What Dhun Wellness does

Dhun Wellness, operated under SMK Wellness Private Limited, is a Mumbai-based luxury urban wellness sanctuary founded by Mira Kapoor. The company opened its first 6,000 sq ft flagship in Bandra West in May 2025, comprising 13 treatment rooms, three consulting rooms, a Resonance Recovery Room equipped with Svaram sound instruments, and dedicated locker facilities designed by Annkur Khosla. It is positioned as "India's only Urban Wellness Sanctuary," targeting high-net-worth urban consumers seeking integrated, root-cause-focused wellness experiences without leaving the city. Distribution is wholly direct-to-consumer via Zenoti-powered online booking, WhatsApp concierge, and phone bookings; customer acquisition leans heavily on the founder's celebrity profile and earned media coverage in Vogue India, Condé Nast Traveller, Architectural Digest, Travel + Leisure Asia, and other premium outlets.

The service portfolio spans six categories: Holistic Body Therapies (signature massages such as Lumira, Harmonia, Vibrato, Himalayan Salt Stone, and couple experiences), Regenerative Facials (Biologique Recherche protocols and Japanese techniques including Ethera by Mariko Hiyama and the BCR microcurrent facial), Recovery & Longevity (Red Light Collagen Bed, whole-body cryotherapy at -140°C, IHHT, infrared sauna), Ayurvedic Healing (Abhyanga, Shirodhara, Takradhara, Netratarpan, Thalapothichil, and the proprietary Tulya dosha-rebalancing ritual), Healing Therapies (sound healing, bioenergetic/aura chakra scanning), and structured 7-day Wellness Programs for sleep, detox, gut restoration, women's health, and stress management. The clinical team is led by a Wellness Director with 20+ years of experience and prior stints at Six Senses, Aman, and Banyan Tree, with a Longevity Physician, an Ayurveda Physician, and rotating visiting international masters.

Revenue is generated through individual treatment sessions priced INR 3,000–30,000, a four-tier annual membership program (Burgundy INR 50,000 through Scarlet INR 500,000, shareable with up to six family members), physical and e-gift cards from INR 5,000, and structured wellness programs. In January 2026 the company closed a USD 4 million growth round led by Genesis (Sanjay Kapoor) with participation from SRF/Kama Group, Havells India/QRG, Inspira Global, and angel investor Ash Lilani (Saama Capital). Use of funds is dedicated to opening flagship centres in Delhi, Pune, Hyderabad, Bengaluru, and Ahmedabad over 12–18 months.

Name

Dhun Wellness

Legal name

SMK Wellness Private Limited

Website

https://dhunwellness.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Dhun Wellness is a Mumbai-based luxury urban wellness sanctuary founded by Mira Kapoor in 2025, combining Ayurvedic healing with modern biohacking therapies. It serves affluent urban consumers through a 6,000 sq ft Bandra flagship offering treatments, memberships, and 7-day wellness programs.

Ownership category

akta.pro rank

Product category

Luxury Wellness Services

SIC

Services-Health Services (8000)

akta.pro primary industry

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

akta.pro secondary industries

Ayurveda & Traditional Healing (Ayurvedic Retreats, Panchakarma, Herbal Therapies) (THAJAHAE), Medical Wellness & Longevity (Health Screening, Biohacking, Anti-aging Programs) (THAJAHAI), Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB), Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF)

Keywords

• Luxury wellness services
• Ayurvedic healing treatments
• Urban wellness sanctuary
• Regenerative facial therapies
• Recovery and longevity

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Treatment Services: Revenue from individual wellness treatments including Ayurvedic therapies, facials, body treatments, recovery and longevity services. Treatments range from INR 3,000 to INR 30,000 with various durations. Primary revenue stream from single-session bookings and package purchases.
2. Membership Programs: Tiered membership model offering exclusive benefits including extra spend value, retail discounts, priority booking access, and exclusive events. Four tiers: Burgundy (₹50,000), Crimson (₹1,00,000), Maroon (₹2,00,000), Scarlet (₹5,00,000). Membership can be shared with up to 6 registered family members.
3. Gift Cards: Physical and e-gift cards available in denominations starting from ₹5,000, valid for one year. Gift cards can be redeemed across multiple transactions until fully utilized.
4. Wellness Programs: 7-day personalized wellness programs combining Ayurvedic wisdom with modern therapies. Programs include consultation, customized treatments, nutritional planning, and take-home guidance. Targets specific concerns like gut restoration, women's health, sleep, stress management, and weight management.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Dhun Wellness operates an urban wellness sanctuary delivering luxury, touch-led holistic therapies that integrate traditional Ayurvedic healing with modern recovery and longevity technologies. The company sells individual treatment sessions across six categories (Holistic Body Therapies, Regenerative Facials, Recovery & Longevity, Ayurvedic Healing, Healing Therapies, Wellness Programs), tiered annual memberships, and gift cards, served through a flagship 6,000 sq. ft. center in Bandra, Mumbai with future expansion into additional Indian cities.

Product overview

Dhun Wellness is an urban wellness sanctuary and integrated wellness platform offering a comprehensive portfolio of services organised into six core treatment categories: Holistic Body Therapies (massage and body treatments), Regenerative Facials (advanced skincare using Biologique Recherche and Japanese techniques), Recovery & Longevity (tech-led biohacking therapies), Ayurvedic Healing (traditional dosha-based treatments), Healing Therapies (energy and sound healing), and Wellness Programs (multi-day structured wellness retreats). Additional offerings include membership tiers, gift cards, and visiting master programs featuring international practitioners. The company operates its first 6,000 sq ft flagship in Mumbai's Bandra and has partnered with VIVAMAYR for a global wellness collaboration.

Differentiator

Problem solved

Functional benefit

Brands

• Dhun Wellness x VIVAMAYR: A global collaboration in integrative wellness, bringing the science of Modern Mayr Medicine to Mumbai through VIVAMAYR's medical wellness experts and diagnostics.

Products and services

• Holistic Body Therapies Deeply restorative body treatments that ease tension and harmonise body and mind, including Himalayan Salt Stone Massage, Basaltic Hot Stone Massage, Lumira, Harmonia, Vibrato (deep tissue), Head Neck Shoulder massage, Foot Reflexology, and couples experiences such as Oasis, Soul and Cocoon (180 minutes, INR 30,000). Target affluent urban consumers seeking therapeutic touch and stress relief.
• Regenerative Facials Advanced facial therapies using Biologique Recherche products and Japanese techniques, covering Exflois, Hydralift, Illume oxygen facial, BCR Microcurrent, Vellift manual facelift, Ethera Japanese facial by Mariko Hiyama, Lift 45 sculpting facial, and Clarique repairing facial. Target affluent clients seeking high-end skin rejuvenation.
• Recovery & Longevity Tech-led recovery and longevity treatments designed to reduce inflammation, accelerate recovery and restore vitality: Red Light Collagen Bed (photobiomodulation, 20 min, INR 4,000), Cryotherapy (-140°C whole-body chamber, 3 min, INR 4,500), IHHT Intermittent Hypoxic-Hyperoxic Therapy (INR 6,500), and Infrared Sauna. Target high-performance professionals, athletes and longevity-focused clients.
• Ayurvedic Healing Personalised Ayurvedic therapies rooted in dosha science and traditional diagnostics: Abhyanga, Udvartanam, Herbal Potli, Shirodhara (INR 8,000), Takradhara, Netradhara, Netratarpan, Thalapothichil, and the signature Tulya Dosha Rebalancing Ritual (120 min, INR 14,500). Target clients seeking authentic Ayurvedic healing and balance.
• Healing Therapies Energy-based practices that restore inner harmony and release emotional blockages, including Sound Healing / Singing Bowl Therapy, Bioenergetic Scan (aura and chakra scanner), and Energy Realignment sessions led by Dr. Sujit Kumar Gupta. Target clients seeking emotional well-being, energy balance, and meditation-style deep relaxation.
• Wellness Programs Structured 7-day personalized wellness programs blending Ayurvedic wisdom with modern therapies. Each program includes an initial one-on-one consultation with the Wellness Director, customized treatments, nutritional planning, and one-month follow-up. Tracks include Sleep Program, Cleanse & Reset, Gut Restoration (Panchakarma-based), Women's Health, and Stress Management. Target affluent consumers seeking guided, multi-day immersive wellness outcomes.
• Memberships (Burgundy, Crimson, Maroon, Scarlet) Members-only tiered wellness club with annual fees: Burgundy INR 50,000; Crimson INR 1,00,000; Maroon INR 2,00,000; Scarlet INR 5,00,000. Benefits include extra spend value for redemption, retail discounts, priority booking with visiting masters, and access to exclusive members-only events and workshops. Membership is shareable with up to 6 registered family members.
• Gift Cards Physical Gift Cards (from INR 5,000) and E-Gift Cards available for purchase through the company website. Valid for one year from purchase date, redeemable against wellness services across multiple transactions until fully utilised. Target gift purchasers and first-time triallists.
• Visiting Masters Program A rotating roster of international wellness experts offering limited-engagement consultations and signature sessions, including longevity physician Dr. Divya Chandiramani Modi, Ayurveda physician Dr. Sudhindra Uppoor, Japanese Face Reflexologist Mariko Hiyama, and VIVAMAYR specialists Dr. med. univ. Doris Schuscha and Mag. Gabriel Wernig. Available to all clients with priority booking for members.
• Dhun Wellness x VIVAMAYR Collaboration A sub-brand offering that brings VIVAMAYR's Modern Mayr Medicine methodology to Dhun's Mumbai sanctuary, combining advanced diagnostics, functional medicine, nutrition, movement and mental resilience. Residency programs delivered by visiting VIVAMAYR specialists Dr. med. univ. Doris Schuscha (General Practitioner) and Mag. Gabriel Wernig (Head of Sports Science). Target clients seeking European medical-wellness-grade diagnostics and protocols.

Quantifiable outcome

• 15% month-on-month growth reported since opening in May 2025
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• VIVAMAYRflagshipStrategic or Co-development Partner · 22 November 2025Global collaboration in integrative wellness bringing Modern Mayr Medicine to Mumbai. VIVAMAYR, one of the world's most renowned names in medical wellness, joins Dhun Wellness to combine advanced diagnostics with functional medicine. Two specialists - Dr. med. univ. Doris Schuscha (General Practitioner specializing in Modern Mayr Medicine) and Mag. Gabriel Wernig (Head of Sports Science) - conducted a residency at Dhun Wellness from November 22-24, 2025, offering consultations and treatments.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• VIVAMAYR: Austrian medical wellness clinic pioneering Modern Mayr Medicine with diagnostic-led integrative programs. Direct strategic partner of Dhun Wellness and the most comparable medical-wellness operating model globally — same focus on root-cause analysis, advanced diagnostics, and combining traditional modalities with modern functional medicine.
• Forest Essentials: Indian luxury Ayurvedic beauty and wellness brand offering premium skincare products and high-end spa experiences. Comparable as an Indian luxury Ayurvedic brand targeting affluent consumers with premium pricing and curated wellness experiences.
• Six Senses (IHG): Global luxury wellness hospitality brand with resorts and spas integrating traditional healing with modern wellness science. Directly comparable to Dhun's positioning — Dr. Sujit Kumar Gupta's prior tenure at Six Senses reinforces the comparable wellness philosophy and clientele overlap.
• Kaya Clinic: Indian urban skincare and wellness clinic chain operated by Marico, serving affluent consumers across major metros. Comparable as an urban Indian wellness services chain targeting middle-to-premium consumers with a multi-city retail footprint that Dhun is seeking to replicate.
• Kairali Ayurvedic Group: Established Indian Ayurvedic wellness brand operating resorts, treatment centers, and franchises across India and internationally. Comparable as a scaled Indian Ayurvedic wellness provider with luxury positioning, offering traditional healing modalities to HNWI customers.
• Soukya International Holistic Health Centre: Indian luxury integrative wellness destination on a 30-acre Bangalore estate combining Ayurveda, homeopathy, yoga, naturopathy, and modern therapies. Comparable as an Indian premium wellness operator offering multi-day programs that integrate traditional and modern modalities for affluent international clientele.
• Ananda in the Himalayas: Leading Indian luxury destination spa offering traditional Ayurvedic Panchakarma, yoga, and integrative wellness programs. Comparable as an Indian luxury wellness operator combining traditional healing with modern therapies and serving a similar HNWI customer segment.

Broad incumbents

• Aman: Ultra-luxury hospitality brand offering some of the world's most expensive wellness experiences across its global resort portfolio. Comparable to Dhun's ultra-premium positioning, curation of multi-day wellness immersions, and HNWI customer base, though Aman is broader hospitality-led rather than wellness-first.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/dhunwellness/?hl=en
• LinkedInlinkedin.com/company/dhun-wellness

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dhun Wellness