What Get Covered Illinois does

Get Covered Illinois is the State of Illinois' official health insurance marketplace, established in 2013 under the Affordable Care Act to provide Illinois residents with a state-run alternative to the federal Healthcare.gov platform. Operated as a non-profit state government program headquartered in Springfield, Illinois, it enables individuals and families to browse, compare, and enroll in health and dental coverage, apply for ACA tax credits to lower premium costs, and access special enrollment tied to qualifying life changes. The organization runs with 11-50 employees and serves the entire state of Illinois, with no commercial revenue reporting.

The platform is a web-based marketplace built around an online enrollment portal, a tax credit application system, a special enrollment eligibility checker, and live chat, phone (1-866-311-1119), and in-person support channels. Under the hood, it integrates with insurance carriers and federal eligibility systems to verify income, determine subsidy amounts, and process enrollments. Distribution is augmented by a statewide network of Get Covered Illinois-certified brokers and community-based assisters who provide free, in-person enrollment help, and a seasonal Tax Time Easy Enrollment Program that captures residents during the state tax filing window. Multilingual support (Spanish plus machine-translated additional languages) and TTY (711) accessibility extend reach to non-English-speaking and disabled residents.

The business model is that of a state-based ACA marketplace: Get Covered Illinois is funded through its parent (the State of Illinois) and operates as a public service rather than a commercial entity. Carrier participation fees and per-enrollment mechanisms standard to ACA marketplaces support marketplace operations, but no revenue is publicly reported. GTM is direct-to-consumer through the official website, phone, live chat, and the certified broker/assister network, with a horizontal segmentation approach targeting any Illinois resident needing coverage, and a secondary segment of tax filers reached through the Tax Time Easy Enrollment Program.

Name

Get Covered Illinois

Legal name

Get Covered Illinois

Website

https://getcoveredillinois.gov

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Get Covered Illinois is the State of Illinois' official Affordable Care Act health insurance marketplace, enabling state residents to enroll in health and dental coverage, apply for tax credits, and access free in-person enrollment support.

Ownership category

akta.pro rank

Product category

Health Insurance Marketplace

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411), Hospital & Medical Service Plans (6324)

akta.pro primary industry

ACA Marketplace (On-Exchange) Individual Plans (FSAIAEAA)

akta.pro secondary industry

Individual & Family Dental Plans (Exchange/Off-Exchange) (HLAEABAE)

Keywords

• Health insurance marketplace
• State-based exchange
• ACA enrollment platform
• Health coverage enrollment
• Tax credit application

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Marketplace Operations: As a state-based health insurance marketplace, Get Covered Illinois operates as a government program facilitating enrollment between consumers and insurance carriers. Revenue generation occurs through carrier participation fees and per-enrollment mechanisms standard in ACA marketplaces.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Get Covered Illinois operates Illinois' official state-based health insurance marketplace under the Affordable Care Act. It enables Illinois residents to browse, compare, and enroll in health and dental coverage plans offered by participating insurance carriers, and is the only place in the state where individuals can apply for tax credits to lower their coverage costs. The platform also provides free in-person assistance through certified brokers and assisters, plus a Tax Time Easy Enrollment Program for those who missed the standard open enrollment period.

Product overview

Get Covered Illinois is a single, unified state-based health insurance marketplace platform operated by the State of Illinois. It provides residents with a centralized portal to compare and enroll in health and dental coverage plans, access tax credits for financial assistance, and receive free enrollment support. The platform consists of the core marketplace application for plan browsing and enrollment, supplemented by the Tax Time Easy Enrollment Program for seasonal enrollment, essential health benefits information resources, financial help programs for tax credits, and free local assistance services connecting users with certified enrollment professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Get Covered Illinois Marketplace Illinois' official state-based health insurance marketplace enabling residents to browse, compare, and enroll in health and dental coverage plans offered by participating insurance carriers, and to apply for tax credits that lower premium costs.
• Tax Time Easy Enrollment Program A special enrollment program that allows Illinois residents to enroll in health coverage during tax season if they missed the standard open enrollment period.
• Free Local Help Services Free in-person enrollment assistance provided through Get Covered Illinois-certified brokers and trained community assisters who help residents understand plan options, complete applications, and submit required documents.

Quantifiable outcome

• Access to tax credits for lowering health coverage costs

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Certified BrokerscoreChannel Partner/ Reseller/ DistributorLicensed insurance brokers who have completed Get Covered Illinois certification to assist consumers with plan selection and enrollment through the marketplace. These partners provide personalized guidance and represent an important distribution channel for reaching Illinois residents who prefer in-person assistance.
• Certified AssisterscoreChannel Partner/ Reseller/ DistributorTrained community-based organizations and individuals certified by Get Covered Illinois to provide free enrollment assistance. Assisters help consumers understand their coverage options, complete applications, and submit required documents without charging fees, expanding access to underserved populations.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Massachusetts Health Connector: Massachusetts' state-based marketplace, predating the ACA, offering individual and small-business health plan enrollment with tax credit processing — a comparable state-run exchange serving an analogous role.
• Connecticut Access Health CT: Connecticut's state-based health insurance marketplace operating the same ACA individual market model with carrier participation and tax credit administration — a direct functional peer.
• Washington Healthplanfinder: Washington's state-based ACA marketplace providing individual health plan enrollment, tax credit processing, and integrated Apple Health (Medicaid) coverage — directly comparable in scope and customer segment.
• Pennie (Pennsylvania): Pennsylvania's state-based ACA marketplace operating individual health plan enrollment with tax credit processing — a comparable state-run exchange that transitioned from the federal platform.
• NY State of Health: New York's official state-based health insurance marketplace providing ACA-compliant individual and small-group enrollment with integrated Medicaid eligibility — a direct peer in functionality and regulatory designation.
• Covered California: California's official state-based ACA marketplace operating under the same federal framework, offering individual health and dental plans with tax credit processing — directly comparable in mission, structure, and regulatory role to Get Covered Illinois.
• Maryland Health Connection: Maryland's state-based insurance marketplace offering individual ACA enrollment with state-specific plan management and tax credits — a comparable state-run exchange in a similar policy environment.
• MNsure (Minnesota): Minnesota's state-based health insurance marketplace providing individual and small-business enrollment under the ACA framework — a direct peer in mission and operational structure.

Emerging players

• HealthSherpa: A private, venture-backed ACA enrollment platform that partners with brokers and offers an alternative consumer-facing experience for marketplace plan selection and tax credit application — competes for the same Illinois consumers as a non-government channel.

Broad incumbents

• Healthcare.gov (Federal Marketplace): The federal default marketplace serving states that do not operate their own exchanges. It is the primary alternative for U.S. individual ACA enrollment and shapes the competitive landscape within which state-based marketplaces like Get Covered Illinois operate.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/get-covered-illinois

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Get Covered Illinois