Bowlero Corporation

What Bowlero Corporation does

Bowlero Corporation, which rebranded to Lucky Strike Entertainment Corporation effective December 12, 2024 (NYSE: LUCK, formerly BOWL), is the world's largest owner and operator of bowling entertainment centers, serving more than 40 million guests annually across approximately 350-365 locations in 35 U.S. states plus Canada and Mexico. The company operates a portfolio of differentiated brands spanning value to premium positioning — including Bowlero (blacklight nightlife bowling), Bowlmor Lanes (upscale), AMF (family/casual), and Lucky Strike (upscale flagship) — alongside acquired water parks (Raging Waves, Big Kahuna's, Wet 'n Wild Emerald Pointe, Shipwreck Island, Raging Waters LA) and family entertainment centers (Boomers Parks, Castle Park). It also owns the Professional Bowlers Association (PBA), the major league of bowling, which feeds a multi-year FOX Sports broadcast partnership.

The company generates revenue through a transactional, per-venue model encompassing bowling lane rentals, arcade and amusements, food and beverage, bar service, private events and parties, and recurring league bowling subscriptions across 300,000+ league participants. Pricing is unit-based and varies by center, day, and time, with custom quotes for corporate events. Distribution is fully direct-to-consumer via company-operated physical venues; there are no resellers or franchisees. Digital extensions include the MVB Rewards loyalty program, the PLAYSTUDIOS/playAWARDS cross-platform points exchange, the Skillz-powered 'Strike! By Bowlero' mobile esports game, App8 contactless dining, and NFT-based PBA League Bowler Certification awards on the Avalanche blockchain.

The company completed its NYSE listing in December 2021 via SPAC merger with Isos Acquisition Corporation at a $2.6 billion valuation, backed by strategic investor Atairos (since 2017). Growth has been driven primarily by aggressive roll-up M&A — including AMF Bowling (2013), Brunswick's bowling business (2014), the PBA (2019), Bowl America (2021), and Lucky Strike Entertainment (2023, $90M) — alongside same-venue modernization, brand tiering, and vertical expansion into water parks and FECs through the 2024 rebrand.

Name

Bowlero Corporation

Legal name

Bowlero Corporation

Website

https://www.bowlerocorp.com

Company type

Public

Founded year

2013

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Lucky Strike Entertainment Corporation (formerly Bowlero Corporation, NYSE: LUCK) is the world's largest owner and operator of bowling entertainment centers, operating approximately 350-365 venues across the U.S., Canada, and Mexico under brands including Bowlero, Bowlmor, AMF, and Lucky Strike, and serving over 40 million guests annually with expanded offerings in water parks and family entertainment centers.

Ownership category

akta.pro rank

Headquarters

HQ city

Mechanicsville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Bowling and Entertainment Center Operations: Revenue from bowling lanes, arcade games, billiards, food and beverage, bar services, and amusements at company-owned and operated centers across North America.
2. Private Events and Parties: Revenue from hosting corporate events, birthday parties, and group bookings. The company booked over 160,000 parties and events in 2019.
3. League Bowling: Revenue from league bowling programs with over 300,000 league bowlers at company centers.
4. Water Parks and Family Entertainment: Revenue from water parks (Raging Waves, Big Kahuna's, Wet 'n Wild Emerald Pointe, Shipwreck Island) and family entertainment centers (Boomers Parks, Castle Park), expanding beyond traditional bowling entertainment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Bowlero Corporation operates the world's largest network of bowling entertainment centers spanning value, mid-range, and premium brands (Bowlero, AMF, Bowlmor Lanes, Lucky Strike), serving 40+ million guests annually across 350+ locations in the United States. The company sells bowling lane access, arcade games, billiards, food and beverage, private event hosting, and league bowling subscriptions. Following the 2024 rebrand to Lucky Strike Entertainment, the company has expanded into water parks and family entertainment centers.

Product overview

Bowlero Corporation, rebranded to Lucky Strike Entertainment effective December 12, 2024, operates as a location-based entertainment platform rather than a single product. The company offers bowling entertainment through multiple brands (Bowlero, Bowlmor Lanes, AMF, and Lucky Strike), augmented by the Professional Bowlers Association (PBA) media property. Following the 2024 rebrand, Lucky Strike Entertainment has expanded beyond traditional bowling into water parks (Raging Waves, Big Kahuna's, Wet 'n Wild Emerald Pointe, Shipwreck Island) and family entertainment centers (Boomers Parks, Castle Park). The portfolio spans over 360 locations across North America serving 40+ million guests annually, combining physical entertainment venues with digital experiences including mobile esports (Strike! By Bowlero) and blockchain-based awards (PBA League Bowler Certification NFTs).

Differentiator

Problem solved

Functional benefit

Brands

• PBA (Professional Bowlers Association): The major league of bowling and growing media property that boasts millions of fans around the globe.
• Raging Waters Los Angeles
• Raging Waves Waterpark
• Big Kahuna's Water & Adventure Park
• Boomers Parks
• Wet 'n Wild Emerald Pointe
• Shipwreck Island Waterpark
• Castle Park

Products and services

• Lucky Strike Entertainment Premier flagship brand offering upscale bowling, high-energy atmosphere, sophisticated menu, private event spaces, billiards, and first-class amusements. Positions as a versatile entertainment platform beyond traditional bowling.
• Bowlero Blacklight bowling and retro-inspired bowling entertainment featuring interactive arcade games, signature cocktails, and an oversized shareables menu targeting nightlife and party demographics.
• Bowlmor Lanes Nightclub-inspired upscale bowling combining blacklight lanes and arcade games with inventive menu and original cocktails for corporate events, special occasions, date nights, and family parties.
• AMF America's place to play offering modern family-friendly bowling with league-friendly lanes and comfort food menu, targeting everyday enthusiasts and committed league bowlers.
• Professional Bowlers Association (PBA) Major league of bowling and media property hosting professional competitions and operating a television partnership with FOX Sports; serves millions of fans globally.
• Raging Waves Waterpark Illinois' largest waterpark featuring thrilling slides, relaxing rivers, and family-friendly atmosphere acquired as part of expansion beyond bowling.
• Big Kahuna's Water & Adventure Park Florida's tropical water and adventure park offering slides, wave pools, and dry-land attractions for vacation-style family experiences.
• Boomers Parks Family entertainment centers offering mini golf, go-karts, arcade games, and bumper boats with family-first atmosphere.
• Raging Waters Los Angeles Southern California waterpark destination featuring thrilling slides, splash zones, lazy river, and wave pools serving guests throughout the warm season.
• Wet 'n Wild Emerald Pointe Waterpark High-energy waterpark with thrilling slides, wave pools, and family attractions serving seasonal guests.
• Shipwreck Island Waterpark Classic family-friendly pirate-themed waterpark in Panama City Beach, Florida featuring body slides, tube rides, lazy river, and splash areas.
• Castle Park Classic amusement park combining rides, mini golf, arcade games, and seasonal events with modern family fun.
• Strike! By Bowlero Mobile esports bowling game powered by Skillz platform bringing digital competition to Bowlero's physical bowling centers.
• PBA League Bowler Certification (LBC) Program Membership and certification program endorsed by the PBA for active league bowlers at company bowling centers, including NFT-based honors awarded to approximately 300,000 participants.

Named customers3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• The Door (PR Agency)minorGTM or Marketing Partner · 19 August 2022Lifestyle PR firm selected as agency of record for Bowlero and PBA public relations, social media and influencer services.
• BPAA (Bowling Proprietors' Association of America)minorStrategic or Co-development Partner · 28 June 2022Bowlero rejoined the BPAA, the industry trade association for bowling center proprietors.
• playAWARDS (PLAYSTUDIOS)minorGTM or Marketing Partner · 21 July 2021Loyalty rewards partnership allowing PLAYSTUDIOS app users to exchange loyalty points for complimentary bowling games and arcade credits at Bowlero centers.
• International Bowling Federation (IBF)minorStrategic or Co-development Partner · 19 April 2021Long-term strategic partnership between PBA and IBF aimed at driving the global profile of bowling and increasing participation worldwide.
• LightlifeminorGTM or Marketing Partner · 13 October 2020Official Plant-Based Food Partner for Bowlero Corp and 2020 PBA Tour.
• FOX SportscoreStrategic or Co-development Partner · 1 January 2019Multi-year television partnership with FOX Sports to broadcast PBA professional bowling events and bring the sport to millions of fans across the US and globally.
• iHeartRadiominorGTM or Marketing PartnerMarketing partnership involving brand collaborations and promotional activities. Listed as a brand worked with on the press page.
• Autism SpeaksminorGTM or Marketing PartnerCharitable partnership and awareness initiatives. Listed as a brand worked with on the press page.
• Feeding AmericaminorGTM or Marketing PartnerCharitable partnership and food donation program. Listed as a brand worked with on the press page.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Dave & Buster's Entertainment: Dave & Buster's operates location-based entertainment venues combining arcade games, food and beverage, and sports viewing. Directly comparable as a competing operator of physical entertainment centers targeting adults and families with similar transaction-based revenue model across food, games, and events.
• Round One Entertainment: Round One is a Japanese-based operator of bowling and amusement centers with U.S. locations featuring bowling, arcade games, karaoke, and food service. Directly comparable bowling-plus-amusement concept with similar value-positioning and family/youth demographic focus.
• Topgolf Callaway Brands: Topgolf operates golf-based entertainment venues combining sport simulation, food and beverage, and social entertainment. Comparable as a tech-enabled, upscale location-based entertainment concept targeting similar demographics (corporate events, families, adult social outings) with similar AUV profile and multi-unit footprint.
• Main Event Entertainment: Main Event operates family entertainment centers featuring bowling, laser tag, billiards, arcade games, and food service. Directly comparable as a multi-format family entertainment operator with bowling as a core offering, similar demographic targeting and revenue mix.

Broad incumbents

• Brunswick Corporation: Brunswick historically operated bowling centers before divesting that business to Bowlero in 2014. Now focused on marine, fitness, and active recreation products. Comparable as the historical bowling industry incumbent and former direct competitor whose bowling center business Bowlero absorbed.
• Cinemark Holdings: Cinemark is a major movie theater chain operating physical entertainment venues across the Americas. Comparable as a public company operating location-based entertainment venues with similar transaction-based concession revenue and exposure to discretionary entertainment spending trends.
• SeaWorld Entertainment: SeaWorld operates theme parks and water parks across the U.S. Comparable as a public operator of water parks and family entertainment destinations, directly relevant to Lucky Strike's recent water park expansion strategy.
• AMC Entertainment Holdings: AMC operates the largest movie theater chain in the U.S. Comparable as a public location-based entertainment operator with similar fixed-cost physical venue economics, concession revenue model, and exposure to discretionary consumer spending.
• Cedar Fair (now Six Flags): Six Flags operates regional theme parks and water parks across North America following the Cedar Fair merger. Comparable as a multi-unit operator of location-based family entertainment destinations, including water parks that overlap with Lucky Strike's recent water park acquisitions.

Emerging players

• Xponential Fitness: Xponential Fitness operates boutique fitness brands like Club Pilates and CycleBar under a franchise model. Comparable as a public multi-brand operator of experiential lifestyle venues with similar franchise/multi-brand portfolio strategy and consumer leisure spending exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BowleroCorp
• LinkedInlinkedin.com/company/bowlero-corp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bowlero Corporation