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Department of Conservation

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uuid00n3gaz

Namestring
Department of Conservation
Legal namestring
Department of Conservation
Websiteurl
doc.govt.nz
Company typeenum
Private
Founded yearint
1987
Descriptiontext

The Department of Conservation (Te Papa Atawhai) is a New Zealand Crown entity established under the Conservation Act 1987, headquartered in Wellington. It is the statutory agency responsible for managing approximately one-third of New Zealand's total land area, including all 14 national parks, marine reserves, marine mammal sanctuaries, scenic reserves and forest parks. Its operational portfolio spans 950+ huts, 300+ conservation campsites, 11 designated Great Walks (Milford, Routeburn, Kepler, Abel Tasman and others), and 14 staffed visitor centres distributed nationally. The agency also operates online booking, permit administration and DOC Maps (an interactive geospatial platform with 3D base-map capability), and integrates with the Mountain Safety Council's Plan My Walk app for track-condition reporting.

DOC's core programme work centres on native species recovery (kiwi, kākāpō, takahē, kōkako, royal albatross), large-scale predator control (aerial 1080 biodegradable bait operations, the Predator Free 2050 programme covering 20 landscape projects), biosecurity (kauri dieback, H5N1 response), and the Conservation Dogs Programme for protected-species detection. It runs citizen-science tooling (Royal Cam livestream, iNaturalist NZ integration, an Aotearoa Species Classifier app using computer vision), online training courses, and conservation education programmes (EOTC) for schools. Operational technology includes GIS-based inventory and monitoring systems coordinated through a Freshwater Ecosystems geo-database.

Revenue is generated through usage-based fees (campsites, huts, Great Walks), one-time permit/licence fees (hunting, drone, concession, CITES), and transaction fees from on-site paid parking now operating at three South Island sites following a successful pilot. The agency is principally funded via annual parliamentary appropriations, supplemented by Jobs for Nature programme inflows ($1.185 billion over 2020–2025) and partner co-funding. Customer segments span domestic and international recreationists, families, schools (EOTC), hunters, commercial operators/researchers, and iwi/community conservation groups; the Air New Zealand and Mental Health Foundation partnerships extend reach into conservation tourism and public-wellness positioning.

Short descriptiontext

The Department of Conservation (Te Papa Atawhai) is a New Zealand Crown entity that manages approximately one-third of the country's land area, operating 14 national parks, 950+ huts, 300+ campsites, and 11 Great Walks while delivering native-species recovery and large-scale predator-control programmes for public recreation and biodiversity protection.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1,001–5,000
akta.pro rankint
HeadquartersWellington, New Zealand
HQ citystring
Wellington
HQ countrystring
New Zealand
HQ regionstring
Oceania
Markets served

Serves global market

Offices14 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
public conservation management, national parks services, wildlife protection programs, outdoor recreation infrastructure, conservation permits and concessions
Industry5 codes
1Parks, Recreation & Protected Areas Administration
CodeBPAIAMAHPrimaryYes
2Coastal & Marine Resources Administration (Oceans, Fisheries, Shorelines)
CodeBPAIAMAIPrimaryNo
3Forestry & Public Lands Administration (State/National Forests)
CodeBPAIAMAFPrimaryNo
4Biodiversity & Habitat Conservation
CodeBPAGAGAAPrimaryNo
5Threatened & Endangered Species (TES) / Protected Species Surveys & Compliance
CodeEUAHAHADPrimaryNo
NAICS code3 codes
  • Administration of Conservation Programs92412
  • Administration of Environmental Quality Programs9241
  • Administration of Environmental Quality Programs924
Product category
Public Conservation and National Park Management
Revenue model6 records
1Campsite Fees
TypeUsage Based
Description

DOC charges fees for camping at over 300 conservation campsites across forest settings, lakeshores and sandy beaches. A paid parking pilot generated $1.5 million in gross revenue over seven months at three South Island sites, and the scheme continues at Punakaiki, Franz Josef, and Aoraki/Mount Cook.

miragenews.com
2Hut Stays and Lodges
TypeUsage Based
Description

DOC manages a network of over 950 huts and provides private lodges, cabins and cottages. Fees are charged per stay based on hut category, with online booking available for huts and Great Walks.

doc.govt.nz
3Great Walks Bookings
TypeSubscription Recurring
Description

Bookings for New Zealand's premier Great Walks tracks (Abel Tasman Coast Track, Milford Track, Kepler Track, Routeburn Track, and others) are sold through DOC's online booking system with prices published per night.

doc.govt.nz
4Hunting Permits and Licences
TypeOne Time License
Description

DOC issues open area hunting permits for public conservation land through an online application system. Hunting on conservation land requires a permit.

doc.govt.nz
5Permissions, Concessions and Permits
TypeOne Time License
Description

DOC issues various permissions, concessions and licences for commercial activities, research, drone use, and other activities on conservation land. Fees are associated with processing permit applications.

doc.govt.nz
6Paid Car Parking
TypeTransaction Fee
Description

DOC implements paid car parking at high-traffic conservation sites. Following a successful seven-month pilot generating $1.5 million gross revenue, paid parking continues at three South Island sites with policy adjustments based on visitor feedback.

miragenews.com
Marketing channels8 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels5 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales
Pricing details6 tiers
1Standard Campsites
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Basic camping at 300+ conservation campsites across New Zealand, from forest settings to lakeshores and beaches. Fees based on campsite category.

doc.govt.nz
2Serviced Campsites
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Higher-tier campsites with enhanced facilities at premium locations.

doc.govt.nz
3Hut Network (950+ huts)
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Huts range from basic backcountry shelters to serviced Great Walk huts. Fees vary by hut category and location. Bookings available online.

doc.govt.nz
4Great Walks
ModelSubscriptionBilling cadencePay-as-you-go
Notes

New Zealand's premier tracks (Abel Tasman, Milford, Kepler, Routeburn, Heaphy, Tongariro Northern Circuit, Whanganui Journey, Lake Waikaremoana, Paparoa Track, Rakiura Track, Hump Ridge Track). Bookings open to 30 June 2027. Pricing per person per night.

doc.govt.nz
5Paid Car Parking (South Island sites)
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Paid parking at Punakaiki, Franz Josef, and Aoraki/Mount Cook. Half-hour charging increments. Expanded local permits covering two vehicles per household. Scheme generated $1.5 million gross revenue in seven-month pilot.

miragenews.com
6Open Area Hunting Permits
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

Permits for hunting on public conservation land, applied for online through DOC's permit system. Separate dog permits also available.

doc.govt.nz
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Department of Conservation (Te Papa Atawhai) is New Zealand's statutory conservation agency, managing approximately one-third of the country's land area, all 14 national parks, marine reserves and marine mammal sanctuaries. It provides public recreational access through 11 Great Walks, 950+ huts and 300+ campsites, administers hunting permits and commercial concessions, and runs national-scale biodiversity protection and predator control programmes (Predator Free 2050, 1080 baiting, species recovery).

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 4 values shown
  • Paid car parking pilot generated $1.5 million gross revenue in 7 months at 3 South Island sites
+3 more records
Product overview1 text field

Department of Conservation operates a comprehensive platform for managing New Zealand's conservation estate, offering recreational access through 11 Great Walks, over 300 campsites, and 950+ huts. The core offering combines an online booking system, interactive DOC Maps, hunting permits, and permissions management. Conservation programs include Predator Free 2050, 1080 predator control, Kauri dieback management, and species-specific recovery programs for kiwi, kākāpō, takahē, and albatross. Public engagement features include Royal Cam live streaming, iNaturalist species identification, volunteering opportunities, online training courses, and conservation education resources. The organization provides regulatory services for drone permits, concessions, and wildlife protection under CITES.

Product and service19 records
1Great Walks Bookings
CategoryOutdoor recreation / accommodation booking
Description

Bookings for New Zealand's 11 premier multi-day walking tracks (Abel Tasman Coast Track, Heaphy Track, Kepler Track, Milford Track, Routeburn Track, Tongariro Northern Circuit, Whanganui Journey, Lake Waikaremoana, Paparoa Track, Rakiura Track, Hump Ridge Track). Sold per person per night through the online booking system.

2Conservation Campsites
CategoryOutdoor recreation / accommodation booking
Description

Over 300 campsites across forest settings, lakeshores and sandy beaches in New Zealand, available in tiered categories (Standard, Scenic, Serviced) with online booking.

3DOC Huts Network
CategoryOutdoor recreation / accommodation booking
Description

Network of over 950 huts of all shapes and sizes for backcountry explorers, with categories ranging from basic to serviced Great Walk huts. Online booking available.

4Paid Car Parking
CategoryOutdoor recreation / on-site services
Description

Paid car parking at three South Island conservation sites (Punakaiki, Franz Josef, Aoraki/Mount Cook) with half-hour charging increments and local permit options covering two vehicles per household.

5Hunting Permits
CategoryRegulatory/permit service
Description

Open area hunting permits and hunting dog permits for public conservation land, applied for online through DOC's permit system.

6Permissions, Concessions and Permits
CategoryRegulatory/permit service
Description

Permissions, concessions and licences for commercial activities, research, filming, events, wildlife interaction and CITES documentation on conservation land.

7Drone Permits
CategoryRegulatory/permit service
Description

Permits for recreational, commercial, and research drone use on public conservation land and waters.

8DOC Maps Interactive Platform
CategoryDigital tool / mapping platform
Description

Interactive online mapping tool that lets users find DOC key places, campsites, tracks, huts, and visitor centres across New Zealand with geospatial and 3D base map capabilities.

9Predator Free 2050 Programme
CategoryConservation programme
Description

National programme to eradicate the most harmful introduced predators (rats, stoats, possums) from New Zealand by 2050, comprising 20 landscape projects, science and research, mātauranga Māori, and island eradications.

101080 Predator Control (Biodegradable Bait)
CategoryConservation programme / pest control
Description

Aerially applied 1080 biodegradable bait used as the primary tool for controlling introduced predators (rats, stoats, possums) across large areas of public conservation land, protecting threatened native species and forest ecosystems.

11Kauri Dieback Disease Management
CategoryConservation programme / biosecurity
Description

Management of Phytophthora agathidicida (PA) pathogen threatening kauri forests, including the Tiakina Kauri national programme, track grading, cleaning stations, and track closures.

12Kiwi Conservation Programme
CategoryConservation programme / species recovery
Description

Comprehensive kiwi conservation covering five species (brown kiwi, great spotted kiwi/roroa, little spotted kiwi, rowi, tokoeka), with Save the Kiwi partnership and Kiwi Accredited Handler certification.

13Conservation Dogs Programme
CategoryConservation programme / species detection
Description

Nationwide network of certified dog-handler teams that detect protected native species and unwanted pests, supporting species monitoring and biosecurity operations.

14DOC Community Fund (Pūtea Tautiaki Hapori)
CategoryFunding programme
Description

Funding programme (Pūtea Tautiaki Hapori) supporting community-led conservation projects on public and private land.

15Online Training Courses
CategoryEducation service
Description

Free online courses covering Introduction to Natural Heritage, Lone Worker, Field Skills, Animal Ecology, Bird Identification, Wildlife Health, Biosecurity, and Kauri Ora hygiene.

16Royal Cam (Live Albatross Stream)
CategoryDigital content / public engagement
Description

Live stream of northern royal albatross at Pukekura/Taiaroa Head, providing public access to observe and learn about these seabirds.

17Conservation Volunteering Programme
CategoryEngagement / volunteering programme
Description

Volunteer programme offering activities across New Zealand, including international volunteer opportunities, filterable by region, type, time commitment and fitness level.

18Species Identification (iNaturalist NZ Partnership)
CategoryCitizen science / digital tool
Description

Partnership with iNaturalist NZ platform enabling the public to upload species observations for expert identification, with DOC staff participating as identifiers.

19Native Animals Conservation (Species Recovery)
CategoryConservation programme / species recovery
Description

Conservation programs for native fish, insects, birds, lizards, frogs, bats, and marine mammals, including species-specific programmes like Kākāpō Recovery and Takahē Recovery.

Scale indicator9 records

Each record includes

Type, Value, Description, Source

Partnership9 partners
Strategic tierNationalTypeStrategic or Co-development PartnerAnnounced on2026-07-01
Description

DOC has partnered with the Mental Health Foundation to promote a nature therapy campaign encouraging people to engage with nature during winter as a form of mental health support. The partnership cites research showing nature exposure supports wellbeing and helps 18-35 year olds build social connections. The campaign was launched July 1 with specific recommendations including putting out sugar water for birds, picking up rubbish, and joining community conservation activities.

Strategic tierMinorTypeStrategic or Co-development PartnerAnnounced on2016-01-01
Description

The Morgan Foundation co-funded the 2016 mouse eradication from Antipodes Island, working alongside DOC, WWF-New Zealand, Island Conservation and the New Zealand public. This was a collaborative island biosecurity project resulting in the successful removal of mice from the subantarctic island.

Strategic tierMinorTypeStrategic or Co-development PartnerAnnounced on2016-01-01
Description

WWF-New Zealand co-funded the 2016 mouse eradication from Antipodes Island as part of a collaborative island biosecurity project with DOC, Morgan Foundation, Island Conservation and the New Zealand public.

Strategic tierMinorTypeStrategic or Co-development PartnerAnnounced on2016-01-01
Description

Island Conservation partnered with DOC on the 2016 Antipodes Island mouse eradication, providing technical expertise in island biosecurity and eradication operations as part of a multi-partner project.

Strategic tierFlagshipTypeStrategic or Co-development PartnerAnnounced on1991-01-01
Description

Working in partnership with DOC since 1991, Save the Kiwi has raised and distributed more than $7 million to kiwi conservation projects across New Zealand. The partnership is one of DOC's longest-running and most significant species-specific conservation partnerships, supporting all kiwi species recovery efforts.

Strategic tierNationalTypeGTM or Marketing Partner
Description

Air New Zealand is a national partner with DOC for conservation and is proud to support DOC's Great Walks. The partnership promotes conservation tourism and provides transport connectivity to Great Walks destinations for domestic and international visitors.

Strategic tierNationalTypeStrategic or Co-development Partner
Description

DOC partners with the NZ Mountain Safety Council on outdoor safety messaging, including the Land Safety Code (five steps for staying safe outdoors), Plan My Walk app integration, and safety resources for day walking, hunting, and mountain biking on conservation land.

8Tiakina Kauri / Biosecurity New Zealand (Ministry for Primary Industries)
Strategic tierNationalTypeStrategic or Co-development Partner
Description

Tiakina Kauri is the national programme for kauri protection, based in Biosecurity New Zealand, Ministry for Primary Industries (MPI). DOC is a collaborating agency with responsibility for managing kauri protection on public conservation land. The National Pest Management Plan 2022 brings together government (including DOC), Māori, councils and communities for kauri protection.

doc.govt.nz
9Te Mana o te Taiao – Aotearoa New Zealand Biodiversity Strategy
Strategic tierNationalTypeStrategic or Co-development Partner
Description

Te Mana o te Taiao – Aotearoa New Zealand Biodiversity Strategy (ANZBS) guides the way New Zealand protects and restores nature. DOC is the lead agency implementing aspects of this national biodiversity strategy, which is a collaborative framework across government, iwi/Māori and communities.

doc.govt.nz
Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

UK statutory body with environmental regulatory and operational responsibilities spanning conservation, water quality, and waste. Comparable as a large government agency with online permitting, enforcement powers, and conservation partnerships.

TypeDirect peer
Description

Scottish Government's nature agency responsible for protected areas, species licensing, and biodiversity. Comparable statutory remit over national nature reserves, species protection permits (analogous to DOC's Wildlife Act role), outdoor recreation access, and conservation volunteer programmes.

TypeRegional player
Description

US state agency managing 280+ park units, including campgrounds, hiking trails, and natural reserves. Comparable in operating visitor centres, online reservation systems for campsites and lodging, hunting/fishing permit issuance, and species habitat protection on public land.

TypeBroad incumbent
Description

Australian federal agency managing Commonwealth national parks and reserves. Comparable as a national statutory conservation agency with exclusive regulatory authority over protected areas, similar mandate around biodiversity protection, indigenous co-management (Traditional Owner partnerships), and outdoor recreation infrastructure.

TypeDirect peer
Description

UK government body managing public forests, recreation, and biodiversity. Comparable combination of forest management, paid campsite and cabin accommodation, trail networks, species conservation, and visitor centre operations on publicly-owned land.

TypeDirect peer
Description

UK Government's statutory advisor on the natural environment, with responsibility for national trails, SSSI designations, species licensing, and conservation funding programmes. Closest UK analogue to DOC's regulatory and conservation mandate.

7US National Park Service
TypeBroad incumbent
Description

US federal bureau within the Department of the Interior managing 400+ national parks, monuments, and recreation areas. Closest international analogue in scale and mandate — owns/operates visitor centres, campgrounds, huts/backcountry shelters, permits, conservation programmes, and partner-driven fundraising (National Park Foundation).

TypeDirect peer
Description

Canadian federal agency managing national parks, national historic sites, and marine conservation areas. Nearest peer in operational model — visitor centres, campgrounds, hut networks, online booking and reservation systems, species at risk recovery programmes, and indigenous co-management agreements with First Nations.

TypeRegional player
Description

Swedish Environmental Protection Agency with statutory responsibility for protected areas, species conservation, and outdoor recreation policy. Comparable as a national conservation regulator with permit issuance, species recovery programmes, and partnerships with indigenous Sámi communities.

TypeRegional player
Description

Provincial agency administering 1,000+ provincial parks, recreation sites, trails, and campgrounds. Directly comparable operating model — online campsite booking system, hut/cabin accommodation, hiking trail management, hunting permit administration, and conservation programmes.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

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Type, Details

Key risks5 records

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Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment6 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile6 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration2 records

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Title, Type, Description, Source

AI capability4 records

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Type, Description, Source

AI maturity
App detail

Has app

Feature6 records

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Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Department of Conservation

Public Conservation and National Park Managementdoc.govt.nz

The Department of Conservation (Te Papa Atawhai) is a New Zealand Crown entity that manages approximately one-third of the country's land area, operating 14 national parks, 950+ huts, 300+ campsites, and 11 Great Walks while delivering native-species recovery and large-scale predator-control programmes for public recreation and biodiversity protection.

What Department of Conservation does

The Department of Conservation (Te Papa Atawhai) is a New Zealand Crown entity established under the Conservation Act 1987, headquartered in Wellington. It is the statutory agency responsible for managing approximately one-third of New Zealand's total land area, including all 14 national parks, marine reserves, marine mammal sanctuaries, scenic reserves and forest parks. Its operational portfolio spans 950+ huts, 300+ conservation campsites, 11 designated Great Walks (Milford, Routeburn, Kepler, Abel Tasman and others), and 14 staffed visitor centres distributed nationally. The agency also operates online booking, permit administration and DOC Maps (an interactive geospatial platform with 3D base-map capability), and integrates with the Mountain Safety Council's Plan My Walk app for track-condition reporting.

DOC's core programme work centres on native species recovery (kiwi, kākāpō, takahē, kōkako, royal albatross), large-scale predator control (aerial 1080 biodegradable bait operations, the Predator Free 2050 programme covering 20 landscape projects), biosecurity (kauri dieback, H5N1 response), and the Conservation Dogs Programme for protected-species detection. It runs citizen-science tooling (Royal Cam livestream, iNaturalist NZ integration, an Aotearoa Species Classifier app using computer vision), online training courses, and conservation education programmes (EOTC) for schools. Operational technology includes GIS-based inventory and monitoring systems coordinated through a Freshwater Ecosystems geo-database.

Revenue is generated through usage-based fees (campsites, huts, Great Walks), one-time permit/licence fees (hunting, drone, concession, CITES), and transaction fees from on-site paid parking now operating at three South Island sites following a successful pilot. The agency is principally funded via annual parliamentary appropriations, supplemented by Jobs for Nature programme inflows ($1.185 billion over 2020–2025) and partner co-funding. Customer segments span domestic and international recreationists, families, schools (EOTC), hunters, commercial operators/researchers, and iwi/community conservation groups; the Air New Zealand and Mental Health Foundation partnerships extend reach into conservation tourism and public-wellness positioning.

Department of Conservation firmographics

Firmographics
Name
Department of Conservation
Legal name
Department of Conservation
Website
https://doc.govt.nz
Company type
Private
Founded year
1987
Operating status
Operating
Headcount range
1,001–5,000 employees
Short description
The Department of Conservation (Te Papa Atawhai) is a New Zealand Crown entity that manages approximately one-third of the country's land area, operating 14 national parks, 950+ huts, 300+ campsites, and 11 Great Walks while delivering native-species recovery and large-scale predator-control programmes for public recreation and biodiversity protection.
Ownership category
akta.pro rank

Department of Conservation industry classification

Industry
Product category
Public Conservation and National Park Management
NAICS
Administration of Conservation Programs (92412), Administration of Environmental Quality Programs (9241), Administration of Environmental Quality Programs (924)
akta.pro primary industry
Parks, Recreation & Protected Areas Administration (BPAIAMAH)
akta.pro secondary industries
Coastal & Marine Resources Administration (Oceans, Fisheries, Shorelines) (BPAIAMAI), Forestry & Public Lands Administration (State/National Forests) (BPAIAMAF), Biodiversity & Habitat Conservation (BPAGAGAA), Threatened & Endangered Species (TES) / Protected Species Surveys & Compliance (EUAHAHAD)

Keywords

  • Public conservation management
  • National parks services
  • Wildlife protection programs
  • Outdoor recreation infrastructure
  • Conservation permits and concessions

Where Department of Conservation is headquartered

Location

Headquarters

HQ city
Wellington
HQ country
New Zealand
HQ region
Oceania

Offices14 records

Markets served

Department of Conservation business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

  1. Campsite Fees: DOC charges fees for camping at over 300 conservation campsites across forest settings, lakeshores and sandy beaches. A paid parking pilot generated $1.5 million in gross revenue over seven months at three South Island sites, and the scheme continues at Punakaiki, Franz Josef, and Aoraki/Mount Cook.
  2. Hut Stays and Lodges: DOC manages a network of over 950 huts and provides private lodges, cabins and cottages. Fees are charged per stay based on hut category, with online booking available for huts and Great Walks.
  3. Great Walks Bookings: Bookings for New Zealand's premier Great Walks tracks (Abel Tasman Coast Track, Milford Track, Kepler Track, Routeburn Track, and others) are sold through DOC's online booking system with prices published per night.
  4. Hunting Permits and Licences: DOC issues open area hunting permits for public conservation land through an online application system. Hunting on conservation land requires a permit.
  5. Permissions, Concessions and Permits: DOC issues various permissions, concessions and licences for commercial activities, research, drone use, and other activities on conservation land. Fees are associated with processing permit applications.
  6. Paid Car Parking: DOC implements paid car parking at high-traffic conservation sites. Following a successful seven-month pilot generating $1.5 million gross revenue, paid parking continues at three South Island sites with policy adjustments based on visitor feedback.

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goStandard Campsites
Unit PricingPay-as-you-goServiced Campsites
Unit PricingPay-as-you-goHut Network (950+ huts)
SubscriptionPay-as-you-goGreat Walks
Unit PricingPay-as-you-goPaid Car Parking (South Island sites)
One time/ perpetual licensePay-as-you-goOpen Area Hunting Permits

Distribution channels5 records

Marketing channels8 records

Department of Conservation product offering

Product offering

Core offering

Department of Conservation (Te Papa Atawhai) is New Zealand's statutory conservation agency, managing approximately one-third of the country's land area, all 14 national parks, marine reserves and marine mammal sanctuaries. It provides public recreational access through 11 Great Walks, 950+ huts and 300+ campsites, administers hunting permits and commercial concessions, and runs national-scale biodiversity protection and predator control programmes (Predator Free 2050, 1080 baiting, species recovery).

Product overview

Department of Conservation operates a comprehensive platform for managing New Zealand's conservation estate, offering recreational access through 11 Great Walks, over 300 campsites, and 950+ huts. The core offering combines an online booking system, interactive DOC Maps, hunting permits, and permissions management. Conservation programs include Predator Free 2050, 1080 predator control, Kauri dieback management, and species-specific recovery programs for kiwi, kākāpō, takahē, and albatross. Public engagement features include Royal Cam live streaming, iNaturalist species identification, volunteering opportunities, online training courses, and conservation education resources. The organization provides regulatory services for drone permits, concessions, and wildlife protection under CITES.

Differentiator

Problem solved

Functional benefit

Products and services

  • Great Walks Bookings Bookings for New Zealand's 11 premier multi-day walking tracks (Abel Tasman Coast Track, Heaphy Track, Kepler Track, Milford Track, Routeburn Track, Tongariro Northern Circuit, Whanganui Journey, Lake Waikaremoana, Paparoa Track, Rakiura Track, Hump Ridge Track). Sold per person per night through the online booking system.
  • Conservation Campsites Over 300 campsites across forest settings, lakeshores and sandy beaches in New Zealand, available in tiered categories (Standard, Scenic, Serviced) with online booking.
  • DOC Huts Network Network of over 950 huts of all shapes and sizes for backcountry explorers, with categories ranging from basic to serviced Great Walk huts. Online booking available.
  • Paid Car Parking Paid car parking at three South Island conservation sites (Punakaiki, Franz Josef, Aoraki/Mount Cook) with half-hour charging increments and local permit options covering two vehicles per household.
  • Hunting Permits Open area hunting permits and hunting dog permits for public conservation land, applied for online through DOC's permit system.
  • Permissions, Concessions and Permits Permissions, concessions and licences for commercial activities, research, filming, events, wildlife interaction and CITES documentation on conservation land.
  • Drone Permits Permits for recreational, commercial, and research drone use on public conservation land and waters.
  • DOC Maps Interactive Platform Interactive online mapping tool that lets users find DOC key places, campsites, tracks, huts, and visitor centres across New Zealand with geospatial and 3D base map capabilities.
  • Predator Free 2050 Programme National programme to eradicate the most harmful introduced predators (rats, stoats, possums) from New Zealand by 2050, comprising 20 landscape projects, science and research, mātauranga Māori, and island eradications.
  • 1080 Predator Control (Biodegradable Bait) Aerially applied 1080 biodegradable bait used as the primary tool for controlling introduced predators (rats, stoats, possums) across large areas of public conservation land, protecting threatened native species and forest ecosystems.
  • Kauri Dieback Disease Management Management of Phytophthora agathidicida (PA) pathogen threatening kauri forests, including the Tiakina Kauri national programme, track grading, cleaning stations, and track closures.
  • Kiwi Conservation Programme Comprehensive kiwi conservation covering five species (brown kiwi, great spotted kiwi/roroa, little spotted kiwi, rowi, tokoeka), with Save the Kiwi partnership and Kiwi Accredited Handler certification.
  • Conservation Dogs Programme Nationwide network of certified dog-handler teams that detect protected native species and unwanted pests, supporting species monitoring and biosecurity operations.
  • DOC Community Fund (Pūtea Tautiaki Hapori) Funding programme (Pūtea Tautiaki Hapori) supporting community-led conservation projects on public and private land.
  • Online Training Courses Free online courses covering Introduction to Natural Heritage, Lone Worker, Field Skills, Animal Ecology, Bird Identification, Wildlife Health, Biosecurity, and Kauri Ora hygiene.
  • Royal Cam (Live Albatross Stream) Live stream of northern royal albatross at Pukekura/Taiaroa Head, providing public access to observe and learn about these seabirds.
  • Conservation Volunteering Programme Volunteer programme offering activities across New Zealand, including international volunteer opportunities, filterable by region, type, time commitment and fitness level.
  • Species Identification (iNaturalist NZ Partnership) Partnership with iNaturalist NZ platform enabling the public to upload species observations for expert identification, with DOC staff participating as identifiers.
  • Native Animals Conservation (Species Recovery) Conservation programs for native fish, insects, birds, lizards, frogs, bats, and marine mammals, including species-specific programmes like Kākāpō Recovery and Takahē Recovery.

Quantifiable outcome

  • Paid car parking pilot generated $1.5 million gross revenue in 7 months at 3 South Island sites
  • +3 more outcomes

Companies that use Department of Conservation

Customer profile

Segments6 records

Ideal customer profiles6 records

Department of Conservation technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature6 records

Department of Conservation partnerships and signals

Strategic signal

Partnerships

Nine partnerships are on record, tiered national, minor and flagship.

  • Mental Health FoundationnationalStrategic or Co-development Partner · 1 July 2026DOC has partnered with the Mental Health Foundation to promote a nature therapy campaign encouraging people to engage with nature during winter as a form of mental health support. The partnership cites research showing nature exposure supports wellbeing and helps 18-35 year olds build social connections. The campaign was launched July 1 with specific recommendations including putting out sugar water for birds, picking up rubbish, and joining community conservation activities.
  • Morgan FoundationminorStrategic or Co-development Partner · 1 January 2016The Morgan Foundation co-funded the 2016 mouse eradication from Antipodes Island, working alongside DOC, WWF-New Zealand, Island Conservation and the New Zealand public. This was a collaborative island biosecurity project resulting in the successful removal of mice from the subantarctic island.
  • WWF-New ZealandminorStrategic or Co-development Partner · 1 January 2016WWF-New Zealand co-funded the 2016 mouse eradication from Antipodes Island as part of a collaborative island biosecurity project with DOC, Morgan Foundation, Island Conservation and the New Zealand public.
  • Island ConservationminorStrategic or Co-development Partner · 1 January 2016Island Conservation partnered with DOC on the 2016 Antipodes Island mouse eradication, providing technical expertise in island biosecurity and eradication operations as part of a multi-partner project.
  • Save the KiwiflagshipStrategic or Co-development Partner · 1 January 1991Working in partnership with DOC since 1991, Save the Kiwi has raised and distributed more than $7 million to kiwi conservation projects across New Zealand. The partnership is one of DOC's longest-running and most significant species-specific conservation partnerships, supporting all kiwi species recovery efforts.
  • Air New ZealandnationalGTM or Marketing PartnerAir New Zealand is a national partner with DOC for conservation and is proud to support DOC's Great Walks. The partnership promotes conservation tourism and provides transport connectivity to Great Walks destinations for domestic and international visitors.
  • New Zealand Mountain Safety CouncilnationalStrategic or Co-development PartnerDOC partners with the NZ Mountain Safety Council on outdoor safety messaging, including the Land Safety Code (five steps for staying safe outdoors), Plan My Walk app integration, and safety resources for day walking, hunting, and mountain biking on conservation land.
  • Tiakina Kauri / Biosecurity New Zealand (Ministry for Primary Industries)nationalStrategic or Co-development PartnerTiakina Kauri is the national programme for kauri protection, based in Biosecurity New Zealand, Ministry for Primary Industries (MPI). DOC is a collaborating agency with responsibility for managing kauri protection on public conservation land. The National Pest Management Plan 2022 brings together government (including DOC), Māori, councils and communities for kauri protection.
  • Te Mana o te Taiao – Aotearoa New Zealand Biodiversity StrategynationalStrategic or Co-development PartnerTe Mana o te Taiao – Aotearoa New Zealand Biodiversity Strategy (ANZBS) guides the way New Zealand protects and restores nature. DOC is the lead agency implementing aspects of this national biodiversity strategy, which is a collaborative framework across government, iwi/Māori and communities.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Department of Conservation competitors and assessment

Company assessment

Broad incumbents

  • Environment Agency (UK): UK statutory body with environmental regulatory and operational responsibilities spanning conservation, water quality, and waste. Comparable as a large government agency with online permitting, enforcement powers, and conservation partnerships.
  • Parks Australia (Director of National Parks): Australian federal agency managing Commonwealth national parks and reserves. Comparable as a national statutory conservation agency with exclusive regulatory authority over protected areas, similar mandate around biodiversity protection, indigenous co-management (Traditional Owner partnerships), and outdoor recreation infrastructure.
  • US National Park Service: US federal bureau within the Department of the Interior managing 400+ national parks, monuments, and recreation areas. Closest international analogue in scale and mandate — owns/operates visitor centres, campgrounds, huts/backcountry shelters, permits, conservation programmes, and partner-driven fundraising (National Park Foundation).

Direct peers

  • NatureScot (Scottish Natural Heritage): Scottish Government's nature agency responsible for protected areas, species licensing, and biodiversity. Comparable statutory remit over national nature reserves, species protection permits (analogous to DOC's Wildlife Act role), outdoor recreation access, and conservation volunteer programmes.
  • Forestry England: UK government body managing public forests, recreation, and biodiversity. Comparable combination of forest management, paid campsite and cabin accommodation, trail networks, species conservation, and visitor centre operations on publicly-owned land.
  • Natural England: UK Government's statutory advisor on the natural environment, with responsibility for national trails, SSSI designations, species licensing, and conservation funding programmes. Closest UK analogue to DOC's regulatory and conservation mandate.
  • Parks Canada: Canadian federal agency managing national parks, national historic sites, and marine conservation areas. Nearest peer in operational model — visitor centres, campgrounds, hut networks, online booking and reservation systems, species at risk recovery programmes, and indigenous co-management agreements with First Nations.

Regional players

  • California State Parks: US state agency managing 280+ park units, including campgrounds, hiking trails, and natural reserves. Comparable in operating visitor centres, online reservation systems for campsites and lodging, hunting/fishing permit issuance, and species habitat protection on public land.
  • Naturvårdsverket (Swedish EPA): Swedish Environmental Protection Agency with statutory responsibility for protected areas, species conservation, and outdoor recreation policy. Comparable as a national conservation regulator with permit issuance, species recovery programmes, and partnerships with indigenous Sámi communities.
  • BC Parks (British Columbia): Provincial agency administering 1,000+ provincial parks, recreation sites, trails, and campgrounds. Directly comparable operating model — online campsite booking system, hut/cabin accommodation, hiking trail management, hunting permit administration, and conservation programmes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Department of Conservation social profiles

Digital presence

Department of Conservation financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Department of Conservation leadership team

Management profile

Number of profiles

Profiles2 records

Department of Conservation funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Department of Conservation M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Department of Conservation

What does Department of Conservation do?

Department of Conservation (Te Papa Atawhai) is New Zealand's statutory conservation agency, managing approximately one-third of the country's land area, all 14 national parks, marine reserves and marine mammal sanctuaries. It provides public recreational access through 11 Great Walks, 950+ huts and 300+ campsites, administers hunting permits and commercial concessions, and runs national-scale biodiversity protection and predator control programmes (Predator Free 2050, 1080 baiting, species recovery).

Is Department of Conservation a public or private company?

Department of Conservation is a private company. It is classified as state government owned and is currently operating.

When was Department of Conservation founded?

Department of Conservation was founded in 1987. It employs 1,001 to 5,000 people.

Where is Department of Conservation based?

Department of Conservation is headquartered in Wellington, New Zealand, in the Oceania region.

How does Department of Conservation make money?

Six revenue lines are on record. Campsite Fees are the primary driver. The others are hut Stays and Lodges, great Walks Bookings, hunting Permits and Licences, permissions, Concessions and Permits and paid Car Parking.

Who are Department of Conservation's main competitors?

Broad incumbents on record are Environment Agency (UK), Parks Australia (Director of National Parks) and US National Park Service. Direct peers are NatureScot (Scottish Natural Heritage), Forestry England, Natural England and Parks Canada. Regional players are California State Parks, Naturvårdsverket (Swedish EPA) and BC Parks (British Columbia).

Does Department of Conservation have an API?

No public API is recorded for Department of Conservation.

What industry is Department of Conservation in?

Department of Conservation's product category is Public Conservation and National Park Management. Its primary akta.pro industry code is BPAIAMAH, Parks, Recreation & Protected Areas Administration, with a secondary code of BPAIAMAI, Coastal & Marine Resources Administration (Oceans, Fisheries, Shorelines). Its NAICS code is 92412.

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Live signals
NZ HeraldReview of East Coast marine reserve to shape its future managementThe Department of Conservation and East Coast hapū Ngāti Konohi are inviting public feedback on the 25-year review of Te Tapuwae o Rongokako Marine Reserve at Whāngārā, north of Gisborne. The reserve was established more than two decades ago, and its future management direction will be shaped by community input.MDPIRegulating Marine Mammal Tourism Management: Challenges and Opportunities for Effective Enforcement in Aotearoa/New ZealandA study of New Zealand's marine mammal tourism enforcement finds that permit violations are common, with operators receiving only warnings. Interviewees report that the Department of Conservation lacks resources and legal power, making prosecutions costly and unlikely. The paper recommends independent enforcement and clearer legislation.HindustantimesIn 1940s New Zealand, cordgrass was planted to reclaim wetlands for grazing; it spread across tidal mudflats, forcing decades of eradication workNew Zealand's Department of Conservation issued a 2025 release stating cordgrass, planted in the 1940s for pasture, has become an aggressive invader of tidal mudflats. The grass reduces open mud for wading birds, and DOC plans to spray herbicide from a helicopter in Coromandel Harbour.Yahoo11,000 of the World’s Heaviest Insects, Growing Up to 4 Inches Long, Intentionally Released into the WildNew Zealand's Department of Conservation released about 11,000 wētāpunga, the world's heaviest insects, into the wild after a 15-year breeding program. The species, once reduced to a single island, now spans eight predator-free islands and two fenced sanctuaries, and its status improved from nationally endangered to nationally increasing between 2004 and 2022.Mirage NewsPotential World Heritage Sites AnnouncedNew Zealand's Department of Conservation added nine sites to its World Heritage Tentative List after a review. The sites include Waitangi Treaty Grounds, Little Barrier Island, and the Kermadec Islands. DOC will submit the list to UNESCO, with nominators preparing dossiers for full status within 10 years.NZ HeraldBurned, smashed DoC predator traps found in Tongariro Forest, endangering hundreds of kiwiThe Department of Conservation found burned and smashed ferret traps in Tongariro Forest, endangering hundreds of kiwi. Four traps were burned and a fifth was run over by a vehicle in mid-September near the 42 Traverse. The DoC says ferret traps are vital for kiwi protection.YahooLost Baby Seal Takes an Unexpected Tour of New Zealand's Capital, and Everyone Stops to HelpA baby seal was spotted walking on Taranaki Street in Wellington, New Zealand, on Sept. 27, prompting drivers and pedestrians to slow down and give it space. The Department of Conservation reported nearly 75 seal-related calls in 72 hours, and advised keeping distance unless the animal is injured or in danger.Mirage NewsVandals' Actions Threaten Tongariro KiwiVandals burned and smashed ferret traps in Tongariro Forest, threatening brown kiwi protection. The Department of Conservation ranger said each removed trap increases vulnerability, and a single ferret can kill fully grown kiwi. Conservation efforts have supplemented the population with about 350 kiwi over four years.The Times of IndiaNew Zealand’s endangered bird Kākāpō population jumps to 325 after 90 chicks join count, but a new problem emergesNew Zealand's Department of Conservation added 90 chicks to the kākāpō population on September 1, raising it to 325 from 51 in 1995. The 2026 breeding season was the largest single-season increase in the recovery programme, but habitat shortage remains a pressing challenge. The next breeding season could arrive as early as 2028.The Peninsula NewspaperNothing to seal here: NZ police help stranded pup homeNew Zealand police rescued a seal pup stranded on Hutt Road in Wellington, driving it to water. The pup was spotted crossing the road on Sunday afternoon, and police and conservation officials assisted. The Department of Conservation reported a 200% increase in seal sightings on land around Wellington.