Eurovision Song Contest
The Eurovision Song Contest is an annual international music competition run by the European Broadcasting Union (EBU). It serves audiences across 35 TV markets with roughly 131 million viewers, public service media members, and a global fan community reached via broadcasters, sponsorships, ticketing, merchandise, and digital content.
- Company typePrivate
- Founded1956
- HeadquartersGrand-saconnex, Switzerland
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Eurovision Song Contest does
The Eurovision Song Contest is the world's largest live music event, organized annually by the European Broadcasting Union (EBU), a Geneva-based association representing 115 public service media organizations. Founded in 1956, the contest features musical acts selected by participating broadcasters from primarily European countries, with selected non-European participants. Recent editions have reached approximately 131 million viewers across 35 TV markets and generated 2.75 billion content views across digital surfaces, including the official app, website, podcast series, and social media channels. The 70th edition is scheduled for Vienna in 2026, and Bulgaria recorded its first victory through DARA with the song "Bangaranga."Canada is confirmed to debut in 2027.
The contest has evolved into a multi-platform media franchise. The Eurovision Shop handles merchandise, the Eurofan program offers a paid fan membership, and an expanding ecosystem of satellite properties includes Junior Eurovision Song Contest, Eurovision Young Musicians, and the developing Eurovision Asia. Commercial architecture combines a Presenting Partner (Moroccanoil for 2026), category partners (easyJet, Austria Tourism, idealista, Zoop), live show ticketing (approximately 320,000 visitors at Basel 2025), merchandise sales, broadcaster contributions, and content licensing.
Revenue mechanics are not publicly disclosed in commercial form because the property sits within the EBU's nonprofit public service media mandate. Funding flows from a combination of EBU member broadcaster contributions, sponsorship fees, ticketing, merchandise, and content licensing. The organization's nonprofit structure constrains aggressive commercial monetization but supports its cultural positioning and pan-European public service mandate.
Eurovision Song Contest firmographics
Firmographics- Name
- Eurovision Song Contest
- Legal name
- Eurovision Song Contest (coordinated by European Broadcasting Union)
- Website
- https://eurovision.com
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Eurovision Song Contest is an annual international music competition run by the European Broadcasting Union (EBU). It serves audiences across 35 TV markets with roughly 131 million viewers, public service media members, and a global fan community reached via broadcasters, sponsorships, ticketing, merchandise, and digital content.
- Ownership category
- akta.pro rank
Eurovision Song Contest industry classification
Industry- Product category
- Live Music Entertainment Competition
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Performing Arts Companies (7111)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Hybrid Concerts & Live Shows (Venue + Remote Audience) (MPAGAOAE)
- akta.pro secondary industry
- Virtual Concerts & Music Festivals (Livestreamed Performances) (MPAGAOAD)
Keywords
Where Eurovision Song Contest is headquartered
LocationHeadquarters
- HQ city
- Grand-saconnex
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Eurovision Song Contest business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Eurofan Membership: Subscription membership program offering early access to ticket sales, exclusive collectibles, and exclusive content and experiences
- Eurovision Shop: Official merchandise store selling Eurovision-branded products and apparel
- Broadcast Rights and Licensing: The Contest is coordinated by EBU and broadcast through 115 member organisations across 57 countries, with content distributed via YouTube and other streaming platforms
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Eurovision Song Contest product offering
Product offeringCore offering
The Eurovision Song Contest is an annual international live music competition, first held in 1956, in which participating countries submit original songs performed by their artists. The Contest is coordinated by the European Broadcasting Union (EBU) and broadcast across 115 member organisations in 57 countries, supplemented by streaming on YouTube, the official mobile app, website, and podcast. Supporting the main event are spin-off competitions (Junior Eurovision, Eurovision Young Musicians, Eurovision Song Contest Asia), the Eurofan membership program, the official merchandise shop, and digital engagement tools.
Product overview
The Eurovision Song Contest is an annual international music competition organized by the European Broadcasting Union (EBU). The core offering consists of the flagship Eurovision Song Contest (the 70th edition held in Vienna 2026), accompanied by spin-off events including Junior Eurovision Song Contest and Eurovision Young Musicians. Digital products include the official mobile app (iOS and Android) rebuilt for the 70th anniversary, the Eurovision.com website, the Official Podcast, and the Eurofan membership program. Additional offerings include the Eurovision Shop (e-commerce), Eurodex encyclopedia feature, and regional editions such as Eurovision Song Contest Asia. The platform connects with audiences across YouTube, TikTok, Instagram, Facebook, Spotify, and Apple Music for content distribution and fan engagement.
Differentiator
Problem solved
Functional benefit
Brands
- Eurovision Song Contest App: Official mobile application for iOS and Android providing updates, news, and My Scoreboard features
- Eurofan
- Eurodex
- United by Music
Products and services
- Official Eurovision Song Contest Mobile App
- Eurovision.com Website
- Eurofan Membership
- Official Eurovision Song Contest Podcast
- Eurovision Song Contest Shop
- Junior Eurovision Song Contest
- Eurovision Young Musicians
- Eurovision Song Contest Asia
- Eurovision Song Contest (Flagship Annual Event)
Quantifiable outcome
- 42.6% average viewing share for Grand Final
- +3 more outcomes
Companies that use Eurovision Song Contest
Customer profileSegments3 records
Ideal customer profiles3 records
Eurovision Song Contest technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Eurovision Song Contest partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and minor.
- MoroccanoilflagshipPresenting Partner of the Eurovision Song Contest. Provides hair and body care products used by contestants and backstage staff.
- easyJetcoreOfficial Airline partner providing travel services for the Contest and its participants.
- Austria TourismcoreOfficial Partner promoting tourism to Austria, particularly during the host city events. Austria hosted Vienna 2026.
- idealistaminorOfficial Partner, European real estate listing platform.
- ZoopminorOfficial Partner, mobility platform.
- European Broadcasting Union (EBU)flagshipThe EBU coordinates the Eurovision Song Contest as the world's leading alliance of public service media with 115 Members across 57 countries and 31 Associates worldwide.
- CBC/Radio-CanadacoreAnnounced Canada's participation in Eurovision Song Contest 2027, marking Canada's debut at the competition.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
Eurovision Song Contest competitors and assessment
Company assessmentDirect peers
- Melodifestivalen: Sweden's national Eurovision selection competition produced by SVT. Operates as a multi-week live touring music competition culminating in a national final that selects Sweden's Eurovision entry — the exact same template replicated across most EBU participating countries.
- BRIT Awards: Annual UK music awards show with live performances broadcast to massive UK and global audiences. Comparable as a live music broadcast event combining awards, performances, and artist discovery, focused on British music industry recognition.
- American Song Contest: NBC's US adaptation of the Eurovision format that aired in 2022, featuring 56 states/territories competing in a televised song competition. Direct format peer even though the US version was not renewed.
- Tomorrowland: Major global electronic music festival with multi-continent editions and massive live audience. Comparable in scale of live music event, global brand, and sponsorship monetization mechanics.
- Glastonbury Festival: One of the world's largest greenfield music festivals, comparable to Eurovision in scale of global live music audience, broadcast reach, and cultural significance, though operating under a multi-artist festival format rather than competition.
- Sanremo Music Festival: Italy's flagship annual song competition held since 1951 and broadcast on RAI. Structurally analogous to Eurovision as a multi-day live music contest whose winner traditionally represents Italy at Eurovision — the historical and stylistic precursor to the format.
Broad incumbents
- American Idol: Long-running televised singing competition with massive viewership. Comparable as a televised singing competition that creates breakout artists, though operating as a private commercial franchise rather than a coordinated public-service event.
- Coachella: Major US-headquartered music festival with global livestream audience and strong youth-skewing brand. Comparable in digital reach, youth engagement profile, and global brand cachet, though it operates a different festival format.
- MTV Europe Music Awards: Annual pan-European live music broadcast event with rotating host cities and global audience, organized by a major media company. Comparable in pan-European broadcast scale, live-event production, and youth-skewing brand positioning.
- The Voice: Globally franchised televised music competition with similar talent-discovery format. Comparable audience scale and digital engagement, though operates as a commercial entertainment property rather than public-service event.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Eurovision Song Contest social profiles
Digital presenceEurovision Song Contest financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eurovision Song Contest leadership team
Management profileNumber of profiles
Profiles4 records
Eurovision Song Contest subsidiaries and ownership
Company hierarchySubsidiaries3 records
Eurovision Song Contest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eurovision Song Contest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eurovision Song Contest
What does Eurovision Song Contest do?
The Eurovision Song Contest is an annual international live music competition, first held in 1956, in which participating countries submit original songs performed by their artists. The Contest is coordinated by the European Broadcasting Union (EBU) and broadcast across 115 member organisations in 57 countries, supplemented by streaming on YouTube, the official mobile app, website, and podcast. Supporting the main event are spin-off competitions (Junior Eurovision, Eurovision Young Musicians, Eurovision Song Contest Asia), the Eurofan membership program, the official merchandise shop, and digital engagement tools.
Is Eurovision Song Contest a public or private company?
Eurovision Song Contest is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Eurovision Song Contest founded?
Eurovision Song Contest was founded in 1956. It employs 1 to 10 people.
Where is Eurovision Song Contest based?
Eurovision Song Contest is headquartered in Grand-saconnex, Switzerland, in the Europe region.
How does Eurovision Song Contest make money?
Three revenue lines are on record. Eurofan Membership is the primary driver. The others are eurovision Shop and broadcast Rights and Licensing.
Who are Eurovision Song Contest's main competitors?
Direct peers on record are Melodifestivalen, BRIT Awards, American Song Contest, Tomorrowland, Glastonbury Festival and Sanremo Music Festival. Broad incumbents are American Idol, Coachella, MTV Europe Music Awards and The Voice.
Does Eurovision Song Contest have an API?
No public API is recorded for Eurovision Song Contest.
What industry is Eurovision Song Contest in?
Eurovision Song Contest's product category is Live Music Entertainment Competition. Its primary akta.pro industry code is MPAGAOAE, Hybrid Concerts & Live Shows (Venue + Remote Audience), with a secondary code of MPAGAOAD, Virtual Concerts & Music Festivals (Livestreamed Performances). Its NAICS code is 711310 and its SIC code is 7990.