FraudSMART

What FraudSMART does

FraudSMART is a fraud awareness and prevention initiative operated by the Banking & Payments Federation Ireland (BPFI), the central industry body representing Ireland's banking and payments sector. Founded in 2017 and headquartered in Dublin, the initiative focuses on educating Irish small and medium enterprises (SMEs) about financial fraud, particularly email-related scams that have caused nearly €19 million in losses to Irish SMEs over a two-year period, with average losses exceeding €22,000 per incident. Its offering centres on awareness campaigns, published guidelines, employee training programmes, and event-driven outreach rather than on a software product or proprietary detection technology.

FraudSMART's core "product" is content and campaign delivery: fraud awareness materials, SME-targeted guidelines, and training programmes distributed through the BPFI membership network and partner channels. The most prominent recent activity is a March 2026 SME fraud awareness campaign launched with Tánaiste Simon Harris, in partnership with ISME (Irish Small and Medium Enterprises Association) and business owner Brendan Courtney, targeting the reported 67% of Irish SMEs that have been targeted by financial scams in the prior 12 months and the 53% that lack formal fraud awareness guidelines or training.

From a commercial standpoint, FraudSMART does not operate as a standalone revenue-generating entity. It is funded as an industry initiative under BPFI, with services delivered to SMEs free of charge; pricing is not publicly disclosed and no revenue, funding rounds, or independent ownership structure are indicated. The business model is effectively that of a member-funded awareness programme, with go-to-market executed through industry-association partnerships and government-backed campaign launches rather than direct sales.

Name

FraudSMART

Legal name

FraudSMART

Website

https://fraudsmart.ie

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

FraudSMART is a fraud awareness initiative run by Ireland's Banking & Payments Federation Ireland, delivering educational resources, guidelines, and training programmes to help Irish SMEs recognise and avoid email-related financial scams.

Ownership category

akta.pro rank

Product category

Fraud Awareness and Prevention Education

NAICS

Finance and Insurance (52)

akta.pro primary industry

Financial Crime & Fraud Prevention (Forensics, Investigations) (EDABAJAK)

akta.pro secondary industry

Fraud Risk & Financial Crime Controls Advisory (BPAKADAL)

Keywords

• Fraud awareness education
• SME fraud training
• Email scam prevention
• Banking industry initiatives
• Financial fraud prevention

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Fraud Awareness Services: FraudSMART provides fraud awareness resources, training programs, and guidelines to SMEs and financial institutions. It operates as an initiative under the Banking & Payments Federation Ireland, likely funded through membership fees from participating financial institutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

FraudSMART is a fraud prevention and awareness initiative operated by the Banking & Payments Federation Ireland (BPFI). It delivers fraud awareness resources, guidelines, and training programmes primarily targeted at Irish small and medium enterprises (SMEs) to help them recognize and avoid financial scams, with a particular focus on email-related fraud. The initiative also issues alerts and educational content for the broader financial sector.

Product overview

FraudSMART is a fraud awareness and prevention initiative operated by the Banking & Payments Federation Ireland (BPFI). The service provides fraud awareness resources, guidelines, and educational programs for Irish small and medium enterprises (SMEs) to help protect against email-related scams and financial fraud. The source material does not provide details on specific product offerings, modules, or technical features.

Differentiator

Problem solved

Functional benefit

Products and services

• FraudSMART SME Fraud Awareness Campaign A fraud awareness campaign designed for Irish small and medium enterprises, focused on preventing email-related financial scams and promoting employee fraud awareness training. Delivered in partnership with ISME and endorsed by the Tánaiste.
• Fraud Awareness Guidelines Practical fraud awareness guidelines published by FraudSMART to help Irish SMEs and the financial sector implement structured fraud prevention practices and employee training.
• Fraud Awareness Training Programmes Educational training programmes designed to improve fraud awareness among SME employees, addressing the gap where 53% of Irish SMEs lack formal fraud awareness training.

Quantifiable outcome

• Irish SMEs lost almost €19 million through email-related scams over the past two years
• +3 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core, flagship and minor.

• Banking & Payments Federation IrelandcoreOthers · 30 March 2026FraudSMART is an initiative of the Banking & Payments Federation Ireland. The BPFI is the central organization representing the banking and payments industry in Ireland, providing the institutional framework and credibility for FraudSMART's fraud awareness activities.
• ISMEflagshipGTM or Marketing Partner · 30 March 2026ISME (Irish Small and Medium Enterprises Association) partnered with FraudSMART for the SME fraud awareness campaign. The partnership leverages ISME's direct access to Irish SMEs to deliver fraud awareness education, guidelines, and training programmes to address the 67% targeting rate and €19 million in losses.
• Brendan CourtneyminorGTM or Marketing Partner · 30 March 2026Business owner Brendan Courtney joined the FraudSMART SME fraud awareness campaign as a partner to help raise awareness among Irish SMEs about email-related financial scams and the importance of fraud awareness training.

Scale indicators4 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• CIFAS: UK-wide fraud prevention service operating the National Fraud Database and offering prevention training. Comparable to FraudSMART as a federation-style fraud-prevention organization, but with a broader mandate including data-sharing and investigations beyond pure awareness.
• Action Fraud: UK's national reporting centre for fraud and cybercrime, operated with the National Fraud Intelligence Bureau. Comparable as a fraud-awareness and reporting resource for individuals and small businesses, though operating at much larger scale with law-enforcement integration.

Regional players

• FTC Consumer Sentinel Network: US Federal Trade Commission programme aggregating fraud reports and producing awareness content for consumers and small businesses. Comparable as a government-supported fraud-awareness resource, operating at much larger scale in the US market.
• Scamwatch (ACCC): Australian Competition and Consumer Commission programme providing scam awareness, reporting, and education for consumers and small businesses. Comparable to FraudSMART as a regulator-backed awareness initiative, but operating in the Australian market.
• BBB Scam Tracker: Better Business Bureau platform enabling consumers and small businesses to report and research scams across the US and Canada. Comparable to FraudSMART as a fraud-awareness and reporting resource targeting SMEs, though with a North American footprint.

Direct peers

• Take Five (UK Finance): UK banking-industry-led fraud awareness campaign run by UK Finance that educates consumers and businesses on scams. Directly comparable to FraudSMART as a federation-backed awareness initiative targeting financial fraud education.
• Cyber Aware (UK Government): UK government-backed cross-channel campaign providing cyber-security and fraud-awareness guidance to small businesses and consumers. Directly comparable to FraudSMART's government-endorsed SME awareness model.
• Get Safe Online: Public-private fraud and cybercrime awareness initiative serving UK individuals and small businesses. Comparable to FraudSMART as an awareness/training provider focused on SMEs and consumer fraud prevention.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/FraudSmart
• Facebookfacebook.com/FraudSMART

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FraudSMART