Power Wheels Service Center

Name

Power Wheels Service Center

Legal name

Power Wheels Service Center

Website

https://powerwheelsservicecenter.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Power Wheels Service Center is a small Louisville, Kentucky-based retailer, founded in 1994, that sells replacement parts and accessories — including 6V and 12V batteries, chargers, steering wheels, shifters, and footboards — for Fisher-Price Power Wheels children's ride-on vehicles to end-consumer households.

Ownership category

akta.pro rank

Product category

Ride-on Toy Replacement Parts

NAICS

Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Car Chargers & Vehicle Power Adapters (CRACATAB)

Keywords

• Ride-on toy parts
• Power Wheels parts
• Toy battery replacement
• 6V 12V batteries
• Ride-on vehicle accessories

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

Power Wheels Service Center is a retailer of 6V and 12V batteries, chargers, steering wheels, shifters, and footboards. Its core function is supplying replacement parts and accessories for Fisher-Price Power Wheels children's ride-on toy vehicles to end consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• 6V Batteries Replacement 6-volt batteries used to power smaller Fisher-Price Power Wheels ride-on toy vehicles. Sold to parents or guardians restoring operation of a child's toy.
• 12V Batteries Replacement 12-volt batteries used to power larger Fisher-Price Power Wheels ride-on toy vehicles. Sold to parents or guardians restoring operation of a child's toy.
• Battery Chargers Replacement chargers for Power Wheels 6V and 12V ride-on toy vehicle batteries. Sold to consumers needing to replenish an original or replacement battery.
• Steering Wheels Replacement steering wheels for Fisher-Price Power Wheels ride-on toy vehicles. Sold to consumers needing to replace a damaged or missing component.
• Shifters Replacement shifters for Fisher-Price Power Wheels ride-on toy vehicles. Sold to consumers needing to replace a damaged or missing direction/gear control component.
• Footboards Replacement footboards for Fisher-Price Power Wheels ride-on toy vehicles. Sold to consumers needing to replace a damaged or worn foot-well component.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Emerging players

• Kid Trax Toys: Manufacturer of children's 6V/12V ride-on toys sold at mass retail; an adjacent brand whose similar battery/charger SKUs represent a logical expansion category for a Power-Wheels-focused parts retailer.
• Dynacraft: Ride-on toy and wheeled-goods manufacturer (including battery-powered vehicles) with a comparable replacement-parts aftermarket dynamic that a Power Wheels specialist could serve with limited incremental capability.
• Razor USA: Manufacturer of ride-on toys, scooters, and small electric mobility products using similar battery architectures; adjacent to Power Wheels Service Center's 6V/12V battery and charger competence area.
• Peg Perego USA: Manufacturer of premium children's ride-on vehicles (John Deere, Polaris licensed models) with its own aftermarket parts demand — directly adjacent in product category and customer demographic to Power Wheels Service Center.

Direct peers

• Power Wheels Parts: Online retailer specializing in aftermarket replacement parts and accessories for Fisher-Price Power Wheels ride-on toys — the closest direct competitor to Power Wheels Service Center, serving the same brand-specific installed base with the same SKUs.
• PartSelect: Direct-to-consumer retailer specializing in replacement parts (appliances vs. ride-on toys) — analogous business model of curating and shipping brand-specific consumable/replacement parts to end consumers online.
• RepairClinic: Online retailer of appliance and equipment replacement parts with installation guidance; comparable to Power Wheels Service Center in operating a parts-led e-commerce model that monetizes the long tail of replacement demand.
• eReplacementParts.com: Niche e-commerce retailer of replacement parts across multiple equipment categories; comparable business model to Power Wheels Service Center in specializing in hard-to-source aftermarket components for a defined installed base.

Regional players

• Best Choice Products: Mass-market retailer/manufacturer of ride-on toys and outdoor play products; overlapping SKU category (12V kids' ride-on batteries, chargers, replacement parts) and an additional distribution channel competing for the same end consumer.

Broad incumbents

• Fisher-Price (Mattel): Original equipment manufacturer and brand owner of Power Wheels — the incumbent whose installed base and product roadmap directly determine the addressable market for Power Wheels Service Center's parts business.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Power Wheels Service Center