What Yesan County does

Yesan County (예산군청) is a local government administrative entity (지방자치단체) under Chungcheongnam-do Province in South Korea, serving the residents of Yesan-gun across 1 eup and 13 myeon (14 total administrative sub-units). The county provides comprehensive public services including civil affairs, welfare, culture and tourism, disaster safety, environmental conservation, agricultural support, and urban planning. Its core products are digital service platforms: an integrated reservation system (통합예약시스템) for public facilities, a disaster safety portal (재난안전포털) for emergency alerts, an online large-waste disposal application (대형폐기물 온라인신청), and the Yesan 1100th Anniversary Memorial Hall facility management system. Specialized physical assets include the Health Center, Agricultural Technology Center, Public Facilities Business Office, Tourism Facilities Office, the 1100th Anniversary Memorial Hall (with swimming pool, fitness center, and multi-purpose hall), and the Yesan Stork Park (an ecological park dedicated to Oriental White Stork conservation and restoration).

The county's business model is a government budget model rather than commercial revenue. Funding is sourced from annual government allocations, local taxation, and select cost-recovery user fees (swimming pool subscriptions, large waste disposal sticker fees by category, distance-based fares for mobility-impaired transportation services at 1,000 KRW base fare plus 130 KRW/km). Go-to-market is via 14 eup/myeon administrative centers, the main county office, online digital platforms, and marketing channels including an official website (yesan.go.kr), Instagram, Naver Blog, and YouTube. The customer base segments into general residents, children/youth, senior citizens, the agricultural sector, and local SMEs. Notable strategic positioning includes international crane conservation cooperation with Japan (with Yesan crane eggs successfully hatched in Japan) and the 2025-2026 commemoration of Yesan's 1,100-year history as part of the 'Visit South Chungcheong and Yesan' tourism campaign. Management leadership includes Administrative Welfare Department Director Jang Gi-hyuk and Personal Information Protection Manager Na Yeon-seok within the Autonomous Administration Division.

Name

Yesan County

Legal name

예산군청 (Yesan County Office)

Website

https://yesan.go.kr

Company type

Private

Operating status

Operating

Short description

Yesan County (예산군청) is a local government entity in Chungcheongnam-do, South Korea, serving residents of 14 eup/myeon sub-units with civil administration, welfare, culture/tourism, disaster safety, and environmental conservation services delivered via digital platforms and public facilities including the 1100th Anniversary Memorial Hall and Stork Park.

Ownership category

akta.pro rank

Product category

Local Government Administration

NAICS

Special Needs Transportation (485991), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Facilities Support Management Services (8744), Refuse Systems (4953), Sanitary Services (4950)

akta.pro primary industry

Local Public Health & Human Services Administration (BPAIACAK)

akta.pro secondary industries

Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF), Economic Development & Business Licensing (Local) (BPAIACAN), County/District/Local Health Departments (HLAJAAAB)

Keywords

• Local government services
• Public administration
• Civic welfare services
• Public facility management
• Ecological tourism

Headquarters

HQ city

Yesan

HQ country

South Korea

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Pricing tiers

Distribution channels4 records

Marketing channels5 records

Core offering

Yesan County is a local government entity (지방자치단체) that delivers public administrative, welfare, cultural-tourism, environmental, disaster-safety, and agricultural services to residents of Yesan-gun in Chungcheongnam-do, South Korea. Its core offerings include civil affairs processing, welfare benefits administration, public facility operation (memorial halls, swimming pools, fitness centers, stork park), digital service platforms (integrated reservation system, disaster safety portal, large-waste online application), and special transportation services for mobility-impaired residents.

Product overview

Yesan County operates a comprehensive digital service portfolio centered around its main government portal (예산군청) at yesan.go.kr, supplemented by specialized platforms including the integrated reservation system for public facilities, the 1100th Anniversary Memorial with swimming pool and fitness services, the disaster safety portal with real-time weather and emergency information, the large waste disposal online application, and the ecological stork conservation park. The county provides citizen services across administrative matters, cultural tourism, health services, agricultural support, and lifelong learning through both online platforms and physical facilities.

Differentiator

Problem solved

Functional benefit

Brands

• 예산 1100년 기념관: Public facilities including swimming pool, fitness center, multi-purpose hall, and historical cultural museum operated by Yesan County Public Facilities Office
• 예산황새공원
• 예산군 통합예약시스템

Products and services

• Yesan County Official Website (예산군청 공식 누리집)

Quantifiable outcome

• Successful international crane conservation cooperation with Japan, with crane eggs successfully hatched in Japan
• +1 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered moderate and major.

• Sister Cities - DomesticmoderateOthersYesan-gun maintains domestic sister city relationships with other local governments within South Korea for cultural exchange and regional cooperation.
• Sister Cities - InternationalmoderateOthersYesan-gun maintains international sister city relationships with foreign local governments for cultural exchange, tourism promotion, and mutual cooperation.
• Japan Crane Conservation OrganizationsmajorStrategic or Co-development PartnerInternational cooperation on Oriental White Stork (haetsal) conservation. Yesan eggs successfully hatched in Japan. Participation in international symposium on stork restoration strategies involving 3 countries. Regular exchange programs for crane conservation.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hongcheon County: Hongcheon County (홍천군) is a peer rural county in Gangwon province with similar scale, agricultural focus, aging-population welfare service demands, and integrated digital government platforms. Comparable administrative structure and citizen engagement model.
• Goesan County: Goesan County (괴산군) is a peer rural county in Chungcheongbuk-do with similar demographic profile (aging population, out-migration), agricultural focus, and citizen service offerings - comparable in scale, service mix, and rural county operational challenges.
• Seocheon County: Seocheon County (서천군) is a peer rural county in Chungcheongnam-do with comparable administrative scale, agricultural sector focus, and citizen service profile including integrated digital platforms and waste management systems.
• Buyeo County: Buyeo County (부여군) is a peer rural county in Chungcheongnam-do with comparable administrative scale and a strong cultural/historical tourism profile centered on Baekje heritage sites - directly comparable to Yesan's heritage-driven tourism model and 1100-year historical positioning.
• Taean County: Taean County (태안군) is a peer rural county in Chungcheongnam-do province with similar administrative scale, coastal tourism assets, agricultural sector, and citizen service portfolio. Operates comparable digital government services and 14+ administrative sub-district structure - directly comparable to Yesan's operational model.
• Cheongyang County: Cheongyang County (청양군) is a peer rural county in Chungcheongnam-do with similar administrative structure, agricultural focus, and rural citizen service portfolio. Particularly comparable on welfare service intensity for aging populations.

Broad incumbents

• Gongju City: Gongju City (공주시) is a larger municipality in Chungcheongnam-do with significant historical/cultural tourism assets (former Baekje capital, UNESCO sites) - provides comparison for how heritage-driven counties can scale tourism operations and cultural programming beyond what Yesan currently achieves.
• Dangjin City: Dangjin City (당진시) is a larger municipality in Chungcheongnam-do with broader industrial and port-based economic activity - provides a benchmark for how rural-adjacent counties in the same province can scale services and diversify beyond agriculture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@yesangun
• Instagraminstagram.com/yesan_gun
• Facebookfacebook.com/sarang.yesan

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yesan County