Visit New Hampshire

What Visit New Hampshire does

Visit New Hampshire, operating as 'Visit NH', is a state government tourism promotion entity operated as a division of the NH Department of Business and Economic Affairs, headquartered at 100 North Main St, Suite 100 in Concord, NH. It runs the official state tourism website (visitnh.gov), which serves as a free public information portal for prospective visitors, providing trip planning tools, seasonal guides, an events calendar, searchable attraction directories, accommodation listings, and themed content hubs such as the Ice Cream Trail, Craft Beverages Directory, Covered Bridges, and Christmas Tree Farms. The organization serves leisure tourists, families, business/group travelers, and outdoor recreation enthusiasts across New England's four-season destination market, with no commercial products sold through the site.

The entity's core technology is a standard content management website supplemented by active social media channels (X, Instagram, Facebook, YouTube, Pinterest), an email newsletter, and content series including 'How I Live Free' video programming. No proprietary technology, API, SDK, or AI/ML capabilities are disclosed. Distribution extends through the official site, the ChooseNH.com relocation/economic development platform, and partnership placement on the national VisitTheUSA.com portal. Headcount is in the 11–50 range, consistent with a state division operating a marketing and content function rather than a commercial enterprise.

Business model mechanics are entirely non-commercial: Visit NH is publicly funded through the state government's budget allocation to the Department of Business and Economic Affairs, Division of Travel and Tourism Development. There are no subscription tiers, no transactions, no advertising revenue, and no customer relationships in the revenue sense. The economic value generated is indirect, measured through state tourism tax receipts and visitor spending rather than entity-level revenue. This structure places the entity outside the standard PE/VC/M&A evaluative framework — there is no equity, no shareholders, no M&A pathway, and no commercial exit — and investment analysis here is constrained to assessing operational effectiveness, mandate stability, and budget trajectory.

Name

Visit New Hampshire

Legal name

NH Department of Business and Economic Affairs, Division of Travel and Tourism Development

Website

https://visitnh.gov

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Visit New Hampshire is a state government tourism promotion entity operating the official visitnh.gov portal, delivering free travel planning content, event calendars, attraction directories, and seasonal guides to leisure tourists, families, and group travelers visiting the Granite State.

Ownership category

akta.pro rank

Product category

State Tourism Promotion

NAICS

Convention and Visitors Bureaus (561591), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industry

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

Keywords

• State tourism marketing
• Destination promotion services
• Visitor information portal
• Travel planning resources
• Leisure tourism promotion

Headquarters

HQ city

Concord

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Government Funded Tourism Promotion: Operated by the NH Department of Business and Economic Affairs, Division of Travel and Tourism Development. Funded through state government budgets rather than commercial revenue generation.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Visit New Hampshire is the official state tourism promotion entity, operating a free public website (visitnh.gov) that delivers comprehensive travel planning content for visitors to New Hampshire. The site provides seasonal guides, an activity directory, an events calendar, lodging and dining directories, attraction listings, and curated articles and video content showcasing outdoor recreation, historical sites, and the state's craft beverage scene. All resources are offered free of charge, funded through state government budgets as a public tourism marketing service.

Product overview

Visit New Hampshire is a state tourism marketing platform operated by the NH Department of Business and Economic Affairs, Division of Travel and Tourism Development. The website serves as the official tourism portal for the Granite State, offering a unified platform that combines multiple resource types: the core Visit NH Website serving as the main hub, supplemented by the Visitor's Guide, E-Newsletter subscription service, and seasonal trip planning tools (Plan Your Trip). The Things to Do section provides activity directories spanning outdoor recreation (hiking, skiing, kayaking, camping, fishing), while Places to Go covers attractions and destinations. Content marketing is delivered through Get Inspired (Articles & Inspiration, How I Live Free Video Series), and special initiatives like America's 250th celebrate the state's history. Additional resources include Craft Beverages Directory (breweries, wineries, distilleries), Shopping Guide, Events Calendar, and comprehensive accommodation options.

Differentiator

Problem solved

Functional benefit

Products and services

• Visit NH Website

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Massachusetts Office of Travel and Tourism (MOTT): Massachusetts' state tourism office. Comparable as a New England state DMO promoting diverse regions, historical sites, and outdoor activities to drive visitor demand.
• Visit Maine: Maine's official state tourism office under the Department of Economic and Community Development. Most directly comparable as a neighboring New England DMO with similar outdoor recreation, coastal/lake focus, and seasonal marketing cycles.
• Pure Michigan (Travel Michigan / Michigan Economic Development Corporation): Michigan's state tourism marketing brand, famous for emotional long-form video campaigns. Comparable as a state-level DMO promoting outdoor recreation, lakes, and seasonal destinations through owned digital channels.
• Visit Florida: Florida's official state tourism promotion corporation. Closely comparable in scope, funding model (state-supported), multi-channel marketing approach, and breadth of activities covered across diverse regions.
• Visit California: California's official state tourism marketing organization, operating the visitcalifornia.com destination portal. Most directly comparable as a state-level DMO with a large marketing budget and similar content/SEO-driven visitor acquisition model.
• Choose Chicago: Chicago's convention and visitors bureau and city-level DMO. Comparable as a destination marketing organization funded through tourism assessments that promotes attractions, events, and lodging via a content-driven website.
• Travel Oregon: Oregon's semi-independent state tourism agency. Comparable as a state-funded DMO promoting outdoor recreation, scenic drives, food/beverage tourism, and regional diversity through a content-rich website.
• Vermont Department of Tourism and Marketing: Vermont's official state tourism marketing organization. Closely comparable as a neighboring small New England state DMO competing for the same regional visitor, with overlapping ski, foliage, and craft-beverage tourism.

Broad incumbents

• Tripadvisor: The largest private travel planning platform with reviews, booking, and AI trip tools. Adjacent competitor for trip-planning attention and downstream booking conversion that Visit NH channels toward — and competes with — for visitor mind share.

Others

• Brand USA: The national destination marketing organization for the United States, which Visit NH partners with via VisitTheUSA.com. Adjacent as the higher-tier national DMO that amplifies state-level campaigns and provides international reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/visitnh
• YouTubeyoutube.com/user/VisitNewHampshire
• Facebookfacebook.com/VisitNH
• Instagraminstagram.com/visitnh
• Pinterestpinterest.com/visitnh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visit New Hampshire