Consejo de Promoción Turística de Quintana Roo

What Consejo de Promoción Turística de Quintana Roo does

The Consejo de Promoción Turística de Quintana Roo (CPTQ) is a decentralized entity (ente descentralizado) of the State Government of Quintana Roo, Mexico, whose statutory mission is to promote and consolidate the projection of Quintana Roo's tourism destinations domestically and internationally. It operates across four functional pillars — Strategic Planning, Marketing, Promotion, and Public Relations — and serves international tourists, travel trade professionals (travel agencies, tour operators, airlines, hoteliers), the MICE segment, and the weddings/romance segment. Its promotional footprint spans North America, Europe, Latin America, and Asia through participation in international tourism fairs such as ITB Berlin, WTM London, FITUR, and IFTM Top Resa, supported by regional managers dedicated to North America and to Asia/Europe/Mexico/Latin America.

CPTQ's core offering is institutional rather than commercial: it does not sell vacation packages or commercial software products. Its deliverables are destination-marketing campaigns, cooperative marketing programs with travel trade partners, familiarization and press trips, market intelligence reports covering tourist profiles, available airline seats, and hotel occupancy, public-relations and media relations output, and event-calendar and public-transparency reporting under the "Caribe Mexicano" regional destination brand. The technology surface is a digital presence — official website (cptq.mx), social media on Facebook, Instagram, and X — plus event management for trade shows, roadshows, and MICE/BODAS events; the adjacent Fideicomiso de Promoción Turística del Estado de Quintana Roo tourism promotion trust fund is operated as a wholly-owned subsidiary handling fiduciary assets.

The business model is government-budget-funded: primary income is public budget allocation through the State Government of Quintana Roo and the Tourism Promotion Trust Fund, with a secondary income stream of unit-priced participation fees charged to travel-trade participants ($200-$3,900 USD per event depending on event type, e.g., roadshows $300-$400, trade shows $200-$500, international fairs $1,000-$2,000, MICE fairs $2,500-$3,900, romance/BODAS events $500-$1,300). Customers are travel-trade enterprises and meeting/wedding planners rather than end consumers; no revenue, headcount, or budget figures are publicly disclosed in the input.

Name

Consejo de Promoción Turística de Quintana Roo

Legal name

Consejo de Promoción Turística de Quintana Roo

Website

https://cptq.mx

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

The Consejo de Promoción Turística de Quintana Roo (CPTQ) is a decentralized government entity of Quintana Roo, Mexico, promoting Caribbean Mexican destinations internationally through marketing campaigns, international travel fairs, and partnerships with airlines, travel agencies, and tour operators across four regions.

Ownership category

akta.pro rank

Product category

Tourism Promotion Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Foreign Governments (8888)

akta.pro primary industry

Sustainable & Responsible Incentives (Carbon Management, ESG Reporting) (THAHADAO)

Keywords

• Destination marketing
• Tourism promotion
• Travel trade events
• MICE tourism
• Destination branding

Headquarters

HQ city

Playa Del Carmen

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Government Budget Allocation: CPTQ operates as a decentralized entity of the State Government of Quintana Roo, funded through public budget allocations and the Fideicomiso de Promoción Turística del Estado de Quintana Roo (Tourism Promotion Trust Fund) for promoting tourist destinations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

CPTQ is the official state government tourism promotion agency for Quintana Roo, Mexico. It promotes Caribbean Mexican destinations (Cancún, Riviera Maya, Tulum, Playa del Carmen, Cozumel, Isla Mujeres, and others) through international marketing campaigns, participation in global tourism fairs and roadshows, cooperative marketing programs with airlines and tour operators, and dedicated MICE and Weddings/BODAS event promotion. It also produces market intelligence on tourist profiles, airline seat capacity, and hotel occupancy, and administers the Fideicomiso de Promoción Turística del Estado de Quintana Roo tourism promotion trust fund.

Product overview

Consejo de Promoción Turística de Quintana Roo (CPTQ) is a decentralized government agency of the State of Quintana Roo dedicated to promoting and consolidating the projection of tourist destinations within the state. The organization operates across four key functional areas: Strategic Planning, Marketing, Promotion, and Public Relations. CPTQ does not offer a commercial software product; rather, it provides institutional services including transparency and public accountability reporting (armonización contable), quarterly and annual goals and indicators (metas e indicadores), public financial statements, event calendars for trade show and MICE promotions, administrative manuals, and ethics and integrity committee disclosures. The organization also manages the Fideicomiso de Promoción Turística del Estado de Quintana Roo (Tourism Promotion Trust), overseeing fiduciary assets dedicated to destination promotion.

Differentiator

Problem solved

Functional benefit

Brands

• Caribe Mexicano: Regional tourism brand representing Quintana Roo destinations including Cancún, Riviera Maya, Tulum, Cozumel, Isla Mujeres, and other destinations.

Products and services

• International Tourism Fair Participation Coordinated CPTQ presence at major international tourism fairs including ITB Berlin, WTM London, FITUR, and IFTM Top Resa, where the agency promotes Quintana Roo destinations and engages travel trade professionals; participation fees range $1,000-$2,000 USD per event.

Quantifiable outcome

• Derrama Económica por Turismo (Tourism Economic Impact)
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Airlines and airline partnerscoreStrategic or Co-development PartnerCooperative agreements with airlines to increase air seat capacity to Quintana Roo airports. CPTQ monitors and reports on available airplane seats as a key performance indicator for tourism promotion.
• Travel agencies and tour operatorscoreChannel Partner/ Reseller/ DistributorPartnerships with travel agencies and tour operators worldwide to promote and sell Caribbean Mexican tourism destinations through cooperative marketing programs and exclusive promotional events.
• SEDETUR (Secretaría de Desarrollo Económico y Turismo)coreStrategic or Co-development PartnerCPTQ works with SEDETUR for enterprise registration and coordinated tourism development efforts in Quintana Roo.

Scale indicators1 record

Recent moves2 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/CPTQROO
• Facebookfacebook.com/CPTQ.MX
• Instagraminstagram.com/cptq.mx
• LinkedInlinkedin.com/company/cptq

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Consejo de Promoción Turística de Quintana Roo