Captain Tsubasa -Rivals

What Captain Tsubasa -Rivals does

Captain Tsubasa -Rivals is an NFT-based Play-to-Earn blockchain game operated by SWORD LIMITED, a privately held company incorporated in the British Virgin Islands. The product is a licensed adaptation of the Captain Tsubasa football manga (serialized since 1981 by Yoichi Takahashi and published by SHUEISHA), built on the Polygon network using ERC-721 standard for Player NFTs and ERC-20 standards for its dual-token economy ($TSUBASAUT and $TSUBASAGT). Players earn tokens by playing and fulfilling predetermined conditions, own tradable NFT characters and collectibles, and transact through a company-operated marketplace and in-game gem currency (purchasable via credit card or app store). Distribution is fully digital and self-serve, accessed via web browser or a Telegram bot that issues invitation codes from existing users, with the service offered globally except in Singapore.

The business model combines multiple revenue streams: primary NFT sales, a 6% commission on secondary marketplace transactions (with optional creator royalties), gem pack sales, and potential spread/intermediation income from the company acting as counterparty in NFT trades. Marketing leans heavily on brand ambassadors Andrés Iniesta and Yuto Nagatomo and on the Captain Tsubasa IP's multi-generational fanbase, supported by backers including Animoca Brands, OKX, and NTT Docomo. Co-development and IP management involve BLOCKSMITH&Co and Sword Management Pte.Ltd, alongside SHUEISHA as licensor.

The target customer base consists of three overlapping personas: football enthusiasts and Captain Tsubasa franchise fans, NFT and crypto gaming enthusiasts attracted by Play-to-Earn mechanics, and digital collectors seeking recognized-IP collectibles. No enterprise or institutional customers are referenced, and revenue is generated entirely through retail-level microtransactions and marketplace fees, leaving top-line highly dependent on player activity, NFT secondary-market liquidity, and broader crypto-market sentiment.

Name

Captain Tsubasa -Rivals

Legal name

SWORD LIMITED

Website

https://tsubasa-rivals.com

Company type

Private

Founded year

1981

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Road Town, Tortola

HQ country

British Virgin Islands

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. NFT Primary Sales: Direct sales of Player NFTs and other NFTs to players. Revenue from purchase prices indicated on each content's detail page, including applicable taxes.
2. Secondary Sales Commission: 6% commission on secondary market sales of in-game content. Additionally, if the original content creator has set a royalty, that amount is deducted from the seller's proceeds and paid to the creator. Sales proceeds credited to seller's registered wallet.
3. Gem Sales: Players purchase gems (in-game currency) using credit card or app store, then use gems in marketplace to buy NFTs or in-game items. Company collects payment at point of sale.
4. Token Transaction Fees: Players bear Polygon transaction fees (Gas Fees) for every blockchain transaction. While fees are paid to the network rather than the company, the company may impose additional processing fees on transactions.
5. NFT Trading Spread: Company acts as intermediary in marketplace transactions, buying NFTs from sellers at agreed prices and reselling to buyers. While prices are determined by users, the company collects fees and may benefit from spread.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Captain Tsubasa -Rivals is a Play-to-Earn NFT blockchain game operating on the Polygon Chain network, built around the Captain Tsubasa manga franchise. Players purchase Player NFTs, earn $TSUBASAUT and $TSUBASAGT tokens by fulfilling in-game conditions, and trade NFTs on a proprietary marketplace operated by SWORD LIMITED. The game is web-based, requires an electronic PC wallet, and uses an invitation-code onboarding system via Telegram.

Product overview

Captain Tsubasa -RIVALS- is a unified Play-to-Earn NFT game built on the Polygon Chain network featuring the Captain Tsubasa manga franchise. The product ecosystem consists of Player NFTs (digital art collectibles), dual-token economy ($TSUBASAUT and $TSUBASAGT earned through gameplay), Gems (in-game currency purchasable via credit card), and a proprietary marketplace operated by SWORD LIMITED. Players earn tokens by playing the game and fulfilling predetermined conditions, and can trade NFTs in the marketplace. Secondary sales incur a 6% commission fee, paid in MATIC or TSUBASAUT tokens.

Differentiator

Problem solved

Functional benefit

Products and services

• Captain Tsubasa -RIVALS- (CTR)
• Player NFTs
• $TSUBASAUT Token
• $TSUBASAGT Token
• Gems
• Marketplace

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Andrés IniestacoreGTM or Marketing PartnerProfessional football player and brand ambassador for Captain Tsubasa -Rivals. Has been inspired by the manga since childhood and credits Tsubasa with bringing him to Japan. Actively promoting the game to global football and blockchain gaming fans.
• Yuto NagatomocoreGTM or Marketing PartnerProfessional football player serving as brand ambassador. Honored to be involved in a work that has conveyed the joy of soccer to young players worldwide. Helping introduce the blockchain game to Captain Tsubasa and football fans.
• NTT DocomominorOthersJapanese telecommunications company with logo displayed in Backers section.
• BLOCKSMITH&CocoreStrategic or Co-development PartnerCo-copyright holder of Captain Tsubasa -RIVALS- product. Listed alongside Yoichi Takahashi/SHUEISHA and Sword Management Pte.Ltd as rights holders. Core strategic partner in game development and IP management.
• Sword Management Pte.LtdcoreStrategic or Co-development PartnerLicensor and rights manager for Captain Tsubasa blockchain game. Co-copyright holder alongside Yoichi Takahashi/SHUEISHA and BLOCKSMITH&Co. Primary entity managing game IP alongside SWORD LIMITED.
• Yoichi Takahashi / SHUEISHAcoreOEM/ Whitelabel/ Licensing PartnerOriginal manga creator and publisher. Licensed Captain Tsubasa IP for blockchain game adaptation. © Yoichi Takahashi / SHUEISHA appears in all copyright notices.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Axie Infinity: Flagship Play-to-Earn NFT game with dual-token economy and player-owned NFT assets — the canonical reference point for the P2E mechanics CTR mirrors.
• Sorare: Fantasy football NFT game with licensed player cards, marketplace trading, and play-to-earn mechanics — the closest direct comparable in football/blockchain gaming.
• Chiliz / Socios.com: Token-based fan engagement platform for football clubs; targets the same football-fan economy via blockchain tokens, making it a comparable fan-monetization model.
• Dapper Labs (NBA Top Shot): Sports-licensed NFT collectibles and marketplace with secondary trading and commissions; analogous business model of monetizing an iconic sports IP through blockchain.

Broad incumbents

• Animoca Brands: Investor in Captain Tsubasa -Rivals and operator of a large web3 gaming portfolio (REVV, The Sandbox, Mocaverse) — a broad incumbent overlapping in IP-driven blockchain gaming.
• EA Sports (EA Sports FC): Dominant free-to-play football video game franchise; a broad incumbent competing for the same football-fan wallet and gaming time.
• Konami (eFootball): Long-running free-to-play football title from a Japanese publisher with adjacent anime/IP sensibilities — broad incumbent in football gaming the same target audience plays.

Others

• OKX NFT Marketplace: Investor/partner and a competing third-party NFT marketplace; relevant as both an enabler (distribution, liquidity) and an adjacent competitor for Captain Tsubasa NFT trading volume.

Emerging players

• STEPN: Move-to-earn web3 game with dual-token, marketplace, and gas-fee economics; an adjacent P2E comparable informing the same design templates CTR uses.
• Gods Unchained: Play-to-earn NFT card game on Immutable with secondary marketplace trading; smaller-scale emerging peer using similar NFT + token economics outside the sports niche.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/TsubasaRivalsEN

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Captain Tsubasa -Rivals