LiaFi
LiaFi offered a consumer banking account product distributed exclusively through Magnolia Bank as a banking partner, targeting individual retail banking customers. The product has been discontinued effective June 30, 2026.
- Company typePrivate
- Founded-
- HeadquartersElizabethtown, United States
- Headcount—
- GTM typeB2C
- OfferingServices
LiaFi firmographics
Firmographics- Name
- LiaFi
- Website
- https://liafi.com
- Company type
- Private
- Operating status
- Operating
- Short description
- LiaFi offered a consumer banking account product distributed exclusively through Magnolia Bank as a banking partner, targeting individual retail banking customers. The product has been discontinued effective June 30, 2026.
- Ownership category
- akta.pro rank
LiaFi industry classification
Industry- Product category
- Retail Banking
- NAICS
- Savings Institutions and Other Depository Credit Intermediation (522180)
- SIC
- Savings Institutions, Not Federally Chartered (6036)
- akta.pro primary industry
- Mutual Savings Banks & Mutual Thrifts (FSABAEAD)
Keywords
Where LiaFi is headquartered
LocationHeadquarters
- HQ city
- Elizabethtown
- HQ country
- United States
- HQ region
- North America
Markets served
LiaFi business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D
Distribution channels1 record
LiaFi product offering
Product offeringCore offering
LiaFi offered a single banking account product distributed exclusively through Magnolia Bank as a banking partner. The product provided financial account services to retail/consumer customers and has been discontinued effective June 30, 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- LiaFi Account A bank account product offered through Magnolia Bank, designed to provide financial account services to retail/consumer customers. The product has been discontinued effective June 30, 2026.
Companies that use LiaFi
Customer profileSegments1 record
Ideal customer profiles1 record
LiaFi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LiaFi partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Magnolia BankcoreMagnolia Bank was the banking partner offering LiaFi account products. The LiaFi account product offered through Magnolia Bank has been discontinued effective June 30, 2026. Customer support available via email and phone (866.703.8206).
LiaFi competitors and assessment
Company assessmentEmerging players
- Unit: Unit is a banking-as-a-service platform that enables brands to launch bank-account products via partner banks — the infrastructure layer LiaFi's product sat on top of. Partial overlap: comparable technology/business-model stack but B2B rather than B2C.
- Treasury Prime: Treasury Prime provides embedded banking infrastructure linking fintechs to sponsor banks, enabling consumer account products like LiaFi's. Comparable at the distribution and integration layer that LiaFi depended on.
Direct peers
- Chime: Chime offers consumer checking and savings accounts distributed through partner banks, mirroring LiaFi's model of branding a bank account product on top of a sponsor bank's charter. It is the most analogous scaled example of the same product thesis LiaFi pursued.
- Dave: Dave operates a consumer banking account product through Evolve Bank & Trust as sponsor bank, targeting underbanked retail consumers. Comparable product, comparable channel architecture, comparable customer segment.
- Varo Bank: Varo provides consumer banking accounts via a partner-bank and later its own charter, targeting the same retail-banking-customer segment as LiaFi. Closely comparable in product, customer profile, and partner-bank distribution mechanism.
- Greenlight: Greenlight provides a debit/banking account for kids and teens through partner banks (e.g., Community Federal Savings Bank). Same partner-bank distribution model and consumer-banking-account product shape as LiaFi.
- Current: Current offers consumer banking accounts (checking, savings, debit) primarily through a sponsor bank arrangement, with a similar target customer (everyday retail banking consumers). Direct overlap with LiaFi's account-product positioning.
- Step: Step offers a banking account aimed at teens and young adults, distributed through a partner bank. While more age-focused, the underlying sponsor-bank account-product model is directly comparable to LiaFi's.
- Possible Financial: Possible offers a mobile banking account product (and small credit line) targeted at underbanked consumers through a partner bank. Closely comparable to LiaFi in product shape and target customer.
Broad incumbents
- SoFi: SoFi offers consumer banking accounts alongside a much broader suite of financial products, with its own bank charter. It is a broad incumbent in the same consumer-banking-account category LiaFi targeted, though significantly wider in scope.
Market position
Customer concentration
LiaFi financial estimates
Financial estimateRevenue estimate
Valuation estimate
LiaFi leadership team
Management profileNumber of profiles
LiaFi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LiaFi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LiaFi
What does LiaFi do?
LiaFi offered a single banking account product distributed exclusively through Magnolia Bank as a banking partner. The product provided financial account services to retail/consumer customers and has been discontinued effective June 30, 2026.
When was LiaFi founded?
LiaFi was founded in -1.
Where is LiaFi based?
LiaFi is headquartered in Elizabethtown, United States, in the North America region.
Who are LiaFi's main competitors?
Emerging players on record are Unit and Treasury Prime. Direct peers are Chime, Dave, Varo Bank, Greenlight, Current, Step and Possible Financial. SoFi is listed as a broad incumbent.
Does LiaFi have an API?
No public API is recorded for LiaFi.
What industry is LiaFi in?
LiaFi's product category is Retail Banking. Its primary akta.pro industry code is FSABAEAD, Mutual Savings Banks & Mutual Thrifts. Its NAICS code is 522180 and its SIC code is 6036.