training platform for digital marketers and agencies focused on paid traffic and lead generation. Both companies sell premium courses and training programs to entrepreneurs seeking measurable marketing results.
• Copyblogger: Copyblogger has long provided content marketing education, frameworks, and training for SMBs and writers. It overlaps with Lean Marketing's content-marking education, free resources, and course offerings for founder-led businesses.
• MarketingProfs: MarketingProfs delivers marketing training, webinars, and certifications for B2B marketers. It overlaps with Lean Marketing's training and educational content for marketing practitioners and SMB leaders, although it skews more B2B.
• DigitalMarketer: DigitalMarketer sells marketing certifications, training, and frameworks (e.g., Customer Value Optimization) to SMBs and agencies. Like Lean Marketing, it monetizes a proprietary methodology through courses, community, and premium programs targeting founder-led businesses.
• StoryBrand / Marketing Made Simple: Donald Miller's StoryBrand is built around a proprietary messaging framework for SMBs, with books, certification programs, and a done-with-you agency. This is the closest peer in terms of single-framework, book-led marketing education for small businesses.
• Duct Tape Marketing: Duct Tape Marketing provides marketing consulting franchises and a proven system for small businesses, with books, training, and a referral network of consultants. It competes directly with Lean Marketing in the SMB marketing-advice category with a comparable framework-led model.
• Neil Patel Digital: Neil Patel offers marketing consulting, training content (Ubersuggest, NP Digital), and educational resources targeting SMBs and marketers. Overlap with Lean Marketing spans marketing strategy education and done-with-you advisory services.
• Foundr: Foundr is a digital education and coaching platform providing courses, a magazine, and mentorship programs aimed at entrepreneurs and SMBs. Lean Marketing and Foundr overlap on entrepreneur-facing education, premium cohort programs, and content-led funnels.

Broad incumbents

• HubSpot Academy: HubSpot Academy offers free marketing, sales, and customer success certifications and courses at massive scale as part of the broader HubSpot software ecosystem. Competes with Lean Marketing on inbound content and SMB marketing education, but as part of a much larger software and media platform.

Others

• Travis Chambers / ChamberMedia-style marketing education creators: Adjacent marketing education and agency ecosystems (e.g., Growth Collective and similar boutique communities) that connect SMBs with marketing talent and education. Useful as a comparator for the done-with-you / community monetization pattern Lean Marketing employs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/successwise
• LinkedInlinkedin.com/company/leanmarketingofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lean Marketing