What Luqra does

Luqra, Inc. is a US-based, privately held financial technology company founded in 2020 and headquartered in Newport Beach, California. It operates a dual-product platform: Luqra Payments, which provides card-present and card-not-present payment processing, merchant services, fraud protection, and chargeback management for businesses of all sizes; and Luqra ERP, a proprietary Financial ERP platform that consolidates end-to-end payment business operations — including sales, lead management, merchant boarding, payments, compliance, processing, and underwriting — into a single system, marketed to Banks, FinTechs, and payment institutions.

The underlying technology stack combines an in-house underwriting engine with real-time approvals, automated fraud monitoring and compliance workflows, and seamless integrations across POS, mobile, and eCommerce channels. Luqra's processing rails are anchored by partnerships with TSYS and Fiserv, with acceptance enabled across Visa, Mastercard, American Express, Discover, Apple Pay, Samsung Pay, Google Pay, JCB, and UnionPay. The company holds PCI DSS Level 1 Service Provider certification and operates 24/7/365 US-based support.

Luqra monetizes through transaction-based fees (2.0% + $0.10 per in-person transaction; 2.3% + $0.20 per online/keyed-in transaction) under a "Meet or Beat" pricing guarantee with contractual no-rate-increase commitments. The company distributes through four channels: enterprise field sales, inside sales, a self-serve merchant application portal, and an ISO/Independent Sales Agent partner program with white-label capabilities, agent hierarchies, residual tracking, and dedicated concierge support. The ERP layer targets institutional buyers (banks, FinTechs, payment processors), while the Payments product serves SMBs across eCommerce, retail, food and beverage, and professional services.

Name

Luqra

Legal name

Luqra, Inc.

Website

https://luqra.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Luqra is a US-based payment processor and Financial ERP provider serving SMBs through direct and ISO/agent channels, and institutional clients (banks, FinTechs, payment processors), offering merchant processing, fraud protection, compliance, and underwriting on a unified platform.

Ownership category

akta.pro rank

Product category

Payment Processing Software

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Miscellaneous Business Credit Institution (6159), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Integrated Payment Processors (PSP/Acquirer) (FSAMABAA)

akta.pro secondary industries

Merchant Services Aggregators & SMB Acquirers (FSAMABAK), Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE), Integrated POS Payments (ISVs & Vertical POS Platforms) (FSAMADAD)

Keywords

• Payment processing
• Merchant services
• Financial ERP software
• Fraud protection
• ISO partnership programs

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Payment Processing Fees: Luqra charges merchants transaction fees based on payment method type. In-person payments are priced at 2.0% plus $0.10 per transaction, while online and keyed-in transactions are priced at 2.3% plus $0.20 per transaction. The company promotes competitive 'Meet or Beat' rates and transparent pricing with no hidden fees or rate increases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Luqra provides payment processing solutions and merchant services—including in-person, online, and keyed-in transaction acceptance, merchant accounts, fraud protection, and chargeback management—under the Luqra Payments brand. Alongside this, it offers the Luqra ERP, a proprietary financial business management platform for banks, FinTechs, ISOs, and payment institutions that consolidates sales, lead management, boarding, processing, underwriting, compliance, fraud analysis, and analytics into a single system.

Product overview

Luqra offers a dual-product portfolio: Luqra Payments is the core payment processing product line serving businesses of all sizes with online and in-person payment capabilities, merchant services, fraud protection, and chargeback management. Luqra ERP is a comprehensive financial business management platform built for Banks, FinTechs, and payment institutions that consolidates the entire payment processing workflow—from lead management and merchant boarding through payments, compliance, processing, and underwriting—into a single interface. The ERP platform includes modular components for Reporting & Analytics, Business Enablement, Payment Processing, Fraud Analysis, Security & Compliance, Customer Service, Integrations, and Resource Housing. Both products share infrastructure for fraud detection, real-time approvals, and 24/7 support, with the ERP designed to serve as the unified hub for partners including ISOs, agents, banks, and financial institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Luqra Payments Comprehensive payment processing product line for online and in-person businesses, offering turbocharged deposits, unlimited scaling, no account holds, fraud protection, chargeback management, and merchant accounts with competitive 'Meet or Beat' pricing.
• Luqra ERP Proprietary financial business management platform for Banks, FinTechs, and payment businesses that bridges financial endpoints and data silos into a single system, managing end-to-end sales, lead management, boarding, payments, compliance, processing, and underwriting from one platform.
• Merchant Portal Web-based portal at portal.luqra.com where merchants and ISO partners can apply, access accounts, view transactions, manage settings, track residuals, and access reporting tools.

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core.

• TSYScoreTechnology or IntegrationTSYS is integrated into Luqra's Financial ERP platform as a payment processing technology partner, enabling card processing capabilities within the unified financial management system.
• FiservcoreTechnology or IntegrationFiserv provides payment processing infrastructure integrated into Luqra's ERP platform, supporting transaction processing, approvals, and fund disbursements for merchants.
• VisacoreTechnology or IntegrationVisa card network partnership enabling acceptance of Visa-branded credit and debit cards across all merchant transaction channels.
• MastercardcoreTechnology or IntegrationMastercard card network partnership enabling acceptance of Mastercard-branded payment cards across in-person and online transaction channels.
• American ExpresscoreTechnology or IntegrationAmerican Express card network partnership enabling acceptance of Amex cards for merchant processing.
• DiscovercoreTechnology or IntegrationDiscover card network partnership enabling acceptance of Discover-branded payment cards across merchant transaction channels.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PaymentCloud: Merchant account provider built around an ISO/agent channel with high-risk and SMB verticals, residual tracking, and white-label partner tools. Directly comparable to Luqra's partner-led distribution model and merchant services focus.
• National Processing: US payment processor serving SMBs through direct and ISO channels with transparent pricing and same-day approvals. Comparable merchant services portfolio and partner-led GTM.
• Host Merchant Services: SMB and ISO-focused payment processor offering transparent interchange-plus pricing, partner residuals, and white-label programs. Highly comparable to Luqra on price positioning and ISO channel strategy.
• Dharma Merchant Services: Transparent, no-markup payment processor for SMBs with an emphasis on honest pricing and customer support. Comparable value proposition, pricing transparency, and SMB target market.
• Stax (Fattmerchant): Subscription-based transparent payment processor targeting SMBs with flat-rate and interchange-plus pricing and strong ISO/partner channel support. Closely mirrors Luqra's pricing transparency, no-hidden-fee positioning, and SMB-plus-ISO GTM.

Broad incumbents

• Fiserv: Large-scale payments and financial services provider that supplies processing rails to Luqra via integration. Overlaps with Luqra in merchant acquiring and bank/FinTech infrastructure while also being a critical vendor.
• PayPal: Established online and in-person payment processor serving SMBs and large merchants globally. Competes with Luqra Payments across card acceptance, online checkout, and merchant services.
• Stripe: Global payment processing platform serving online businesses, platforms, and enterprises with developer-first APIs. Competes with Luqra Payments in online processing and with Luqra ERP as embedded fintech infrastructure.
• Block (Square): SMB-focused payment processing and POS provider with hardware, software, and banking adjacencies. Directly overlaps with Luqra's in-person payments, POS, and merchant services offerings, but at much greater scale.

Emerging players

• Finix: Payments infrastructure provider offering embedded payment processing and merchant-of-record tooling to software platforms and fintechs. Comparable to Luqra ERP's positioning as fintech-facing payment infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCqJj9X6j1_AIE4Krc-OvNtQ
• Facebookfacebook.com/LuqraHQ
• LinkedInlinkedin.com/company/luqra
• Instagraminstagram.com/luqrahq
• Xx.com/LuqraHQ

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luqra