Relax in Comfort

Name

Relax in Comfort

Legal name

Relax in Comfort

Website

https://relaxincomfort.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sleep and Wellness Furniture Retail

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industries

Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF), Bed Frames, Foundations & Headboards Retail (CRAIABAE)

Keywords

• Premium mattresses
• Massage chairs
• Adjustable smart beds
• Zero gravity recliners
• Ergonomic office chairs

Headquarters

HQ city

Winter Park

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Mattress Sales: Primary revenue from selling premium mattresses including Tempur-Pedic, Stearns & Foster, and Instant Comfort brands. Products range from $1,799 to $19,796 with typical queen mattress sets in the $3,000-$8,000 range.
2. Adjustable Base Sales: Sale of electric adjustable bed bases from Malouf, Ergomotion, Leggett & Platt, and Tempur-Pedic. Prices range from $1,200 to $5,998. Often bundled with mattresses for complete sleep systems.
3. Massage Chair Sales: Revenue from selling premium massage chairs across 15+ brands including Osaki, Human Touch, D.Core, OHCO, JPMedics, and Panasonic. Wide price range from entry to luxury tier.
4. Zero Gravity Recliner Sales: Sale of zero-gravity recliners including Human Touch Perfect Chair and Positive Posture Cafe+. Premium pricing for ergonomic wellness furniture.
5. Office Chair Sales: Sale of ergonomic office seating including Anthros Custom, Anthros Black, and Lifeform office chairs for home office and professional use.
6. Sleep Accessories: Secondary revenue from sheets, mattress protectors, and bedding accessories from DreamFit and Malouf brands. Customers receive 20% discount on linens for mattress purchases.
7. Financing Services: Revenue supported by financing partnerships with Affirm (pay-over-time) and Wells Fargo, enabling customers to purchase high-ticket items with installment payments subject to credit approval.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Relax in Comfort is a family-owned retail company that sells premium mattresses, adjustable smart beds, massage chairs, zero-gravity recliners, ergonomic office chairs, and sleep accessories through six company-owned showrooms in Florida and Utah plus a nationwide e-commerce site. The company curates leading brands such as Tempur-Pedic, Stearns & Foster, Instant Comfort, Malouf, and Human Touch, and pairs sales with private appointment-based consultations, premium in-house delivery and installation, and financing through Affirm. Its key differentiator is a no-pressure, consultative showroom experience backed by extensive post-sale support and proprietary adjustable-bed technology.

Product overview

Relax in Comfort is a family-owned wellness furniture retailer (trusted since 1967) offering a curated portfolio of luxury sleep systems, massage chairs, and ergonomic seating. The core product lines include Stearns & Foster hybrid mattresses (Reserve and Lux Estate collections with IntelliCoil and TEMPUR-Indulge technology), TEMPUR-Pedic memory foam mattresses (ActiveBreeze smart beds, Breeze cooling, and Adapt collections), and Instant Comfort Adjustable Smart Beds (Opulence, Luxe, and x10 models with air-chamber support and 45 firmness levels). These mattresses pair with adjustable bed bases from Malouf, Ergomotion, Leggett & Platt, and TEMPUR-Pedic featuring Bluetooth connectivity, app control, massage, and automatic snore detection. The portfolio extends to massage chairs from brands including Osaki, Infinity, Human Touch, OHCO, JPMedics, and Positive Posture; zero-gravity recliners; ergonomic office chairs; and sleep accessories like sheets and mattress protectors. Financing options include Affirm pay-over-time and HSA/FSA acceptance.

Differentiator

Problem solved

Functional benefit

Products and services

• Stearns & Foster Mattresses Luxury hybrid mattresses featuring IntelliCoil innersprings and TEMPUR-Indulge memory foam, available in Reserve Collection (premium) and Lux Estate Collection tiers, handmade by Master Craftsmen and targeted at consumers seeking a high-end traditional mattress.
• TEMPUR-Pedic Mattresses Memory foam mattresses using proprietary NASA-derived TEMPUR material, including the TEMPUR-ActiveBreeze Smart Bed (dual-zone climate control), TEMPUR-breeze cooling collection, and TEMPUR-Adapt collection, for consumers seeking pressure relief and cooling sleep.
• Instant Comfort Adjustable Smart Beds Air-support adjustable smart beds with 45 firmness levels per side, copper-gel cooling comfort layers, Ultra-Flex air chambers, Flex-Head design, and ActiveAir climate control, available in Opulence, Luxe, and x10 models for couples and individuals wanting personalized sleep adjustment.
• Adjustable Bed Bases Power adjustable bases from Malouf (E455, M455, M555, S655, S755), Ergomotion RIC 6.0, Leggett & Platt RIC Supreme 2.0, and Tempur-Pedic, featuring Bluetooth connectivity, massage, snore detection, and app control, sold to accompany mattresses for complete sleep systems.
• Massage Chairs Full selection of premium massage chairs from brands including Osaki Platinum, Infinity, Human Touch (Super Novo X, Super Novo 2.0), OHCO (M.8, R.6), JPMedics (KaZe Duo, KoZue), D.Core, Fujiiryoki, Panasonic (MAK1), Positive Posture (Brio Sport, Brio+, Sol), and KOYO, for consumers seeking therapeutic in-home massage.
• Zero-Gravity Recliners Zero-gravity positioning recliners including Perfect Chair by Human Touch, Human Touch Gravis ZG, Human Touch Laevo ZG, Human Touch Vesta ZG, and Positive Posture Cafe+, for consumers seeking ergonomic wellness seating and optimal recline posture.
• Ergonomic Office Chairs Premium ergonomic office seating including Anthros Custom, Anthros Black, and Lifeform executive office chairs for home office and professional use.
• Sleep Accessories Sleep-related accessories including DreamFit sheets (Flex-Head, Pima Cotton), Malouf mattress protectors (IceTech, OmniPhase, DreamChill, Woven), and Weekender cooling protectors, sold alongside mattresses with a 20% bundle discount.

Quantifiable outcome

• 95% of Tempur-Pedic mattress owners experience better sleep and fewer aches and pains than on their previous bed
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature7 records

Partnerships

One partnership is on record.

• Miller Family (Instant Comfort)coreOEM/ Whitelabel/ Licensing PartnerInstant Comfort is owned by the Miller family, a 3rd generation family business. Relax in Comfort serves as a primary retail partner selling Instant Comfort adjustable smart beds. The Miller family has developed multiple patented technologies including Flex-Head design and Ultra-Flex air chambers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mattress Firm: Mattress Firm is the largest US specialty mattress retailer with a national footprint of company-owned stores. It carries overlapping premium brands (Tempur-Pedic, Stearns & Foster) and competes for the same consumer mattress buyers as Relax in Comfort.
• Living Spaces: Living Spaces is a large US furniture retailer with showrooms in Florida and other Sun Belt states, carrying bedroom and seating assortments that overlap Relax in Comfort's mattress and seating categories.
• Ashley HomeStore: Ashley is the largest US home furnishings retailer with a national network of franchised and company-owned stores, including bedroom furniture and mattress categories that overlap Relax in Comfort's mattress and adjustable base offerings.
• Tempur Sealy International (Tempur-Pedic company stores): Tempur Sealy operates branded Tempur-Pedic stores selling the same Tempur-Pedic and Stearns & Foster mattresses that anchor Relax in Comfort's assortment. As the manufacturer-retailer, it represents both a supplier and a potential channel competitor.
• Macy's (Bed & Bath category): Macy's is a national department store carrying mattresses (including Tempur-Pedic), adjustable bases, and bedroom furniture within its Macy's Bed store format, competing for premium mattress and bedroom category purchases.

Direct peers

• Sleep Number: Sleep Number is the direct head-to-head competitor on adjustable smart beds, with its 360 smart bed and Responsive Air technology. Relax in Comfort explicitly positions its Instant Comfort line against Sleep Number on firmness levels, warranty length, and zero-gravity functionality.
• Denver Mattress: Denver Mattress is a manufacturer-direct specialty mattress retailer (part of the Furniture Row network) selling premium and value-tier mattresses plus adjustable bases through dedicated showrooms, competing directly for mattress buyers.

Regional players

• Rooms To Go: Rooms To Go is a large US furniture retailer headquartered in Tampa, FL with deep Florida market coverage, competing for the same consumer furniture and bedroom purchases, with showrooms in many of the same Florida metros where Relax in Comfort operates.
• Havertys: Havertys is a premium mid-Atlantic/Southeast US furniture retailer operating showrooms in Florida markets including Orlando, Tampa, Jacksonville, and Sarasota. It competes with Relax in Comfort for higher-income household furniture and bedroom spending.

Emerging players

• American Freight Furniture & Mattress: American Freight is a value-oriented furniture and mattress retailer with showrooms across the Southeast and Midwest, offering closeout and overstocked premium mattresses (including Tempur-Pedic and Sealy brands) at discount prices that compete with Relax in Comfort's premium assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/relaxincomfort
• Facebookfacebook.com/RelaxInComfortUSA
• LinkedInlinkedin.com/company/relax-n-comfort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Relax in Comfort