Commonwealth Games Australia

Name

Commonwealth Games Australia

Legal name

Commonwealth Games Australia

Website

https://commonwealthgames.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

National Sports Federation

NAICS

Spectator Sports (71121)

akta.pro primary industry

Olympic & Multi-Sport Movement Organizations (NOCs, Olympic Committees) (MPAKACAI)

akta.pro secondary industry

Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH)

Keywords

• National sports federation
• Athlete development programs
• Commonwealth games team
• High performance sport
• Sports governance

Headquarters

HQ city

South Melbourne

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels3 records

Marketing channels5 records

Core offering

Commonwealth Games Australia is the national governing body responsible for Australia's participation in the Commonwealth Games. The organization operates the Green2Gold2Great investment program to fund Australian athletes across multiple sports, manages team selection and preparation for events such as Glasgow 2026, and runs engagement campaigns such as the Green and Gold Seats initiative supporting Para athletes and the Legacy Leaves alumni recognition program.

Product overview

Commonwealth Games Australia is a national sporting organization that manages Australia's participation in the Commonwealth Games and supports athletes through programs such as the Green2Gold2Great investment program, the Legacy Leaves Alumni Recognition Program, and the Green and Gold Seats campaign for Para athletes. The organization operates the official website as a content and information platform covering news, team announcements, sport information, results, and athlete support initiatives for Glasgow 2026 and future Commonwealth Games.

Differentiator

Problem solved

Functional benefit

Brands

• Green2Gold2Great: Investment program supporting Australian athletes preparing for Commonwealth Games success.
• Legacy Leaves

Products and services

• Green2Gold2Great Investment Program A multi-year investment program that provides direct funding and high-performance support to Australian Commonwealth Games athletes across 26 sports, with $11.6 million invested over four years including dedicated relay funding.
• Legacy Leaves Alumni Recognition Program An alumni recognition initiative that celebrates and showcases the achievements of Commonwealth Games Australia alumni through video content and storytelling.
• Green and Gold Seats Campaign A fundraising campaign run in partnership with Paralympics Australia where supporters can purchase virtual seats or corporate boxes, with proceeds supporting Australian Para athletes through training, preparation, and pathway programs.

Quantifiable outcome

• First Australian men's 4x100m relay gold since 1974 at Glasgow 2026

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• YETIcoreGTM or Marketing Partner · 2 July 2026YETI has been named an Official Supplier of the Australian Commonwealth Games Team, with athletes and officials set to receive customised products as they prepare for Glasgow 2026. The partnership provides customised gear to support team preparation.
• WoolworthscoreGTM or Marketing Partner · 1 July 2026Woolworths partnered with the Royal Australian Mint to release three limited-edition $2 collectible coins celebrating the Australian Team heading to Glasgow 2026. New designs released weekly over three weeks from July 15.
• ST. ALiminorGTM or Marketing PartnerST. ALi brews up partnership at AUS HQ in Glasgow, providing coffee services at the Australian headquarters during Games.
• ValourcoreGTM or Marketing PartnerValour outfits the Australian Commonwealth Games Team for Glasgow 2026, providing official team uniforms and apparel.
• ZoomliteminorGTM or Marketing PartnerZoomlite to travel with the Australian Commonwealth Games Team for Glasgow 2026, providing luggage and travel gear.
• AAMIcoreGTM or Marketing PartnerAAMI is an Official Partner of the Australian Commonwealth Games Team, supporting athletes through sponsorship arrangements.
• Harvey NormancoreGTM or Marketing PartnerHarvey Norman announced as Official Partner of Commonwealth Games Australia, providing retail support for team preparation.
• R.M.WilliamscoreGTM or Marketing PartnerR.M.Williams outfits the Australian Team for the 2026 Commonwealth Games, providing official ceremonial wear and team attire.
• Royal Australian MintminorGTM or Marketing PartnerThe Royal Australian Mint partnered with Woolworths to design and release three limited-edition $2 collectible coins celebrating Australian Commonwealth Games athletes.
• 7pluscoreChannel Partner/ Reseller/ Distributor7plus is the official broadcast partner confirmed for Glasgow 2026, providing streaming coverage of Commonwealth Games events.
• SpeedocoreGTM or Marketing PartnerSpeedo provides aquatic uniforms for the Australian Commonwealth Games Team, unveiled aboard Sydney Harbour as part of team preparation.
• Australian Olympic CommitteecoreStrategic or Co-development PartnerSystem Partner collaborating on unified national sports strategy, including the High Performance 2032+ Sport Strategy and 1010 roadmap for the future of Australian sport.
• Australian Sports Commission (ASC)coreStrategic or Co-development PartnerSystem Partner providing national sports infrastructure, funding, and governance support through the Australian Institute of Sport (AIS) network.
• Paralympics AustraliacoreStrategic or Co-development PartnerSystem Partner collaborating on Para athlete support programs including the Green and Gold Seats campaign for Glasgow 2026, supporting opportunities and pathways for Paralympic athletes.
• Sport Integrity AustraliacoreStrategic or Co-development PartnerSystem Partner providing integrity oversight and support for the Australian Team for Glasgow 2026, ensuring compliance and fair competition.
• National Institute NetworkcoreStrategic or Co-development PartnerPartnership with state sports institutes across Australia including AIS, ACT Academy of Sport, NSW Institute of Sport, Queensland Academy of Sport, South Australian Sport Institute, Tasmanian Institute of Sport, Victorian Institute of Sport, and Western Australian Institute of Sport for athlete development.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Australian Olympic Committee: Australia's National Olympic Committee - the direct analogue for CGA in the Olympic movement. Both are national multi-sport governing bodies preparing Australian teams for international multi-sport Games, with overlapping athlete development mandates and shared system partners (ASC, Paralympics Australia).
• Paralympics Australia: Australia's national Paralympic sport organization and a Core Strategic Partner of CGA. Both organizations share Para athlete pathways, collaborate on the Green and Gold Seats campaign, and operate parallel high-performance structures for Australian athletes with disabilities.
• Commonwealth Games England: The English national body managing Team England's participation in the Commonwealth Games - a near-identical role to CGA in a different jurisdiction. Highly comparable in mission, athlete preparation programs, and partnership structures.
• Commonwealth Games Scotland: Scotland's national Commonwealth Games body - direct counterpart to CGA in the host nation for Glasgow 2026. Operates the same Team preparation model for Scottish athletes ahead of the same Games.
• New Zealand Olympic Committee: New Zealand's National Olympic Committee - operates across the same multi-sport Games ecosystem and shares comparable scale, government funding structures, and Commonwealth Games/Paralympic alignment as CGA in Australia.

Broad incumbents

• Commonwealth Games Federation: The international governing body of the Commonwealth Games - the parent organization for which CGA is one of many national affiliates. Provides the Games event itself and sets rules/qualification frameworks that CGA operates within.
• Australian Sports Commission / AIS: The Australian federal government body responsible for sport funding and high-performance programs through the AIS network. A Core Strategic Partner of CGA that provides national sport infrastructure and governance support - a broader incumbent that CGA depends on.

Regional players

• Athletics Australia: Australia's national sport federation for athletics - one of the largest beneficiaries of CGA's Green2Gold2Great program (which has invested $11.6M including $500k for relays). A Core peer in athlete preparation pathways that CGA funds.

Emerging players

• Special Olympics Australia: Australian national organization for athletes with intellectual disabilities. Partial overlap with CGA's Para athlete mission through the disability and adaptive sports space, though focused on a different athlete population.

Others

• Sport Australia (Australian Sports Commission): The policy and funding arm of the Australian government for sport - functionally an upstream enabler for CGA's funding and infrastructure. Connected as a system partner rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/commgamesaus
• Xx.com/CommGamesAus
• LinkedInlinkedin.com/company/commonwealth-games-australia

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Commonwealth Games Australia