Nova Gradiška Tourist Board

What Nova Gradiška Tourist Board does

Nova Gradiška Tourist Board (Turistička zajednica Grada Nova Gradiška) is the statutory destination marketing and management organization for the City of Nova Gradiška in continental Croatia, established in 1994 under Croatian tourism law (Zakon o turističkim zajednicama i promicanju hrvatskog turizma). It operates as a public-sector entity — governed by an Assembly and Tourism Council and funded through membership fees from local tourism businesses, tourist sojourn tax revenues, City of Nova Gradiška budget contributions, and project grants from the Croatian Tourist Board and EU funds — with Dinka Matijević, mag. oec. as director since 2015. The organization promotes the destination through a year-round event calendar headlined by NG Ljeto (a four-day free open-air music festival attracting 60,000+ visitors in August), the Ritam parka promenade concert series, the Advent u našem gradu Christmas market, the International Oldtimer Meeting, Moto Susreti Strmac, RockStarci, and various gastronomic events, complemented by a Novogradiški Cvijet tourism award program with 8 categories.

The board's core products and infrastructure combine event programming with destination technology: a multilingual website (tzgng.hr in Croatian, English, German), a mobile application for self-guided e-bike tours with two routes (21-point city route and a nature route to medieval Cernik via Slavč mountain), 16 electric bicycles, 8 electric scooters, 3 charging stations, a digital info totem (iNFO točka), and an online booking/payment system. Additional revenue is generated through e-bike/e-scooter rentals (usage-based), public tenders for vendor concessions at events (transaction fees), and co-financed tourism development projects (e.g., the 502,000 HRK / ~66,600 EUR NG e-bike tours project funded by the Fund for Tourism Undeveloped Areas and the City). Distribution occurs through a physical tourist information office at Trg kralja Tomislava 4, the self-serve e-bike rental network, the local accommodation partner network (Hotel Kralj Tomislav, Pansion Slavonski Biser, Apartmani Laganini, and others), event venues including City Park and the Main City Square, and joint regional representation alongside Brods-Posavina County Tourist Board and Cernik Tourist Board at international fairs such as PLACE2GO Zagreb and the Sarajevo Destination Festival.

Name

Nova Gradiška Tourist Board

Legal name

Turistička zajednica Grada Nova Gradiška

Website

https://tzgng.hr

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Nova Gradiška Tourist Board is the statutory Croatian public-sector destination marketing organization for the City of Nova Gradiška, founded in 1994, that promotes the city through event programming (most notably the NG Ljeto music festival), digital tourism infrastructure including NG e-bike tours and the iNFO točka totem, and partnerships with local hospitality providers and regional tourist boards.

Ownership category

akta.pro rank

Product category

Destination Marketing & Tourism Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (56152), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Cultural Heritage & Historic District Tours (THAJAAAB)

akta.pro secondary industry

Neighborhood & Local Life Tours (Communities & Hidden Gems) (THAJAAAJ)

Keywords

• Destination marketing
• Tourism promotion
• Cultural events management
• Visitor information services
• E-bike rental

Headquarters

HQ city

Nova Gradiska

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Membership fees and tourism contributions: As a public tourism organization, the board is funded through membership fees from tourism stakeholders, contributions from local government (Grad Nova Gradiška), and tourist tax revenues collected from visitors staying in the area.
2. Event management and concessions: Revenue from organizing major events like NG Ljeto, with public tenders for booth/concession rentals at festivals generating income. The board also manages rental of public spaces for commercial activities during events.
3. E-bike rental services: Revenue generated from e-bike and e-scooter rentals as part of the NG e-bike tours project, with integrated payment and tracking system.
4. EU and government tourism grants: Project-based funding from Croatian Tourism Board, Brods-Posavina County Tourist Board, and Ministry of Tourism for destination development projects. The NG e-bike tours project was co-financed with 502,000 HRK (66,600 EUR) from the Fund for Tourism Undeveloped Areas.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Public-sector destination marketing and tourism services for Nova Gradiška, including tourist information, cultural events, and e-bike rental services.

Product overview

Nova Gradiška Tourist Board operates as a destination management organization offering a portfolio of tourism services including digital tourism products (NG e-bike tours with electric bicycles and charging infrastructure, iNFO točka digital info totem), a promotional tourism film, and management of major annual events and manifestations. The board coordinates accommodation and gastronomy listings, tourist attractions, and attractive locations throughout the Nova Gradiška region, while facilitating public calls for vendors at festivals like NG Ljeto and Ritam parka.

Differentiator

Problem solved

Functional benefit

Brands

• NG Ljeto: Annual summer music festival and open-air event held in August, featuring multiple days of free concerts on the main city square and in Gradski park.
• Novogradiško glazbeno ljeto
• Ritam parka
• Bljesku u čast
• Novogradiški cvijet
• NG e-bike tours
• iNFO točka

Quantifiable outcome

• 60,000+ visitors over 4 days for NG Ljeto festival
• +2 more outcomes

Named customers7 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered major, core and minor.

• Dom zdravlja Slavonski Brod (Slavonski Brod Health Center)majorStrategic or Co-development Partner · 18 June 2026Healthcare services coordination for tourists during 2026 season, organizing increased healthcare capacity for the expected higher number of visitors during peak tourism season.
• Hrvatska turistička zajednica (Croatian Tourist Board)majorStrategic or Co-development Partner · 23 April 2024Co-funding source for NG e-bike tours project (502,000 HRK) from Fund for Tourism Undeveloped Areas, supporting sustainable destination development.
• Grad Nova Gradiška (City of Nova Gradiška)coreStrategic or Co-development Partner · 23 April 2024Co-financing partner for tourism infrastructure projects including e-bike tours and iNFO točka. Provides ongoing operational support and coordinates public space usage for events.
• Motionplay AgencyminorImplementation/ SI/ Consulting Partner · 23 April 2024Implementation partner for NG e-bike tours project, involved in project development and execution.
• Turistička zajednica Brodsko-posavske županije (Brods-Posavina County Tourist Board)coreStrategic or Co-development Partner · 24 March 2023Joint promotion and representation at international tourism fairs including PLACE2GO in Zagreb. Collaborative marketing of Brods-Posavina County as a unified destination with shared booth and coordinated presentations to tour operators and travel agencies.
• Turistička zajednica Cernika (Cernik Tourist Board)coreStrategic or Co-development Partner · 24 March 2023Joint representation at tourism fairs promoting shared attractions including Cernik Franciscan monastery, Kulmer Castle, and eco-ethno village Stara Kapela.
• Motionplay, Aleph tau, Zavod za hitnu medicinu, Javna vatrogasna postrojba Nova Gradiška, DVD Nova GradiškaminorImplementation/ SI/ Consulting Partner · 17 August 2022Operational support partners for NG Ljeto festival including event production, medical services, fire safety, and volunteer coordination.
• Dom kulture Nova Gradiška (Nova Gradiška Culture House)coreStrategic or Co-development PartnerCo-organizer of 'Volim ljeto i kulturu' (I love summer and culture) summer program providing concerts, theater, cinema, and children's programming in Gradski park.
• Old Timer Club Classic 99majorGTM or Marketing PartnerPartner organization for International Oldtimer Meeting event, the only event of its kind in Nova Gradiška.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Požega Tourist Board: City tourist board in Požega (~30km), another inland Slavonian city running a comparable destination marketing organization with events, accommodation listings, and regional Slavonia promotion.
• Turistička zajednica Cernika: Municipal tourist board for Cernik, the medieval Franciscan-monastery town featured in Nova Gradiška's nature e-bike route; comparable DMO model and a co-marketing partner.
• Turistička zajednica Brodsko-posavske županije: County-level tourist board overseeing the broader Brods-Posavina region in which Nova Gradiška sits; an explicit joint-promotion partner and a structurally identical Croatian DMO at the county scale.
• Slavonski Brod Tourist Board: City-level Croatian tourist board in nearby Slavonski Brod (~50km), operating the same destination-marketing-and-events DMO model for an inland Slavonian city, including event programming and accommodation listings.

Emerging players

• Sarajevo Film Festival: Regional cultural-event organization in Sarajevo (Bosnia) explicitly referenced as a co-marketing partner for cross-border Slavonian-region tourism; comparable event-driven destination promotion model, though focused on film rather than music/gastronomy.

Broad incumbents

• Turistička zajednica Splitsko-dalmatinske županije: Large coastal Croatian county tourist board running destination marketing for the Split-Dalmatia region; relevant as a structurally analogous DMO, but with a far larger coastal tourism market to leverage.
• Hrvatska turistička zajednica (Croatian Tourist Board): National-level Croatian Tourist Board that sets national tourism strategy, runs country-brand campaigns, and co-funds city/regional boards like TZGNG; comparable DMO function but at national scope.
• Turistička zajednica Dubrovačko-neretvanske županije: Croatian county-level tourist board for the Dubrovnik-Neretva region; comparable Croatian DMO structure, though operating in a globally iconic destination with very different scale.
• Turistička zajednica Grada Zagreba: Capital-city Croatian tourist board operating a much larger event calendar and infrastructure for Zagreb; comparable DMO model but with significantly larger scale and budget.

Regional players

• Visit Osijek: Destination-marketing organization for Osijek, the largest city in the Slavonia region; runs events, accommodation promotion, and regional positioning similar to TZGNG but for a bigger urban Slavonian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCSDH9gEqO1mwMsUUhIIi6cg
• Facebookfacebook.com/TZGNG
• Instagraminstagram.com/tznovagardiska

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nova Gradiška Tourist Board