Black Petals Flowers

What Black Petals Flowers does

Black Petals Flowers is a single-location independent florist operating from 1121 First Avenue on Manhattan's Upper East Side, founded in 2020. The company sells handcrafted floral arrangements — including seasonal designer-choice bouquets, rose, tulip, hydrangea, sunflower, and orchid products — alongside complementary gift items such as gourmet truffles, Mylar balloons, and teddy bears. A core operational differentiator is same-day delivery across NYC (Manhattan, Brooklyn, Queens, Bronx, and select New Jersey areas) with a 6 PM order cutoff, and a specialization in hospital flower delivery to the East Side medical corridor (Memorial Sloan Kettering, Weill Cornell, Hospital for Special Surgery, Lenox Hill, and others). Services extend to a residential flower subscription, custom bouquet design, and event floral design for weddings and private events.

The business operates as a direct-to-consumer retailer combining a physical storefront, an e-commerce website built on Shopify, and phone-based ordering answered directly by a florist. Pricing is unit-based, with bouquets typically ranging from approximately $65 to $155 and promotional offers such as 20% off plus free delivery on orders over $120. The customer base is overwhelmingly individual NYC consumers purchasing for birthdays, anniversaries, sympathy, get-well, romance, graduation, and similar occasions, with no disclosed corporate accounts or B2B contracts. Marketing is organic-led across Instagram, Facebook, Pinterest, and TikTok, without evidence of paid advertising spend. The company is privately held, founder-owned, and reports 1-10 employees with no external funding.

Name

Black Petals Flowers

Legal name

Black Petals Flowers

Website

https://blackpetals.us/

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Black Petals Flowers is a founder-owned Upper East Side Manhattan florist selling handcrafted floral arrangements, plants, and gift add-ons via a Shopify storefront and phone orders, with same-day delivery across NYC and hospital-corridor specialization.

Ownership category

akta.pro rank

Product category

Floral Design and Delivery Services

NAICS

Florists (45931)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industries

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

Keywords

• Handcrafted floral arrangements
• Same-day flower delivery
• Hospital flower delivery
• Floral subscription service
• Event floral design

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Flower and Gift Product Sales: One-time transaction revenue from selling fresh floral arrangements, bouquets, plants (orchids), and complementary gift items (gourmet truffles, Mylar balloons, teddy bears). Orders are placed via e-commerce website or phone, with same-day delivery within NYC metro area. No recurring subscription revenue model indicated.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Black Petals Flowers is a single-location NYC florist on the Upper East Side that designs and delivers handcrafted floral arrangements, plants, and complementary gift items (gourmet truffles, Mylar balloons, teddy bears) for personal occasions, hospital visits, and events. Customers order via the company's e-commerce website or by phone for same-day delivery across Manhattan, Brooklyn, Queens, Bronx, and select New Jersey areas, with a 6 PM cutoff. The shop also offers a residential flower subscription, event floral design, and a customize bouquet service.

Product overview

Black Petals Flowers is a single-location florist on the Upper East Side of Manhattan offering handcrafted floral arrangements for same-day delivery across NYC. The core product portfolio centers on hand-arranged bouquets and arrangements including seasonal designer choices (Designer Choice Best Seller, Blush & Pink, Jewel Tones), single-flower varieties (hydrangeas, tulips, lilies, roses in multiple colors), and specialty arrangements (sunflower bouquets, peonies, orchids, luxury floral pieces). The shop also offers complementary add-on gift products including Gourmet Truffle Collections, Festive Truffle Delights, Mylar Balloons in various occasion themes, and Teddy Bears. Service offerings include a Flower Subscription for recurring residential deliveries, Event Floral Design for weddings and private events, and a Customize Bouquet service for personalized arrangements. Same-day delivery is available citywide with a 6 PM cutoff, and the shop specializes in hospital deliveries to major NYC medical centers.

Differentiator

Problem solved

Functional benefit

Products and services

• Hand-Arranged Floral Bouquets and Arrangements Handcrafted floral arrangements ranging from approximately $65 to $127, offered as occasion-based bouquets including roses, tulips, hydrangeas, sunflowers, lilies, peonies, orchids, and seasonal designer choices, designed for personal gifting, sympathy, hospital visits, and special occasions.
• Orchid Plants Compact mini orchid plants (e.g., White Mini Orchid) suitable for home decor, gifting, and office spaces, available for local delivery across NYC.
• Gourmet Truffle Collection Luxury assortment of gourmet chocolate truffles in round gift boxes with decorative ribbons, marketed as a gifting add-on for celebrations and special occasions.
• Festive Truffle Delights Assorted handcrafted chocolate truffles in a luxury gift box with colorful decorations, sold as a gift add-on for special occasions.
• Mylar Balloons Occasion-themed Mylar balloons priced at $6.69 each, available in themes including Birthday, Anniversary, Congratulations, Get Well, Good Luck, I Love You, New Baby, Thank You, and Thinking of You, sold as a gift add-on.
• Teddy Bear Plush teddy bear sold as a gift add-on to pair with floral arrangements, priced at $20.50.
• Same-Day Flower Delivery (NYC) In-house same-day delivery service for orders placed before 6 PM, covering Manhattan, Brooklyn, Queens, Bronx, and select New Jersey areas, including dedicated hospital delivery to major NYC medical centers.
• Flower Subscription Recurring residential floral subscription offering regular deliveries of hand-arranged bouquets to subscribers in the NYC metro area.
• Event Floral Design Custom floral design service for weddings, private events, celebrations, and hospitality venues, providing bespoke arrangements tailored to event themes.
• Customize Bouquet Custom design service allowing customers to specify colors, budget, and occasion for personalized floral arrangements ordered via phone or website.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ode à la Rose: NYC-based luxury florist offering hand-arranged bouquets with same-day Manhattan delivery and a strong e-commerce storefront — a direct head-to-head competitor in the premium local NYC flower delivery category.
• H.Bloom: Premium NYC-area floral design company serving corporate, hospitality, and residential clients with recurring subscriptions and event design — directly comparable to Black Petals' subscription and event service lines.
• BloomNation: Online marketplace connecting consumers to local florists; directly comparable to Black Petals' positioning as a 'true local florist' alternative to national warehouse brands and a potential sales channel partner.
• Farmgirl Flowers: DTC flower brand known for burlap-wrapped bouquets and strong social brand, competing for the same digitally-native, design-conscious urban gifting customers that Black Petals targets online.

Broad incumbents

• The Bouqs Co. National online flower delivery brand with farm-direct sourcing and subscription mechanics, competing with Black Petals for NYC online flower orders from consumers seeking modern, tech-enabled ordering.
• UrbanStems: Tech-forward national online florist with strong brand, partnerships, and subscription offering — competes for the same digitally-native NYC gifting customers as Black Petals' e-commerce channel.
• 1-800-Flowers.com: Largest US flower and gift retailer with national brand recognition, broad assortment, and Harry & David / Gourmet Foods portfolio — competing in NYC same-day delivery through its florist network, including as a marketplace that can undercut local-only shops.
• Teleflora: National network of independent local florists fulfilling orders through a clearinghouse model; competes for hospital, sympathy, and same-day NYC delivery demand that Black Petals also targets.
• FTD: Long-standing flower delivery network and brand (FTD, ProFlowers) handling a meaningful share of US online gifting orders, including in NYC, with both marketplace and direct fulfillment capabilities.
• ProFlowers: Established national online flower retailer under the FTD umbrella, competing for non-local NYC orders shipped in from outside the market and benchmark for online floral pricing and assortment depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/people/Black-Petals/61577211674584
• Instagraminstagram.com/blackpetals_usa?igsh=N2drcXBqbml5bzZz
• Pinterestpinterest.com/blackpetalsusa
• TikToktiktok.com/@blackpetals.us

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Black Petals Flowers