Oasis Soul

What Oasis Soul does

Oasis Soul Scent Co. is a Maryland-based, founder-owned direct-to-consumer brand that handcrafts scented candles and adjacent body and home fragrance products. Founded in 2018 by Lola Pyne after a 20-year marketing career, the company operates out of Maryland and manufactures in-house using a coconut-soy wax blend, phthalate-free fragrances, lead-free cotton wicks, and natural ingredients such as Hawaiian Kukui Nut Oil and dried lavender from a local farmer. Its product portfolio spans gold and copper tin candles, body oils, room/body/linen mist sprays, shower aromatherapy steamers, sugar scrubs, hand soap and lotion, digital gift cards, and the customizable Sisterhood Collection. The company organizes its catalog into The Classics (year-round signature scents), seasonal limited editions such as the 2026 Sunlit Sanctuary collection, and themed gifting collections.

The business runs on a Shopify-powered e-commerce storefront with a 1-10 employee headcount and operates as a bootstrapped, founder-controlled enterprise with no external funding or institutional investors. Revenue is generated through one-time product sales, volume-tiered bulk orders (15-25% discounts at 36-1,021+ units), custom corporate gift boxes curated with partner small businesses, wholesale pricing for resellers, and interactive candle-making workshops offered in-person in the DMV region and virtually nationwide for groups of six or more. Marketing relies on email/newsletter, organic social, earned media coverage in Black Enterprise and Shoppe Black, and an ISPA membership badge for credibility.

The customer base is horizontally segmented across individual self-care consumers seeking natural aromatherapy products, corporate and event buyers purchasing bulk gifts, and groups booking scent experiences. Distribution is primarily domestic US with a global Shopify reach, and the company's competitive differentiation rests on its music-inspired fragrance naming convention, clean ingredient positioning, Black-owned business identity, and experiential offerings rather than proprietary technology.

Name

Oasis Soul

Legal name

Oasis Soul Scent Co.

Website

https://oasissoul.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Oasis Soul Scent Co. is a Maryland-based, founder-owned DTC brand handcrafting phthalate-free coconut-soy candles, body oils, mist sprays, sugar scrubs, shower steamers, and hand soap with music-inspired scent names. It sells primarily through Shopify to individual self-care consumers, bulk corporate gifting buyers, and experiential workshop attendees nationwide.

Ownership category

akta.pro rank

Product category

Handcrafted Candles and Personal Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD)

akta.pro secondary industries

Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers) (CRADAKAI), Niche & Artisan Fragrance (CRABADAH), Candles, Home Fragrance & Diffusers Retail (CRAIACAC)

Keywords

• Handcrafted scented candles
• Aromatherapy home fragrance
• Natural body care products
• Corporate gift boxes
• Candle-making workshops

Headquarters

HQ city

Laurel

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Product Sales: One-time purchase model for candles, body oils, mist sprays, shower steamers, sugar scrubs, hand soap, and hand cream. Also offers gift cards in $25, $50, and $100 denominations. Bulk orders with volume discounts available for events and corporate gifting.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Oasis Soul Scent Co. manufactures and sells handcrafted scented candles (gold tins, copper tins, amber classics, and the customizable SISTERHOOD collection) made with a coconut-soy wax blend, phthalate-free fragrances, and lead-free cotton wicks. The portfolio extends to body oils, room/body/linen mist sprays, aromatherapy shower steamers, sugar scrubs, and hand soap and lotion, all infused with natural oils. The company also offers gift cards, a bulk gifting program with tiered volume discounts, curated custom corporate gift boxes, and paid interactive candle-making experiences (in-person in the DMV area and virtual nationwide).

Product overview

Oasis Soul Scent Co. is a candle and scented goods company offering handcrafted products inspired by soulful music. The product portfolio centers on scented candles (gold candle tins, copper candle tins, amber classics, and the customizable SISTERHOOD collection) complemented by body care products (body oils, sugar scrubs, hand soap and lotion) and room/home fragrances (mist sprays, shower aromatherapy steamers). The company organizes scents into named collections: The Classics (signature year-round fragrances), seasonal limited editions like Spring/Summer Sunlit Sanctuary, and the SISTERHOOD collection (customizable candles celebrating sisterly bonds). Beyond products, the company offers gift cards, bulk gifting programs, custom corporate gift boxes, and interactive scent experiences (candle-making workshops). All products are handmade in Maryland using coconut-soy wax, phthalate-free fragrances, lead-free cotton wicks, and essential oils.

Differentiator

Problem solved

Functional benefit

Brands

• Sisterhood Collection: A candle collection celebrating the bond between sisters, with customizable color options for gifting.
• Sunlit Sanctuary
• The Classics

Products and services

• Scented Candles (Gold and Copper Tins) Handcrafted 2-wick scented candles in gold and copper tins made with coconut-soy wax blend, phthalate-free fragrance, and lead-free cotton wicks; 5 oz volume with 20+ hour burn time. Available in multiple signature music-inspired scents. Targeted at individual consumers seeking natural home fragrance and self-care, and at corporate gifting buyers via bulk ordering.
• SISTERHOOD Candle Collection Customizable double-wick candle tins available in 10 color combinations with orchid + sea salt scent (Custom Tins) and inspirational expressions on Gold tins (Expression Tins). Designed to celebrate the bond between sisters and serve as a customizable gifting product.
• Body Oils Multi-use body, bath, hair, and massage oils made with Hawaiian Kukui Nut Oil, sweet almond oil, apricot oil, and vitamin E. Available in Sweet Taboo, Southern Girl, Love Song, and Marley scent profiles. Targeted at individual consumers for personal self-care and moisturizing routines.
• Room, Body, and Linen Mist Sprays Multi-use mist sprays in 4 Fl. Oz / 118 mL bottles for rooms, cars, linens, and body. Available in 6 signature scents: Love Song, Lovely Day, Marley, Smooth Jazz, Southern Girl, Sweet Taboo. Targeted at individual consumers for home ambiance and personal fragrance.
• Glow Sugar Scrubs Exfoliating body scrub in 8 oz / 227g size made with pure sugar cane crystals and skin-softening safflower oil. Removes dead skin, boosts circulation, and leaves skin smooth with no residue. Available in the SUNSHINE (starfruit + guava) scent and other variants. Targeted at individual consumers for personal skincare and exfoliation.
• Shower Aromatherapy Steamers Aromatherapy shower discs infused with essential oils for in-shower aromatherapy. Available in Good Vibes, Revival, Lovely Day, and Mint Condition scent profiles. Targeted at individual consumers seeking aromatherapy and at-home spa experiences.
• Hand Soap and Hand/Body Cream Hand and body care line including Good Vibes Moisturizing Hand Soap ($16) and Good Vibes Hand + Body Cream ($18) in ginger + lime scent. Targeted at individual consumers for daily hand and body moisturizing routines.
• Gift Cards Digital gift cards delivered by email in $25, $50, and $100 denominations with no additional processing fees. Targeted at consumers seeking a flexible gifting option for the brand's products.
• Bulk Gifting Program Volume discount program for bulk orders of 36+ items of the same product. Tiered pricing: 15% off (36-264 items), 20% off (265-1020 items), 25% off (1021+ items). Targeted at corporate buyers, event planners, and conference organizers.
• Custom Corporate Gift Boxes Curated gift box service featuring Oasis Soul products combined with companion products from other small businesses. Available for conferences, virtual events, holiday gifting, apartment move-in gifts, and client appreciation. Targeted at corporate, HR, and event-planning buyers.
• Scent Experiences (Candle-Making Workshops) Paid interactive candle-making workshop experiences including Signature Candle Making, Candles & Cocktails, Making a Mantra Candle, and Massage Lotion Candle Workshop formats. Available in-person in the DMV area and virtually nationwide for groups of 6+ participants. Targeted at corporate team-building coordinators, party hosts, and wellness event organizers.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationE-commerce platform powering the company's online storefront, payment processing, and order management system
• Judge.mecoreTechnology or IntegrationProduct review platform integrated on the website displaying customer reviews and ratings (256 reviews with 93% positive rating)
• Black EnterpriseminorGTM or Marketing PartnerFeatured media coverage highlighting the brand as a notable Black-owned business
• Shoppe BlackminorGTM or Marketing PartnerFeatured in SPELHOUSE Alumni-Owned Businesses 2023 list, media coverage targeting Black business community
• RockMommy.comminorGTM or Marketing PartnerFeatured lifestyle and parenting media coverage
• 40 BoxesminorGTM or Marketing PartnerFeatured curated product selection and brand feature

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bath & Body Works: National specialty retailer dominating the U.S. home fragrance and body care mass-premium category with candles, mists, and body care. The dominant incumbent whose scale, marketing budget, and shelf presence set the competitive backdrop for small DTC candle brands.
• Diptyque: Global luxury home fragrance house with candles, diffusers, and personal care sold through own retail, department stores, and selective wholesale. Comparable premium positioning and brand-led storytelling, though at significantly higher price points and global scale.

Direct peers

• Paddywax: Independent home fragrance brand offering candles, diffusers, and bath products with strong wholesale presence in boutiques and gift shops. Comparable on multi-category home fragrance portfolio and wholesale-led distribution.
• Otherland: DTC-first, design-driven candle and home fragrance company with curated collections and seasonal limited editions. Directly comparable on DTC gifting model, aesthetic-led branding, and sub-brand collection strategy.
• Boy Smells: Independent, design-forward candle and home fragrance brand with a strong lifestyle identity and premium price points. Comparable on hand-poured, naturally fragranced candles sold DTC and through select wholesale, with sub-brand and limited-edition drops.
• Homesick: Massively scaled DTC candle brand built on storytelling (place- and memory-based scents). Comparable on theme-driven fragrance naming, giftability focus, and broad DTC/wholesale distribution.
• Othery Peoples: Small-batch, Black-owned home fragrance and body care brand with music- and culture-inspired product storytelling. Highly comparable on founder-led scale, cultural branding, and combined candle/body care assortment.
• Harlem Candle Company: Black-owned luxury home fragrance brand selling hand-poured candles inspired by Harlem Renaissance figures. Most directly comparable peer: same cultural storytelling, same candle-first product mix, same premium DTC positioning, similar price points.

Emerging players

• Juniperseed Mercantile: Handcrafted natural soap, scrub, and body care maker selling clean-ingredient personal care through DTC and craft markets. Comparable on handmade, clean-ingredient formulation, and overlap on scrubs, hand soap, and body care SKUs.
• Lalicious: Brand offering fragrance-led body care (sugar scrubs, body oils, lotions) overlapping Oasis Soul's body and scrub SKUs. Comparable on multi-use body oils and sugar scrubs as core product rather than candles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/shopoasissoul
• LinkedInlinkedin.com/company/oasissoul

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oasis Soul