Murimi247

What Murimi247 does

Murimi247 is a Harare-headquartered African agritech platform that operates a mobile-first marketplace connecting smallholder and large-scale farmers with owners of farm equipment for on-demand, pay-per-use mechanization services spanning tractors, harvesters, planters, and sprayers. The company, founded in 2016 in Zambia as a subsidiary of Fanset International, currently operates across six African markets — Zimbabwe, Zambia, South Africa, Rwanda, Malawi, and Ghana — with regional offices in Harare, Lusaka, and Randburg.

The platform's product stack includes the Murimi 247 Android app (the core transaction surface), My Crop Manager (subscription-based agronomic advisory), My Farm Wallet (transaction recording intended as a future credit-scoring foundation), an online marketplace for certified agricultural inputs, soil profiling and testing services, and IoT-enabled field sensors and automated irrigation nodes. The company also distributes OCMIS-brand irrigation hardware (hose reels, pivot, linear, and hippodrome systems, and 13m/26m/30m spray booms) and offers an IoT-based animal tracking system for health and theft monitoring.

Murimi247 generates revenue through three streams: usage-based equipment rental commissions, marketplace commissions on certified agricultural input sales, and recurring subscription fees for agronomic advisory services. The go-to-market is primarily product-led growth via the mobile app and direct-to-customer outreach to smallholder farmers and corporate farming operations. The company is privately held, with no external institutional funding rounds disclosed, and operates with a stated team of 1-10 employees, drawing on shared IoT technology infrastructure from parent Fanset International.

Name

Murimi247

Legal name

Murimi247

Website

https://murimi247.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Murimi247 operates a mobile-first agritech platform across six African countries, connecting smallholder and corporate farmers with farm equipment owners for on-demand mechanization rentals, while offering agronomic advisory, input marketplace, and IoT-enabled irrigation services.

Ownership category

akta.pro rank

Product category

Agricultural Technology Services

NAICS

Farm Management Services (115116), Farm Machinery and Equipment Manufacturing (333111)

SIC

Agricultural Services (700), Farm Machinery & Equipment (3523)

akta.pro primary industry

Telematics & Fleet/Asset Tracking (Equipment Connectivity) (AFAAAFAD)

akta.pro secondary industries

Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG), Farm Data Platforms, Integration & APIs (Interoperability/Middleware) (AFAAAFAG), IoT Farm Sensors & Edge Devices (Soil, Weather, Crop, Water) (AFAAAFAC), Irrigation Monitoring & Sensors (Flow/Pressure Meters, Soil Moisture, Water Quality Sensors) (AFABAHAJ), Precision Sensing & Monitoring (Soil/Weather Stations, In-Field Sensors, IoT) (AFAGALAB)

Keywords

• Farm mechanization
• Equipment rental
• Agronomic advisory
• Irrigation systems
• Agricultural inputs

Headquarters

HQ city

Harare

HQ country

Zimbabwe

HQ region

Africa

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Equipment Rental (Pay-per-use): Revenue generated from renting tractors, implements, and self-propelled farm equipment to farmers and corporates on a pay-per-use basis. Connects equipment owners with farmers seeking mechanization solutions.
2. Agricultural Inputs Store: Online marketplace commission from connecting farmers to certified input suppliers, with plans to expand to facilitate produce sales.
3. Subscription Services (Crop Manager): Subscription-based agronomic advisory service providing daily actionable crop management information from planting to harvest.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Murimi247 operates a mobile-first agricultural technology platform that connects farmers with equipment owners for on-demand, pay-per-use farm mechanization services including tractors, harvesters, planters, and sprayers. The company also offers agronomic advisory (My Crop Manager), financial tracking (My Farm Wallet), soil profiling and testing, and an online marketplace for certified agricultural inputs, along with distribution of OCMIS-brand irrigation equipment. The platform is supported by IoT-based field sensors, automated irrigation nodes, and animal tracking systems developed by its parent company Fanset International.

Product overview

Murimi 247 is an African agricultural technology platform offering a unified ecosystem of farm mechanization and irrigation solutions. The core product is a mobile app connecting farmers with equipment owners for on-demand rental services. The platform integrates multiple service modules including MY CROP MANAGER for agronomic guidance, MY FARM WALLET for financial tracking, a STORE marketplace for certified agricultural inputs, and SOIL PROFILING AND TESTING services. Additionally, the company distributes OCMIS-brand irrigation equipment including hose reels (R4/1AR, VR3-VR7 series), pivot systems (standard, linear, and hippodrome), and spray booms (13m, 26m, 30m) designed for various farm sizes and terrain types.

Differentiator

Problem solved

Functional benefit

Products and services

• Murimi 247 App
• Mechanization Service
• My Crop Manager
• My Farm Wallet
• Online Store for Certified Inputs
• Soil Profiling and Testing
• OCMIS Hose Reels (R4/1AR, VR3, VR5, VR5R, VR6, VR7)
• OCMIS Pivot System
• OCMIS Linear System
• OCMIS Hippodrome System
• 13m Spray Boom
• 26m Spray Boom
• 30m Spray Boom

Quantifiable outcome

• Reduced input costs and increased productivity through equipment sharing
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature6 records

Partnerships

One partnership is on record.

• Fanset InternationalcoreStrategic or Co-development Partner · 1 January 2016Murimi247 is a subsidiary of Fanset International, a leader in IoT solutions. Fanset International provides technological infrastructure and expertise that enables Murimi247's platform capabilities, including field sensors, automated irrigation systems, and mobile technology integration.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Conservis: Conservis provides farm management software for row-crop operations, including planning, records, and financial tracking. Comparable to Murimi247's My Crop Manager agronomy and My Farm Wallet financial-tracking modules from a software/management angle.
• Farmcrowdy: Farmcrowdy is a Nigerian agri-tech connecting smallholder farmers with sponsors and digital farm-management tools. Overlaps with Murimi247's farm management, marketplace, and smallholder farmer support, with comparable West African roots.
• CropX: CropX provides soil-sensor-based precision irrigation and agronomic decision support globally. Overlaps with Murimi247's field sensors, automated irrigation nodes, and My Crop Manager agronomic advisory on the precision-agronomy stack.
• Twiga Foods: Twiga Foods operates a B2B agricultural marketplace in Africa connecting farmers to vendors. Comparable to Murimi247's online store for certified inputs and planned produce-sales expansion, with similar digital marketplace monetization model.
• WeFarm (now Wefarm): Wefarm operates a farmer-to-farmer knowledge-sharing and inputs marketplace network across Africa. Comparable to Murimi247's farmer community, agronomic advisory, and certified-inputs marketplace.
• SunCulture: SunCulture sells solar-powered irrigation systems and precision farming tools to smallholder African farmers. Overlaps with Murimi247's OCMIS irrigation distribution and IoT field-sensor automation, targeting the same smallholder farmer segment across East and Southern Africa.
• Apollo Agriculture: Apollo Agriculture provides smallholder African farmers with financing, farm inputs, and agronomic advice through a mobile platform. Comparable to Murimi247's My Crop Manager advisory + input marketplace + My Farm Wallet credit-scoring roadmap.

Direct peers

• Hello Tractor: Hello Tractor is the leading "Uber-for-tractors" platform across Africa, directly competing with Murimi247's on-demand farm equipment rental model. Both connect equipment owners with smallholder farmers via mobile apps and operate across overlapping African markets.

Broad incumbents

• AGCO Corporation: AGCO is a global farm machinery manufacturer (Massey Ferguson, Valtra) with growing presence in African markets. Overlaps with Murimi247's farm equipment rental and mechanization services from an incumbent manufacturer perspective.
• John Deere (Sub-Saharan Africa): John Deere sells tractors and farm machinery globally and increasingly offers connected/precision-ag services across Africa. Comparable to Murimi247's mechanization rental and OCMIS irrigation distribution, but as a much larger established OEM rather than a sharing platform.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/murimi247

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Murimi247