The Palace Jeweler

What The Palace Jeweler does

PT. Central Mega Kencana, operating as The Palace Jeweler, is an Indonesian mass-premium jewelry retailer specializing in 18-karat gold and GIA-certified diamond jewelry. The company sells through 60+ physical mega-store branches across Indonesia, an e-commerce platform at thepalacejeweler.com, and the CMK Club mobile application (available on iOS and Android), supported by third-party courier delivery. Its assortment is organized into themed sub-brands — Moela (entry-level diamonds from Rp888,000), Areumi (Korean-style minimalist diamonds), Nusantara (Indonesian cultural heritage in collaboration with designer Samuel Wattimena), Kekaseh (classic Indonesian wedding rings), Kasmaran (heart and batik motifs), and ILY Gold — and is curated by occasion (wedding, engagement, anniversary, birthday, graduation) and recipient (women, men, couples, baby).

The platform's notable technology components include a real-time Today's Gold Price (TGP) display, the GIA-aligned 4C diamond grading framework (Cut, Color, Clarity, Carat), a points-based CMK Club loyalty program accessible through the mobile app, and a buyback service operated at physical store locations. The Palace also offers an exchange warranty (Garansi Penukaran) valid for three days post-receipt with video proof. No public APIs, SDKs, or developer documentation are exposed.

Revenue is generated primarily through one-time product sales priced in Indonesian Rupiah (range Rp888,000 to over Rp35,000,000) with taxes included, plus secondary income from the buyback program and customer retention via the loyalty system. The customer base is fragmented and consumer-facing, spanning wedding, engagement, anniversary, birthday, and graduation use cases, with no institutional or enterprise customer dependency. The company is privately held with no disclosed funding rounds, revenue figures, or executive leadership bios in the source material.

Name

The Palace Jeweler

Legal name

PT. Central Mega Kencana

Website

https://thepalacejeweler.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

The Palace Jeweler, operated by PT. Central Mega Kencana, is an Indonesian mass-premium jewelry retailer selling 18-karat gold and GIA-certified diamond jewelry through 60+ physical stores, an e-commerce site, and a loyalty mobile app, targeting Indonesian consumers across weddings, engagements, anniversaries, birthdays, and graduations.

Ownership category

akta.pro rank

Product category

Jewelry Retail

NAICS

Jewelry Retailers (458310), Jewelry Retailers (45831), Jewelry, Luggage, and Leather Goods Retailers (4583)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)

akta.pro secondary industries

Bridal & Engagement Jewelry Retail (CRAKAGAC), Diamond Jewelry (CRAKAAAA), Engagement Rings (CRAKACAA), Custom Religious, Cultural & Ceremonial Jewelry (CRAKAHAK)

Keywords

• Jewelry retail
• Gold jewelry
• Diamond jewelry
• Wedding rings
• Bridal jewelry

Headquarters

HQ city

Tegalsari

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time sales of gold and diamond jewelry products including rings, necklaces, pendants, bracelets, and earrings. Products are sold at fixed prices with taxes included in Indonesian Rupiah.
2. CMK Club Loyalty Points: Customers earn points on purchases which can be redeemed for future purchases. Points accumulation system drives customer retention.
3. Buyback Program: Jewelry buyback service available at physical store locations, allowing customers to sell their previously purchased jewelry back to the company.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Palace Jeweler is an Indonesian jewelry retailer that sells 18-karat gold and GIA-certified diamond jewelry including rings, necklaces, pendants, bracelets, and earrings across multiple themed collections such as Moela (entry-level diamonds), Areumi (Korean-style minimalist), Nusantara (Indonesian heritage), Kekaseh (classic wedding rings), and Kasmaran (heart and batik motifs). The company operates through an omnichannel model combining 60+ physical retail mega stores nationwide with an integrated e-commerce website and mobile application.

Product overview

The Palace Jeweler is an Indonesian gold and diamond jewelry retail platform operated by PT Central Mega Kencana, combining an e-commerce website with 60+ physical store branches nationwide. The core offering spans two main product lines — gold jewelry (18-karat, in yellow, rose, and white gold) and certified diamond jewelry assessed under the GIA 4C standard — organized by product type (rings, necklaces/pendants, bracelets, earrings) and occasion (wedding, engagement, anniversary, graduation, birthday, baby, couple). Supporting the main collections are themed sub-brands including Moela (entry-level diamonds from Rp888,000), Areumi (Korean-style minimalist diamonds), Nusantara (Indonesian cultural heritage with designer Samuel Wattimena), Kekaseh (classic Indonesian wedding rings), and Kasmaran (heart and batik motifs). The platform includes a loyalty program (CMK Club), a daily Today's Gold Price feature, buyback services, and an exchange warranty.

Differentiator

Problem solved

Functional benefit

Brands

• Areumi: Korean-style diamond jewelry collection with minimalist and modern chic designs including rings, necklaces, bracelets, and earrings.
• Moela
• Kasmaran
• Kekaseh
• Nusantara
• ILY Gold

Products and services

• Gold Jewelry (Perhiasan Emas) Core 18-karat gold jewelry collection including rings, necklaces, pendants, bracelets, and earrings available in yellow, rose, and white gold variants. Gold rings start from approximately Rp1,228,440 with prices varying by design complexity and materials.
• Diamond Jewelry (Perhiasan Berlian) Certified diamond jewelry collection featuring diamonds assessed under the 4C standard (Cut, Color, Clarity, Carat) per GIA international standards, set in 18-karat gold or precious metal settings. Includes rings, earrings, necklaces, bracelets, and pendants.
• Moela Collection Diamond jewelry collection designed for first-time diamond buyers and those exploring diamond beauty, featuring elegant and modern designs at accessible price points. Pendants start from Rp1,770,000.
• Areumi Collection Korean-style inspired diamond jewelry collection with minimalist, clean aesthetics and modern chic designs, including rings, necklaces, bracelets, and earrings. Rings start from Rp6,990,000 and earrings from Rp12,990,000.
• Nusantara Collection Indonesian cultural heritage-inspired jewelry collection created in collaboration with designer Samuel Wattimena, featuring designs rooted in traditional Indonesian adornments including Seri Nusa (inspired by Pending jewelry from Sumatra and Java), Seri Anta (inspired by Mamuli, Taka, and Marangga from Sumba), and Seri Tara (inspired by traditional Maluku Tenggara and Timor jewelry). Pendants start from Rp9,150,000.
• Kekaseh Collection Classic wedding ring collection with Indonesian cultural motifs, serving as a symbol of eternal love and loyalty for couples. Rings start from Rp20,540,000.
• Kasmaran Collection Jewelry collection featuring heart motifs and classic batik-inspired designs, expressing deep love and designed for celebrating meaningful moments.
• CMK Club Loyalty Program Points-based loyalty program where customers earn CMK Club points on every jewelry purchase, redeemable for future purchases. Accessible through the dedicated CMK Club mobile application available on the Apple App Store and Google Play Store.
• Buyback Service Buyback program allowing customers to sell back their previously purchased The Palace jewelry at participating physical store locations across Indonesia.

Quantifiable outcome

• 60+ branches nationwide
• +1 more outcomes

Named customers1 record

Segments9 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Samuel WattimenacoreStrategic or Co-development PartnerSamuel Wattimena is a designer collaborator who has worked with The Palace for nine years on the Nusantara collection. Together they created modern jewelry designs inspired by Indonesian cultural heritage, including Seri Nusa (inspired by Pending jewelry from Sumatra and Java), Seri Anta (inspired by Mamuli, Taka, and Marangga from Sumba), and Seri Tara (inspired by traditional Maluku Tenggara and Timor jewelry).

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hartadinata Abadi: Indonesian public-listed gold jewelry manufacturer and retailer serving mass-market and mid-tier segments nationwide. Closely comparable in product mix, distribution model, and target customer base to The Palace's core gold jewelry business.
• Antam Logam Mulia: Indonesian gold bullion and jewelry brand operated by PT Aneka Tambang with retail outlets nationwide. Comparable as a trusted Indonesian gold brand competing for similar customers seeking certified gold products.
• Lotus Lingga Satria: Indonesian gold jewelry manufacturer and retailer with multi-branch presence across Indonesia. Operates a similar omnichannel gold jewelry proposition and competes for the same aspirational Indonesian consumer segments.
• UBS Gold Jewelry (Unggul Baduyung Sentosa): One of Indonesia's largest gold jewelry manufacturers and retailers with national distribution and broad product assortment. Directly comparable to The Palace as a multi-channel Indonesian gold jewelry brand targeting similar life-moment purchase occasions.
• Mondial Jeweler: Indonesia-based fine jewelry retailer specializing in diamond and gold pieces for weddings and engagements. Competes head-to-head with The Palace on bridal occasions and diamond jewelry assortment.

Broad incumbents

• Tanishq (Titan Company): India's largest jewelry brand by Titan Company, operating a national chain of branded fine jewelry stores. Comparable as a culturally-rooted, nationally dominant jewelry retailer with brand-led differentiation in a major Asian market.
• Chow Tai Fook Jewellery: Hong Kong-headquartered global fine jewelry retailer with extensive Asia-Pacific retail presence. Comparable as a large-scale omnichannel jewelry chain targeting weddings, gifting, and self-purchase occasions across the region.
• Reliance Jewels: India-based fine jewelry retail chain under Reliance Retail with national footprint and bridal/gift focus. Comparable as a large omnichannel jewelry retailer operating in a major emerging Asian consumer market.

Regional players

• King Fook Jewellery: Hong Kong-based fine jewelry retailer with multi-branch presence and gold/diamond focus. Operates a comparable omnichannel fine jewelry model and serves as a useful benchmark for Asian retail jewelry unit economics.
• Poh Kong Jewellery: Malaysia's largest gold jewelry retailer with an extensive chain across Malaysia and select regional markets. Comparable in business model (multi-branch retail, gold jewelry focus) and serves as a regional benchmark for Southeast Asian jewelry chains.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/ThePalaceJeweler
• Facebookfacebook.com/thepalacejewelerid
• Instagraminstagram.com/thepalace_id
• TikToktiktok.com/@thepalacejeweler
• LinkedInlinkedin.com/company/the-palace-jeweler

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Palace Jeweler