Exhibition Hub

What Exhibition Hub does

Exhibition Hub is a Brussels-headquartered private entertainment company founded in 2015 that produces and distributes immersive physical exhibits and sells consumer tickets. Its core product, "The Mind of a Serial Killer: The Experience," launched April 17, 2026 in Greenwich Village, New York City, and features detailed physical recreations of crime scenes associated with serial killers (including Jeffrey Dahmer and Ted Bundy). The exhibit is restricted to adults 18+ and requires signing an emotional-distress waiver, with tickets starting at $27.90. The company's underlying technology centers on graphic scene recreation — physical set dressing, props, and atmospheric design — supplemented by emotional-engagement design principles.

The business model is straightforward direct-to-consumer ticketing for one-time visits, with revenue recognition on a per-visit basis. Marketing relies heavily on earned media and public debate generated by provocative content rather than paid channels. The company's stated customer segment is adult consumers interested in psychologically provocative, true-crime-themed immersive entertainment. Reported headcount is 501-1,000, while only one product venue is publicly documented, suggesting either undisclosed prior exhibitions or ongoing production capacity.

Leadership is led by CEO and co-founder Hamza Azhar, alongside COO and co-founder Benoît Verlinden. The company has no disclosed funding rounds, M&A activity, patents, partnerships, or awards in the source data, and its AI/technology footprint is explicitly absent. Geographic operations to date are evidenced in the United States (NYC), though headquarters and likely earlier operations remain in Belgium.

Name

Exhibition Hub

Website

https://exhibitionhub.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Exhibition Hub is a Brussels-based, private entertainment company founded in 2015 that produces and sells tickets for adult-oriented immersive physical exhibits, most notably "The Mind of a Serial Killer: The Experience" launched in New York City in April 2026.

Ownership category

akta.pro rank

Product category

Immersive Entertainment / Live Attractions

NAICS

Other Amusement and Recreation Industries (7139), Museums, Historical Sites, and Similar Institutions (7121)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

General Consumer Expos & Trade Shows (MPAGAFAA)

akta.pro secondary industry

Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

Keywords

• Immersive exhibit production
• Live entertainment experiences
• Themed attraction design
• Exhibition ticketing services
• Immersive event venues

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Ticket Sales: Revenue generated from selling admission tickets to immersive exhibits. Tickets are sold on a per-visit basis with varying price points based on timing and availability. The 'Mind of a Serial Killer: The Experience' tickets start at $27.90.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Exhibition Hub produces and operates immersive, themed physical exhibits featuring detailed scene recreations, props, and atmospheric design, and sells admission tickets directly to visitors at venues such as its 'The Mind of a Serial Killer: The Experience' in New York City. The company focuses on adult (18+) emotionally engaging experiences that combine entertainment with educational or psychological content, expanding into new cities through new exhibit launches.

Product overview

Exhibition Hub produces immersive exhibition experiences, including the 'Mind of a Serial Killer: The Experience' — an 18+ adult-focused immersive exhibit featuring detailed crime scene recreations from infamous serial killers. Based on available sources, this appears to be a single product offering rather than a platform with multiple modules.

Differentiator

Problem solved

Functional benefit

Products and services

• The Mind of a Serial Killer: The Experience

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Recent moves2 records

Expansion highlights3 records

Direct peers

• Museum of Ice Cream: Museum of Ice Cream runs branded immersive installations in multiple U.S. cities, selling timed-entry tickets directly to consumers. Directly comparable as a single-brand, multi-city immersive-experience operator with a premium ticket price point and limited ancillary revenue.
• Culturespaces (Atelier des Lumières): Culturespaces operates the Atelier des Lumières and other immersive art exhibition venues across Europe. Particularly comparable as a European-headquartered immersive exhibition operator, with a similar content-rotation and ticketed-venue model to Exhibition Hub's Brussels-based platform.
• ARTECHOUSE: ARTECHOUSE produces technology-driven immersive art exhibitions installed in purpose-built venues, with ticketed admission priced in the premium tier. Closely comparable to Exhibition Hub: ticketed immersive installations for adult consumers, rotating exhibitions, and venue-based retail-of-experience model.
• Meow Wolf: Meow Wolf operates permanent and traveling immersive, narrative-driven art exhibits and ticketed experiences across U.S. cities. Directly comparable to Exhibition Hub in business model (consumer-facing immersive physical exhibits, single-ticket entry), and serves as the closest analogue in the immersive-exhibitions space.
• Fever: Fever operates a curated marketplace and operating layer for immersive experiences and local events, and directly produces/co-produces immersive exhibitions similar to Exhibition Hub's. Strong peer in go-to-market (event-driven B2C ticketing) and in the same product category of themed, immersive experiences.

Broad incumbents

• Cirque du Soleil Entertainment Group: Cirque du Soleil is a global producer of large-scale live immersive performances, operating residencies and touring shows. Comparable in offering ticketed live immersive entertainment to consumer audiences, but at significantly greater production scale and ticket-price points than Exhibition Hub's exhibitions.
• Sphere Entertainment (MSG Sphere): Sphere Entertainment operates the MSG Sphere, a next-generation immersive entertainment venue in Las Vegas. Comparable as a broader immersive-entertainment incumbent that delivers ticketed, large-format immersive experiences, but at substantially higher capex/scale and outside Exhibition Hub's portable-exhibit model.
• Disney Parks, Experiences and Products: Disney Parks operates the largest portfolio of branded immersive physical experiences worldwide. Comparable insofar as it defines the upper bound of demand for branded immersive entertainment, though Disney operates at vastly greater scale and capital intensity than Exhibition Hub.

Emerging players

• Van Gogh Immersive Experience operators (e.g., Exhibits USA / Immersive): Operators of the 'Van Gogh Immersive Experience' franchise run touring immersive-art exhibitions across multiple cities, often in partnership with local venues. Comparable niche to Exhibition Hub as a touring immersive exhibition model, though focused on licensed fine-art IP rather than original content.

Others

• Live Nation Entertainment: Live Nation is the world's largest live entertainment ticketing and venue operator. Comparable to Exhibition Hub as an indirect ecosystem participant — providing venue infrastructure and ticketing technology that Exhibition Hub could leverage for distribution, rather than as a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat1 record

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/exhibitionhub
• LinkedInlinkedin.com/company/exhibitionhub

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exhibition Hub