La Mar Cocina Peruana
- Company typePrivate
- Founded2008
- HeadquartersSouth San Francisco, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
La Mar Cocina Peruana firmographics
Firmographics- Name
- La Mar Cocina Peruana
- Legal name
- Acurio Restaurantes / Acurio International
- Website
- https://lamarcebicheria.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
La Mar Cocina Peruana industry classification
Industry- Product category
- Fine Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Caterers (722320)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Ethnic & Regional Cuisine Restaurants (THAFACAD)
- akta.pro secondary industries
- Hotel & Resort Restaurants (THAFACAH), Chef’s Table & Tasting Menu Restaurants (THAFACAG)
Keywords
Where La Mar Cocina Peruana is headquartered
LocationHeadquarters
- HQ city
- South San Francisco
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
La Mar Cocina Peruana business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Restaurant Sales: La Mar generates revenue through direct food and beverage sales at its owned restaurant locations worldwide, including à la carte menus, tasting menus, cocktail programs, and wine service. Revenue is generated per transaction at the point of sale.
- Special Event Dining Experiences: Ultra-premium ticketed dining events such as the Super Bowl week 'Prime Time: Flavors of the Bay' dinner ($699 per person) and holiday celebrations generate significant per-customer revenue through inclusive ticket pricing covering food, open bar, tax, and gratuity.
- Private Event Hosting: La Mar offers private event spaces for corporate events, business dinners, and exclusive celebrations, generating revenue through venue hire and custom menu arrangements.
- Holiday and Seasonal Dining Packages: Special holiday dining experiences (Christmas Eve, Christmas Day, New Year's Eve) are sold as priced packages with tiered seating options, ranging from $95 to $720 per person depending on the tier and occasion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Chef's Tasting Menu at La Mar San Francisco |
| Unit Pricing | Pay-as-you-go | Prime Time: Flavors of the Bay — Ultra-Premium Super Bowl Event |
| Unit Pricing | Pay-as-you-go | New Year's Eve Premier Dinner & Party |
| Unit Pricing | Pay-as-you-go | New Year's Eve Elite Dinner & Party |
| Unit Pricing | Pay-as-you-go | New Year's Eve Supreme Dinner & Party |
| Unit Pricing | Pay-as-you-go | Christmas Eve Dinner |
| Unit Pricing | Pay-as-you-go | Christmas Day Dinner |
| Unit Pricing | Pay-as-you-go | La Mar Madrid Tasting Menu (Noche Vieja / New Year's Eve) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
La Mar Cocina Peruana product offering
Product offeringCore offering
La Mar Cocina Peruana operates a global chain of upscale Peruvian cebichería restaurants serving traditional Peruvian cuisine with Japanese, Chinese, Spanish, Italian, and Andean influences. The brand sells dine-in food and beverage experiences through 10 owned restaurant locations worldwide, complemented by signature ceviche bar service, charcoal-fired oven cooking, a curated pisco and wine cocktail program, premium tasting menus, ticketed special events, and private event hosting.
Differentiator
Problem solved
Functional benefit
Products and services
- Signature Peruvian Cebiche Bar Dining
Quantifiable outcome
- La Mar Lima ranked No. 26 in Latin America's 50 Best Restaurants 2025
- +4 more outcomes
Companies that use La Mar Cocina Peruana
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
La Mar Cocina Peruana technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
La Mar Cocina Peruana partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and flagship.
- Bay Area Peruvian Restaurants (Passport to Peru)coreLa Mar Cocina Peruana San Francisco organized the 'Passport to Peru' initiative, a collaborative promotional program uniting up to 26 Peruvian restaurants across the Bay Area (San Francisco, East Bay, South Bay, Peninsula, and North Bay). Participating restaurants included Altamirano, El Dorado, Chotto Matte, Limón, Lomo Libre, Puerto 27, Barranco Cocina Peruana, La Costanera, and others. The program ran from July 6, 2026, culminating in a Peruvian market day at La Mar.
- Selby'sflagshipMichelin-starred Selby's collaborated with La Mar Cocina Peruana, Hog Island Oyster Co., and Sazerac on 'Prime Time: Flavors of the Bay,' an ultra-premium Super Bowl week dining event on February 5, 2026, at La Mar's San Francisco waterfront location. The six-course land-and-sea dinner featured rare wines including Far Niente Chardonnay, Kosta Browne single-vineyard selections, and the 2012 Dominus.
- Hog Island Oyster Co.flagshipHog Island Oyster Co. partnered with La Mar Cocina Peruana, Michelin-starred Selby's, and Sazerac for the 'Prime Time: Flavors of the Bay' Super Bowl week event, contributing land-and-sea cuisine highlights to the six-course dinner.
- SazeracflagshipSazerac hosted a top-shelf whiskey program at the 'Prime Time: Flavors of the Bay' event featuring Pappy Van Winkle and E.H. Taylor expressions alongside the six-course dinner at La Mar San Francisco.
- InterContinental DohacoreLa Mar Doha operates within the InterContinental Doha Beach & Spa, utilizing the hotel's facilities, event spaces, and customer base to deliver Peruvian cuisine in Qatar. The exclusive Gastón Acurio dining event on November 21, 2024, was hosted in partnership with the InterContinental.
- Acurio InternationalflagshipLa Mar is part of Acurio International's global portfolio of 10 locations. Acurio International is the parent company and franchisor overseeing the brand's international expansion, including new locations and brand strategy.
- Mandarin Oriental, MiamicoreLa Mar by Gastón Acurio Miami operated within the Mandarin Oriental, Miami hotel property on Brickell Key for 11 years, leveraging the luxury hotel's brand, clientele, and waterfront amenities. The original location closed in May 2025 due to building redevelopment, with a new location being built at 1451 South Miami Avenue.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
La Mar Cocina Peruana competitors and assessment
Company assessmentBroad incumbents
- Jaleo (José Andrés Group): Multi-concept celebrity-chef restaurant group anchored by Spanish/Latin-tapas brand Jaleo with locations in major US cities. Comparable operating model as a chef-driven full-service ethnic-cuisine chain with international expansion and award prestige.
- Nobu: Global upscale Japanese-cuisine chain founded by Nobu Matsuhisa with strong Nikkei/Peruvian-influenced menu DNA. Comparable as a celebrity-chef-led, hotel-anchored international chain occupying the same ultra-premium tier while operating at meaningfully greater scale.
Direct peers
- Astrid & Gastón: Flagship restaurant of the same founder, Gastón Acurio, located in Lima and considered among the most important Peruvian fine-dining venues globally. Directly comparable as a sister brand sharing operations, talent pipeline, and parent (Acurio Internacional).
- Costanera 700: Coastal Peruvian-cuisine restaurant in Chicago led by a Peru-trained chef focusing on cebiche and tiradito. Comparable as a Peruvian full-service cebichería competing for the same affluent diaspora and culinary-curious diner segments in major US markets.
- Chotto Matte: London- and Miami-based Nikkei (Japanese-Peruvian fusion) restaurant group expanding globally. Comparable because of shared Nikkei/Peruvian culinary vocabulary, full-service premium positioning, and presence at high-profile real estate including the InterContinental Miami.
- Coya: Global upscale Peruvian restaurant group operating in London, Miami, Dubai, Abu Dhabi and other international cities. Directly comparable as a multi-city full-service Peruvian dining concept targeting affluent diners in luxury hotel and high-street locations.
- Makoto (Mandalay Bay): Upscale Japanese-Peruvian/Nikkei restaurant by Makoto Okuwa located inside a Las Vegas luxury resort. Comparable for its hotel-anchored real estate strategy, Nikkei-led menu, and executive-chef-led premium positioning similar to La Mar Miami.
- Lima Restaurant (London): Upscale Peruvian restaurant in London's Fitzrovia, frequently cited as the UK's flagship Peruvian dining destination. Comparable as a high-end, full-service Peruvian concept exporting Peruvian cuisine to a major European capital with tasting-menu and Pisco-bar programs.
Regional players
- Emporium Cevicheria: Peruvian cebichería in Orlando with multiple locations, focused on affordable-to-mid-tier Peruvian dining. Comparable product concept (cebiche-led menu) but competes in a different US regional market with a distinctly less premium positioning.
Emerging players
- Manta by Ricardo Zarate: Peruvian/Japanese-inspired full-service restaurant in Honolulu led by a celebrated Peruvian-American chef. Comparable in its Nikkei-leaning menu and premium positioning, but a single-location operator versus La Mar's global multi-site footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
La Mar Cocina Peruana social profiles
Digital presenceLa Mar Cocina Peruana financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Mar Cocina Peruana leadership team
Management profileNumber of profiles
Profiles7 records
La Mar Cocina Peruana subsidiaries and ownership
Company hierarchySubsidiaries10 records
La Mar Cocina Peruana funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Mar Cocina Peruana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Mar Cocina Peruana
What does La Mar Cocina Peruana do?
La Mar Cocina Peruana operates a global chain of upscale Peruvian cebichería restaurants serving traditional Peruvian cuisine with Japanese, Chinese, Spanish, Italian, and Andean influences. The brand sells dine-in food and beverage experiences through 10 owned restaurant locations worldwide, complemented by signature ceviche bar service, charcoal-fired oven cooking, a curated pisco and wine cocktail program, premium tasting menus, ticketed special events, and private event hosting.
Is La Mar Cocina Peruana a public or private company?
La Mar Cocina Peruana is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was La Mar Cocina Peruana founded?
La Mar Cocina Peruana was founded in 2008. It employs 101 to 250 people.
Where is La Mar Cocina Peruana based?
La Mar Cocina Peruana is headquartered in South San Francisco, United States, in the North America region.
How does La Mar Cocina Peruana make money?
Four revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are special Event Dining Experiences, private Event Hosting and holiday and Seasonal Dining Packages.
Who are La Mar Cocina Peruana's main competitors?
Broad incumbents on record are Jaleo (José Andrés Group) and Nobu. Direct peers are Astrid & Gastón, Costanera 700, Chotto Matte, Coya, Makoto (Mandalay Bay) and Lima Restaurant (London). Emporium Cevicheria is listed as a regional player. Manta by Ricardo Zarate is listed as an emerging player.
Does La Mar Cocina Peruana have an API?
No public API is recorded for La Mar Cocina Peruana.
What industry is La Mar Cocina Peruana in?
La Mar Cocina Peruana's product category is Fine Dining Restaurants. Its primary akta.pro industry code is THAFACAD, Ethnic & Regional Cuisine Restaurants, with a secondary code of THAFACAH, Hotel & Resort Restaurants. Its NAICS code is 722511 and its SIC code is 5812.