Republica Havas Health

What Republica Havas Health does

Republica Havas Health is a Miami-headquartered healthcare marketing and communications agency that operates as the cross-cultural and health equity partner of the Havas Health Network. Founded in 2006 by Jorge A. Plasencia and Luis Casamayor, the firm is NMSDC-certified as a minority business and specializes in pharmaceutical, health system, and healthcare nonprofit clients seeking to engage multicultural and underserved patient populations.

Core offerings include multicultural competence advisory, a proprietary Cultural Relevance Tool for measuring cultural relevancy of marketing assets, community partnership programs that drive grassroots engagement, cross-cultural marketing engagement, and global patient recruitment and retention services. Adjacent services span media, content, and public relations. The agency's revenue mechanics are B2B professional services priced on a project or retainer basis under multi-year enterprise contracts, with primary customer segments being pharmaceutical brands (e.g., Sanofi/Dupixent), healthcare systems (Baptist Health), and healthcare nonprofits (The Fight Against Alzheimer's Association). Distribution is primarily direct enterprise field sales supplemented by the Havas global network's reach.

The firm has earned two Cannes Lions in 2024, a 2025 DTC Gold 'Best Hispanic Campaign of the Year,' and 2024 MM+M Women of Distinction recognition for EVP Eirasmín Lokpez-Cobo, with quantified outcomes including a 17% increase in mammogram screenings for Baptist Health's 'I AM HER' campaign. Leadership includes Managing Director Vanessa Bolaños, COO Anthony Bianco, and VP of Social Impact & Partnerships Chanelle Church, alongside the founding team.

Name

Republica Havas Health

Legal name

Republica Havas Health

Website

https://republicahavashealth.com

Company type

Private

Founded year

2006

Operating status

Operating

Short description

Republica Havas Health is a Miami-based multicultural healthcare marketing agency and cross-cultural partner of the Havas Health Network serving pharmaceutical brands, health systems, and healthcare nonprofits through health-equity campaigns, patient recruitment, and its proprietary Cultural Relevance Tool.

Ownership category

akta.pro rank

Product category

Healthcare Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

Keywords

• Healthcare marketing services
• Multicultural marketing agency
• Health equity consulting
• Cross-cultural communications
• Pharmaceutical brand marketing

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Healthcare Marketing Services: Republica Havas Health generates revenue through providing specialized cross-cultural marketing and health equity services to pharmaceutical brands, healthcare systems, and wellness companies. Services include multicultural marketing campaigns, community partnership programs, patient recruitment and retention initiatives, and branded content creation tailored for diverse audiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Republica Havas Health is a B2B healthcare marketing and communications agency that designs and executes cross-cultural and health equity marketing campaigns for pharmaceutical brands, healthcare systems, and health-focused nonprofits. Its core offerings include multicultural competence development, the proprietary Cultural Relevance Tool for measuring cultural relevancy of assets, community partnership programs, cross-cultural campaign engagement, and global multicultural patient recruitment and retention services.

Product overview

Republica Havas Health operates as a specialized healthcare marketing and communications agency, serving as the cross-cultural and health equity partner of the Havas Health network. The company's portfolio consists of strategic marketing services including Multicultural Competence, Cultural Relevance Tool, Community Partnership, Cross-Cultural Marketing Engagement, and Global Patient Recruitment + Retention. These core capabilities are delivered alongside media services, content engine, and public relations offerings. The agency also produces proprietary research reports including 'Where Culture Meets AI,' 'The Hidden Divide,' and 'Equity in Action' to support data-driven health equity initiatives. Campaign work spans health equity programs like 'A Trusted Circle' with Sanofi, breast cancer awareness campaigns like 'I AM HER' with Baptist Health, and disease awareness initiatives including Alzheimer's campaigns with The Fight Against Alzheimer's Association and Dupixent asthma campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Multicultural Competence

Quantifiable outcome

• 17% increase in mammogram screenings at Baptist Health through 'I AM HER' campaign
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Havas Health NetworkcoreStrategic or Co-development PartnerRepublica Havas Health is the cross-cultural and health equity partner of the Havas Health network. This affiliation provides global access to talent, resources, and scale while maintaining specialized cross-cultural marketing expertise. The partnership positions Republica Havas Health within the world's largest healthcare marketing network.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TBWA\\WorldHealth: Global healthcare creative network within Omnicom serving multinational pharma clients across therapeutic areas. Broad incumbent comparable for its enterprise pharma creative capabilities, though it lacks Republica Havas Health's multicultural specialization.
• Area 23: Pharma creative agency within IPG Health known for high-profile healthcare campaigns and award-winning work. Broad incumbent with comparable pharma creative capabilities and enterprise pharma client roster, operating at meaningfully larger scale.
• FCB Health Network (IPG Health): Large global pharma creative agency network within IPG Health serving Fortune 500 pharma clients. Broad incumbent with overlapping healthcare creative and patient engagement offerings but as part of a much larger network portfolio.
• Saatchi & Saatchi Wellness: Publicis health-focused creative agency serving major pharma and consumer health brands. Broad incumbent offering comparable healthcare creative services as part of a wider portfolio rather than a multicultural specialist.
• Havas Life (formerly Havas Lynx): Global healthcare creative agency within the Havas network, sister brand to Republica Havas Health. Broad incumbent with overlapping healthcare capabilities but serving a wider portfolio of pharma clients globally rather than specializing in multicultural health equity.

Direct peers

• Cultura: Multicultural marketing agency working with Fortune 500 brands on Hispanic, African American, and Asian American campaigns. Directly comparable as a peer multicultural creative shop targeting similar enterprise clients in healthcare and consumer categories.
• Patients & Purpose: Healthcare-focused creative agency within Omnicom dedicated to patient and healthcare professional engagement, including multicultural patient recruitment. Directly comparable for its healthcare specialization and overlap in patient recruitment/retention offerings.
• Burrell Communications Group: Chicago-based multicultural marketing agency and NMSDC-certified minority business serving Fortune 500 CPG and healthcare clients. Directly comparable as a long-standing minority-owned multicultural creative agency targeting enterprise brand health and wellness engagements.
• LatinWorks (McCann Worldgroup): Hispanic-focused creative agency now part of McCann Worldgroup, serving major CPG and healthcare brands with culturally authentic Spanish-language campaigns. Directly comparable given its heritage as a Hispanic-specialist agency and overlap with Republica Havas Health's primary multicultural positioning.
• The Additive Group: Independent multicultural creative agency serving healthcare and consumer brands with cultural relevance expertise. Directly comparable as a similarly sized specialist firm competing for the same multicultural pharma and health-system RFPs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/RepublicaHavas
• Facebookfacebook.com/RepublicaHavas
• LinkedInlinkedin.com/company/republica-havas
• Instagraminstagram.com/republicahavas

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Republica Havas Health