Mayakoba

What Mayakoba does

Mayakoba operates a 595-acre integrated luxury resort and residential destination in Mexico's Riviera Maya, anchored by four branded hotel resorts — Alila Mayakoba (Hyatt), Banyan Tree Mayakoba, Fairmont Mayakoba, and Rosewood Mayakoba — connected by a central lagoon system that grants guests cross-property access to amenities, dining, golf, and spa regardless of where they stay. The destination sits behind one mile of Caribbean beachfront in Playa del Carmen and includes the 18-hole, par-72 El Camaleón championship golf course designed by Greg Norman (the first PGA Tour course in Latin America), the only Jim McLean Golf School in Mexico (equipped with Trackman and JC Video Motion Analysis), four award-winning spas offering Mayan and Asian-inspired treatments, and more than 25 dining venues across the property. Real estate inventory comprises fractional co-ownership at Fairmont Heritage Place, full ownership at Fairmont Residences, Rosewood Residences, and The Reserve Residences, with the Fairmont brand licensed by FHP Villas Lote 2, S.A. de C.V.

Revenue mechanics span hotel accommodations (the largest stream), golf operations (green fees, equipment, packages, and tournament hosting including LPGA, LIV Golf, PGA Tour legacy, and AJGA), dining and beverage across 25+ outlets, spa and wellness, residential sales (fractional and full ownership), and events/weddings (notably El Pueblito as a venue). Distribution is direct-to-consumer via the official website and the reservations.mayakoba.com booking engine, supplemented by concierge teams at each resort and dedicated golf booking channels. Customer segments include affluent luxury travelers, golf enthusiasts, luxury real estate investors, and event planners/corporations. The operating entity is Golf de Mayakoba, S.A. de C.V., held by the publicly listed Mexican REIT RLH Properties, S.A.B. de C.V. (Grupo RLH); the legal/admin entity is headquartered in Mexico City, with the resort campus located in Playa del Carmen, Quintana Roo.

Name

Mayakoba

Legal name

Golf de Mayakoba, S.A. de C.V.

Website

https://mayakoba.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Mayakoba is a 595-acre luxury resort and residential destination in Mexico's Riviera Maya operating four branded hotels (Alila, Banyan Tree, Fairmont, Rosewood), an 18-hole championship golf course, 25+ dining outlets, four spas, and branded residences serving affluent travelers, golf enthusiasts, and luxury real estate investors.

Ownership category

akta.pro rank

Product category

Luxury Resort and Residential Destination

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Golf Courses and Country Clubs (71391), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Luxury Eco-Resorts (THAGACAK)

akta.pro secondary industries

Beachfront & Island Luxury Resorts (THAGACAA), Eco-Resorts (Full-Service Sustainable Resorts in Natural Settings) (THAAAHAB)

Keywords

• Luxury resort destination
• Hotel accommodation services
• Golf course operations
• Residential real estate
• Spa wellness services

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Hotel Accommodations: Revenue from rooms at four luxury resorts: Alila Mayakoba, Banyan Tree Mayakoba, Fairmont Mayakoba, and Rosewood Mayakoba. Each resort offers distinct luxury experiences with access to the entire Mayakoba destination.
2. Golf Operations: Revenue from El Camaleón 18-hole championship golf course including green fees, equipment rental, and golf packages. Course hosts international tournaments including PGA Tour, LIV Golf, LPGA, and AJGA events.
3. Dining Experiences: Over 25 culinary experiences ranging from fine dining to casual seaside fare across the destination, including restaurants like Saffron, Zapote, Casa Amate, Koba Clubhouse, and various beach clubs.
4. Spa and Wellness: Four world-class spas offering treatments inspired by Mayan traditions and Asian wellness practices. Includes holistic wellness experiences and fitness studios.
5. Real Estate Sales: Fractional co-ownership (Fairmont Heritage Place) and full residence sales (Fairmont Residences, Rosewood Residences, The Reserve Residences) within the Mayakoba destination.
6. Events and Weddings: Venue rental and event services for destination weddings, corporate events, and private celebrations. El Pueblito serves as an event space modeled after historic colonial plazas.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Mayakoba develops and operates an integrated 595-acre luxury resort and residential destination in Mexico's Riviera Maya, offering accommodations at four branded hotel resorts (Alila, Banyan Tree, Fairmont, and Rosewood), an 18-hole championship golf course (El Camaleón), over 25 dining experiences, four world-class spas, and luxury residential real estate (fractional co-ownership and full residences). The destination is connected by a lagoon system with waterways, mangrove forest, nature trails, and one mile of Caribbean beachfront.

Product overview

Mayakoba is a luxury resort and residential destination in Mexico's Riviera Maya featuring four world-class hotel resorts (Alila, Banyan Tree, Fairmont, and Rosewood), an 18-hole championship golf course (El Camaleón), multiple award-winning spas, over 25 dining experiences, and private real estate offerings. The destination spans 595 acres connected by a lagoon with waterways and nature trails, offering guests access to all hotels, golf, dining, and experiences across the property.

Differentiator

Problem solved

Functional benefit

Brands

• El Camaleón Golf Course: An 18-hole, par-72 championship golf course designed by Greg Norman, traversing mangroves, lagoons, and jungle to the Caribbean Sea.
• El Pueblito
• Jim McLean Golf School
• Maykana Beach Club
• The Clubhouse at El Camaleón

Products and services

• Alila Mayakoba The first Alila property in Latin America and the Caribbean, an eco-conscious luxury resort debuting in late 2025 following extensive renovation of the former Andaz Mayakoba setting, rooted in sustainability and connection to Riviera Maya surroundings.
• Banyan Tree Mayakoba A luxury resort offering Asian hospitality with an award-winning spa overlooking the lagoon, blending Thai traditions with Mexican culture in a beachfront setting with tropical jungle surroundings.
• Fairmont Mayakoba

Quantifiable outcome

• Over 20 prestigious international golf tournaments hosted
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered flagship and core.

• LPGA (Ladies Professional Golf Association)flagshipStrategic or Co-development Partner · 27 April 2026LPGA México Riviera Maya Open held annually at El Camaleón. Premier women's golf tournament with $2.5 million prize purse. Features 144 of the world's best female golfers including top-ranked players. The 2026 tournament runs April 27 - May 3.
• Jacobo y María Ángeles WorkshopcoreStrategic or Co-development Partner · 1 May 2025Oaxacan artisan workshop creates the Zapotec-inspired trophies for LPGA Riviera Maya Open. Located in San Martín Tilcajete, the internationally acclaimed workshop preserves and reinterprets Zapotec iconography through masterful craftsmanship, creating unique wooden sculptures for tournament champions.
• AJGA (American Junior Golf Association)coreStrategic or Co-development Partner · 1 May 2023Mayakoba Invitational hosted by Abraham Ancer, featuring 72 junior golfers aged 12-19 from multiple countries. Held in May 2023 and 2024 at El Camaleón Golf Course, showcasing promising young golf talent.
• LIV Golf LeagueflagshipStrategic or Co-development Partner · 1 February 2023LIV Golf Mayakoba debuted in February 2023 and returned in February 2024 as a three-day celebration. Features 54 international players competing individually and in teams. 'Golf but louder' league founded in 2021.
• Alila (Hyatt)coreChannel Partner/ Reseller/ DistributorAlila Mayakoba operates as one of four branded hotel resorts within the Mayakoba destination. Alila is part of Hyatt's luxury brand portfolio. The resort is undergoing renovation to debut as Alila Mayakoba in late 2025, replacing the former Andaz Mayakoba, offering eco-conscious resort experiences rooted in sustainability and local culture.
• Banyan Tree Hotels & ResortscoreChannel Partner/ Reseller/ DistributorBanyan Tree Mayakoba is one of four luxury hotel brands within Mayakoba, featuring Asian hospitality, award-winning spa overlooking the lagoon, and Mexican cultural experiences. Known as 'A Sanctuary for the Senses' with beachfront location and tropical jungle surroundings.
• Fairmont Hotels & Resorts (Accor)coreChannel Partner/ Reseller/ DistributorFairmont Mayakoba features the largest beachfront in Mayakoba with over 47,000 square feet of event space. Fairmont brand affiliation used under license for Fairmont Residences and Fairmont Heritage Place fractional ownership development (licensed by FHP Villas Lote 2, S.A. de C.V.).
• Rosewood Hotels & ResortscoreChannel Partner/ Reseller/ DistributorRosewood Mayakoba has been repeatedly honored as one of the finest luxury resorts in the world since 2008. Oceanfront hideaway surrounded by lush jungle featuring world-famous Zapote Bar and unique fine dining at La Ceiba. Rosewood Residences offer private ownership opportunities.
• PGA TourflagshipStrategic or Co-development PartnerEl Camaleón was the first PGA Tour course in Latin America, hosting tournaments annually from 2007 to 2022 (18 events). Brought champions like Russell Henley, Danny Lee, and Carlos Ortiz to the Mexican Caribbean.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Grupo Vidanta: Major Mexican luxury resort and real estate developer operating integrated resort communities along Mexico's Pacific and Caribbean coasts (e.g., Vidanta Nuevo Vallarta, Riviera Maya). Directly comparable as a Mexican integrated resort-plus-residential operator competing for the same affluent traveler and second-home buyer.
• Auberge Resorts Collection: Portfolio of luxury hotels, resorts, and residential clubs in iconic destinations (including Esperanza in Cabo, Chileno Bay). Comparable as a multi-property luxury resort operator with branded residences and destination-driven positioning.
• Maroma, A Belmond Hotel: Luxury beachfront resort on Mexico's Riviera Maya directly competing for the same luxury traveler segment in the same geography, with comparable spa, dining, and residential offerings.

Broad incumbents

• Four Seasons Hotels and Resorts: Global luxury hotel operator with extensive branded residence programs (e.g., Four Seasons Punta Mita near Riviera Maya). Comparable through luxury hotel + residential model, though it operates globally versus Mayakoba's single destination.
• Rosewood Hotels & Resorts (Hong Kong-based parent): Parent brand of Rosewood Mayakoba. Globally relevant because Rosewood operates ultra-luxury resorts with branded residences worldwide (e.g., Rosewood Mansion House, Rosewood Baha Mar). Comparable in product tier and residential strategy, though Mayakoba is a single integrated destination versus Rosewood's portfolio model.
• Fairmont Hotels & Resorts (Accor): Parent brand of Fairmont Mayakoba. Operates a global portfolio of luxury landmark hotels with extensive branded residence development (Fairmont Heritage Place, Fairmont Residences). Comparable in brand-residential licensing model and luxury positioning, though Fairmont operates globally.
• Belmond (LVMH): LVMH-owned luxury hotel group operating iconic destination resorts with residential components (e.g., Maroma Riviera Maya, Cap Juluca). Highly comparable as luxury resort operator with Riviera Maya presence and branded residences.

Emerging players

• Six Senses Hotels Resorts Spas: IHG-affiliated luxury wellness and sustainability-led resort operator (Six Senses Riviera Maya is a near-neighbor in the same geography). Highly comparable eco-luxury positioning, residential branded offerings, and sustainability credentials (similar to Mayakoba's Audubon narrative).
• Aman Resorts: Ultra-luxury resort operator (Aman Tokyo, Aman New York) with strong emphasis on nature-immersed, design-led properties and growing residential branded offerings. Comparable in the eco-luxury/lifestyle positioning, though Aman focuses on smaller intimate properties versus Mayakoba's destination scale.
• Capella Hotels and Resorts: Boutique ultra-luxury hotel operator with properties in Singapore, Bangkok, Sydney, and now expanding in the Caribbean/Mexico region. Comparable in tier and lifestyle positioning, though Capella operates individual hotels versus Mayakoba's integrated destination.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MayakobaResort
• Instagraminstagram.com/mayakoba
• TikToktiktok.com/@mayakobamx
• LinkedInlinkedin.com/company/mayakoba

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mayakoba