Best Nights VC

What Best Nights VC does

Best Nights VC GmbH (BNVC) is the corporate venture capital arm of Mast-Jägermeister SE, the German spirits company behind the Jägermeister liqueur brand. Founded in 2022 and registered at Jägermeisterstraße 7-15 in Wolfenbüttel, Germany, BNVC invests globally in consumer technology startups operating within and around the nightlife and entertainment industry, with an explicit thesis of enabling in-real-life (IRL) social interaction along the dimensions of quality, quantity, diversity, and sustainability.

The fund deploys pre-seed to Series A tickets ranging from $300,000 to $1,000,000 USD per investment. Its disclosed portfolio of approximately 19 companies spans live music marketplaces (GigPig), event ticketing and production platforms (Xceed, Togather, Woov, Realtainment), social and dating apps (Thursday, Lex, Plots, 222, FlickPlay), hospitality (Mad Monkey, Up.Co, Soundboks, Lapee), travel (TourHero), and adjacent experiential brands (The Snow League, POOL, Hustle Sasa). Portfolio companies are headquartered across the UK, Germany, Denmark, the Netherlands, Spain, the US, Singapore, Australia, and Kenya.

Economically, BNVC operates as a wholly-owned CVC subsidiary of Mast-Jägermeister SE rather than a traditional fundraising entity. Revenue mechanics are not disclosed but, in line with standard CVC practice, flow from parent-committed capital allocated for deployment (not investor fundraising) plus any potential carried interest on exits. The fund does not publicly report AUM, management fees, or realized returns; success is communicated both in portfolio impact terms (over 100 million social experiences generated across four years per BNVC's own reporting) and in conventional venture return terms.

Name

Best Nights VC

Legal name

Best Nights VC GmbH

Website

https://www.bestnights.vc

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Best Nights VC (BNVC) is the corporate venture capital arm of Mast-Jägermeister SE, investing $300K-$1M at pre-seed to Series A in global consumer tech startups enabling in-real-life nightlife, entertainment, and social experiences.

Ownership category

akta.pro rank

Product category

Venture Capital

NAICS

Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Corporate Strategic Real Assets & Infrastructure Venture Investing (FSANAHAN)

akta.pro secondary industries

Sector-Focused Venture Capital (Vertical Specialists) (FSANAAAD), Early-Stage Venture Capital (Series A/B) (FSANAAAB)

Keywords

• Venture capital investments
• Corporate venture capital
• Nightlife startup funding
• Consumer tech investing
• Early-stage equity funding

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Venture Capital Returns: Best Nights VC generates returns through equity investments in nightlife and entertainment startups. The fund measures success by the number of meaningful social experiences its portfolio companies create rather than purely financial returns, though financial returns remain a component of venture capital success.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Best Nights VC is the corporate venture capital investment unit of Mast-Jägermeister SE. It deploys equity capital of $300K to $1M USD per deal into consumer tech startups connected to the global nightlife and entertainment industry, from pre-seed through Series A stages, with a mission to fund startups that bring people together in real life. The firm provides portfolio companies with capital plus access to the Jägermeister brand, network, and nightlife-industry expertise.

Product overview

Best Nights VC (BNVC) is Jägermeister's corporate venture capital investment unit that funds consumer tech startups operating within and around the global nightlife and entertainment industry with the aim of bringing people together in real life. BNVC does not offer a single unified product but rather operates as an investment fund with a portfolio of 19 portfolio companies spanning nightlife experiences, social platforms, events technology, hospitality, and entertainment. The portfolio includes platforms like GigPig (live music marketplace), 222 (social connection marketplace), Plots (in-person social network), and Thursday (dating app); events and festivals platforms like Xceed, Woov, Togather, and Realtainment; hospitality brands like Mad Monkey hostels and Up.Co; lifestyle brands like Soundboks, Lapee, and The Snow League; and social apps like Lex and FlickPlay. BNVC invests from pre-seed to series-a with ticket sizes of 300K up to 1 million USD.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-seed to Series A equity investments
• Portfolio support and Jägermeister network access

Quantifiable outcome

• 100+ million social experiences generated by portfolio companies over 4 years

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sweet Capital: A consumer-focused early-stage VC that backs social, community, and entertainment startups. Comparable to BNVC for similar ticket sizes, consumer/social thesis, and pre-seed to Series A focus on companies driving real-world engagement.
• Alliance Consumer Growth: A consumer growth equity firm partnering with high-growth consumer brands and platforms. Comparable to BNVC for its deep consumer focus and track record backing experiential and lifestyle consumer companies.
• BBG Ventures: An early-stage consumer tech VC focused on seed-stage investments. Comparable to BNVC for its pre-seed/seed consumer thesis, ticket size range, and focus on community and platform-driven consumer businesses.
• ZX Ventures: The corporate venture arm of AB InBev (Anheuser-Busch InBev), ZX Ventures invests in consumer and beverage-adjacent startups globally. It is the most structurally comparable peer to Best Nights VC as a beverage-brand CVC backing nightlife and consumer experiences.
• Aleph VC: An early-stage VC partnering with bold founders building transformative consumer and enterprise companies. Comparable to BNVC for its early-stage consumer thesis and support of platforms enabling new forms of community and connection.
• Imaginary Ventures: An early-stage consumer and lifestyle venture firm that invests in brands and platforms reshaping how people live, socialize, and consume. Comparable to BNVC for its consumer-tech, lifestyle, and community-oriented thesis at the seed-to-Series A stage.
• Notation Capital: An early-stage venture firm investing in consumer tech, commerce, and community-driven companies. Comparable to BNVC for its seed-stage consumer focus, similar check sizes, and thesis around platforms that enable real-world experiences and connections.

Others

• Founders Factory: A global venture studio and CVC platform partnering with corporates to build and invest in startups. Comparable to BNVC as an adjacent ecosystem participant operating at the intersection of corporate capital and startup creation, particularly in consumer verticals.

Broad incumbents

• Lerer Hippeau: An early-stage venture firm investing in consumer, media, and technology companies. Comparable as a broader consumer-tech investor that frequently backs nightlife-, events-, and community-related startups at the seed-to-Series A stage.
• Forerunner Ventures: A leading consumer-focused venture firm investing across retail, lifestyle, and consumer tech. Comparable as a broader incumbent consumer investor whose portfolio overlaps with BNVC's nightlife-adjacent lifestyle and experience brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bestnightsvc
• Instagraminstagram.com/bestnightsvc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments22 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Nights VC