Campervan Reykjavik

What Campervan Reykjavik does

Campervan Reykjavik is a privately held Icelandic vehicle rental operator founded in 2015 and headquartered in Keflavík/Reykjavík. The company rents a multi-tier fleet of recreational vehicles across four product categories: compact campervans (Odin and Loki lines, including Ragnar Master and Thor California 4x4), 4x4 vehicles with rooftop tents (Thor Eclipse, Duster, and Bigster), 4x4 campers (Thor Campster), and full motorhomes with kitchen, shower, and toilet facilities (Freyja and Magni lines). Several models are F-road certified for Iceland's highland interior routes. The core technology is a web-based booking platform that supports real-time vehicle selection, date selection, and online reservation, paired with 24/7 multilingual customer support and on-site pickup/drop-off at Keflavík International Airport with free shuttle transfers.

The business operates a direct-to-consumer go-to-market: customers book and pay through the company's website (campervanreykjavik.com), with all rentals including CDW insurance, unlimited mileage, and a 48-hour full-refund cancellation policy. Pricing is unit-based and daily, ranging from 8,072 ISK/day for budget campervans to 34,500 ISK/day for premium motorhomes, with seasonal dynamic pricing (up to 50% low-season discounts, 10% last-minute July sales) and volume discounts on longer rentals. Customer segments are horizontal personas spanning solo explorers, couples, families, and larger groups; all serve inbound leisure tourism. Distribution runs through the company's own website, an Iceland travel content blog, Instagram and Facebook organic social, a downloadable PDF guide, and partnerships with the Iceland Camping Card program and 'What's On' Reykjavík tourist information office. The company holds no disclosed external funding, no parent entity, and no public revenue figures.

Name

Campervan Reykjavik

Legal name

Campervan Reykjavik

Website

https://www.campervanreykjavik.com

Company type

Private

Operating status

Operating

Short description

Campervan Reykjavik is a privately held Icelandic rental operator, founded in 2015, that rents campervans, 4x4 campers, rooftop tents, and motorhomes directly to leisure travelers through its website, with 24/7 Keflavík Airport pickup and a fleet of ~25 vehicles.

Ownership category

akta.pro rank

Product category

Campervan and Motorhome Rental

NAICS

Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Campervan Rentals (Class B / Converted Vans) (THADAIAA)

Keywords

• Campervan rentals
• Motorhome rentals
• 4x4 camper hire
• Rooftop tent rentals
• Recreational vehicle rental

Headquarters

HQ city

Keflavík

HQ country

Iceland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Campervan and Motorhome Rentals: Daily rental fees charged per vehicle type. Pricing varies by vehicle category (campervans, rooftop tents, 4x4 campers, motorhomes), with prices ranging from 8,072 ISK/day for budget campers to 34,500 ISK/day for premium motorhomes. Peak season (summer) commands higher rates while low season offers up to 50% discounts. Longer rentals receive lower daily rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Campervan Reykjavik rents a fleet of campervans, motorhomes, 4x4 campers, and rooftop tent vehicles to travelers exploring Iceland. Vehicles are picked up and dropped off 24/7 at Keflavik International Airport with complimentary shuttle transfers, and all rentals include CDW insurance, unlimited mileage, and flexible 48-hour cancellation.

Product overview

Campervan Reykjavik operates a multi-brand fleet of recreational vehicles for Iceland rental, organized into four distinct product categories: Campervans (the Odin and Loki lines, plus Ragnar Master and Thor California 4x4) providing compact to mid-size vehicles with built-in beds and basic kitchen facilities; Rooftop Tents (Thor Eclipse, Duster, and Bigster lines) offering 4x4 vehicles with roof-mounted tent accommodation for highland and F-road exploration; 4x4 Campers (Thor Campster) designed for Iceland's rugged terrain; and Motorhomes (Freyja and Magni lines) providing full-featured RVs with built-in beds, full kitchens, showers, and toilets. All rentals include CDW insurance, unlimited mileage, and flexible cancellation, with premium extras included on select models. The company has operated since 2015, serving travelers exploring Iceland via routes including the Ring Road, Golden Circle, and highland F-roads.

Differentiator

Problem solved

Functional benefit

Products and services

• Campervan Rentals Compact to mid-size campervans including the Odin (Dokker, Doblò variants), Loki (Fiat Scudo, Renault Trafic, Opel Vivaro), Ragnar Master (seats/sleeps 5 with sink and heating), and Thor California 4x4 lines, suitable for solo travelers, couples, and families exploring Iceland's Ring Road and Golden Circle.
• Motorhome Rentals Full-featured motorhomes including Freyja Caratour, Freyja Caratour Basic, Freyja Benivan, Freyja Benivan Basic, Magni Ducato, Magni Weinsberg, Magni Weinsberg 4 EXP, Magni Forster, and Magni Weinsberg 5. These provide complete kitchens, hot showers, toilets, and sleeping for up to 5, suited for families and groups wanting maximum amenities on extended Iceland road trips.
• 4x4 Camper Rentals Premium 4x4 campers designed for Iceland's rugged terrain and F-roads, including the Thor Campster 4x4 (Mercedes-based, seats 4, sleeps 3). All 4x4 campers are F-Road approved for highland exploration.
• Rooftop Tent Rentals 4x4 vehicles equipped with rooftop tents for highland and F-road travel, including Thor Eclipse Roof Tent 4x4 Auto, Thor Duster Roof Tent 4x4 (2023 and 2020 models), and Thor Bigster Roof Tent 4x4. All are F-Road approved, compact, and include cooking kits and sleeping areas for two.
• Free Keflavik Airport Transfer Service Complimentary pickup and drop-off shuttle service between Keflavik International Airport and the rental operations center, available 24/7 including weekends, included with every campervan rental booking.

Quantifiable outcome

• 48-hour full refund cancellation policy
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Trusted Icelandic PartnersminorOthersThe company works with trusted Icelandic businesses for extras and services, though specific partner names are not publicly listed. These partnerships provide additional services and equipment for travelers.
• What's On Tourist Information Office (Reykjavik)minorOthersLocated at Laugavegur 5 in Reykjavik city center with opening hours 09:00-21:00, 7 days a week. Issues Iceland Camping Cards for travelers.
• Iceland Camping Card ProgramcoreStrategic or Co-development PartnerThe Iceland Camping Card covers around 35 campsites across Iceland for 28 days (May 15 - September 15). Valid for 2 adults and up to 4 children under 16 in one unit. Cost approximately 159 EUR. Campervan Reykjavik promotes this card to customers for saving on campsite fees.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Happy Campers Iceland: Direct Icelandic campervan rental competitor offering 4x4 campers, standard campervans, and motorhomes targeted at international travelers exploring Iceland. Highly comparable in product category, target customer (self-drive adventure travelers), and operating geography.
• Kuku Campers Iceland: Icelandic campervan rental specialist with a similar fleet of 4x4 and 2WD campers, rooftents, and motorhomes. Competes directly on airport pickup, pricing, and F-Road certified vehicles in the same Reykjavik/Keflavik market.
• Go Campers Iceland: Iceland-based campervan rental company offering rooftop tent vehicles, 4x4 campers, and motorhomes to international travelers. Comparable in market positioning, fleet breadth, and direct-to-consumer booking model.
• CampEasy Iceland: Icelandic campervan and motorhome rental operator with a fleet spanning budget to premium tiers, focused on the self-drive tourist market. Direct competitor with overlapping customer segments and Keflavik airport operations.
• Touring Cars Iceland: Iceland dealer-rental company offering 4x4 vehicles, campers, and motorhomes specifically suited for Iceland's F-roads and highland routes. Comparable in 4x4 highland specialization and international traveler base.
• Motorhome Iceland: Smaller Icelandic motorhome and camper rental operator with a focus on premium, full-amenity RVs. Comparable in targeting the family and group traveler segment with motorhome category specifically.

Broad incumbents

• Hertz Iceland: Global car rental incumbent with strong Iceland presence at Keflavik Airport. While primarily a passenger car rental company, it offers broader fleet capabilities and competes for the same inbound tourist rental market, including some SUV/4x4 segments.
• Lotus Car Rental Iceland: Established Icelandic car rental company with broader fleet offerings including 4x4 SUVs and passenger vehicles. While not specialized in campervans, it competes for the airport-pickup, self-drive tourist segment in Iceland.
• Blue Car Rental Iceland: Larger Icelandic rental brand with airport operations and broader fleet including SUVs and 4x4 vehicles. Competes for the same inbound tourist market at Keflavik, though less specialized in the campervan category.

Emerging players

• Rent.is: Icelandic rental company offering campervans and passenger vehicles with a tech-forward booking platform. Comparable in D2C online rental model and direct competition for traveling customer segments.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/campervanreykjavik
• Instagraminstagram.com/campervan_reykjavik

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campervan Reykjavik