Eurovision Song Contest

What Eurovision Song Contest does

The Eurovision Song Contest is the world's largest live music event, organized annually by the European Broadcasting Union (EBU), a Geneva-based association representing 115 public service media organizations. Founded in 1956, the contest features musical acts selected by participating broadcasters from primarily European countries, with selected non-European participants. Recent editions have reached approximately 131 million viewers across 35 TV markets and generated 2.75 billion content views across digital surfaces, including the official app, website, podcast series, and social media channels. The 70th edition is scheduled for Vienna in 2026, and Bulgaria recorded its first victory through DARA with the song "Bangaranga."Canada is confirmed to debut in 2027.

The contest has evolved into a multi-platform media franchise. The Eurovision Shop handles merchandise, the Eurofan program offers a paid fan membership, and an expanding ecosystem of satellite properties includes Junior Eurovision Song Contest, Eurovision Young Musicians, and the developing Eurovision Asia. Commercial architecture combines a Presenting Partner (Moroccanoil for 2026), category partners (easyJet, Austria Tourism, idealista, Zoop), live show ticketing (approximately 320,000 visitors at Basel 2025), merchandise sales, broadcaster contributions, and content licensing.

Revenue mechanics are not publicly disclosed in commercial form because the property sits within the EBU's nonprofit public service media mandate. Funding flows from a combination of EBU member broadcaster contributions, sponsorship fees, ticketing, merchandise, and content licensing. The organization's nonprofit structure constrains aggressive commercial monetization but supports its cultural positioning and pan-European public service mandate.

Name

Eurovision Song Contest

Legal name

Eurovision Song Contest (coordinated by European Broadcasting Union)

Website

https://eurovision.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

1–10 employees

Short description

The Eurovision Song Contest is an annual international music competition run by the European Broadcasting Union (EBU). It serves audiences across 35 TV markets with roughly 131 million viewers, public service media members, and a global fan community reached via broadcasters, sponsorships, ticketing, merchandise, and digital content.

Ownership category

akta.pro rank

Product category

Live Music Entertainment Competition

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Performing Arts Companies (7111)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Hybrid Concerts & Live Shows (Venue + Remote Audience) (MPAGAOAE)

akta.pro secondary industry

Virtual Concerts & Music Festivals (Livestreamed Performances) (MPAGAOAD)

Keywords

• International music competition
• Live broadcast production
• Public service media
• Music content distribution
• Fan membership program

Headquarters

HQ city

Grand-saconnex

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Eurofan Membership: Subscription membership program offering early access to ticket sales, exclusive collectibles, and exclusive content and experiences
2. Eurovision Shop: Official merchandise store selling Eurovision-branded products and apparel
3. Broadcast Rights and Licensing: The Contest is coordinated by EBU and broadcast through 115 member organisations across 57 countries, with content distributed via YouTube and other streaming platforms

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The Eurovision Song Contest is an annual international live music competition, first held in 1956, in which participating countries submit original songs performed by their artists. The Contest is coordinated by the European Broadcasting Union (EBU) and broadcast across 115 member organisations in 57 countries, supplemented by streaming on YouTube, the official mobile app, website, and podcast. Supporting the main event are spin-off competitions (Junior Eurovision, Eurovision Young Musicians, Eurovision Song Contest Asia), the Eurofan membership program, the official merchandise shop, and digital engagement tools.

Product overview

The Eurovision Song Contest is an annual international music competition organized by the European Broadcasting Union (EBU). The core offering consists of the flagship Eurovision Song Contest (the 70th edition held in Vienna 2026), accompanied by spin-off events including Junior Eurovision Song Contest and Eurovision Young Musicians. Digital products include the official mobile app (iOS and Android) rebuilt for the 70th anniversary, the Eurovision.com website, the Official Podcast, and the Eurofan membership program. Additional offerings include the Eurovision Shop (e-commerce), Eurodex encyclopedia feature, and regional editions such as Eurovision Song Contest Asia. The platform connects with audiences across YouTube, TikTok, Instagram, Facebook, Spotify, and Apple Music for content distribution and fan engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Eurovision Song Contest App: Official mobile application for iOS and Android providing updates, news, and My Scoreboard features
• Eurofan
• Eurodex
• United by Music

Products and services

• Official Eurovision Song Contest Mobile App
• Eurovision.com Website
• Eurofan Membership
• Official Eurovision Song Contest Podcast
• Eurovision Song Contest Shop
• Junior Eurovision Song Contest
• Eurovision Young Musicians
• Eurovision Song Contest Asia
• Eurovision Song Contest (Flagship Annual Event)

Quantifiable outcome

• 42.6% average viewing share for Grand Final
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• MoroccanoilflagshipGTM or Marketing PartnerPresenting Partner of the Eurovision Song Contest. Provides hair and body care products used by contestants and backstage staff.
• easyJetcoreGTM or Marketing PartnerOfficial Airline partner providing travel services for the Contest and its participants.
• Austria TourismcoreGTM or Marketing PartnerOfficial Partner promoting tourism to Austria, particularly during the host city events. Austria hosted Vienna 2026.
• idealistaminorGTM or Marketing PartnerOfficial Partner, European real estate listing platform.
• ZoopminorGTM or Marketing PartnerOfficial Partner, mobility platform.
• European Broadcasting Union (EBU)flagshipStrategic or Co-development PartnerThe EBU coordinates the Eurovision Song Contest as the world's leading alliance of public service media with 115 Members across 57 countries and 31 Associates worldwide.
• CBC/Radio-CanadacoreGTM or Marketing PartnerAnnounced Canada's participation in Eurovision Song Contest 2027, marking Canada's debut at the competition.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Melodifestivalen: Sweden's national Eurovision selection competition produced by SVT. Operates as a multi-week live touring music competition culminating in a national final that selects Sweden's Eurovision entry — the exact same template replicated across most EBU participating countries.
• BRIT Awards: Annual UK music awards show with live performances broadcast to massive UK and global audiences. Comparable as a live music broadcast event combining awards, performances, and artist discovery, focused on British music industry recognition.
• American Song Contest: NBC's US adaptation of the Eurovision format that aired in 2022, featuring 56 states/territories competing in a televised song competition. Direct format peer even though the US version was not renewed.
• Tomorrowland: Major global electronic music festival with multi-continent editions and massive live audience. Comparable in scale of live music event, global brand, and sponsorship monetization mechanics.
• Glastonbury Festival: One of the world's largest greenfield music festivals, comparable to Eurovision in scale of global live music audience, broadcast reach, and cultural significance, though operating under a multi-artist festival format rather than competition.
• Sanremo Music Festival: Italy's flagship annual song competition held since 1951 and broadcast on RAI. Structurally analogous to Eurovision as a multi-day live music contest whose winner traditionally represents Italy at Eurovision — the historical and stylistic precursor to the format.

Broad incumbents

• American Idol: Long-running televised singing competition with massive viewership. Comparable as a televised singing competition that creates breakout artists, though operating as a private commercial franchise rather than a coordinated public-service event.
• Coachella: Major US-headquartered music festival with global livestream audience and strong youth-skewing brand. Comparable in digital reach, youth engagement profile, and global brand cachet, though it operates a different festival format.
• MTV Europe Music Awards: Annual pan-European live music broadcast event with rotating host cities and global audience, organized by a major media company. Comparable in pan-European broadcast scale, live-event production, and youth-skewing brand positioning.
• The Voice: Globally franchised televised music competition with similar talent-discovery format. Comparable audience scale and digital engagement, though operates as a commercial entertainment property rather than public-service event.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/EurovisionSongContest
• Facebookfacebook.com/eurovisionsongcontest
• Instagraminstagram.com/eurovision
• TikToktiktok.com/@eurovision
• Xx.com/Eurovision

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eurovision Song Contest