What ASMAX does

ASMAX, legally Shenzhen Asmax Infinite Technology Co., Ltd., is a Chinese smart mobility hardware company headquartered in Shenzhen that designs and sells Bluetooth mesh intercom headsets and a broader IoT accessory ecosystem for motorcycle riders and other outdoor sports participants. Its core product line comprises five Smart IoT Mesh Bluetooth headsets (F1 Pro Max, Future 1 EVA R, F1 Pro, Future 1, S2) built on a proprietary Smart Mesh Control (SMC) architecture that combines MESH and 5G connectivity to support group communication for up to 10 riders over distances of up to 3 km. The portfolio is extended by IoT accessories including a smart air pump, handlebar controller, tire pressure monitor, and voice spotlight, all coordinated through the Asmax World App and AI-driven voice control. The company differentiates technically through a globally patented SMC+5G switching invention, neural-network Environmental Noise Cancellation tuned for 180 km/h operation, and audio engineering via Bongiovi Acoustic Labs; defensibility is reinforced by 38+ patents, 15 PCT agreements, and an R&D organization of over 300 professionals with Silicon Valley heritage.

ASMAX monetizes primarily through hardware sales across direct-to-consumer e-commerce (asmaxmoto.com), marketplace channels (Amazon, AliExpress), and a regional distributor network spanning Singapore, South Korea, Malaysia, South Africa, Thailand, Taiwan, and Russia/EEU. A secondary OEM/ODM service line offers customized helmet mesh intercom solutions to other motorcycle equipment brands. The company markets through social channels (YouTube, Instagram, LinkedIn, Facebook, TikTok), brand blog and email, an opinion-leader Brand Partner Program, and event presence at EICMA 2025 in Milan and Boot Düsseldorf. ASMAX claims product availability in over 100 countries as of 2025 and self-describes as the fastest growing smart helmet Bluetooth headset brand in China following its 2023 brand launch, though the company remains privately held, bootstrapped, and does not disclose revenue, headcount totals, or capital structure.

Name

ASMAX

Legal name

Shenzhen Asmax Infinite Technology Co., Ltd.

Website

https://asmaxmoto.com

Company type

Private

Founded year

2023

Operating status

Operating

Short description

ASMAX (Shenzhen Asmax Infinite Technology Co., Ltd.) is a Shenzhen-based smart mobility hardware company that designs proprietary MESH+5G Bluetooth intercom headsets and connected IoT accessories for motorcycle riders and outdoor sports users worldwide, distributed across 100+ countries via e-commerce, marketplaces, and a regional distributor network.

Ownership category

akta.pro rank

Product category

Motorcycle Communication Devices

NAICS

Automotive Parts and Accessories Retailers (44133)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Safety Accessories & Wearables Retail (Neck Braces, Hydration, Earplugs) (CRAMANAL)

akta.pro secondary industry

Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB)

Keywords

• Motorcycle intercom headsets
• Mesh bluetooth communication
• Smart riding devices
• Powersports connectivity gear
• Helmet communication systems

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Smart IoT Mesh Bluetooth Headsets: Sale of proprietary helmet Bluetooth communication devices including F1 Pro Max, Future 1 EVA R, F1 Pro, Future 1, and S2 models. Revenue from direct consumer sales via e-commerce and through distributor network.
2. IoT Ecosystem Products: Additional IoT ecosystem products including T10 Smart Air Pump, S30 Intelligent IoT handlebar controller, N10 IoT tire pressure monitor, and ASMAX intelligent IoT voice spotlight co-developed with partners like Future Eyes.
3. OEM/ODM Customization Services: Custom helmet mesh intercom solutions offered globally under OEM/ODM partnership model for other motorcycle equipment brands seeking customized products.
4. Official Genuine Accessories: Sale of official accessories including F1 Head-Mounted Audio with ergonomic noise-canceling design.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

ASMAX designs and sells Smart IoT Mesh Bluetooth intercom headsets for motorcycle riders and other outdoor sport enthusiasts. The flagship product line (F1 Pro Max, Future 1 EVA R, F1 Pro, Future 1, S2) enables group communication for up to 10 riders within a 3 km range using ASMAX's proprietary MESH+5G adaptive architecture. The company also offers a broader Smart Riding IoT Ecosystem including tire pressure monitors, smart air pumps, handlebar controllers, voice-controlled spotlights, and head-mounted audio accessories, all controllable via the Asmax World App and AI voice commands.

Product overview

ASMAX is a smart riding solutions provider offering a unified portfolio of Smart IoT Mesh Bluetooth headsets (F1 Pro Max, Future 1 EVA R, F1 Pro, Future 1, S2) as the core product line, supplemented by an expanding IoT ecosystem including the T10 6-in-1 Smart Air Pump, Intelligent IoT Voice Spotlight, N10 Tire Pressure Monitor, S30 Handlebar Controller, and F1 Head-Mounted Audio. All devices are designed to work together through ASMAX's Smart Mesh Control technology and can be managed via AI voice commands or the Asmax World App, delivering connected riding experiences across outdoor sports including motorcycle, cycling, and snow activities.

Differentiator

Problem solved

Functional benefit

Products and services

• F1 Pro Max Flagship smart motorcycle intercom headset with Mesh intercom technology offering next-level connectivity and powerful riding audio for motorcyclists.
• Future 1 EVA R Premium smart motorcycle intercom headset inspired by Evangelion, engineered for smart riding with advanced connectivity features for motorcyclists.
• F1 Pro Smart motorcycle intercom designed for real-world riding with reliable Mesh connectivity and communication features for motorcyclists.
• Future 1 Smart motorcycle intercom providing reliable performance for every ride with stable communication capabilities for motorcyclists.
• S2 Entry-level smart Mesh Bluetooth headset providing accessible communication capabilities for riders new to intercom systems.
• T10 6-in-1 Smart Air Pump Versatile smart air pump designed for everyday situations, featuring multi-functional capabilities for various inflation needs as part of the ASMAX IoT ecosystem.
• ASMAX Intelligent IoT Voice Spotlight Voice-controlled IoT spotlight co-developed with Future Eyes, part of the intelligent cycling IoT ecosystem for ASMAX riders.
• N10 Intelligent IoT Tire Pressure Monitor Smart IoT tire pressure monitoring system for real-time tire pressure tracking as part of the smart riding ecosystem.
• S30 Intelligent IoT Handlebar Controller Smart IoT handlebar controller providing convenient device control while riding, integrated with the ASMAX ecosystem.
• F1 Head-Mounted Audio Ergonomic head-mounted audio accessory with noise-canceling design for all-day comfort, produced by ASMAX Acoustic Laboratory.
• OEM/ODM Customization Services Custom helmet mesh intercom solutions offered globally under OEM/ODM partnership model for other motorcycle equipment brands seeking customized products with ENC, waterproofing, and fast charging configurations.

Quantifiable outcome

• 3km communication range with MESH + 5G adaptive switching
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• GoPro: Dominant action camera brand in motorsports. Competes with ASMAX's planned camera tie-ins and broader rider ecosystem play, capturing share of the same accessory wallet in motorcycle culture.
• Garmin: Maker of the zūmo motorcycle GPS and inReach satellite communicators, plus VIRB action cameras. Competes with ASMAX for accessory space in the connected motorcyclist's cockpit and ecosystem.
• Midland Radio: Two-way radio and outdoor communication equipment maker. Overlaps with ASMAX in the outdoor work professionals (construction, field operations) and adventure rider segments, though more focused on push-to-talk than mesh.
• Bose: Premium audio technology partner (e.g., past collaborations on helmet audio systems like the Harley-Davidson Boom! Audio GTS). Overlaps with ASMAX's audio-quality positioning and could compete by embedding noise-canceling audio directly into helmets.

Direct peers

• Lexin Electronics (LX-Q5 / G1): Chinese-origin motorcycle Bluetooth intercom brand with similarly positioned mesh intercoms and helmet headsets, competing in the same global rider segment as ASMAX at overlapping price points.
• Interphone (Cellularline): Italian motorcycle intercom brand (Tour, Edge, Link) targeting the same mesh intercom use case as ASMAX, with comparable rider-segment distribution across European and global markets.
• Cardo Systems: Major motorcycle intercom competitor (Packtalk, Edge, Freecom). Comparable mesh intercom portfolio targeting the same group-rider use cases and pricing tier as ASMAX.
• Sena: World's leading motorcycle Bluetooth intercom brand (e.g., 50S, Spider ST1, Impulse). Direct competitor to ASMAX in mesh intercom with comparable group-rider features and premium pricing.
• UClear (now Edge): Motorcycle Bluetooth intercom brand with comparable mesh product category and rider targeting. Direct substitute in the helmet-mounted intercom purchase decision.
• FreedConn: Motorcycle Bluetooth intercom competitor focused on consumer rider communication. Sells comparable mesh-enabled headsets at lower price tiers, directly competing with ASMAX's S2 entry-level model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ASMAXWorld
• Facebookfacebook.com/ASMAXWorld
• LinkedInlinkedin.com/company/asmax-world
• Instagraminstagram.com/asmaxworld_official
• TikToktiktok.com/@asmaxworld_official
• Xx.com/ASMAXWorld

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASMAX