All In Elite Basketball
All In Elite Basketball is a private, founder-led grassroots AAU program running 400 teams across 40 U.S. cities, delivering youth basketball development, college placement, and NIL guidance as an Under Armour flagship.
- Company typePrivate
- Founded2012
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What All In Elite Basketball does
All In Elite Basketball is a private, founder-led grassroots AAU basketball organization founded in 2012 by Ryan Silver and legally operated as AOG and All In LLC (Delaware-incorporated, headquartered in El Segundo, California). The company runs approximately 400 competitive teams across roughly 40 cities on the West Coast, with concentrated operations in California (Silicon Valley, Los Angeles, Orange County, the Valley) and expansion markets in Nevada, Washington, and Oregon. It is one of a small number of programs designated as a flagship Under Armour Association (UAA) circuit team, with the founder holding a seat on Under Armour's grassroots Advisory Board.
The core product is structured youth basketball development delivered through regional divisions (boys and girls), with a stated '40 Year Plan' philosophy built around academics, NIL preparation, and college placement. Revenue is generated from participation and registration fees collected via the leagueapps.com platform, supplemented by donations through the website. The organization does not operate proprietary technology — no app, no API, no software platform — and its principal assets are its brand, its coaching network (50+ Pro/CBB coaches hired, 60+ coaches and sports executives placed), and its alumni outcomes (150+ active collegiate players, $7.1M in alumni NIL earnings since 2021, and $500M in cumulative scholarships awarded).
In October 2024, All In Elite formalized a landmark partnership with the Amateur Athletic Union (AAU), under which founder Ryan Silver was appointed West Coast Director of AAU Boys' Basketball. The arrangement is projected to channel more than 15,000 additional athletes into the AAU over the next two years, materially expanding All In's pipeline and its influence over West Coast grassroots basketball governance.
All In Elite Basketball firmographics
Firmographics- Name
- All In Elite Basketball
- Legal name
- AOG and All In LLC
- Website
- https://allineliteua.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- All In Elite Basketball is a private, founder-led grassroots AAU program running 400 teams across 40 U.S. cities, delivering youth basketball development, college placement, and NIL guidance as an Under Armour flagship.
- Ownership category
- akta.pro rank
All In Elite Basketball industry classification
Industry- Product category
- Youth Basketball Training Services
- NAICS
- Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)
- akta.pro primary industry
- Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB)
- akta.pro secondary industries
- Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), College Recruiting & Scholarship Advisory / Athlete Placement (HSADAEAL)
Keywords
Where All In Elite Basketball is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
All In Elite Basketball business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- AAU Program Registration and Tryout Fees: Revenue is generated through participation fees for players attending the AAU basketball program. Families pay registration fees for tryouts and ongoing participation in the club teams. The program also offers donation options through its website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Program registration fees for AAU basketball participation |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
All In Elite Basketball product offering
Product offeringCore offering
All In Elite Basketball operates an AAU/grassroots youth basketball program offering competitive team participation, skills training, college recruiting guidance, academic counseling, and NIL brand-building mentorship for boys and girls across California and other West Coast markets. The program fields 400 teams across 40 cities, competes on the Under Armour Association (UAA) circuit, and provides tryouts in regional divisions including Silicon Valley, Los Angeles, Orange County, and the Valley.
Product overview
All In Elite Basketball is an AAU/grassroots basketball organization offering a portfolio of youth basketball programs across multiple California divisions. The portfolio consists of regional youth divisions (Silicon Valley, Los Angeles Boys, Los Angeles Girls, Orange County, and Valley) that provide AAU basketball training and competition, alongside circuit-level teams competing on the Under Armour Association (UAA) platform. The programs are designed to develop young athletes through basketball while emphasizing academic achievement, NIL preparation, and college scholarship opportunities.
Differentiator
Problem solved
Functional benefit
Products and services
- Silicon Valley Youth Division
- Los Angeles Boys Youth Division
- Los Angeles Girls Youth Division
Quantifiable outcome
- $7.1 million in NIL earnings by alumni since 2021
- +5 more outcomes
Companies that use All In Elite Basketball
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
All In Elite Basketball technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
All In Elite Basketball partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship.
- Under ArmourflagshipAll In Elite is Under Armour sponsored and plays on the Under Armour Association (UAA) circuit. The program is one of Under Armour's flagship programs. Founder Ryan Silver sits on the Under Armour grassroots Board of Directors, providing strategic input on grassroots basketball initiatives.
- Amateur Athletic Union (AAU)flagshipHistoric partnership announced October 28, 2024. Ryan Silver appointed as West Coast Director of AAU Boys' Basketball. The collaboration is expected to bring more than 15,000 new athletes to the AAU over the next two years. Silver will lead AAU into a new era on the west coast, leveraging his extensive networking skills and influence in grassroots basketball.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
All In Elite Basketball competitors and assessment
Company assessmentEmerging players
- Phenom University: Elite AAU program focused on national-level competition and exposure. Operates a similar club/tournament model targeting college-bound athletes and competes with All In Elite for the same recruit funnel.
Direct peers
- Team CP3 (Chris Paul): Elite AAU program founded and branded by NBA star Chris Paul. Operates a similar multi-city, premium grassroots basketball model with star-athlete branding and college placement focus.
- West Coast Elite Basketball: Founder Ryan Silver's prior grassroots basketball venture (per management_team data). Closely comparable organization by model and geography; relevant for assessing Silver's track record and All In Elite's structural DNA.
- Gym Rats: Long-running elite AAU basketball organization competing on national circuits. Directly comparable in scale, multi-region structure, and tournament-level positioning to All In Elite.
- Oakland Soldiers: Elite West Coast AAU basketball program historically based in Northern California. Competes directly with All In Elite for top Bay Area/West Coast talent, college recruiter attention, and circuit positioning.
- Houston Hoops: Premier AAU program with national tournament pedigree. Operates a comparable model of multi-team, multi-division youth basketball with strong college placement outcomes.
- Adidas Gauntlet: Adidas-sponsored elite AAU basketball circuit. Like All In Elite, it competes for top-tier clubs, tournament prestige, and apparel partnership economics in the grassroots basketball market.
- NY Rens: Top-ranked independent AAU basketball program. Competes with All In Elite for elite recruits, national tournament placement, and reputation as a premier college-prospect factory.
- Nike EYBL (Elite Youth Basketball League): Nike's flagship grassroots basketball circuit and direct competitor to the Under Armour Association circuit. Operates the same model of shoe-company-sponsored elite AAU tournaments and is the most direct comparison point to All In Elite's UAA positioning.
Broad incumbents
- Mamba Sports Academy: Founded by Kobe Bryant, Mamba Sports Academy is a multi-sport elite training facility brand. While broader than All In Elite (basketball-only), it competes in the same elite youth basketball development space with premium positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
All In Elite Basketball social profiles
Digital presenceAll In Elite Basketball financial estimates
Financial estimateRevenue estimate
Valuation estimate
All In Elite Basketball leadership team
Management profileNumber of profiles
Profiles1 record
All In Elite Basketball funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
All In Elite Basketball M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about All In Elite Basketball
What does All In Elite Basketball do?
All In Elite Basketball operates an AAU/grassroots youth basketball program offering competitive team participation, skills training, college recruiting guidance, academic counseling, and NIL brand-building mentorship for boys and girls across California and other West Coast markets. The program fields 400 teams across 40 cities, competes on the Under Armour Association (UAA) circuit, and provides tryouts in regional divisions including Silicon Valley, Los Angeles, Orange County, and the Valley.
Is All In Elite Basketball a public or private company?
All In Elite Basketball is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was All In Elite Basketball founded?
All In Elite Basketball was founded in 2012. It employs 51 to 100 people.
Where is All In Elite Basketball based?
All In Elite Basketball is headquartered in Los Angeles, United States, in the North America region.
How does All In Elite Basketball make money?
One revenue line is on record: AAU Program Registration and Tryout Fees.
Who are All In Elite Basketball's main competitors?
Phenom University is listed as an emerging player. Direct peers are Team CP3 (Chris Paul), West Coast Elite Basketball, Gym Rats, Oakland Soldiers, Houston Hoops, Adidas Gauntlet, NY Rens and Nike EYBL (Elite Youth Basketball League). Mamba Sports Academy is listed as a broad incumbent.
Does All In Elite Basketball have an API?
No public API is recorded for All In Elite Basketball.
What industry is All In Elite Basketball in?
All In Elite Basketball's product category is Youth Basketball Training Services. Its primary akta.pro industry code is MPAKAJAB, Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.), with a secondary code of MPAKACAF, Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues). Its NAICS code is 611620 and its SIC code is 7997.